{"id":885452,"date":"2025-09-11T08:33:10","date_gmt":"2025-09-11T12:33:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-analysis-identifies-four-distinct-consumer-groups-based-on-their-ability-to-keep-up-with-inflation\/"},"modified":"2025-09-11T08:33:10","modified_gmt":"2025-09-11T12:33:10","slug":"transunion-analysis-identifies-four-distinct-consumer-groups-based-on-their-ability-to-keep-up-with-inflation","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-analysis-identifies-four-distinct-consumer-groups-based-on-their-ability-to-keep-up-with-inflation\/","title":{"rendered":"TransUnion Analysis Identifies Four Distinct Consumer Groups Based on Their Ability to Keep Up with Inflation"},"content":{"rendered":"

\nMarketers need to better understand varying goals, behaviors and attitudes to effectively engage consumers with advertising
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CHICAGO, Sept. 11, 2025 (GLOBE NEWSWIRE) — Marketers are once again in uncharted territory, with inflation and economic uncertainty continuing to reshape how Americans view spending. At its TruAudience Marketing Summit<\/em> this week in Chicago, TransUnion unveiled a new segmentation analysis revealing four distinct consumer groups \u2014 each with unique confidence levels, spending behaviors, and timing preferences \u2014 that are redefining the 2025 economy.<\/p>\n

According to TransUnion\u2019s last Consumer Pulse Survey<\/a>, 35% of Americans said their finances are keeping up with inflation while 43% said they are not. Further analysis found clear differences that marketers must understand to optimize performance with these groups\u2014identifying two categories for each. Among those keeping up with inflation are \u201cStable Spenders\u201d and \u201cYoung Strivers.\u201d Representing consumers who do not feel they are keeping up with inflation are \u201cPurposeful Planners\u201d and \u201cBudgeting Realists.\u201d<\/p>\n

\u201cOur research found that even among those who feel they are doing OK financially, there are vast differences in how they behave in the market,\u201d said Brian Silver, EVP of Global Marketing Solutions at TransUnion. \u201cConsumers\u2019 individual life stages, expectations, and environments help determine their spending as much as their income levels\u2014which underscores just how important it is for marketers to really know their audiences and the numerous personas they present in market.\u201d<\/p>\n\n\n\n\n\n\n\n\n\n
\u00a0<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n At a Glance: Four Subgroups of Consumers Based on Financial Resilience<\/strong>\n <\/td>\n<\/tr>\n
\n \u00a0<\/strong>\n <\/td>\n\n Keeping Up
with Inflation<\/strong>\n <\/td>\n		\n Age<\/strong>\n <\/td>\n\n Income<\/strong>\n <\/td>\n\n Goals<\/strong>\n <\/td>\n<\/tr>\n
\n Stable Spenders<\/strong>\n <\/td>\nYes<\/td>\n35-64<\/td>\n$150k+<\/td>\nUpgrading lifestyle<\/td>\n<\/tr>\n
\n Young Strivers<\/strong>\n <\/td>\nYes<\/td>\n18-34<\/td>\n<$50k<\/td>\nAchieving higher
social status<\/td>\n<\/tr>\n
\n Purposeful
Planners<\/strong>\n <\/td>\n		No<\/td>\n25-44<\/td>\n$75k-$150k<\/td>\nPlanning ahead<\/td>\n<\/tr>\n
\n Budgeting
Realists<\/strong>\n <\/td>\n		No<\/td>\n45-64<\/td>\n<$50k<\/td>\nMeeting basic
needs<\/td>\n<\/tr>\n
\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n<\/table>\n

\n Stable Spenders<\/strong>
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\n <\/strong>Stable Spenders are marketers\u2019 premium audience. With nearly 70% between the ages of 35 and 64, these are established consumers who are not just spending but focused on upgrading their lifestyles.<\/p>\n