{"id":886748,"date":"2025-09-16T12:00:17","date_gmt":"2025-09-16T16:00:17","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/the-pillsbury-doughboy-is-headed-to-the-big-apple-to-roll-out-his-biggest-bakes-yet\/"},"modified":"2025-09-16T12:00:17","modified_gmt":"2025-09-16T16:00:17","slug":"the-pillsbury-doughboy-is-headed-to-the-big-apple-to-roll-out-his-biggest-bakes-yet","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-pillsbury-doughboy-is-headed-to-the-big-apple-to-roll-out-his-biggest-bakes-yet\/","title":{"rendered":"The Pillsbury\u2122 Doughboy\u2122 Is Headed to the Big Apple to Roll Out His Biggest Bakes Yet"},"content":{"rendered":"

<\/p>\n

The Pillsbury<\/b>\u2122 Doughboy<\/b>\u2122 Is Headed to the Big Apple to Roll Out His Biggest Bakes Yet<\/b><\/p>\n

The Iconic Pillsbury Mascot Is Getting a Larger-Than-Life Transformation to Celebrate the Crescent Rolls, Biscuits and Cinnamon Rolls That Now Bake Up Bigger<\/i><\/p>\n

MINNEAPOLIS–(BUSINESS WIRE<\/a>)–
\nHe\u2019s soft, he\u2019s sweet and now… he\u2019s larger-than-life. This weekend, the Pillsbury Doughboy is off to the Big Apple to celebrate his biggest news yet: the debut of Pillsbury crescent rolls, biscuits and cinnamon rolls that now bake up bigger. These crowd-pleasing, oven-ready favorites rise larger than ever before but with the same comforting taste families love.* And to mark the moment, the Doughboy is rising to new heights and taking his belly laugh on the road.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250916963577\/en\/<\/a><\/p>\n

\"The<\/p>\n

The 25-foot-tall Pillsbury Doughboy will appear at Brooklyn Bridge Park on Sunday, September 21 for belly pokes and warm bites of Pillsbury fan favorites that now bake up bigger.<\/p>\n<\/div>\n

\nOn Sunday, September 21 from 11 a.m. to 6 p.m. ET, a 25-foot-tall Doughboy will pop up at Brooklyn Bridge Park in New York City, inviting families to share a giggle, grab a warm bite and finally get to poke his belly for themselves. This one-day-only family experience will include Doughboy-approved fun like poking his belly to hear the famous \u201cHoo Hoo!,\u201d enjoying freshly baked samples of the new products served warm onsite and unlocking fun surprises.<\/p>\n

\nNot in New York City? No problem. Fans everywhere can join in at PokeTheDoughboy.com<\/a> starting September 21, where they can virtually poke the Doughboy\u2019s belly, unlock a digital rebate and find Pillsbury products that now bake up bigger at a nearby store.<\/p>\n

\n\u201cAt Pillsbury, we\u2019re all about helping families make memories, whether it’s around the dinner table or during special moments like this,\u201d said Michelle Odland, Vice President and Business Unit Director, Pillsbury. \u201cSo, when we launched our crescent rolls, biscuits and cinnamon rolls that now bake up bigger, we knew the Doughboy had to go big, too. This celebration is all about joy, togetherness and, of course, belly pokes.\u201d<\/p>\n

\nThe Pillsbury Doughboy isn\u2019t just popping up bigger in person. As part of the new integrated campaign that includes TV, online video and social, fans will see him showing off his biggest dance moves yet and drumming skills in two new commercials.<\/p>\n

\nFor more details, belly pokes and delicious bites, visit PokeTheDoughboy.com<\/a> starting September 21 or Pillsbury.com<\/a>.<\/p>\n\n\n
\n

*Compared with the previous recipes<\/i><\/p>\n<\/td>\n<\/tr>\n<\/table>\n

About General Mills<\/b><\/p>\n

\nGeneral Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, H\u00e4agen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino\u2019s, Annie\u2019s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company\u2019s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com<\/a>. Follow @Pillsbury on Instagram<\/a> and Facebook<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250916963577\/en\/<\/a><\/span><\/p>\n

\nGeneral Mills Communications
\n
763-764-6364
\n
media.line@genmills.com<\/a><\/p>\n

\nEdelman
\n
Andrea Larson
\n
Andrea.Larson@edelman.com<\/a><\/p>\n

KEYWORDS:<\/b> Minnesota United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Food\/Beverage Other Retail Retail Supermarket Specialty<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
The 25-foot-tall Pillsbury Doughboy will appear at Brooklyn Bridge Park on Sunday, September 21 for belly pokes and warm bites of Pillsbury fan favorites that now bake up bigger.<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

The Pillsbury\u2122 Doughboy\u2122 Is Headed to the Big Apple to Roll Out His Biggest Bakes Yet The Iconic Pillsbury Mascot Is Getting a Larger-Than-Life Transformation to Celebrate the Crescent Rolls, Biscuits and Cinnamon Rolls That Now Bake Up Bigger MINNEAPOLIS–(BUSINESS WIRE)– He\u2019s soft, he\u2019s sweet and now… he\u2019s larger-than-life. This weekend, the Pillsbury Doughboy is off to the Big Apple to celebrate his biggest news yet: the debut of Pillsbury crescent rolls, biscuits and cinnamon rolls that now bake up bigger. These crowd-pleasing, oven-ready favorites rise larger than ever before but with the same comforting taste families love.* And to mark the moment, the Doughboy is rising to new heights and taking his belly laugh on the road. This press … <\/p>\n

Continue reading “The Pillsbury\u2122 Doughboy\u2122 Is Headed to the Big Apple to Roll Out His Biggest Bakes Yet”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-886748","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nThe Pillsbury\u2122 Doughboy\u2122 Is Headed to the Big Apple to Roll Out His Biggest Bakes Yet - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-pillsbury-doughboy-is-headed-to-the-big-apple-to-roll-out-his-biggest-bakes-yet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Pillsbury\u2122 Doughboy\u2122 Is Headed to the Big Apple to Roll Out His Biggest Bakes Yet - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The Pillsbury\u2122 Doughboy\u2122 Is Headed to the Big Apple to Roll Out His Biggest Bakes Yet The Iconic Pillsbury Mascot Is Getting a Larger-Than-Life Transformation to Celebrate the Crescent Rolls, Biscuits and Cinnamon Rolls That Now Bake Up Bigger MINNEAPOLIS–(BUSINESS WIRE)– He\u2019s soft, he\u2019s sweet and now… he\u2019s larger-than-life. 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