{"id":881906,"date":"2025-09-04T08:23:58","date_gmt":"2025-09-04T12:23:58","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-unveils-football-mvp-jalen-hurts-as-the-newest-champion-of-the-iconic-orange-box\/"},"modified":"2025-09-04T08:23:58","modified_gmt":"2025-09-04T12:23:58","slug":"wheaties-unveils-football-mvp-jalen-hurts-as-the-newest-champion-of-the-iconic-orange-box","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-unveils-football-mvp-jalen-hurts-as-the-newest-champion-of-the-iconic-orange-box\/","title":{"rendered":"Wheaties Unveils Football MVP Jalen Hurts as the Newest Champion of the Iconic Orange Box"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Wheaties Unveils Football MVP Jalen Hurts as the Newest Champion of the Iconic Orange Box<\/b><\/p>\n<p class=\"bwalignc\"><i>From childhood breakfast to game day ritual, Jalen Hurts\u2019 love of Wheaties made him the perfect choice for this year\u2019s box cover.<\/i><\/p>\n<p>MINNEAPOLIS&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nWheaties announced today that its newest legendary orange box will feature Philadelphia quarterback and champion Jalen Hurts. From being a hometown hero to Big Game stand-out, Hurts exemplifies what it means to be a Wheaties Champion, uplifting his team and strengthening his community through service, youth mentorship and support for Philadelphia schools.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250904904212\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250904904212\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250904904212\/en\/2569734\/4\/Wheaties_x_Jalen_Hurts_94.jpg\" alt=\"Jalen Hurts will grace the cover following a winning season for Philadelphia.\" \/><\/p>\n<p style=\"font-size:85%\">Jalen Hurts will grace the cover following a winning season for Philadelphia.<\/p>\n<\/div>\n<p>\n&#8220;Wheaties was a staple in my childhood,\u201d said Hurts. &#8220;To go from grabbing a bowl of Wheaties and following the icons on the box to now being featured myself is truly humbling and surreal.&#8221;<\/p>\n<p>\nFor more than 100 years, the iconic Wheaties box has featured prominent athletes on the cover, honoring what it means to be a Champion on and off the field \u2014 recognizing those who are the best at their sports, have broken barriers and made significant contributions to their communities and the world at large.<\/p>\n<p>\n\u201cJalen is the true embodiment of a Wheaties Champion \u2014 paying forward the lessons he learned from mentors who guided his journey to uplift the next generation,\u201d said Emilie Knox, Vice President and Business Unit Director for Wheaties. \u201cThat spirit of resilience and giving back is exactly why we\u2019re so proud to feature him on the cover of this limited-edition box.\u201d<\/p>\n<p>\nHurts\u2019 football career has been defined by resilience, perseverance, and triumph. After standout college seasons, he went on to play professionally in Philadelphia in 2020. Defying early odds as a second-round draft pick, he rose to become the team\u2019s starting quarterback, leading them to the Big Game in 2023 and then again in 2025, where he won his first professional championship and was honored for his outstanding performance. Hurts has had many impressive accomplishments throughout his professional career \u2013 from All-Pro quarterback to being named Bert Bell Professional Player of the Year in 2022.<\/p>\n<p>\nOff the field, Hurts\u2019 commitment to community has been just as powerful. He founded the Jalen Hurts Foundation to provide young people from all walks of life with the resources and support they need to maximize their full potential. Through the foundation, Hurts has donated $200,000 to improve classroom environments for thousands of students, including funding 300 air-conditioning units across Philadelphia schools. He regularly uplifts patients at Children\u2019s Hospital of Philadelphia and champions opportunities for girls in sports and women in the sports industry &#8211; efforts that earned him the title of 2024 Philadelphia Citizen of the Year. At every step, Hurts\u2019 leadership is defined by giving back and creating opportunities for the next generation.<\/p>\n<p>\nHurts\u2019 limited-edition Wheaties Box will be available at retailers nationwide in November. Read more about <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fjalenhurtsfoundation.org%2F&amp;esheet=54318747&amp;newsitemid=20250904904212&amp;lan=en-US&amp;anchor=The+Jalen+Hurts+Foundation&amp;index=1&amp;md5=5fbfa894a0332dbc1c163a76db2d4df0\">The Jalen Hurts Foundation<\/a> and head to <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwheaties.com%2F&amp;esheet=54318747&amp;newsitemid=20250904904212&amp;lan=en-US&amp;anchor=wheaties.com&amp;index=2&amp;md5=d6c845e4f48ce666b5ca556ed48ce9d8\">wheaties.com<\/a> for more about the new Wheaties Champion.<\/p>\n<p><b>ABOUT WHEATIES<\/b><\/p>\n<p>\nWheaties is an iconic brand that has been a part of American culture for 100 years. In 1934, Wheaties honored Lou Gehrig as its first cover athlete and has celebrated champions on its iconic orange cereal boxes ever since. Some of the greatest athletes in history have been honored on Wheaties boxes. The team behind \u201cThe Breakfast of Champions\u201d has redefined what it means to be a Champion and to champion, reserving its cover for athletes who are using their sports platform for something greater. Wheaties believes the world needs more champions who champion. To view more about Wheaties, or shop for products, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.wheaties.com&amp;esheet=54318747&amp;newsitemid=20250904904212&amp;lan=en-US&amp;anchor=www.wheaties.com&amp;index=3&amp;md5=881beb94eccb6131fba3ebe351891b3b\">www.wheaties.com<\/a>.<\/p>\n<p><b>ABOUT GENERAL MILLS<\/b><\/p>\n<p>\nGeneral Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, H\u00e4agen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino\u2019s, Annie\u2019s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company\u2019s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.generalmills.com&amp;esheet=54318747&amp;newsitemid=20250904904212&amp;lan=en-US&amp;anchor=www.generalmills.com&amp;index=4&amp;md5=af1b4a484fcf8682c0fb86ae47595247\">www.generalmills.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250904904212r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250904904212\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250904904212\/en\/<\/a><\/span><\/p>\n<p>\nGeneral Mills Communications<br \/>\n<br \/>763-764-6364<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:media.line@genmills.com\">media.line@genmills.com<br \/>\n<\/a><\/p>\n<p>Edelman<br \/>\n<br \/>Carolina Cepeda<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:carolina.cepeda@edelman.com\">carolina.cepeda@edelman.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Minnesota Pennsylvania<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Men Football Retail Family Consumer Sports Other Retail Teens Marketing Advertising Other Consumer Communications Women Food\/Beverage<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250904904212\/en\/2569734\/3\/Wheaties_x_Jalen_Hurts_94.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Jalen Hurts will grace the cover following a winning season for Philadelphia.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250904904212\/en\/2569733\/3\/Wheaties_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Wheaties Unveils Football MVP Jalen Hurts as the Newest Champion of the Iconic Orange Box From childhood breakfast to game day ritual, Jalen Hurts\u2019 love of Wheaties made him the perfect choice for this year\u2019s box cover. MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; Wheaties announced today that its newest legendary orange box will feature Philadelphia quarterback and champion Jalen Hurts. From being a hometown hero to Big Game stand-out, Hurts exemplifies what it means to be a Wheaties Champion, uplifting his team and strengthening his community through service, youth mentorship and support for Philadelphia schools. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250904904212\/en\/ Jalen Hurts will grace the cover following a winning season for Philadelphia. &#8220;Wheaties was a staple in my &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-unveils-football-mvp-jalen-hurts-as-the-newest-champion-of-the-iconic-orange-box\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Wheaties Unveils Football MVP Jalen Hurts as the Newest Champion of the Iconic Orange Box&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-881906","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wheaties Unveils Football MVP Jalen Hurts as the Newest Champion of the Iconic Orange Box - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-unveils-football-mvp-jalen-hurts-as-the-newest-champion-of-the-iconic-orange-box\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wheaties Unveils Football MVP Jalen Hurts as the Newest Champion of the Iconic Orange Box - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Wheaties Unveils Football MVP Jalen Hurts as the Newest Champion of the Iconic Orange Box From childhood breakfast to game day ritual, Jalen Hurts\u2019 love of Wheaties made him the perfect choice for this year\u2019s box cover. MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; Wheaties announced today that its newest legendary orange box will feature Philadelphia quarterback and champion Jalen Hurts. From being a hometown hero to Big Game stand-out, Hurts exemplifies what it means to be a Wheaties Champion, uplifting his team and strengthening his community through service, youth mentorship and support for Philadelphia schools. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250904904212\/en\/ Jalen Hurts will grace the cover following a winning season for Philadelphia. &#8220;Wheaties was a staple in my &hellip; Continue reading &quot;Wheaties Unveils Football MVP Jalen Hurts as the Newest Champion of the Iconic Orange Box&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-unveils-football-mvp-jalen-hurts-as-the-newest-champion-of-the-iconic-orange-box\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-04T12:23:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20250904904212\/en\/2569734\/4\/Wheaties_x_Jalen_Hurts_94.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wheaties-unveils-football-mvp-jalen-hurts-as-the-newest-champion-of-the-iconic-orange-box\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wheaties-unveils-football-mvp-jalen-hurts-as-the-newest-champion-of-the-iconic-orange-box\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Wheaties Unveils Football MVP Jalen Hurts as the Newest Champion of the Iconic Orange Box\",\"datePublished\":\"2025-09-04T12:23:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wheaties-unveils-football-mvp-jalen-hurts-as-the-newest-champion-of-the-iconic-orange-box\\\/\"},\"wordCount\":792,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wheaties-unveils-football-mvp-jalen-hurts-as-the-newest-champion-of-the-iconic-orange-box\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20250904904212\\\/en\\\/2569734\\\/4\\\/Wheaties_x_Jalen_Hurts_94.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wheaties-unveils-football-mvp-jalen-hurts-as-the-newest-champion-of-the-iconic-orange-box\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wheaties-unveils-football-mvp-jalen-hurts-as-the-newest-champion-of-the-iconic-orange-box\\\/\",\"name\":\"Wheaties Unveils Football MVP Jalen Hurts as the Newest Champion of the Iconic Orange Box - 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MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; Wheaties announced today that its newest legendary orange box will feature Philadelphia quarterback and champion Jalen Hurts. From being a hometown hero to Big Game stand-out, Hurts exemplifies what it means to be a Wheaties Champion, uplifting his team and strengthening his community through service, youth mentorship and support for Philadelphia schools. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250904904212\/en\/ Jalen Hurts will grace the cover following a winning season for Philadelphia. &#8220;Wheaties was a staple in my &hellip; Continue reading \"Wheaties Unveils Football MVP Jalen Hurts as the Newest Champion of the Iconic Orange Box\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-unveils-football-mvp-jalen-hurts-as-the-newest-champion-of-the-iconic-orange-box\/","og_site_name":"Market Newsdesk","article_published_time":"2025-09-04T12:23:58+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20250904904212\/en\/2569734\/4\/Wheaties_x_Jalen_Hurts_94.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-unveils-football-mvp-jalen-hurts-as-the-newest-champion-of-the-iconic-orange-box\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-unveils-football-mvp-jalen-hurts-as-the-newest-champion-of-the-iconic-orange-box\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Wheaties Unveils Football MVP Jalen Hurts as the Newest Champion of the Iconic Orange Box","datePublished":"2025-09-04T12:23:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-unveils-football-mvp-jalen-hurts-as-the-newest-champion-of-the-iconic-orange-box\/"},"wordCount":792,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-unveils-football-mvp-jalen-hurts-as-the-newest-champion-of-the-iconic-orange-box\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20250904904212\/en\/2569734\/4\/Wheaties_x_Jalen_Hurts_94.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-unveils-football-mvp-jalen-hurts-as-the-newest-champion-of-the-iconic-orange-box\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-unveils-football-mvp-jalen-hurts-as-the-newest-champion-of-the-iconic-orange-box\/","name":"Wheaties Unveils Football MVP Jalen Hurts as the Newest Champion of the Iconic Orange Box - 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