{"id":883034,"date":"2025-09-06T22:27:37","date_gmt":"2025-09-07T02:27:37","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/johnnie-walker-celebrates-golfs-fiercest-rivalry-with-the-spirit-of-the-cup-bringing-pride-passion-progress-and-golf-to-the-streets-with-exclusive-merch-by-devereux-golf-and-spirited-activat\/"},"modified":"2025-09-06T22:27:37","modified_gmt":"2025-09-07T02:27:37","slug":"johnnie-walker-celebrates-golfs-fiercest-rivalry-with-the-spirit-of-the-cup-bringing-pride-passion-progress-and-golf-to-the-streets-with-exclusive-merch-by-devereux-golf-and-spirited-activat","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/johnnie-walker-celebrates-golfs-fiercest-rivalry-with-the-spirit-of-the-cup-bringing-pride-passion-progress-and-golf-to-the-streets-with-exclusive-merch-by-devereux-golf-and-spirited-activat\/","title":{"rendered":"Johnnie Walker Celebrates Golf’s Fiercest Rivalry with ‘The Spirit of the Cup’: Bringing Pride, Passion, Progress, and Golf to the Streets with Exclusive Merch by Devereux Golf and Spirited Activations"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n The program builds on the brand’s century-long passion for the game, legacy of personal progress, and mission to make golf more vibrant, inclusive, and fun.<\/i>\n <\/p>\n

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\n NEW YORK<\/span>
\n <\/span>, Sept. 4, 2025<\/span><\/span> \/PRNewswire\/ — In anticipation of golf’s most spirited rivalry taking place for the first time in New York City<\/span>, Johnnie Walker<\/span>, the world’s number one blended Scotch whisky, proudly unveils ‘The Spirit of the Cup’\u2014an immersive, fan-first initiative designed to celebrate national pride, fierce competition, and golf’s evolving culture.<\/p>\n

Experience the full interactive Multichannel News Release here: https:\/\/www.multivu.com\/johnniewalker\/9352651-en-johnnie-walker-spirit-of-the-cup-collection-devereux-golf<\/a><\/p>\n

\n \"Johnnie\n <\/div>\n

\u00a0<\/p>\n

To kick off the program, Johnnie Walker<\/span> today launches a limited-edition ‘The Spirit of the Cup’ collection in collaboration with trendsetting apparel brand Devereux Golf. Inspired by the tournament’s rivalry, street style, and the energy of New York City<\/span>, this drop features bold jerseys, classic polos, cardigans, caps, and graphic tees. It marks the duo’s third release, building on two standout collaborations under the Johnnie Walker Clubhouse banner that launched in 2024. Shop the collection at https:\/\/devereuxgolf.com\/collections\/johnnie-walker-spirit-of-the-cup<\/b><\/a>.<\/p>\n

To help fans toast their team of choice, Johnnie Walker<\/span> is introducing limited-time Cocktail Courier kits\u2014available in USA and Europe<\/span>-themed editions\u2014featuring a golf fan favorite: the Keep Walking 18 cocktail. Each kit includes exclusive Johnnie Walker<\/span> hero cups designed to fuel fan celebrations (while supplies last). Fans 21+ can purchase kits here:\u00a0https:\/\/www.cocktailcourier.com\/pages\/johnnie-walker-the-spirit-of-the-cup<\/b><\/a>. This must-have collection and cocktail experience offer the perfect way to celebrate the spirit of the game in style.<\/p>\n

\n Johnnie Walker<\/span> will bring golf to the streets, hosting a series of exclusive events and activations across New York City<\/span> this September, including:<\/p>\n