{"id":888330,"date":"2025-09-22T13:18:51","date_gmt":"2025-09-22T17:18:51","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/stmicroelectronics-joins-fira-board-strengthening-commitment-to-uwb-ecosystem-and-automotive-digital-key-adoption\/"},"modified":"2025-09-22T13:18:51","modified_gmt":"2025-09-22T17:18:51","slug":"stmicroelectronics-joins-fira-board-strengthening-commitment-to-uwb-ecosystem-and-automotive-digital-key-adoption","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/stmicroelectronics-joins-fira-board-strengthening-commitment-to-uwb-ecosystem-and-automotive-digital-key-adoption\/","title":{"rendered":"STMicroelectronics joins FiRa board, strengthening commitment to UWB ecosystem and automotive Digital Key adoption"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"center\">\n        <strong>STMicroelectronics joins FiRa board, strengthening commitment<\/strong><br \/>\n        <br \/>\n        <strong>to UWB ecosystem and automotive Digital Key adoption<\/strong>\n      <\/p>\n<p>\n        <strong>Geneva, Switzerland, September 22, 2025 &#8212; STMicroelectronics (NYSE: STM)<\/strong>, a global semiconductor leader serving customers across the spectrum of electronics applications, has announced that\u00a0Rias Al-Kadi, General Manager of the Company\u2019s Range and Connectivity Division, has joined the board of directors of the FiRa\u00ae Consortium, the industry body dedicated to advancing secured fine ranging and positioning ultra-wideband (UWB) technology. <\/p>\n<p>ST is actively driving the development the\u00a0IEEE 802.15.4ab amendment, building upon previous UWB enhancements to further improve system performance and expand UWB\u2019s application scope.\u00a0The ongoing evolution of UWB standards promises significant\u00a0improvements, including centimeter-level accuracy, enhanced security, and reduced power consumption. These improvements are critical for enabling a wide range of applications, from\u00a0automotive access\u00a0and digital keys to\u00a0smart home automation\u00a0and\u00a0IoT innovations. Integrating IEEE 802.15.4ab into the CCC Digital Key ecosystem would represent a major step forward in addressing implementation challenges and accelerate broader adoption of UWB technology in both\u00a0consumer\u00a0and\u00a0automotive markets.<\/p>\n<p>\n        <em>\u201cSTMicroelectronics has long been a valued member of the <\/em><br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=43RZMzW2imdQtamVk031KMxCHp174jd0NTkmHcFwzsF9RQI1JVEPaaXVr1-Auny2ZKezuJD3s1dCVePJe1I0PaRbB7j86-97dv_8SPml5sByfglifvjQdL5VMADrVgwX\" rel=\"nofollow\" target=\"_blank\"><br \/>\n          <em>FiRa Consortium<\/em><br \/>\n        <\/a><br \/>\n        <em>, and we are thrilled to welcome them at the Sponsor level. This upgrade is a reflection of ST\u2019s deepening commitment to the future of Ultra-Wideband technology and to FiRa\u2019s mission. We are especially pleased to have Rias Al-Kadi, General Manager of ST\u2019s Ranging and Connectivity Division, join our Board of Directors. His experience and leadership will be instrumental as we continue to expand UWB\u2019s global impact and shape the future of secure, interoperable solutions,\u201d<\/em> states SK Yong, FiRa Consortium Board Chairman.<\/p>\n<p>\u201c<em>Joining the FiRa board underlines our commitment to advancing the CCC Digital Key and other UWB-based applications<\/em>,\u201d said Rias Al-Kadi, General Manager, Ranging and Connectivity Division, STMicroelectronics. \u201c<em>By deeply engaging in standardization and certification across all major UWB groups, we are helping to shape the future of UWB technology to deliver maximum value for consumers and industries alike<\/em>.\u201d <\/p>\n<p>Rias Al-Kadi&#8217;s appointment further strengthens ST\u2019s active participation in key UWB standards bodies and consortia, including the IEEE, Connected Car Consortium (CCC), Connectivity Standards Alliance (CSA), and UWB Alliance. Through strategic participation in these groups, ST supports the continuous evolution of UWB technology aimed at enhancing user experiences and lowering system costs, particularly in consumer and automotive access applications. This aligns with ST\u2019s vision to foster a robust UWB ecosystem that enables seamless, secure, and cost-effective solutions for the growing UWB market.<\/p>\n<p>\n        <strong>Note to the editor<\/strong>\n      <\/p>\n<p>UWB is a precise ranging and radar technology within the IEEE 802 wireless standards group that also includes WiFi and Bluetooth. Supported by the latest smartphones from leading brands, UWB offers high resistance to interference and enhances diverse applications such as smart appliance interaction and device tracking. With security extensions, standardized under IEEE 802.15.4z, UWB addresses access control use cases, including digital car keys that localize the key in relation to the vehicle. Additional automotive applications include vehicle occupant detection to improve child and pet safety.<\/p>\n<p>Key advancements in UWB specifications are overcoming critical scenarios such as reliability detecting a key or phone in a user\u2019s back pocket to ensure seamless user experiences. Another significant improvement is the potential reduction in the number of anchors required in car access systems, enabling more cost-effective designs without compromising performance. <\/p>\n<p>For more information on STMicroelectronics\u2019 UWB solutions and ecosystem contributions, visit\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=s1Umsf2IWAtbxt8askEoxKdK8xvCZSUHcCzwqzsazergNr1zK4wUeUcFlXCVUAAQtbgQsrAKWaq4yKZTVE0JUSebARm1UzFKEUmPH66EU5c64Fb3L0PglGIOLQqhjOw4SNVp2FV895kQOOdZ6Nir4xRNfG3JOh1vOEm-GyZ0_v_785w4vsPUl0LA1KeEr8TC_UQ4qACh4qE5_GEXOkay1A==\" rel=\"nofollow\" target=\"_blank\">www.st.com\/uwb<\/a>.<\/p>\n<p>\n        <strong>About STMicroelectronics<\/strong><br \/>\n        <br \/>At ST, we are 50,000 creators and makers of semiconductor technologies mastering the semiconductor supply chain with state-of-the-art manufacturing facilities. An integrated device manufacturer, we work with more than 200,000 customers and thousands of partners to design and build products, solutions, and ecosystems that address their challenges and opportunities, and the need to support a more sustainable world. Our technologies enable smarter mobility, more efficient power and energy management, and the wide-scale deployment of cloud-connected autonomous things. We are on track to be carbon neutral in all direct and indirect emissions (scopes 1 and 2), product transportation, business travel, and employee commuting emissions (our scope 3 focus), and to achieve our 100% renewable electricity sourcing goal by the end of 2027. <\/p>\n<p>Further information can be found at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=s1Umsf2IWAtbxt8askEoxK9f5AAafpCofEqap_EusgbzgGSIFQyZ4IKWixt1r-Z74TW4_0p5i0edZNGOpLwDXw==\" rel=\"nofollow\" target=\"_blank\">www.st.com<\/a>.<\/p>\n<p>\n        <strong>INVESTOR RELATIONS<\/strong><br \/>\n        <br \/>J\u00e9r\u00f4me Ramel<br \/>EVP Corporate Development &amp; Integrated External Communication<br \/>Tel: +41.22.929.59.20<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=cLGrineugEDLeyKamizEGL0z-WOi-Jrm-xdJITYRvLuJMPYh8yNjwntJdS__UZHAW0YcC6DcrkKbTFSSYfQ32tYTUFpIBPk6WsP4Pr0Qa1w=\" rel=\"nofollow\" target=\"_blank\">jerome.ramel@st.com<\/a><\/p>\n<p>\n        <strong>MEDIA RELATIONS<\/strong><br \/>\n        <br \/>Alexis Breton<br \/>Corporate External Communications<br \/>Tel: +33.6.59.16.79.08<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=78ZTlkLasyGjBX8hpESHXXYdMo9EJLTkz0HIv_FUBRqIKTrG_rVEXjokA8JM13GSERYSxcqoAff_0KbhfpubCQy4Rhnn_ZP_TL0tCqIn_Ow=\" rel=\"nofollow\" target=\"_blank\">alexis.breton@st.com<\/a><\/p>\n<p id=\"gnw_attachments_section-header\">\n        <strong>Attachments<\/strong>\n      <\/p>\n<ul id=\"gnw_attachments_section-items\">\n<li>\n          <a target=\"_blank\" href=\"https:\/\/ml-eu.globenewswire.com\/Resource\/Download\/671f323e-62b8-4063-90ca-d8b6b4d14d84\">T4721S &#8212; Sep 22 2025 &#8212; ST joins FiRa Board_FINAL FOR PUBLICATION<\/a>\n        <\/li>\n<li>\n          <a target=\"_blank\" href=\"https:\/\/ml-eu.globenewswire.com\/Resource\/Download\/e7cf2928-5b86-4e22-b866-8e9116bb5d56\">T4721S &#8212; Sep 22 2025 &#8212; ST joins FiRa Board_IMAGE<\/a>\n        <\/li>\n<\/ul>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=MTAwMTEyOTE5MiM0MDIyMjY5MTIjMjAwMDcwNQ==\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml-eu.globenewswire.com\/media\/ZmEyOGQxODYtZDEyZC00MTYzLTk0ZWYtNTY0ZWVlOGZkOTQ0LTEwMTIyNzgtMjAyNS0wOS0yMi1lbg==\/tiny\/STMicroelectronics-Internation.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>STMicroelectronics joins FiRa board, strengthening commitment to UWB ecosystem and automotive Digital Key adoption Geneva, Switzerland, September 22, 2025 &#8212; STMicroelectronics (NYSE: STM), a global semiconductor leader serving customers across the spectrum of electronics applications, has announced that\u00a0Rias Al-Kadi, General Manager of the Company\u2019s Range and Connectivity Division, has joined the board of directors of the FiRa\u00ae Consortium, the industry body dedicated to advancing secured fine ranging and positioning ultra-wideband (UWB) technology. ST is actively driving the development the\u00a0IEEE 802.15.4ab amendment, building upon previous UWB enhancements to further improve system performance and expand UWB\u2019s application scope.\u00a0The ongoing evolution of UWB standards promises significant\u00a0improvements, including centimeter-level accuracy, enhanced security, and reduced power consumption. These improvements are critical for enabling a wide &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/stmicroelectronics-joins-fira-board-strengthening-commitment-to-uwb-ecosystem-and-automotive-digital-key-adoption\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;STMicroelectronics joins FiRa board, strengthening commitment to UWB ecosystem and automotive Digital Key adoption&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-888330","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>STMicroelectronics joins FiRa board, strengthening commitment to UWB ecosystem and automotive Digital Key adoption - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/stmicroelectronics-joins-fira-board-strengthening-commitment-to-uwb-ecosystem-and-automotive-digital-key-adoption\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STMicroelectronics joins FiRa board, strengthening commitment to UWB ecosystem and automotive Digital Key adoption - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"STMicroelectronics joins FiRa board, strengthening commitment to UWB ecosystem and automotive Digital Key adoption Geneva, Switzerland, September 22, 2025 &#8212; STMicroelectronics (NYSE: STM), a global semiconductor leader serving customers across the spectrum of electronics applications, has announced that\u00a0Rias Al-Kadi, General Manager of the Company\u2019s Range and Connectivity Division, has joined the board of directors of the FiRa\u00ae Consortium, the industry body dedicated to advancing secured fine ranging and positioning ultra-wideband (UWB) technology. ST is actively driving the development the\u00a0IEEE 802.15.4ab amendment, building upon previous UWB enhancements to further improve system performance and expand UWB\u2019s application scope.\u00a0The ongoing evolution of UWB standards promises significant\u00a0improvements, including centimeter-level accuracy, enhanced security, and reduced power consumption. 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ST is actively driving the development the\u00a0IEEE 802.15.4ab amendment, building upon previous UWB enhancements to further improve system performance and expand UWB\u2019s application scope.\u00a0The ongoing evolution of UWB standards promises significant\u00a0improvements, including centimeter-level accuracy, enhanced security, and reduced power consumption. 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