{"id":886062,"date":"2025-09-13T13:16:09","date_gmt":"2025-09-13T17:16:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/aramis-global-ambassador-dwyane-wade-celebrates-new-fragrance-launch-during-new-york-fashion-week\/"},"modified":"2025-09-13T13:16:09","modified_gmt":"2025-09-13T17:16:09","slug":"aramis-global-ambassador-dwyane-wade-celebrates-new-fragrance-launch-during-new-york-fashion-week","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/aramis-global-ambassador-dwyane-wade-celebrates-new-fragrance-launch-during-new-york-fashion-week\/","title":{"rendered":"ARAMIS Global Ambassador, Dwyane Wade, Celebrates New Fragrance Launch During New York Fashion Week"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>ARAMIS Global Ambassador, Dwyane Wade, Celebrates New Fragrance Launch During New York Fashion Week<\/b><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nHeritage men\u2019s fragrance brand, ARAMIS, officially launched its new scent, <b>Intuition<\/b>, with global ambassador, Dwyane Wade, during New York Fashion Week.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250913048158\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250913048158\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250913048158\/en\/2579255\/4\/BFA_51105_7354664.jpg\" alt=\"ARAMIS Global Ambassador, Dwyane Wade, attends Brand\u2019s NYFW Pop-Up at The High Line (Courtesy of BFA )\" \/><\/p>\n<p style=\"font-size:85%\">ARAMIS Global Ambassador, Dwyane Wade, attends Brand\u2019s NYFW Pop-Up at The High Line (Courtesy of BFA )<\/p>\n<\/div>\n<p>\nThe celebration kicked off with an immersive pop-up on New York City\u2019s iconic High Line, where guests explored the story behind the fragrance through scent, sound, and design. Dwyane Wade made a personal appearance at the interactive event, joined by his wife, actress Gabrielle Union.<\/p>\n<p>\nLater in the afternoon, Wade participated in an intimate conversation around personal grooming, fragrance, and modern masculinity at Bloomingdale&#8217;s 59<sup>th<\/sup> Street. Moderated by Mike Muse, the conversation also featured Donato Smith, Wade&#8217;s longtime barber, and friend. Bloomingdale\u2019s top clients were given the opportunity to connect in-person with Dwyane Wade, who has evolved from one of the most successful shooting guards of all time to a highly regarded multi-hyphenate producer, philanthropist, advocate, and entrepreneur.<\/p>\n<p><b>About ARAMIS<\/b><\/p>\n<p>\nIn 1963, ARAMIS was created by Mrs. Est\u00e9e Lauder, trailblazing entrepreneur and visionary founder of her eponymous cosmetics company, to be the most elegant men\u2019s cologne in the world. Refined and distinctive, with a classic masculinity and sophistication that would transcend time, ARAMIS was the first prestige men\u2019s fragrance to be sold in department stores around the world and quickly became an industry leader in the men\u2019s fragrance and grooming category. Today, ARAMIS Fragrance is revitalized and reimagined for a new generation.<\/p>\n<p>\nFollow ARAMIS on Instagram @AramisFragrances #ARAMISINTUITION\u200b.<\/p>\n<p><b>About The Est\u00e9e Lauder Companies <\/b><\/p>\n<p>\nThe Est\u00e9e Lauder Companies Inc. is one of the world\u2019s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The Company\u2019s products are sold in approximately 150 countries and territories under brand names including: Est\u00e9e Lauder, ARAMIS, Clinique, Lab Series, Origins, M\u00b7A\u00b7C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Fr\u00e9d\u00e9ric Malle, GLAMGLOW, KILIAN\u00a0PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.<\/p>\n<p class=\"bwalignc\">\nELC-B<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250913048158r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250913048158\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250913048158\/en\/<\/a><\/span><\/p>\n<p><b>Press Contact<br \/>\n<\/b><br \/>Tara Connaughton<br \/>\n<br \/>VP of Global Communications<br \/>\n<br \/>Est\u00e9e Lauder, ARAMIS, &amp; AERIN Beauty<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:tconnaugh@estee.com\">tconnaug@estee.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Luxury Department Stores Entertainment Men Celebrity Fashion Cosmetics Consumer Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250913048158\/en\/2579255\/3\/BFA_51105_7354664.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">ARAMIS Global Ambassador, Dwyane Wade, attends Brand\u2019s NYFW Pop-Up at The High Line (Courtesy of BFA )<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250913048158\/en\/2579256\/3\/BFA_51105_7354641.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Intuition by ARAMIS Pop-Up at The High Line (Courtesy of BFA )<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250913048158\/en\/2579254\/3\/BFA_51105_7354621.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">ARAMIS Global Ambassador, Dwyane Wade and Wife, Actress Gabrielle Union (Courtesy of BFA )<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250913048158\/en\/2579253\/3\/BFA_51105_7354627.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">ARAMIS Global Ambassador, Dwyane Wade (Courtesy of BFA )<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250913048158\/en\/399480\/3\/elcompanieslogo655.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>ARAMIS Global Ambassador, Dwyane Wade, Celebrates New Fragrance Launch During New York Fashion Week NEW YORK&#8211;(BUSINESS WIRE)&#8211; Heritage men\u2019s fragrance brand, ARAMIS, officially launched its new scent, Intuition, with global ambassador, Dwyane Wade, during New York Fashion Week. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250913048158\/en\/ ARAMIS Global Ambassador, Dwyane Wade, attends Brand\u2019s NYFW Pop-Up at The High Line (Courtesy of BFA ) The celebration kicked off with an immersive pop-up on New York City\u2019s iconic High Line, where guests explored the story behind the fragrance through scent, sound, and design. Dwyane Wade made a personal appearance at the interactive event, joined by his wife, actress Gabrielle Union. Later in the afternoon, Wade participated in an intimate &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/aramis-global-ambassador-dwyane-wade-celebrates-new-fragrance-launch-during-new-york-fashion-week\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;ARAMIS Global Ambassador, Dwyane Wade, Celebrates New Fragrance Launch During New York Fashion Week&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-886062","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ARAMIS Global Ambassador, Dwyane Wade, Celebrates New Fragrance Launch During New York Fashion Week - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/aramis-global-ambassador-dwyane-wade-celebrates-new-fragrance-launch-during-new-york-fashion-week\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ARAMIS Global Ambassador, Dwyane Wade, Celebrates New Fragrance Launch During New York Fashion Week - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"ARAMIS Global Ambassador, Dwyane Wade, Celebrates New Fragrance Launch During New York Fashion Week NEW YORK&#8211;(BUSINESS WIRE)&#8211; Heritage men\u2019s fragrance brand, ARAMIS, officially launched its new scent, Intuition, with global ambassador, Dwyane Wade, during New York Fashion Week. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250913048158\/en\/ ARAMIS Global Ambassador, Dwyane Wade, attends Brand\u2019s NYFW Pop-Up at The High Line (Courtesy of BFA ) The celebration kicked off with an immersive pop-up on New York City\u2019s iconic High Line, where guests explored the story behind the fragrance through scent, sound, and design. Dwyane Wade made a personal appearance at the interactive event, joined by his wife, actress Gabrielle Union. 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This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250913048158\/en\/ ARAMIS Global Ambassador, Dwyane Wade, attends Brand\u2019s NYFW Pop-Up at The High Line (Courtesy of BFA ) The celebration kicked off with an immersive pop-up on New York City\u2019s iconic High Line, where guests explored the story behind the fragrance through scent, sound, and design. Dwyane Wade made a personal appearance at the interactive event, joined by his wife, actress Gabrielle Union. 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