{"id":890060,"date":"2025-09-29T00:04:09","date_gmt":"2025-09-29T04:04:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-beauty-and-gotham-fc-and-the-lionesses-star-jess-carter-power-the-newest-show-yourse-l-f-episode-with-resilience-and-empowerment\/"},"modified":"2025-09-29T00:04:09","modified_gmt":"2025-09-29T04:04:09","slug":"e-l-f-beauty-and-gotham-fc-and-the-lionesses-star-jess-carter-power-the-newest-show-yourse-l-f-episode-with-resilience-and-empowerment","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-beauty-and-gotham-fc-and-the-lionesses-star-jess-carter-power-the-newest-show-yourse-l-f-episode-with-resilience-and-empowerment\/","title":{"rendered":"e.l.f. Beauty and Gotham FC and The Lionesses Star Jess Carter Power the Newest Show Yourse.l.f. Episode With Resilience and Empowerment"},"content":{"rendered":"<p>        <!--body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>e.l.f. Beauty and Gotham FC and The Lionesses Star Jess Carter Power the Newest <i>Show Yourse.l.f.<\/i> Episode With Resilience and Empowerment<\/b><\/p>\n<p><i>e.l.f. celebrates Carter\u2019s journey of leveling the playing field for the next generation of empowered.legendary.females. in the acclaimed film series spotlighting role models who turn adversity into strength.<\/i><\/p>\n<p>OAKLAND, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\ne.l.f. Beauty (NYSE: ELF) announces the next chapter of its award-winning, purpose-driven film series, <i>Show Yourse.l.f.<\/i>, featuring Jess Carter, professional soccer player for NJ\/NY Gotham FC and the England national team. This episode puts full focus on Carter\u2019s journey to the top of women\u2019s soccer, overcoming obstacles while inspiring the next generation of athletes to see no limits to what they can achieve.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250928623440\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250928623440\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250928623440\/en\/2593002\/4\/SY-JC-Thumbnail-082825.jpg\" alt=\"e.l.f. Beauty launches new episode of purpose-driven film series, Show Yourse.l.f. with Jess Carter, professional soccer player for NJ\/NY Gotham FC and the England national team.\" \/><\/p>\n<p style=\"font-size:85%\">e.l.f. Beauty launches new episode of purpose-driven film series, Show Yourse.l.f. with Jess Carter, professional soccer player for NJ\/NY Gotham FC and the England national team.<\/p>\n<\/div>\n<p>\nAt the heart of <i>Show Yourse.l.f.<\/i> is e.l.f.\u2019s commitment to democratize access to beauty, to sports and to dreams. The short film underscores the importance of visibility and access in women\u2019s sports, where barriers still prevent many young girls from imaging themselves on the field, in the stadium or on screen.<\/p>\n<p>\nPast <i>Show Yourse.l.f.<\/i> episodes have celebrated changemakers such as activist and astronaut Amanda Nguyen, athlete Anastasia Pagonis, performance artist Viktoria Modesta and artist Chella Man, whose episode was nominated for both a Tribeca X Social Impact Award and a Tribeca X Environmental Impact Award. Each episode shines a spotlight on a trailblazer who redefines what\u2019s possible. Carter continues this legacy, embodying strength, resilience and individuality while boldly disrupting norms with a kind heart in both soccer and self-expression. <i>Show Yourse.l.f.<\/i> is produced with OBERLAND, an award-winning purpose driven agency.<\/p>\n<p>\nJess Carter shared, \u201cI didn\u2019t grow up watching a girls\u2019 football [soccer] team, so I didn\u2019t even know this could be a profession. I just loved the game. Without my coach who started a girls\u2019 team in my hometown, I may never have known that women\u2019s football even existed. Now I get to be that role model I didn\u2019t have, someone little girls can look at and say, \u2018She looks like me, she comes from where I come from, and nothing can stop me from doing the same.\u2019\u201d<\/p>\n<p>\ne.l.f. is putting its muscle behind women in sports because sports participation shapes futures. According to the Women\u2019s Sports Foundation, girls drop out of sports at two times the rate of boys by age 14 and have 1.3 million fewer high school sports opportunities, yet there is a correlation between sports participation and professional achievement. The Billie Jean King Foundation reports that 85% of women who played sports attribute their professional success directly to those athletic experiences.<\/p>\n<p>\n\u201cJess Carter is reclaiming power and redefining leadership for the next generation,\u201d said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. \u201cEvery time Jess defends the ball on the field, we hear the sound of barriers breaking. Jess shows us that \u2018femininity is a woman being her confident self in any format\u2019 whether \u2018a princess or a bulldozer.\u2019 That bold truth is the essence of <i>Show Yourse.l.f.<\/i> \u2013 owning your power, walking in your strength and inspiring the world by being unapologetically you.&#8221;<\/p>\n<p>\nCarter\u2019s story highlights the universal message of <i>Show Yourse.l.f.<\/i>: embracing your strength and individuality, no matter the expectations. From pushing through moments of doubt to mastering her own style of play, Carter has redefined both her game and her identity, on and off the field.<\/p>\n<p>\nIn celebration of the launch of Carter\u2019s episode, e.l.f. Beauty is proud to make a donation to <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fsouthbronxunited.org%2F&amp;esheet=54330663&amp;newsitemid=20250928623440&amp;lan=en-US&amp;anchor=South+Bronx+United&amp;index=1&amp;md5=9f6ba06185e8590148145c0af647f351\">South Bronx United<\/a>, a globally recognized youth development organization that uses soccer as a tool for social change. South Bronx United strives to promote educational achievement, health and wellness, and character development through activities on and off the soccer field.<\/p>\n<p>\nThe new season of <i>Show Yourse.l.f. <\/i>launches today on e.l.f. Cosmetics\u2019 YouTube channel. Watch Carter\u2019s episode <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DP8qkL5Juoa8&amp;esheet=54330663&amp;newsitemid=20250928623440&amp;lan=en-US&amp;anchor=here&amp;index=2&amp;md5=83c124ef0097cab160082c8d3f00d073\">here<\/a> and tune in to the full Show Yours.e.l.f. series <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fplaylist%3Flist%3DPLYuNnWe8A-TVNChEdJTKPQiMQfcBjInfQ&amp;esheet=54330663&amp;newsitemid=20250928623440&amp;lan=en-US&amp;anchor=here&amp;index=3&amp;md5=479abbb3c57ff4a7f28d55348198bfd8\">here<\/a>.<\/p>\n<p><b>About e.l.f. Beauty<br \/>\n<br \/><\/b>e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. e.l.f. is a different kind of company that disrupts norms, shapes culture and connects communities, through positivity, inclusivity and accessibility. The mission is clear: to make the best of beauty accessible to every eye, lip and face. e.l.f. Beauty and its brands, e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode, are led by purpose, driven by results and elevated by superpowers. e.l.f. Beauty offers e.l.f. clean and vegan products, all double-certified by PETA and Leaping Bunny as cruelty free, and proudly stands as the first beauty company with Fair Trade Certified\u2122 facilities. With a kind heart at the center of e.l.f.\u2019s ethos, the company donates 2% of net profits to organizations that make positive impacts.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250928623440r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250928623440\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250928623440\/en\/<\/a><\/span><\/p>\n<p><b>Media:<br \/>\n<\/b><br \/>Melinda Fried<br \/>\n<br \/>e.l.f. Beauty<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:mfried@elfbeauty.com\">mfried@elfbeauty.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Online Cosmetics Retail Soccer Entertainment<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250928623440\/en\/2593002\/3\/SY-JC-Thumbnail-082825.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">e.l.f. Beauty launches new episode of purpose-driven film series, Show Yourse.l.f. with Jess Carter, professional soccer player for NJ\/NY Gotham FC and the England national team.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250928623440\/en\/2593003\/3\/A25008_ELFSY_JessCarter_000066.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250928623440\/en\/2593004\/3\/A25008_ELFSY_JessCarter_006794.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250928623440\/en\/2593005\/3\/A25008_ELFSY_JessCarter_007655.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250928623440\/en\/2593001\/3\/e.l.f._Beauty_Logo_-_No_Bling.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>e.l.f. Beauty and Gotham FC and The Lionesses Star Jess Carter Power the Newest Show Yourse.l.f. Episode With Resilience and Empowerment e.l.f. celebrates Carter\u2019s journey of leveling the playing field for the next generation of empowered.legendary.females. in the acclaimed film series spotlighting role models who turn adversity into strength. OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. Beauty (NYSE: ELF) announces the next chapter of its award-winning, purpose-driven film series, Show Yourse.l.f., featuring Jess Carter, professional soccer player for NJ\/NY Gotham FC and the England national team. This episode puts full focus on Carter\u2019s journey to the top of women\u2019s soccer, overcoming obstacles while inspiring the next generation of athletes to see no limits to what they can achieve. This press release features multimedia. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-beauty-and-gotham-fc-and-the-lionesses-star-jess-carter-power-the-newest-show-yourse-l-f-episode-with-resilience-and-empowerment\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;e.l.f. Beauty and Gotham FC and The Lionesses Star Jess Carter Power the Newest Show Yourse.l.f. Episode With Resilience and Empowerment&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-890060","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>e.l.f. 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Episode With Resilience and Empowerment e.l.f. celebrates Carter\u2019s journey of leveling the playing field for the next generation of empowered.legendary.females. in the acclaimed film series spotlighting role models who turn adversity into strength. OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. Beauty (NYSE: ELF) announces the next chapter of its award-winning, purpose-driven film series, Show Yourse.l.f., featuring Jess Carter, professional soccer player for NJ\/NY Gotham FC and the England national team. This episode puts full focus on Carter\u2019s journey to the top of women\u2019s soccer, overcoming obstacles while inspiring the next generation of athletes to see no limits to what they can achieve. This press release features multimedia. &hellip; Continue reading &quot;e.l.f. Beauty and Gotham FC and The Lionesses Star Jess Carter Power the Newest Show Yourse.l.f. 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