{"id":883042,"date":"2025-09-06T22:33:42","date_gmt":"2025-09-07T02:33:42","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/bloomingdales-unveils-bold-fall-2025-campaign-just-imagine\/"},"modified":"2025-09-06T22:33:42","modified_gmt":"2025-09-07T02:33:42","slug":"bloomingdales-unveils-bold-fall-2025-campaign-just-imagine","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/bloomingdales-unveils-bold-fall-2025-campaign-just-imagine\/","title":{"rendered":"BLOOMINGDALE’S UNVEILS BOLD FALL 2025 CAMPAIGN: JUST IMAGINE"},"content":{"rendered":"
\n

PR Newswire<\/p>\n<\/p><\/div>\n

\n

\n An immersive celebration of art, identity, and modern retail arrives this fall at Bloomingdale’s<\/span> 59th Street flagship\u2014featuring a striking fa\u00e7ade and Carousel takeover, designed by acclaimed artist Yinka Ilori<\/span><\/i>\n <\/p>\n

\n
\n NEW YORK<\/span>
\n <\/span>, Sept. 4, 2025<\/span><\/span> \/PRNewswire\/ — This fall, Bloomingdale’s<\/span> redefines the retail experience with Just Imagine<\/i>\u2014a bold, boundary-pushing campaign that transforms the iconic department store into a dynamic museum where fashion, art, and immersive storytelling converge.<\/p>\n

\n

\n
\n \"BLOOMINGDALE\u2019S
\n <\/a>\n <\/p>\n<\/p><\/div>\n

To kick off the campaign, acclaimed British Nigerian multidisciplinary artist & designer Yinka Ilori MBE will unveil an original fa\u00e7ade installation and Carousel takeover at Bloomingdale’s<\/span> legendary 59th Street flagship.<\/p>\n

Ilori brings his signature artistry \u2013 led by joy, playfulness, and cultural storytelling — to Bloomingdale’s<\/span> Fall 2025, reimagining and transforming the building, inside and out, into a vibrant wildflower garden inspired by the resilience, creativity, and energetic pulse of New York City<\/span>. As Ilori reflects, there is something mesmerizing about contemplating a flower \u2013 it draws us into the present, grounding us in the now, while wildflowers in particular thrive in unexpected\u00a0 places, adapting and flourishing with spontaneity. Just like the people of New York City<\/span>, their creativity blossoms when they embrace the moment, turning inward and nurturing their unique process.<\/p>\n

Titled “Cherish Your Magic,” Ilori’s immersive design for the Carousel takeover will come alive with soaring installations, sculptural builds, and vibrant product vignettes across categories. Extending this narrative beyond the store, Ilori’s striking fa\u00e7ade and reimagined windows mirror both the strength of wildflowers and the ever-moving rhythm of New York City<\/span>.<\/p>\n

The campaign also features exclusive collections from Ilori and celebrated illustrator Angelica Hicks<\/span>, along with limited-edition collaborations across apparel, fine jewelry, accessories, beauty, and home. Bloomingdale’s<\/span> will host various events and activities over two months starting September 4<\/span>.<\/p>\n

The limited-edition Bloomingdale’s<\/span> collection, designed by Ilori, spans cashmere knits, playful objects like a pickleball set, Baccarat Ginkgo vases, bespoke sketchbooks with art cases, and bold home d\u00e9cor, alongside a jewelry capsule with Bea Bongiasca<\/span> and a seating capsule with Kartell. For limited edition Ilori designed self care, the collection includes a BYREDO travel kit, Augustinus Bader’s<\/span> The Rich Cream, and a signature candle with Joya Studio.<\/p>\n

The Carousel will also debut an exclusive PlayStation\u00ae x Yinka collaboration \u2014 a vibrant fusion of art and gaming brought to life through Yinka’s signature stylization. Reimagining the iconic shapes through joyful florals and bold design, the collaboration celebrates the magic of both worlds under the tagline of “Play Brings Out The Joy” through a cozy apparel, accessories, and candy range. In addition, to extend the vibrant energy of the collection, shoppers will also find a lineup of other PlayStation products, including PS5\u00ae consoles, DualSense\u00ae controllers and headphones.<\/p>\n

Retail prices range from $16<\/span> for a ping pong ball set or a notebook, to $1250<\/span> for the Baccarat Ginkgo vase and $1600<\/span> for seating from Kartell. The collection will be sold at Bloomingdale’s<\/span> 59th Street, Aventura, Tyson’s, Roosevelt Field<\/span>, Century City, and South Coast Plaza locations.<\/p>\n

\n “With Just Imagine, we set out to reframe the way people experience Bloomingdale’s<\/span>\u2014not just as a store, but as a cultural destination,” <\/i>said Frank Berman<\/span>, EVP, Chief Marketing Officer of Bloomingdale’s<\/span>. “This campaign offers a unique opportunity to bring together visionary artists, iconic brands, and cultural tastemakers in a celebration of creativity, identity, and design. Customers will step into a world where retail becomes an immersive artistic experience\u2014filled with exclusive products, interactive moments, and storytelling that sparks imagination in entirely new ways.”<\/i><\/p>\n

\n “Bloomingdale’s<\/span> is a true New York City<\/span> landmark\u2014an indoor playground pulsing with creativity and possibility. In fast-paced cities like New York<\/span> and London<\/span>, we often forget that the magic we’re searching for is already within us. That belief is at the heart of the ‘Cherish Your Magic’ message and brought to life through the hand motifs in the collection\u2014each one a reminder to look inward, trust your spark, and let it shine,” said Ilori.<\/i>\n <\/p>\n

\n Bloomingdale’s<\/span> will also launch its exclusive collaboration with British illustrator and viral sensation Angelica Hicks<\/span>, bringing her signature wit and whimsical fashion illustrations to life in a limited-edition ready-to-wear collection.<\/p>\n

From pasta-adorned knit dresses to leafy-collared poplin shirts, the AQUA x Angelica Hicks<\/span> capsule infuses playful puns, visual storytelling, and Hicks’s irreverent style into a series of one-of-a-kind fashion statements. Pieces also feature candy wrapper-inspired statement jewelry and vibrant motifs pulled directly from Hicks’ beloved red-carpet recreations and “kitchen couture” videos. The AQUA x Angelica Hicks<\/span> collection ranges in pricing from $68<\/span>–$298<\/span><\/p>\n

Fashion enthusiasts can discover exclusively designed installations from brands such as STAUD, Malone Souliers, VEJA, Rag & Bone, Cinq \u00e0 Sept, Frame, Stone Island<\/span>, Herno, Paul Smith<\/span> and more. Limited-edition beauty collections focused on the art campaign will include Prada, Hermes and MFK.\u00a0<\/p>\n

\n Bloomingdale’s<\/span> flagship will debut the Happy Medium Caf\u00e9, New York’s<\/span> first-ever art caf\u00e9, blending the energy of a creative studio with the charm of a caf\u00e9 experience. Like a restaurant for DIY, guests can “order” art experiences right off the menu, choosing from hands-on activities such as pottery painting, watercolor, air-dry clay sculpting, and friendship bracelet making. Designed for all skill levels\u2014beginners included\u2014the caf\u00e9 offers a welcoming, inspiring space to unwind, connect, and create. Reservations are encouraged for this one-of-a-kind activation, located on Level 1.<\/p>\n

Blurring the lines between commerce and creativity, Bloomingdale’s<\/span> will include interactive experiences and installations throughout the 59th Street flagship store and various destination doors.\u00a0<\/p>\n