{"id":888240,"date":"2025-09-22T09:19:05","date_gmt":"2025-09-22T13:19:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/a-crisis-of-confidence-is-reshaping-the-american-dream-u-s-bank-survey-finds\/"},"modified":"2025-09-22T09:19:05","modified_gmt":"2025-09-22T13:19:05","slug":"a-crisis-of-confidence-is-reshaping-the-american-dream-u-s-bank-survey-finds","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/a-crisis-of-confidence-is-reshaping-the-american-dream-u-s-bank-survey-finds\/","title":{"rendered":"A Crisis of Confidence is Reshaping the American Dream, U.S. Bank Survey Finds"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistcircle { list-style-type: circle }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>A Crisis of Confidence is Reshaping the American Dream, U.S. Bank Survey Finds<\/b><\/p>\n<p class=\"bwalignc\">\nDespite Doing all the Right Things, Many \u2013 Particularly Younger Generations \u2013 Say Economic Environment Makes Goals Difficult to Achieve<\/p>\n<p>MINNEAPOLIS&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nA new survey from U.S. Bank found that many Americans are making smart, responsible choices \u2013 budgeting, investing, cutting back on spending. But many feel progress is increasingly elusive because the goals most people care about \u2013 buying a home, retiring comfortably, building wealth \u2013 depend on economic forces beyond their control. However, the survey found that financial planning and professional advice significantly improve confidence and feelings of control.<\/p>\n<p><b>The New American Reality: When Smart Money Moves Aren\u2019t Enough<br \/>\n<br \/><\/b>The survey of 5,000 adults found although many Americans continue to make responsible financial choices \u2013 budgeting (68%), reducing leisure spending (64%) and creating financial plans (57%) \u2013 a majority of Americans feel a lack of control over many important life decisions:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\n81% say it\u2019s harder to retire now than it was for their parents (87% Millennials; 84% Gen Z and Gen X; 68% Boomers)<\/p>\n<\/li>\n<li>\n77% said the current economic environment influences their retirement timeline (86% Gen Z and Millennials; 79% Gen X; 55% Boomers)<\/p>\n<\/li>\n<li>\n77% said the economy influences where to live, including more affordable parts of the country or tax-friendly states (90% Gen Z; 84% Millennials; 76% Gen X; 61% Boomers)<\/p>\n<\/li>\n<li>\n75% said the economy influences whether they buy or rent a home (91% Gen Z; 84% Millennials; 72% Gen X; 51% Boomers)<\/p>\n<\/li>\n<li>\n63% say they are worried they will have to come out of retirement due to economic factors (77% Millennials; 74% Gen Z; 69% Gen X; 39% Boomers)<\/p>\n<\/li>\n<\/ul>\n<p>\nIn addition, while traditional financial goals like owning a home and saving for retirement are still as important across generations and genders as ever, personal goals like having meaningful relationships with family, having children and maintaining emotional well-being are also extremely important \u2013 particularly to younger generations.<\/p>\n<p>\n\u201cThis year\u2019s survey reveals a seismic shift in the American dream,\u201d said Scott Ford, head of Wealth Management at U.S. Bank. \u201cAlthough many survey respondents are making prudent choices, they are disheartened and wonder if their efforts are worth the sacrifice. The good news is that even small steps can help you take control of your financial health, including having a financial plan and investing what you can, even if it\u2019s a small amount.\u201d<\/p>\n<p>\nAdditional key findings from the survey:<\/p>\n<p><b>Redefining Success: Stability Matters, but it Feels Increasingly Out of Reach<br \/>\n<br \/><\/b>\u201cFor many Americans, success today means more than achieving financial goals,\u201d Ford said. \u201cDon\u2019t be afraid to factor your personal fulfillment into the financial planning process. Starting with a view of what matters most to you and what you envision for your life can serve as a highly motivating north star as you build and execute a plan that will help you get there,\u201d Ford said.<\/p>\n<p>\nThe survey found that:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\n93% of Americans say meaningful family and community relationships are important<\/p>\n<ul class=\"bwlistcircle\">\n<li>\nYounger generations are more likely to strongly agree: 55% Gen Z, 49% Millennial, 40% Gen X, 39% Boomer.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li>\n88% of Americans say owning a home is a key measure of financial success, with 60% of Gen Z saying it has become more important in the last five years.<\/p>\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li>\n93% say having enough retirement savings to live comfortably is a key indicator of success (96% Boomer; 93% Gen X, 92% Gen Z and Millennials)<\/p>\n<ul class=\"bwlistcircle\">\n<li>\n16% of Americans say they\u2019ve given up on retiring due to financial reasons. (23% among Gen X)<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>For Many Americans, Long-Term Planning is Taking a Backseat<br \/>\n<br \/><\/b>Many Americans are confident in their ability to manage daily expenses, but long-term financial planning is more uncertain.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nJust 48% are making monthly contributions to their retirement funds.<\/p>\n<ul class=\"bwlistcircle\">\n<li>\n44% of women vs. 53% of men; 54% Millennials; 53% Gen X; 44% Gen Z; 39% Boomers.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\nJust 37% of non-retired Americans are actively planning and saving for retirement (29% Gen Z, 38% Millennials, 39% Gen X, 51% Boomers).<\/p>\n<\/li>\n<li>\nWomen are less likely than men to have started thinking about, planning or saving for retirement (54% of women vs. 67% of men).<\/p>\n<\/li>\n<li>\n68% of Gen Z and 69% of Millennials worry they will outlive their retirement savings (vs. 64% of Gen X and 49% of Boomers.)<\/p>\n<\/li>\n<li>\nWomen consistently report less confidence than men that their savings will be enough to last throughout their retirement (49% of women vs. 66% of men).<\/p>\n<\/li>\n<\/ul>\n<p><b>Planning Builds Confidence, Even in Uncertain Times<br \/>\n<br \/><\/b>The survey shows that financial planning and professional advice significantly improve confidence and feelings of control:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\n89% of those with a financial advisor feel in control of saving for retirement (vs. 73% without a financial advisor).<\/p>\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li>\n85% of those with a financial advisor are confident they will be able to own a home (vs. 60% without a financial advisor).<\/p>\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li>\nFinancial planning can be beneficial for everyone, no matter their wealth level. Among those with less than $50,000 in net worth, simply having a financial plan nearly doubles confidence in retirement readiness. In fact, 57% of those with a financial plan said they were confident they could retire early vs. 32% of those without a financial plan.<\/p>\n<\/li>\n<\/ul>\n<p>\n\u201cDoing things the right way and struggling to see progress is discouraging,\u201d Ford said. \u201cBut you don\u2019t have to wait to take control. Starting small, seeking guidance and staying focused can help turn uncertainty into action and restore a sense of confidence in what comes next.\u201d<\/p>\n<p>\nRead the full report here: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fusbank.com%2Fwealth-survey&amp;esheet=54327157&amp;newsitemid=20250922809679&amp;lan=en-US&amp;anchor=usbank.com%2Fwealth-survey&amp;index=1&amp;md5=112e36763b2f84dad131f50adca85b73\">usbank.com\/wealth-survey<\/a><\/p>\n<p><b>Survey Methodology<br \/>\n<br \/><\/b>This survey was conducted by U.S. Bank in partnership with Edelman DXI. The study was fielded online between June 9 and June 26, 2025, among a nationally representative sample of 5,000 U.S. adults aged 18 and older. The survey was approximately 15 minutes in length, with a margin of error of \u00b11.5% at a 95% confidence level.<\/p>\n<p><b>About U.S. Bank<br \/>\n<br \/><\/b>U.S. Bancorp, with approximately 70,000 employees and $686 billion in assets as of June 30, 2025, is the parent company of U.S. Bank National Association. Headquartered in Minneapolis, the company serves millions of customers locally, nationally and globally through a diversified mix of businesses including consumer banking, business banking, commercial banking, institutional banking, payments and wealth management. U.S. Bancorp has been recognized for its approach to digital innovation, community partnerships and customer service, including being named one of the 2025 World\u2019s Most Ethical Companies and one of Fortune\u2019s most admired superregional banks. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fusbank.com%2Fabout&amp;esheet=54327157&amp;newsitemid=20250922809679&amp;lan=en-US&amp;anchor=usbank.com%2Fabout&amp;index=2&amp;md5=6b579d97c273ff2d5c33a66156d4c6c7\">usbank.com\/about<\/a>.<\/p>\n<p><b>Investment products and services are: NOT A DEPOSIT \u2022 NOT FDIC INSURED \u2022 MAY LOSE VALUE \u2022 NOT BANK GUARANTEED \u2022 NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY<br \/>\n<br \/><\/b>U.S. Bank and its representatives do not provide tax or legal advice. Each individual&#8217;s tax and financial situation is unique. Individuals should consult their tax and\/or legal advisor for advice and information concerning their particular situation.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250922809679r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250922809679\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250922809679\/en\/<\/a><\/span><\/p>\n<p>\nKristin Kelly<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:kristin.kelly@usbank.com\">kristin.kelly@usbank.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Minnesota<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Personal Finance Women Finance Seniors Banking Men Professional Services Consumer Other Professional Services<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250922809679\/en\/1442073\/3\/US_Bank_logo_red_blue_RGB.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>A Crisis of Confidence is Reshaping the American Dream, U.S. Bank Survey Finds Despite Doing all the Right Things, Many \u2013 Particularly Younger Generations \u2013 Say Economic Environment Makes Goals Difficult to Achieve MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; A new survey from U.S. Bank found that many Americans are making smart, responsible choices \u2013 budgeting, investing, cutting back on spending. But many feel progress is increasingly elusive because the goals most people care about \u2013 buying a home, retiring comfortably, building wealth \u2013 depend on economic forces beyond their control. However, the survey found that financial planning and professional advice significantly improve confidence and feelings of control. The New American Reality: When Smart Money Moves Aren\u2019t Enough The survey of 5,000 adults found &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/a-crisis-of-confidence-is-reshaping-the-american-dream-u-s-bank-survey-finds\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A Crisis of Confidence is Reshaping the American Dream, U.S. Bank Survey Finds&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-888240","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Crisis of Confidence is Reshaping the American Dream, U.S. Bank Survey Finds - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/a-crisis-of-confidence-is-reshaping-the-american-dream-u-s-bank-survey-finds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Crisis of Confidence is Reshaping the American Dream, U.S. Bank Survey Finds - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"A Crisis of Confidence is Reshaping the American Dream, U.S. Bank Survey Finds Despite Doing all the Right Things, Many \u2013 Particularly Younger Generations \u2013 Say Economic Environment Makes Goals Difficult to Achieve MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; A new survey from U.S. Bank found that many Americans are making smart, responsible choices \u2013 budgeting, investing, cutting back on spending. But many feel progress is increasingly elusive because the goals most people care about \u2013 buying a home, retiring comfortably, building wealth \u2013 depend on economic forces beyond their control. However, the survey found that financial planning and professional advice significantly improve confidence and feelings of control. 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But many feel progress is increasingly elusive because the goals most people care about \u2013 buying a home, retiring comfortably, building wealth \u2013 depend on economic forces beyond their control. However, the survey found that financial planning and professional advice significantly improve confidence and feelings of control. 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