{"id":888249,"date":"2025-09-22T09:43:44","date_gmt":"2025-09-22T13:43:44","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/grove-launches-new-open-source-approach-to-sustainable-ai-measurement\/"},"modified":"2025-09-22T09:43:44","modified_gmt":"2025-09-22T13:43:44","slug":"grove-launches-new-open-source-approach-to-sustainable-ai-measurement","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/grove-launches-new-open-source-approach-to-sustainable-ai-measurement\/","title":{"rendered":"Grove Launches New Open-Source Approach to Sustainable AI Measurement"},"content":{"rendered":"

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Grove Launches New Open-Source Approach to Sustainable AI Measurement<\/b><\/p>\n

Company is a first mover through new commitments, enabling industry to mindfully adopt AI through an expanded measurement partnership with Gravity<\/i><\/p>\n

SAN FRANCISCO–(BUSINESS WIRE<\/a>)–
\nGrove Collaborative Holdings, Inc. (NYSE: GROV) (\u201cGrove\u201d or \u201cthe Company\u201d), the world\u2019s first plastic neutral retailer, leading sustainable consumer products company, Certified B Corporation, and Public Benefit Corporation, today announced a new set of commitments to measure, mitigate, and report the environmental impact of artificial intelligence (AI) adoption in partnership with Gravity<\/a>, the Company\u2019s existing carbon accounting platform. Grove wants to prove AI can be a force for good without ignoring its environmental cost by becoming the first retailer to measure their AI-related carbon footprint, disclose and mitigate their environmental impact, and issue an open-source measurement approach so that industry can simultaneously pursue both innovation and environmental responsibility.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250922598676\/en\/<\/a><\/p>\n

\"Grove<\/p>\n

Grove today launched a new open-source approach to sustainable AI measurement through an expanded measurement partnership with Gravity as well as made new sustainability commitments while calling on the industry to adopt AI mindfully. The formula, created by Gravity, uses compute time, server power, and grid emissions factors to determine AI-related carbon emissions so that companies can understand the environmental impact of their AI adoption. A baseline understanding gives companies the information they need to explore mitigation and reduction strategies so that sustainability and innovation can advance together.<\/p>\n<\/div>\n

AI with Intention: Smarter Sustainability for People and Planet<\/b><\/p>\n

\n\u201cAI is essential to Grove\u2019s future and \u2013 like the rest of the industry \u2013 we\u2019re testing and learning with tools as they become available to stay competitive, be more efficient, and fuel growth,\u201d said Jeff Yurcisin, CEO of Grove Collaborative. \u201cWhile we\u2019re still learning about the climate impacts of society\u2019s AI adoption, we will not and cannot choose between innovation and sustainability. Being a sustainable business and adopting artificial intelligence are not at odds, but every organization must prioritize ethics, emissions tracking, and environmental stewardship in their AI strategies – regardless of the size of that impact. We estimate our 2025 AI-related emissions will equate to roughly 6% of last year\u2019s business travel emissions, which, while small, still represents an environmental impact that we need to account for. We at Grove are committed to leading with transparency and we urge our peers to follow our measured approach to adoption, which we\u2019ve made accessible to all organizations through our partnership with Gravity.\u201d<\/p>\n

\nGrove is currently using AI to enhance workflow and project management, streamline content and creative development, and improve predictive modeling to better meet customer needs. Using the open-source formula disclosed in today\u2019s announcement and based on the best available data from large language model providers today, Grove and Gravity estimate that Grove\u2019s projected 2025 AI-related carbon footprint is 17.8 metric tons of CO2e, which is equivalent to roughly 6% of the Company\u2019s 2024 Business Travel emissions (299 metric tons of CO2e).1<\/sup><\/p>\n

\nWhile the footprint of this AI usage is small relative to Grove\u2019s overall carbon impact, primarily limited to inference and query tasks, the company recognizes the broader environmental risks of AI adoption, including increased energy and water usage, electronic waste, and greenhouse gas emissions that contribute to climate change. This estimate is conservative given Grove’s current AI tool usage, reflecting a higher usage than what the Company is leveraging today as Grove continues to test, learn about, adopt, and scale new tools. With increased adoption, the Company expects emissions to grow proportionally and will continue to measure and mitigate the impact of those emissions using the method and partners announced today.<\/p>\n

Partnering with Gravity to Lead<\/b><\/p>\n

\nTo quantify and address this impact, Grove has expanded its existing partnership with Gravity, a leading carbon and energy management platform that has developed calculation methodologies around AI emissions. Given primary data disclosures from major AI model providers remain limited, Gravity developed a detailed accounting method leveraging as granular data as possible to assist Grove in assessing their AI-related carbon footprint2<\/sup>. These findings will be published in full detail in Grove\u2019s 2025-2026 annual sustainability report to ensure full transparency, expected to be issued in May 2026. As data transparency increases, Grove and Gravity will continue to evolve their approach to precisely calculate AI-related emissions and share updates so other businesses can do the same.<\/p>\n

\n\u201cMeasuring the impact of the products and services we use has always been an input into understanding the levers a company has to improve its sustainability and operational efficiency,\u201d said Saleh ElHattab, CEO and Founder of Gravity. \u201cWith AI\u2019s proliferation and energy intensity, we\u2019ve partnered with Grove to deliver an early blueprint for tracking an organization\u2019s consumption of these new tools.\u201d<\/p>\n

\nThrough today\u2019s announcement, Grove is committing to:<\/p>\n