{"id":881571,"date":"2025-09-03T13:11:35","date_gmt":"2025-09-03T17:11:35","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/streaming-on-roku-surpasses-broadcast-viewership-in-the-u-s-for-third-consecutive-month\/"},"modified":"2025-09-03T13:11:35","modified_gmt":"2025-09-03T17:11:35","slug":"streaming-on-roku-surpasses-broadcast-viewership-in-the-u-s-for-third-consecutive-month","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/streaming-on-roku-surpasses-broadcast-viewership-in-the-u-s-for-third-consecutive-month\/","title":{"rendered":"Streaming on Roku Surpasses Broadcast Viewership in the U.S. for Third Consecutive Month"},"content":{"rendered":"

<\/p>\n

Streaming on Roku Surpasses Broadcast Viewership in the U.S. for Third Consecutive Month<\/b><\/p>\n

Data from Nielsen shows that streaming on Roku-powered devices accounted for 21.4% of all TV viewing in July, compared to 18.4% for broadcast TV<\/i><\/p>\n

Roku leads the way as the cultural shift from broadcast to streaming continues<\/i><\/p>\n

SAN JOSE, Calif.–(BUSINESS WIRE<\/a>)–
\nToday, Roku (NASDAQ: ROKU), the #1 selling TV operating system (OS) in the U.S., Canada, and Mexico*, announced a major industry milestone: For the third consecutive month, U.S. viewers spent more time streaming content on Roku-powered devices than watching traditional broadcast television.<\/p>\n

\nAccording to Nielsen data**, streaming on Roku-powered devices accounted for 21.4% of all TV viewing time in the U.S. during July, surpassing broadcast TV\u2019s 18.4% share. This continues a trend from May and June, when streaming on the Roku platform also outpaced broadcast. Roku\u2019s share of TV viewing has grown steadily throughout 2025 \u2014 up 14% year-over-year \u2014 reflecting not just a shift in technology, but how audiences discover and engage with the entertainment that shapes today\u2019s culture.<\/p>\n

\nWhile Nielsen\u2019smonthlyThe Gauge report measures viewing for the top streaming services including The Roku Channel \u2014 Roku\u2019s free, ad-supported service, which alone accounts for 2.8% of all TV viewing \u2014 it doesn\u2019t represent the scale of streaming on Roku-powered devices. Today\u2019s milestone reflects viewing across thousands of apps and live TV services on the entire Roku platform, offering a more complete picture of how Americans spend their time streaming.<\/p>\n

\n\u201cWhen we first said that all TV would be streamed, it was a bold prediction. That day is closer than ever,\u201d said Anthony Wood, Founder and CEO of Roku.<\/b> \u201cNow that the shift to streaming is well underway, with Roku at the forefront, we\u2019re focused on the next chapter: making streaming easier, more personal, and more impactful for viewers, creators, and all our partners.\u201d<\/p>\n

\nBeyond surpassing broadcast viewership, Roku remains the leading destination for streaming overall, by usage and TV unit sales. The Roku OS powers streaming on smart TVs and devices in over half of all internet-enabled households in the U.S., underscoring Roku\u2019s central role in the streaming ecosystem and its ability to connect tens of millions of viewers to the content they love. It also is the #1 selling TV OS in the U.S., with TV unit sales greater than the next two TV operating systems combined*.<\/p>\n

\n\u201cIn broadcast\u2019s heyday, TV guides directed us to \u2018must-see\u2019 television and the pop cultural moments we shared,\u201d said Charlie Collier, President, Roku Media<\/b>. \u201cToday, the streaming platform is the guide, and the moments shaping culture are happening on Roku. We\u2019re the \u2018lead-in\u2019 to TV for millions of viewers\u2019 and partners\u2019 journeys, connecting them to the content, live events, and experiences that define the streaming era.\u201d<\/p>\n

*Source: Circana, LLC, Retail Tracking Service, U.S., CA, and MX, Smart TV by Software Service, Unit Sales, January \u2013 June 2025<\/i><\/p>\n

**The data analyzed from Nielsen is representative of all apps on the Roku platform including apps that contain Live TV such as YouTube TV and Hulu Live.<\/i><\/p>\n

About Roku<\/b><\/p>\n

\nRoku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku-made TVs, Roku TV\u2122 models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and\/or licensing arrangements with TV OEM brands. Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals, and the #2 app on our platform in the U.S. by streaming hours. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.<\/p>\n

This press release contains \u201cforward-looking\u201d statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related to trends in TV viewership; the shift to TV streaming; and the features, benefits, and reach of The Roku Channel and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K and Quarterly reports on Form 10-Q. Copies of reports filed with the SEC are posted on Roku\u2019s website and are available from Roku without charge.<\/i><\/p>\n

Roku is a registered trademark, and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries.<\/i><\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250903777548\/en\/<\/a><\/span><\/p>\n

Media Contacts<\/b><\/p>\n

\nKelli Raftery
\n
kraftery@roku.com<\/a><\/p>\n

\nJack Evans
\n
jackevans@roku.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America California<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Entertainment Online Mobile Entertainment Audio\/Video TV and Radio Internet Licensing (Entertainment) Consumer Electronics<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Streaming on Roku Surpasses Broadcast Viewership in the U.S. for Third Consecutive Month Data from Nielsen shows that streaming on Roku-powered devices accounted for 21.4% of all TV viewing in July, compared to 18.4% for broadcast TV Roku leads the way as the cultural shift from broadcast to streaming continues SAN JOSE, Calif.–(BUSINESS WIRE)– Today, Roku (NASDAQ: ROKU), the #1 selling TV operating system (OS) in the U.S., Canada, and Mexico*, announced a major industry milestone: For the third consecutive month, U.S. viewers spent more time streaming content on Roku-powered devices than watching traditional broadcast television. According to Nielsen data**, streaming on Roku-powered devices accounted for 21.4% of all TV viewing time in the U.S. during July, surpassing broadcast TV\u2019s … <\/p>\n

Continue reading “Streaming on Roku Surpasses Broadcast Viewership in the U.S. for Third Consecutive Month”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-881571","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nStreaming on Roku Surpasses Broadcast Viewership in the U.S. for Third Consecutive Month - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/streaming-on-roku-surpasses-broadcast-viewership-in-the-u-s-for-third-consecutive-month\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Streaming on Roku Surpasses Broadcast Viewership in the U.S. for Third Consecutive Month - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Streaming on Roku Surpasses Broadcast Viewership in the U.S. for Third Consecutive Month Data from Nielsen shows that streaming on Roku-powered devices accounted for 21.4% of all TV viewing in July, compared to 18.4% for broadcast TV Roku leads the way as the cultural shift from broadcast to streaming continues SAN JOSE, Calif.–(BUSINESS WIRE)– Today, Roku (NASDAQ: ROKU), the #1 selling TV operating system (OS) in the U.S., Canada, and Mexico*, announced a major industry milestone: For the third consecutive month, U.S. viewers spent more time streaming content on Roku-powered devices than watching traditional broadcast television. 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