{"id":885129,"date":"2025-09-10T09:25:07","date_gmt":"2025-09-10T13:25:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/agora-and-banuba-bring-ar-powered-engagement-to-live-video-at-ibc-2025\/"},"modified":"2025-09-10T09:25:07","modified_gmt":"2025-09-10T13:25:07","slug":"agora-and-banuba-bring-ar-powered-engagement-to-live-video-at-ibc-2025","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/agora-and-banuba-bring-ar-powered-engagement-to-live-video-at-ibc-2025\/","title":{"rendered":"Agora and Banuba Bring AR-Powered Engagement to Live Video at IBC 2025"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <i>Partnership highlights AR-enhanced engagement for live video streaming and happy hour event at IBC <\/i>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">SANTA CLARA, Calif.<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Sept. 10, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Agora (NASDAQ: API), a global leader in real-time engagement and conversational AI technology, and Banuba, a pioneer in AR &amp; AI effects for video conferencing and other domains, will highlight their ongoing collaboration at IBC 2025 in <span class=\"xn-location\">Amsterdam<\/span>. Together, the companies are bringing advanced AR and AI-powered video capabilities to developers, broadcasters, and media platforms looking to deliver more immersive and interactive real-time experiences.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/240347\/agora_inc_logo.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/240347\/agora_inc_logo.jpg\" title=\"Agora, Inc. Logo\" alt=\"Agora, Inc. Logo\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>Banuba&#8217;s advanced AR technology, including AI background replacement, studio lighting, customizable beauty filters, and &#8220;weatherman mode&#8221;, offers creators and media companies tools to deliver polished and interactive content in real time. Agora&#8217;s ultra-low-latency infrastructure ensures these effects can be applied instantly, enhancing live engagement across entertainment, social media, education, and more.<\/p>\n<p>&#8220;Video today is about more than entertainment. It&#8217;s a canvas for creativity and connection,&#8221; said <span class=\"xn-person\">Tony Zhao<\/span>, CEO and Co-founder of Agora. &#8220;By integrating Banuba&#8217;s AR innovations into our real-time video stack, we&#8217;re giving developers and media brands the ability to deliver live experiences that are more exciting and engaging.&#8221;<\/p>\n<p>Banuba offers a wide range of face filters, from beautification and hair color to avatars and game filters. Banuba&#8217;s latest updates provide more advanced capabilities compatible with Agora&#8217;s real-time video streaming:<\/p>\n<ul type=\"disc\">\n<li>\n          <b>AI Background Replacement<\/b> \u2014 Enhanced segmentation accuracy even in complex scenes.<\/li>\n<li>\n          <b>Studio Lighting<\/b> \u2014 Simulated light sources to improve image and video quality.<\/li>\n<li>\n          <b>&#8220;Weatherman Mode&#8221;<\/b> \u2014 Dynamic positioning within live or pre-recorded video feeds.<\/li>\n<li>\n          <b>Improved Touch-Up<\/b> \u2014 Realistic and customizable beauty filters.<\/li>\n<li>\n          <b>Banuba Studio<\/b> \u2014 A new web-based tool for building and testing AR filters.<\/li>\n<\/ul>\n<p>&#8220;Our latest AR features are designed to empower creators and broadcasters to look their best and express themselves in entirely new ways,&#8221; said <span class=\"xn-person\">Dmitry Ogievich<\/span>, CEO and Co-Founder at Banuba. &#8220;With Agora, these tools become part of a seamless, high-quality, real-time experience.&#8221;<\/p>\n<p>\n        <b>IBC2025: Voice AI in Media Happy Hour<\/b>\n      <\/p>\n<p>Agora, Banuba, and VisualOn will be joining forces at IBC 2025 in <span class=\"xn-location\">Amsterdam<\/span> to showcase how real-time AI and AR are transforming the media landscape. As part of the event, the companies will co-host an exclusive <b><u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4506245-1&amp;h=3186334611&amp;u=https%3A%2F%2Fluma.com%2Fejz5g4p7&amp;a=Voice+AI+in+Media+Happy+Hour\" target=\"_blank\" rel=\"nofollow\">Voice AI in Media Happy Hour<\/a><\/u><\/b>:<\/p>\n<ul type=\"disc\">\n<li>\n          <b>Date &amp; Time:<\/b><br \/>\n          <span class=\"xn-chron\">Friday, September 12, 2025<\/span>, from 15:00\u201318:00<\/li>\n<li>\n          <b>Location:<\/b> Krusta Pizza Bar &amp; Restaurant, Europaplein 13, 1078 GS Amsterdam (1-minute walk from RAI Convention Center)<\/li>\n<li>\n          <b>Details:<\/b> Connect with media leaders, developers, and AI innovators for a fun-filled late afternoon featuring insightful conversations, great food, and forward-thinking discussions.<\/li>\n<\/ul>\n<p>The Happy Hour is part of Agora&#8217;s Convo AI World Event Series, a global series dedicated to bringing together product leaders, developers, and innovators to explore the future of real-time conversational AI.<\/p>\n<p>Together, Agora and Banuba are helping media companies, developers, and creators deliver more engaging, expressive, and interactive video experiences live, in real time.<\/p>\n<p>Register for the Voice AI in Media Happy Hour at IBC here: <u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4506245-1&amp;h=2396955113&amp;u=https%3A%2F%2Fluma.com%2Fejz5g4p7&amp;a=https%3A%2F%2Fluma.com%2Fejz5g4p7\" target=\"_blank\" rel=\"nofollow\">https:\/\/luma.com\/ejz5g4p7<\/a><\/u><\/p>\n<p>\n        <b>About Agora<br \/><\/b>Agora is the global leader in real-time engagement, providing developers with simple, flexible, and powerful APIs to embed real-time conversational AI, voice, video, interactive live streaming, and chat into their applications and IoT devices. Headquartered in <span class=\"xn-location\">Santa Clara, CA<\/span>, Agora is trusted by over 1,700 leading organizations across the globe to power best-in-class real-time experiences from social media and live shopping to education and telehealth. For more information about Agora (NASDAQ: API), visit: <u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4506245-1&amp;h=1871504067&amp;u=http%3A%2F%2Fwww.agora.io%2F&amp;a=www.agora.io\" target=\"_blank\" rel=\"nofollow\">www.agora.io<\/a><\/u>.<\/p>\n<p>\n        <b>About Banuba<br \/><\/b>Banuba is an augmented reality company with over 9 years on the market, pioneering artificial intelligence, face tracking, virtual try-on, and virtual background technologies. Banuba provides software development kits (SDKs) for augmented reality and video editing, as well as ready-to-integrate solutions for virtual try-on on face, hair and hand.<\/p>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/edge.prnewswire.com\/c\/img\/favicon.png?sn=LA70217&amp;sd=2025-09-10\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/agora-and-banuba-bring-ar-powered-engagement-to-live-video-at-ibc-2025-302551822.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/agora-and-banuba-bring-ar-powered-engagement-to-live-video-at-ibc-2025-302551822.html<\/a><\/p>\n<p>SOURCE  Agora<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=LA70217&amp;Transmission_Id=202509100902PR_NEWS_USPR_____LA70217&amp;DateId=20250910\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire Partnership highlights AR-enhanced engagement for live video streaming and happy hour event at IBC SANTA CLARA, Calif. , Sept. 10, 2025 \/PRNewswire\/ &#8212; Agora (NASDAQ: API), a global leader in real-time engagement and conversational AI technology, and Banuba, a pioneer in AR &amp; AI effects for video conferencing and other domains, will highlight their ongoing collaboration at IBC 2025 in Amsterdam. Together, the companies are bringing advanced AR and AI-powered video capabilities to developers, broadcasters, and media platforms looking to deliver more immersive and interactive real-time experiences. Banuba&#8217;s advanced AR technology, including AI background replacement, studio lighting, customizable beauty filters, and &#8220;weatherman mode&#8221;, offers creators and media companies tools to deliver polished and interactive content in real time. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/agora-and-banuba-bring-ar-powered-engagement-to-live-video-at-ibc-2025\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Agora and Banuba Bring AR-Powered Engagement to Live Video at IBC 2025&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-885129","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agora and Banuba Bring AR-Powered Engagement to Live Video at IBC 2025 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/agora-and-banuba-bring-ar-powered-engagement-to-live-video-at-ibc-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agora and Banuba Bring AR-Powered Engagement to Live Video at IBC 2025 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire Partnership highlights AR-enhanced engagement for live video streaming and happy hour event at IBC SANTA CLARA, Calif. , Sept. 10, 2025 \/PRNewswire\/ &#8212; Agora (NASDAQ: API), a global leader in real-time engagement and conversational AI technology, and Banuba, a pioneer in AR &amp; AI effects for video conferencing and other domains, will highlight their ongoing collaboration at IBC 2025 in Amsterdam. Together, the companies are bringing advanced AR and AI-powered video capabilities to developers, broadcasters, and media platforms looking to deliver more immersive and interactive real-time experiences. Banuba&#8217;s advanced AR technology, including AI background replacement, studio lighting, customizable beauty filters, and &#8220;weatherman mode&#8221;, offers creators and media companies tools to deliver polished and interactive content in real time. &hellip; Continue reading &quot;Agora and Banuba Bring AR-Powered Engagement to Live Video at IBC 2025&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/agora-and-banuba-bring-ar-powered-engagement-to-live-video-at-ibc-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-10T13:25:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/240347\/agora_inc_logo.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/agora-and-banuba-bring-ar-powered-engagement-to-live-video-at-ibc-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/agora-and-banuba-bring-ar-powered-engagement-to-live-video-at-ibc-2025\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Agora and Banuba Bring AR-Powered Engagement to Live Video at IBC 2025\",\"datePublished\":\"2025-09-10T13:25:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/agora-and-banuba-bring-ar-powered-engagement-to-live-video-at-ibc-2025\\\/\"},\"wordCount\":627,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/agora-and-banuba-bring-ar-powered-engagement-to-live-video-at-ibc-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/240347\\\/agora_inc_logo.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/agora-and-banuba-bring-ar-powered-engagement-to-live-video-at-ibc-2025\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/agora-and-banuba-bring-ar-powered-engagement-to-live-video-at-ibc-2025\\\/\",\"name\":\"Agora and Banuba Bring AR-Powered Engagement to Live Video at IBC 2025 - 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Together, the companies are bringing advanced AR and AI-powered video capabilities to developers, broadcasters, and media platforms looking to deliver more immersive and interactive real-time experiences. 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