{"id":886355,"date":"2025-09-15T11:55:45","date_gmt":"2025-09-15T15:55:45","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/from-candy-aisle-to-climbing-tower-juicy-drop-brings-playable-flavor-to-roblox\/"},"modified":"2025-09-15T11:55:45","modified_gmt":"2025-09-15T15:55:45","slug":"from-candy-aisle-to-climbing-tower-juicy-drop-brings-playable-flavor-to-roblox","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/from-candy-aisle-to-climbing-tower-juicy-drop-brings-playable-flavor-to-roblox\/","title":{"rendered":"From Candy Aisle to Climbing Tower, Juicy Drop\u00ae Brings Playable Flavor to Roblox"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"center\">\n        \n      <\/p>\n<p>SANTA MONICA, Calif., Sept.  15, 2025  (GLOBE NEWSWIRE) &#8212; Juicy Drop\u00ae, the candy brand known for bold mashups, has officially entered the world of gaming with its first-ever Roblox activation: the Juicy Drop Pop-Up 2025: Tower Obby. Produced in partnership with Super League (Nasdaq: SLE) and media agency Beacon Media Group, the launch makes Bazooka Brands, the company that makes Juicy Drop, one of the first major candy brands to build a full-scale, multi-layered campaign inside Roblox.<\/p>\n<p>\n        <strong>A Candy Brand\u2019s First Pop-Up in the Metaverse<\/strong>\n      <\/p>\n<p>The Tower Obby Pop-Up reimagines Juicy Drop\u2019s signature flavor and texture mixing identity as a climbable, replayable challenge. Players jump, balance, and bounce through four themed stages\u2014from Blue Rebel\u00ae Basics to Combo Chaos\u2014combining their fan-favorite line of pops, stix, gummies, and drop gel pens into epic mixes that mirror real-world Juicy Drop\u00ae products. Each climb unlocks exclusive avatar rewards, giving fans a way to wear their candy fandom across Roblox.<\/p>\n<p>Alongside the Tower Obby, Juicy Drop has extended its footprint into Roblox through Super League\u2019s PopMall, across 1,200 experiences, where a curated storefront and themed dressing room showcase custom avatar items, turning gameplay into style statements across the platform.<\/p>\n<p>\n        <strong>Built for Replay, Sharing, and Influence<\/strong>\n      <\/p>\n<p>Designed with replayability and shareability at its core, the Pop-Up encourages teen players to post their fastest climbs and craziest flavor mixes across TikTok, YouTube, and other social media outlets. Super League also tapped NightFoxx, Hypercookiie, and AyeYahZee gaming influencers to drive buzz, ensuring Juicy Drop\u2019s leap into Roblox is amplified well beyond the platform.<\/p>\n<p>\n        <strong>A First for Candy, A Signal for Brands<\/strong>\n      <\/p>\n<p>\u201cJuicy Drop has always been about bold flavors and creative self-expression, giving fans the freedom to experiment and make every bite their own,\u201d said Becky Silberfarb, VP Brand Marketing at Bazooka Brands. \u201cThrough our partnership with Super League and Beacon Media Group, we\u2019re bringing that same spirit to Roblox with a one-of-a-kind gaming experience\u2014where fans can play, create, and interact with Juicy Drop in ways that are just as dynamic and unique as they are.\u201d<\/p>\n<p>\u201cThis campaign is a blueprint for what\u2019s possible when consumer brands embrace playable media,\u201d said Matt Edelman, CEO &amp; President, Super League. \u201cJuicy Drop is hosting a full-fledged, interactive pop-up that players can climb into, play within, and share. It&#8217;s a defining program in the category. We expect great results that will reinforce the power of meeting audiences who play on their playing field of choice.\u201d<\/p>\n<p>The Juicy Drop\u00ae Tower Obby is now live on Roblox, marking a milestone moment for Juicy Drop, the candy category, and the future of brand activations in gaming.<\/p>\n<p>About Bazooka Brands\u2122:<\/p>\n<p>Bazooka Brands is a division of The Bazooka Companies, LLC and produces such iconic, high-quality candy products as Ring Pop\u00ae, Push Pop\u00ae, Baby Bottle Pop\u00ae, Juicy Drop\u00ae Pop, and of course, Bazooka\u00ae bubble gum. For additional information, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=k6jdvbgyajILweur0GoLvdnAFbU019mTp6CkXAfdTITvTMWXoDn2r0g7rlCqHmgojxcK-Wg_wdz3lFRN2evXzs8cKl13rJgV7eXn2YLD4gcPhK5WJVPeTrM6m_nGizy0\" rel=\"nofollow\" target=\"_blank\">www.bazookacandybrands.com<\/a>.<\/p>\n<p>Stay Connected:<\/p>\n<p>For the latest updates and news from Juicy Drop, follow us!<br \/>TikTok:\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=yJn2n0TR6I7rEGUpOPfKTHG7q6UxDJFG2i_4vaZZ2tCYKaKo-f985d4gSQAAWMkwiLpKZXQN92kx2EMMxNuZU6B60TlV_GXzd-dmh8JoAANU8SLKM75umwVQrG_-MOTW39ip-OL-4g18-RaUXb6xbLBG5CXv53Dietnft-obFLsxXRgDEGhanTd7Hcji8ydx\" rel=\"nofollow\" target=\"_blank\">@juicydropcandyofficial<\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=x0Y4zgihBEXnroEWNlKdtXUEtGmcNzDwOwTs2UEaGWsKBdsueFKtZzB47jvq1YzL7DP0E1TGSvbSgOfZn3HyGE_TBCLhkI4sfathf1gp9ymyjXYHXld-7729uceXeacVYxKnNvznaufpZak1hJawdA==\" rel=\"nofollow\" target=\"_blank\"><br \/><\/a>Instagram:\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=yJn2n0TR6I7rEGUpOPfKTNQZxo7HPxfr1nJuGUTvOIRH4JKPdQPhHYcvlwL6T67PnEp8je4j2L7BBFEYvaKOL7fcaZYqVVDFBti_aUipA2aCXyMsBIjA3wKDLZ6TgE05\" rel=\"nofollow\" target=\"_blank\">@juicydropcandy<\/a><\/p>\n<p>About Super League:<\/p>\n<p>Super League (Nasdaq:SLE) is redefining how brands connect with consumers through the power of playable media. Super League provides global brands with ads, content, and experiences that are not only seen &#8211; they\u2019re played, felt, and remembered, within mobile games and on the world\u2019s largest immersive gaming platforms. Powered by proprietary technology, an award-winning development studio, and a vast network of native creators, Super League is a one-of-a-kind partner for brands looking to stand out in culture, spark loyalty, and drive meaningful impact. In a world where attention is earned, Super League makes brands relevant by making them playable.<\/p>\n<p>Investor Relations Contact:<\/p>\n<p>Shannon Devine\/ Mark Schwalenberg<br \/>MZ North America<br \/>Main: 203-741-8811<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=-u9XZcwzB-Q9vOHTyRGL1D0vu9LrbZJN1GFG5GYZ5-j9LT1hSt_wq24FlGU5-jJZi1tWSenTptNs30c4u_PBqw==\" rel=\"nofollow\" target=\"_blank\">SLE@mzgroup.us<\/a><\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=zzvJDAk0IuF0uE5sskL8fq8-WjWOY_Ywrhk9gOZQfl7z6SvzaXTYY1jUqvup5pMIQBhFQ1egAs_iU_O80xCaI6try2GMgz-RqzS3uIWkgO1sUKCSBsulX7CNU_w7rBdphEmGQBv6hdbZOnrRnxahpEjUdmLablNxXGPtNrnAj0dn5ts-pXh63iE1FEGfHZjKVrMGaxy4NpSumNXkEY5nC7S74g1fh51NJhCd5qB26O0L4Wx0i0iwBGoLO2Fq0wfarj0SP4arYAw-FCilw9aFZw==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/e5e62883-8a65-402f-9a8e-3b4fb3e72c76<\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTUyOTA2NiM3MTQ2OTE0IzIxMzYzNDU=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/N2ZlOTJiNmItMjVkZC00NzJkLTk1MjYtNmY0NzVkMWViZGQ3LTExNDc5MTYtMjAyNS0wOS0xNS1lbg==\/tiny\/Super-League-Enterprise.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SANTA MONICA, Calif., Sept. 15, 2025 (GLOBE NEWSWIRE) &#8212; Juicy Drop\u00ae, the candy brand known for bold mashups, has officially entered the world of gaming with its first-ever Roblox activation: the Juicy Drop Pop-Up 2025: Tower Obby. Produced in partnership with Super League (Nasdaq: SLE) and media agency Beacon Media Group, the launch makes Bazooka Brands, the company that makes Juicy Drop, one of the first major candy brands to build a full-scale, multi-layered campaign inside Roblox. A Candy Brand\u2019s First Pop-Up in the Metaverse The Tower Obby Pop-Up reimagines Juicy Drop\u2019s signature flavor and texture mixing identity as a climbable, replayable challenge. Players jump, balance, and bounce through four themed stages\u2014from Blue Rebel\u00ae Basics to Combo Chaos\u2014combining their fan-favorite &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/from-candy-aisle-to-climbing-tower-juicy-drop-brings-playable-flavor-to-roblox\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;From Candy Aisle to Climbing Tower, Juicy Drop\u00ae Brings Playable Flavor to Roblox&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-886355","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Candy Aisle to Climbing Tower, Juicy Drop\u00ae Brings Playable Flavor to Roblox - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/from-candy-aisle-to-climbing-tower-juicy-drop-brings-playable-flavor-to-roblox\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Candy Aisle to Climbing Tower, Juicy Drop\u00ae Brings Playable Flavor to Roblox - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"SANTA MONICA, Calif., Sept. 15, 2025 (GLOBE NEWSWIRE) &#8212; Juicy Drop\u00ae, the candy brand known for bold mashups, has officially entered the world of gaming with its first-ever Roblox activation: the Juicy Drop Pop-Up 2025: Tower Obby. Produced in partnership with Super League (Nasdaq: SLE) and media agency Beacon Media Group, the launch makes Bazooka Brands, the company that makes Juicy Drop, one of the first major candy brands to build a full-scale, multi-layered campaign inside Roblox. A Candy Brand\u2019s First Pop-Up in the Metaverse The Tower Obby Pop-Up reimagines Juicy Drop\u2019s signature flavor and texture mixing identity as a climbable, replayable challenge. Players jump, balance, and bounce through four themed stages\u2014from Blue Rebel\u00ae Basics to Combo Chaos\u2014combining their fan-favorite &hellip; Continue reading &quot;From Candy Aisle to Climbing Tower, Juicy Drop\u00ae Brings Playable Flavor to Roblox&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/from-candy-aisle-to-climbing-tower-juicy-drop-brings-playable-flavor-to-roblox\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-15T15:55:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTUyOTA2NiM3MTQ2OTE0IzIxMzYzNDU=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/from-candy-aisle-to-climbing-tower-juicy-drop-brings-playable-flavor-to-roblox\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/from-candy-aisle-to-climbing-tower-juicy-drop-brings-playable-flavor-to-roblox\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"From Candy Aisle to Climbing Tower, Juicy Drop\u00ae Brings Playable Flavor to Roblox\",\"datePublished\":\"2025-09-15T15:55:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/from-candy-aisle-to-climbing-tower-juicy-drop-brings-playable-flavor-to-roblox\\\/\"},\"wordCount\":656,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/from-candy-aisle-to-climbing-tower-juicy-drop-brings-playable-flavor-to-roblox\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTUyOTA2NiM3MTQ2OTE0IzIxMzYzNDU=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/from-candy-aisle-to-climbing-tower-juicy-drop-brings-playable-flavor-to-roblox\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/from-candy-aisle-to-climbing-tower-juicy-drop-brings-playable-flavor-to-roblox\\\/\",\"name\":\"From Candy Aisle to Climbing Tower, Juicy Drop\u00ae Brings Playable Flavor to Roblox - 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Produced in partnership with Super League (Nasdaq: SLE) and media agency Beacon Media Group, the launch makes Bazooka Brands, the company that makes Juicy Drop, one of the first major candy brands to build a full-scale, multi-layered campaign inside Roblox. A Candy Brand\u2019s First Pop-Up in the Metaverse The Tower Obby Pop-Up reimagines Juicy Drop\u2019s signature flavor and texture mixing identity as a climbable, replayable challenge. 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