{"id":886189,"date":"2025-09-15T09:26:20","date_gmt":"2025-09-15T13:26:20","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/1-in-3-gen-z-and-1-in-4-millennials-now-turn-to-ai-platforms-over-other-channels-for-shopping-advice-according-to-new-survey-from-commerce-and-future-commerce\/"},"modified":"2025-09-15T09:26:20","modified_gmt":"2025-09-15T13:26:20","slug":"1-in-3-gen-z-and-1-in-4-millennials-now-turn-to-ai-platforms-over-other-channels-for-shopping-advice-according-to-new-survey-from-commerce-and-future-commerce","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/1-in-3-gen-z-and-1-in-4-millennials-now-turn-to-ai-platforms-over-other-channels-for-shopping-advice-according-to-new-survey-from-commerce-and-future-commerce\/","title":{"rendered":"1 in 3 Gen Z and 1 in 4 Millennials Now Turn to AI Platforms over Other Channels for Shopping Advice, According to New Survey from Commerce and Future Commerce"},"content":{"rendered":"

\nSurvey reveals rapid adoption and growing trust of agentic commerce, with Gen Z and Millennials leading the way
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AUSTIN, Texas, Sept. 15, 2025 (GLOBE NEWSWIRE) — Younger generations are leading the charge into the agentic commerce era with 33% of Gen Z and 26% of Millennials preferring AI platforms for product research, according to a new report from Commerce<\/u><\/a> (Nasdaq: CMRC), an open, intelligent ecosystem of technology solutions that empower businesses to unlock data potential and deliver seamless, personalized experiences at scale, produced in partnership with Future Commerce<\/u><\/a>.<\/p>\n

The survey of 1,000 consumers across the U.S., U.K., and Australia\/New Zealand reveals how AI platforms are transforming the way people research, discover and buy products, as well as redefining trust in the shopping journey.<\/p>\n

\u201cAgentic commerce is no longer a concept on the horizon, it\u2019s here, and it\u2019s already the first stop in the shopping journey,\u201d said Al Williams, general manager of B2C at Commerce, the parent company of BigCommerce, Feedonomics and Makeswift. \u201cGen Z and Millennials now trust AI more than search, social or influencers to guide what they buy. The shift is clear: brands that show up inside AI-driven platforms will be the ones earning relevance and loyalty in this new era.\u201d<\/p>\n

The report, New Modes: How AI is Shaping New Commerce Contexts and Expectations, <\/em>found that Gen Z shoppers are nearly as likely to use AI platforms (33%) for product research as they are search engines (37%). For Millennials, the gap widens with 26% choosing AI platforms compared to 40% preferring search engines. Meanwhile, just 13% of Gen X and 3% of Boomers prefer to use AI for product research.<\/p>\n

Beyond research, these large language model platforms are building credibility with shoppers, as 23% of Gen Z and 27% of Millennials reported they are starting to trust AI platforms more than people for curated product recommendations.<\/p>\n

LLM platforms like ChatGPT and Perplexity are becoming part of the go-to tech toolkit, with 41% of all respondents using them daily. The growing prevalence of these tools, especially for more mid-funnel activities like comparing specific products and brands, reaffirms how critical it is for brands to understand when and why their target customers use AI. From there, they must develop an Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO) strategy that includes rich brand and product data, which will ultimately feed these platforms and bring consumers closer to conversion.<\/p>\n

\u201cConsumers are embracing a new omnimodal reality. Shopping is no longer just an activity\u2014it\u2019s an identity,\u201d said Phillip Jackson, co-founder and CEO of Future Commerce. \u201cAI platforms aren\u2019t just tools; they\u2019re becoming trusted companions in the consumer journey. For retailers and brands, the implication is clear: the path to trust and loyalty increasingly runs through AI-driven channels.\u201d<\/p>\n

The study also highlights how consumers are diversifying their use of different touchpoints beyond traditional search engines and retailer websites. Nearly half (48%) of consumers say they maintain a perpetual mental shopping list, reflecting an \u201calways-on\u201d mindset where commerce is embedded into our daily life and interactions with culture, community, and media. Platforms such as YouTube, ChatGPT, and WhatsApp are becoming critical spaces for both inspiration and transaction, collapsing the traditional commerce funnel.<\/p>\n

\n Key Findings from the 2025 <\/strong>
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\n New Modes<\/em>
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