{"id":888482,"date":"2025-09-22T16:09:16","date_gmt":"2025-09-22T20:09:16","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/nikeskims-unveils-bold-vision-with-inaugural-collection-inspired-by-the-power-and-strength-of-women-athletes\/"},"modified":"2025-09-22T16:09:16","modified_gmt":"2025-09-22T20:09:16","slug":"nikeskims-unveils-bold-vision-with-inaugural-collection-inspired-by-the-power-and-strength-of-women-athletes","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/nikeskims-unveils-bold-vision-with-inaugural-collection-inspired-by-the-power-and-strength-of-women-athletes\/","title":{"rendered":"NikeSKIMS Unveils Bold Vision with Inaugural Collection Inspired by the Power and Strength of Women Athletes"},"content":{"rendered":"

<\/p>\n

NikeSKIMS Unveils Bold Vision with Inaugural Collection Inspired by the Power and Strength of Women Athletes<\/i><\/b><\/p>\n

The brand\u2019s debut film features more than fifty elite athletes including collegiate stars alongside Serena Williams, Sha\u2019Carri Richardson, Jordan Chiles, Chloe Kim, Madisen Skinner, Romane Dicko, Beatriz Hatz, Nelly Korda, and SKIMS Co-Founder Kim Kardashian<\/i><\/p>\n

BEAVERTON, Ore. & LOS ANGELES–(BUSINESS WIRE<\/a>)–
\nNikeSKIMS exists to serve women who are redefining what it means to be an athlete today. It\u2019s within this vision that NikeSKIMS debuts its inaugural apparel collection launching on September 26, which is designed to sculpt and engineered to perform, without compromise. Built from Nike\u2019s (NYSE:NKE) unparalleled relationship with athletes and SKIMS\u2019 solutions-first approach<\/a>, NikeSKIMS delivers what no other brand can: a new aesthetic and system of dress, obsessively crafted for the body, from the studio to the gym and beyond.<\/p>\n

\nThe brand ethos comes to life through NikeSKIMS\u2019 debut film, Bodies at Work<\/i><\/a>, <\/i>directed by filmmaker Janicza Bravo, which features more than 50 athletes from across the Nike portfolio, including collegiate stars from University of Southern California (USC) and University of California, Los Angeles (UCLA) alongside Serena Williams, Sha\u2019Carri Richardson, Jordan Chiles, Chloe Kim, Madisen Skinner, Romane Dicko, Beatriz Hatz and Nelly Korda, as well as SKIMS Co-Founder and Chief Creative Officer Kim Kardashian.<\/p>\n

\n\u201cWhether you\u2019re a top recruit like our college athletes, a legend like Serena, or simply showing up for yourself in the gym, every woman wants to look and feel amazing while working out and achieving their goals,\u201d said Kim Kardashian, Co-Founder & Chief Creative Officer, SKIMS. \u201cOur mission is simple: to redefine the rules of women\u2019s activewear. No more compromises. We\u2019re combining high-performance innovation with sexy, style-forward design for all women who demand both.\u201d<\/p>\n

\nBorn from a shared commitment to innovation, inclusivity, and distinction from two leaders at the forefront of sport and culture, the first NikeSKIMS product line sets a new industry standard by redefining activewear for all athletes, from the elite to the everyday. The line spans seven collections and 58 silhouettes, offering a system of dress with more than 10,000 ways to combine a diverse range of looks. Each piece is shaped by an uncompromising attention to detail \u2014 delivering style, function, and comfort that transitions effortlessly between workouts and everyday wear.<\/p>\n

\n\u201cWearing NikeSKIMS makes me feel confident and unrestricted,\u201d said Sha\u2019Carri Richardson, an Olympic and world-champion sprinter. \u201cI feel fierce knowing I can look and feel this good while working hard.\u201d<\/p>\n

\nThe NikeSKIMS system of dress takes a head-to-toe approach, featuring layers that support and move with women\u2019s bodies. This offers women a complete wardrobe solution \u2014 from foundational bras and leggings to seasonal silhouettes and accessories \u2014 created to help them look, feel and perform their best<\/a>.<\/p>\n

\nFlattering lines, sculpting fabrics, innovative materials, and neutral colorways offer ample styling options that both feel and perform as well as they look.<\/p>\n

\n\u201cIt feels like butter on your skin,\u201d said Serena Williams, winner of 23 Grand Slam singles titles and four Olympic gold medals, of the first NikeSKIMS collection. \u201cI feel unstoppable when I\u2019m training in it.\u201d<\/p>\n

\nYou can see these styles displayed in NikeSKIMS\u2019 debut film \u2014 as well as campaign photography from Luis Alberto Rodriguez and Rob Woodcox \u2014 which showcase the power and beauty of the body in motion and emphasize the individuality of women across all levels of sport. For the athletes involved, it\u2019s more than a campaign. After viewing the film for the first time, Jordan Chiles said, \u201cThis is a reminder that my body and every woman\u2019s body are not something to be picked apart or controlled. It\u2019s a force. It\u2019s power. It\u2019s artistry. I\u2019ve spent my life proving what my body can do rather than letting the world tell me what I should look like.\u201d<\/p>\n

\n\u201cNikeSKIMS is more than a collaboration \u2014 it\u2019s a new brand redefining activewear,\u201d said Jens Grede, Co-Founder & Chief Executive Officer, SKIMS. “With this launch, we are establishing a platform to grow NikeSKIMS, reach consumers worldwide, and set a new benchmark for how activewear is experienced across retail, digital, and cultural touch points.\u201d<\/p>\n

\nWhat\u2019s more, NikeSKIMS builds on Nike\u2019s broader dedication to growing its women\u2019s business, inspiring women and girls around the world to dream big<\/a>, and enabling them in their pursuit with industry-leading performance apparel and footwear.<\/p>\n

\n\u201cNikeSKIMS is a bold evolution in how women experience sport and style \u2014 and together with SKIMS, we\u2019re delivering what no other brand can,\u201d said Amy Montagne, President, Nike. \u201cIt\u2019s part of Nike\u2019s broader commitment to her: uncompromising product innovation that moves and celebrates women.\u201d<\/p>\n

\nThe first NikeSKIMS collection will be available September 26 at nike.com\/NikeSKIMS, SKIMS.com\/NikeSKIMS, and select Nike and SKIMS retail locations, including flagship stores in New York and Los Angeles.<\/p>\n

Product Details<\/span><\/b><\/p>\n

\nThe first NikeSKIMS launch introduces three core collections that will be updated season after season, as well as four seasonal collections.<\/p>\n

The Matte collection<\/span> is unlike anything on the market, offering everyday staples across 21 styles that provide mid-level compression alongside targeted smoothing and sculpting. Designed in an innovative fabric and powered by Nike\u2019s Dri-FIT performance technology, each piece is sweat-wicking and versatile for movement, style, and coverage, delivering go-to, elevated sport essentials for all studio activities and everyday wear.<\/p>\n

The Shine collection<\/span> includes 11 supportive and sleek styles with quick-drying technology, a subtle sheen finish, and stretchy feel. Designed for strength training, the collection delivers function and comfort that transitions effortlessly beyond the gym.<\/p>\n

The Airy collection<\/span> offers seven breathable, mesh-inspired knit pieces intended for layering and movement. Made from an ultralight, open-weave mesh, with fitted and oversized silhouettes, the collection is ideal for low-impact activity and effortless styling.<\/p>\n

\nFour seasonal collections complement the core NikeSKIMS apparel.<\/p>\n

\nThe eight-piece Vintage Seamless collection<\/span> is crafted with a seamless knitting technology and a wash technique that creates a worn-in, vintage-inspired look and feel for studio activities and beyond.<\/p>\n

\nThe Matte Tricot collection<\/span> includes three sleek, minimal, track-inspired layering pieces that feature NikeSKIMS\u2019 signature matte fabric and a buttery-soft feel.<\/p>\n

\nFive semi-sheer Weightless Layers<\/span> are perfect for low-impact activities, and a Shiny Nylon<\/span> oversized pant adds form, dimension, and style to every activewear look.<\/p>\n

Download NikeSKIMS images:<\/b>about.nike.com\/en\/newsroom\/releases\/nikeskims-first-collection-official-film-images<\/a><\/p>\n

About NIKE, Inc.<\/span><\/b><\/p>\n

\nNIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories. For more information, visit https:\/\/about.nike.com\/en\/newsroom<\/a> and follow @NIKE.<\/p>\n

About SKIMS<\/span><\/b><\/p>\n

\nCo-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is redefining women\u2019s underwear, loungewear, and shapewear and setting new standards by offering solutions for every body. From technically engineered shapewear that enhances curves to underwear that stretches to twice its size, the brand is committed to continuous innovation and advancing the industry.<\/p>\n

\nSKIMS is available directly through SKIMS.com<\/a> and permanent store locations in New York, Los Angeles, Georgetown, Aventura, Austin, Houston, Atlanta, Boca Raton, Paramus, and select retailers globally listed here<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250922761379\/en\/<\/a><\/span><\/p>\n

\nKarla Otto New York
\n
NikeSKIMS@karlaotto.com<\/a><\/p>\n

\nNIKE, Inc.
\n
Jay Paavonpera
\n
media.relations@nike.com<\/a><\/p>\n

\nSKIMS
\n
Tracy Romulus
\n
media.relations@skims.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America California Oregon<\/p>\n

INDUSTRY KEYWORDS:<\/b> Women Sports General Sports Entertainment Film & Motion Pictures Celebrity Fashion Consumer Retail Footwear<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

NikeSKIMS Unveils Bold Vision with Inaugural Collection Inspired by the Power and Strength of Women Athletes The brand\u2019s debut film features more than fifty elite athletes including collegiate stars alongside Serena Williams, Sha\u2019Carri Richardson, Jordan Chiles, Chloe Kim, Madisen Skinner, Romane Dicko, Beatriz Hatz, Nelly Korda, and SKIMS Co-Founder Kim Kardashian BEAVERTON, Ore. & LOS ANGELES–(BUSINESS WIRE)– NikeSKIMS exists to serve women who are redefining what it means to be an athlete today. It\u2019s within this vision that NikeSKIMS debuts its inaugural apparel collection launching on September 26, which is designed to sculpt and engineered to perform, without compromise. Built from Nike\u2019s (NYSE:NKE) unparalleled relationship with athletes and SKIMS\u2019 solutions-first approach, NikeSKIMS delivers what no other brand can: a new … <\/p>\n

Continue reading “NikeSKIMS Unveils Bold Vision with Inaugural Collection Inspired by the Power and Strength of Women Athletes”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-888482","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nNikeSKIMS Unveils Bold Vision with Inaugural Collection Inspired by the Power and Strength of Women Athletes - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/nikeskims-unveils-bold-vision-with-inaugural-collection-inspired-by-the-power-and-strength-of-women-athletes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NikeSKIMS Unveils Bold Vision with Inaugural Collection Inspired by the Power and Strength of Women Athletes - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NikeSKIMS Unveils Bold Vision with Inaugural Collection Inspired by the Power and Strength of Women Athletes The brand\u2019s debut film features more than fifty elite athletes including collegiate stars alongside Serena Williams, Sha\u2019Carri Richardson, Jordan Chiles, Chloe Kim, Madisen Skinner, Romane Dicko, Beatriz Hatz, Nelly Korda, and SKIMS Co-Founder Kim Kardashian BEAVERTON, Ore. & LOS ANGELES–(BUSINESS WIRE)– NikeSKIMS exists to serve women who are redefining what it means to be an athlete today. 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It\u2019s within this vision that NikeSKIMS debuts its inaugural apparel collection launching on September 26, which is designed to sculpt and engineered to perform, without compromise. 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