{"id":886762,"date":"2025-09-16T12:05:43","date_gmt":"2025-09-16T16:05:43","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/thailands-krungsri-leverages-informaticas-ai-powered-cloud-data-governance-to-unleash-innovation-and-optimize-customer-experience\/"},"modified":"2025-09-16T12:05:43","modified_gmt":"2025-09-16T16:05:43","slug":"thailands-krungsri-leverages-informaticas-ai-powered-cloud-data-governance-to-unleash-innovation-and-optimize-customer-experience","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/thailands-krungsri-leverages-informaticas-ai-powered-cloud-data-governance-to-unleash-innovation-and-optimize-customer-experience\/","title":{"rendered":"Thailand\u2019s Krungsri Leverages Informatica\u2019s AI-Powered Cloud Data Governance to Unleash Innovation and Optimize Customer Experience"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Thailand\u2019s Krungsri Leverages Informatica\u2019s AI-Powered Cloud Data Governance to Unleash Innovation and Optimize Customer Experience<\/b><\/p>\n<p>SINGAPORE&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.informatica.com&amp;esheet=54323871&amp;newsitemid=20250916348428&amp;lan=en-US&amp;anchor=Informatica&amp;index=1&amp;md5=b38f05f2d3996fd0ae04d5e433d81ecd\">Informatica<\/a> (NYSE: INFA), a leader in enterprise AI-powered cloud data management, today announced that it is working with Krungsri (also known as Bank of Ayudhya Public Company Limited), to help the bank in its digital transformation as it strives to become a leading AI-driven digital bank.<\/p>\n<p>\nAs one of Thailand\u2019s leading financial institutions by assets, loans and deposits, Krungsri recognizes the critical need for a unified approach to managing and governing its data assets, which is traditionally isolated across its business units. With a customer base spanning Thailand and over 19 million throughout ASEAN, Krungsri needs a robust data governance framework to help ensure data quality, security, privacy and compliance with regulatory standards as part of its digital transformation and growth strategy.<\/p>\n<p>\nBy implementing Informatica\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.informatica.com%2Fproducts%2Fdata-governance%2Fcloud-data-governance-and-catalog.html&amp;esheet=54323871&amp;newsitemid=20250916348428&amp;lan=en-US&amp;anchor=Cloud+Data+Governance+and+Catalog&amp;index=2&amp;md5=cead452099d5d2a1a2645891e48d7c1e\">Cloud Data Governance and Catalog<\/a> (CDGC) and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.informatica.com%2Fproducts%2Fdata-quality.html&amp;esheet=54323871&amp;newsitemid=20250916348428&amp;lan=en-US&amp;anchor=Cloud+Data+Quality&amp;index=3&amp;md5=958bdc088b30ee834dd2606e9511a7a9\">Cloud Data Quality<\/a> (CDQ), underpinned by Informatica\u2019s AI-powered <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.informatica.com%2Fplatform.html&amp;esheet=54323871&amp;newsitemid=20250916348428&amp;lan=en-US&amp;anchor=Intelligent+Data+Management+Cloud&amp;index=4&amp;md5=143596c7fae1cc72bafa50b5e7241bde\">Intelligent Data Management Cloud<\/a>\u2122 platform, Krungsri is laying a robust data foundation since it moved to a hybrid cloud environment with Amazon Web Services (AWS). With CDGC and CDQ, the bank is addressing critical challenges such as data discovery, metadata management and data quality improvement. This empowers the bank to strengthen data integrity and build greater trustworthiness throughout its operations.<\/p>\n<p>\n&#8220;Recognizing the pivotal role of data in the banking sector, Krungsri strategically adopts these advanced data governance solutions to enhance data quality, accessibility and integrity,\u201d said Tul Roteseree, Head of Enterprise Data and Analytics Group at Krungsri. \u201cWith a scalable and robust governance framework underpinning our cloud-enabled, secure technology infrastructure, we are not only helping to ensure regulatory compliance and boosting operational efficiency, but also driving customer-centric innovation and superior customer service to reinforce our leadership in the financial industry.\u201d<\/p>\n<p>\n&#8220;Krungsri\u2019s transformation journey demonstrates how strategic data governance, enabled through our partnership, can help large financial institutions to navigate complex data landscapes, accelerate innovation and realize meaningful operational value. With Informatica as a trusted partner, Krungsri is leading the way in making banking in Thailand truly data-driven and AI-enabled,&#8221; said Steven Seah, Vice President for Informatica ASEAN, India and Korea.<\/p>\n<p><b>About Informatica:<\/b><\/p>\n<p>\nInformatica (NYSE: INFA), a leader in AI-powered enterprise cloud data management, helps businesses unlock the full value of their data and AI. As data grows in complexity and volume, Informatica\u2019s Intelligent Data Management Cloud<sup>\u2122<\/sup> delivers a complete, end-to-end platform with a suite of industry-leading, integrated solutions to connect, manage and unify data across any cloud, hybrid or multi-cloud environment. Powered by CLAIRE\u00ae AI, Informatica\u2019s platform integrates natively with all major cloud providers, data warehouses and analytics tools\u2014 giving organizations the freedom of choice, avoiding vendor lock-in and delivering better ROI by enabling access to governed data, simplifying operations and scaling with confidence.<\/p>\n<p>\nTrusted by approximately 5,000 customers in nearly 100 countries\u2014including over 80 of the Fortune 100\u2014Informatica is the backbone of platform-agnostic, cloud data-driven transformation. <b>Informatica. Where data and AI come to life.<sup>\u2122<\/sup><\/b><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250916348428r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250916348428\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250916348428\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact<br \/>\n<\/b><br \/>Informatica Public Relations<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:pr@informatica.com\">pr@informatica.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Singapore Thailand Southeast Asia Asia Pacific<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Professional Services Data Management Technology Electronic Commerce Artificial Intelligence Banking<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Thailand\u2019s Krungsri Leverages Informatica\u2019s AI-Powered Cloud Data Governance to Unleash Innovation and Optimize Customer Experience SINGAPORE&#8211;(BUSINESS WIRE)&#8211;Informatica (NYSE: INFA), a leader in enterprise AI-powered cloud data management, today announced that it is working with Krungsri (also known as Bank of Ayudhya Public Company Limited), to help the bank in its digital transformation as it strives to become a leading AI-driven digital bank. As one of Thailand\u2019s leading financial institutions by assets, loans and deposits, Krungsri recognizes the critical need for a unified approach to managing and governing its data assets, which is traditionally isolated across its business units. With a customer base spanning Thailand and over 19 million throughout ASEAN, Krungsri needs a robust data governance framework to help ensure &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/thailands-krungsri-leverages-informaticas-ai-powered-cloud-data-governance-to-unleash-innovation-and-optimize-customer-experience\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Thailand\u2019s Krungsri Leverages Informatica\u2019s AI-Powered Cloud Data Governance to Unleash Innovation and Optimize Customer Experience&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-886762","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thailand\u2019s Krungsri Leverages Informatica\u2019s AI-Powered Cloud Data Governance to Unleash Innovation and Optimize Customer Experience - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/thailands-krungsri-leverages-informaticas-ai-powered-cloud-data-governance-to-unleash-innovation-and-optimize-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thailand\u2019s Krungsri Leverages Informatica\u2019s AI-Powered Cloud Data Governance to Unleash Innovation and Optimize Customer Experience - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Thailand\u2019s Krungsri Leverages Informatica\u2019s AI-Powered Cloud Data Governance to Unleash Innovation and Optimize Customer Experience SINGAPORE&#8211;(BUSINESS WIRE)&#8211;Informatica (NYSE: INFA), a leader in enterprise AI-powered cloud data management, today announced that it is working with Krungsri (also known as Bank of Ayudhya Public Company Limited), to help the bank in its digital transformation as it strives to become a leading AI-driven digital bank. As one of Thailand\u2019s leading financial institutions by assets, loans and deposits, Krungsri recognizes the critical need for a unified approach to managing and governing its data assets, which is traditionally isolated across its business units. With a customer base spanning Thailand and over 19 million throughout ASEAN, Krungsri needs a robust data governance framework to help ensure &hellip; Continue reading &quot;Thailand\u2019s Krungsri Leverages Informatica\u2019s AI-Powered Cloud Data Governance to Unleash Innovation and Optimize Customer Experience&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/thailands-krungsri-leverages-informaticas-ai-powered-cloud-data-governance-to-unleash-innovation-and-optimize-customer-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-16T16:05:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250916348428r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/thailands-krungsri-leverages-informaticas-ai-powered-cloud-data-governance-to-unleash-innovation-and-optimize-customer-experience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/thailands-krungsri-leverages-informaticas-ai-powered-cloud-data-governance-to-unleash-innovation-and-optimize-customer-experience\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Thailand\u2019s Krungsri Leverages Informatica\u2019s AI-Powered Cloud Data Governance to Unleash Innovation and Optimize Customer Experience\",\"datePublished\":\"2025-09-16T16:05:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/thailands-krungsri-leverages-informaticas-ai-powered-cloud-data-governance-to-unleash-innovation-and-optimize-customer-experience\\\/\"},\"wordCount\":556,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/thailands-krungsri-leverages-informaticas-ai-powered-cloud-data-governance-to-unleash-innovation-and-optimize-customer-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250916348428r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/thailands-krungsri-leverages-informaticas-ai-powered-cloud-data-governance-to-unleash-innovation-and-optimize-customer-experience\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/thailands-krungsri-leverages-informaticas-ai-powered-cloud-data-governance-to-unleash-innovation-and-optimize-customer-experience\\\/\",\"name\":\"Thailand\u2019s Krungsri Leverages Informatica\u2019s AI-Powered Cloud Data Governance to Unleash Innovation and Optimize Customer Experience - 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As one of Thailand\u2019s leading financial institutions by assets, loans and deposits, Krungsri recognizes the critical need for a unified approach to managing and governing its data assets, which is traditionally isolated across its business units. With a customer base spanning Thailand and over 19 million throughout ASEAN, Krungsri needs a robust data governance framework to help ensure &hellip; Continue reading \"Thailand\u2019s Krungsri Leverages Informatica\u2019s AI-Powered Cloud Data Governance to Unleash Innovation and Optimize Customer Experience\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/thailands-krungsri-leverages-informaticas-ai-powered-cloud-data-governance-to-unleash-innovation-and-optimize-customer-experience\/","og_site_name":"Market Newsdesk","article_published_time":"2025-09-16T16:05:43+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250916348428r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/thailands-krungsri-leverages-informaticas-ai-powered-cloud-data-governance-to-unleash-innovation-and-optimize-customer-experience\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/thailands-krungsri-leverages-informaticas-ai-powered-cloud-data-governance-to-unleash-innovation-and-optimize-customer-experience\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Thailand\u2019s Krungsri Leverages Informatica\u2019s AI-Powered Cloud Data Governance to Unleash Innovation and Optimize Customer Experience","datePublished":"2025-09-16T16:05:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/thailands-krungsri-leverages-informaticas-ai-powered-cloud-data-governance-to-unleash-innovation-and-optimize-customer-experience\/"},"wordCount":556,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/thailands-krungsri-leverages-informaticas-ai-powered-cloud-data-governance-to-unleash-innovation-and-optimize-customer-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250916348428r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/thailands-krungsri-leverages-informaticas-ai-powered-cloud-data-governance-to-unleash-innovation-and-optimize-customer-experience\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/thailands-krungsri-leverages-informaticas-ai-powered-cloud-data-governance-to-unleash-innovation-and-optimize-customer-experience\/","name":"Thailand\u2019s Krungsri Leverages Informatica\u2019s AI-Powered Cloud Data Governance to Unleash Innovation and Optimize Customer Experience - 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