{"id":881566,"date":"2025-09-03T13:02:29","date_gmt":"2025-09-03T17:02:29","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/ulta-beauty-announces-2025-muse-accelerator-cohort\/"},"modified":"2025-09-03T13:02:29","modified_gmt":"2025-09-03T17:02:29","slug":"ulta-beauty-announces-2025-muse-accelerator-cohort","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ulta-beauty-announces-2025-muse-accelerator-cohort\/","title":{"rendered":"Ulta Beauty Announces 2025 MUSE Accelerator Cohort"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Ulta Beauty Announces 2025 MUSE Accelerator Cohort<\/b><\/p>\n<p>BOLINGBROOK, Ill.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nUlta Beauty, the nation\u2019s largest beauty retailer, today announced the eight brand founders that will participate in the 2025 MUSE Accelerator program. Starting September 8, these early-stage brands spanning cosmetics, skincare, haircare and wellness, will kick-off an enriching 10-week journey that includes a robust curriculum, mentorship and funding to fuel growth and prepare for retail distribution.<\/p>\n<p>\nLaunched in 2022, the MUSE Accelerator supports Ulta Beauty\u2019s ongoing efforts to <b><span class=\"bwuline\">m<\/span><\/b>agnify, <b><span class=\"bwuline\">u<\/span><\/b>plift, <b><span class=\"bwuline\">s<\/span><\/b>upport and <b><span class=\"bwuline\">e<\/span><\/b>mpower underrepresented voices in the industry while curating an inclusive assortment that represents <i>All Things Beauty, All In One Place<\/i>\u00ae for beauty enthusiasts. Over just a few years, the program has become a proven incubator, thoughtfully identifying and nurturing founders with strong vision, efficacious products and scalable potential.<\/p>\n<p>\nUlta Beauty has launched four standout brands from the MUSE Accelerator into retail distribution \u2013 Pound Cake, Octavia Morgan Los Angeles, and most recently Scarlet by RedDrop and Ocoa. With more than 500 applications in 2025 alone, the program is more competitive than ever, underscoring its impact as a meaningful pipeline for the next generation of beauty brands.<\/p>\n<p>\n\u201cThe beauty of the MUSE Accelerator is that it creates a lasting foundation and pathways for early-stage founders to thrive,\u201d said Jessica Phillips, vice president of merchandising, Ulta Beauty. \u201cBy nurturing new brands and expanding access to funding and mentorship, we believe we can build a more inclusive beauty community.\u201d<\/p>\n<p>\nMeet the 2025 MUSE Accelerator Cohort:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Carolina Lopez, <\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fbejou.co%2F&amp;esheet=54317505&amp;newsitemid=20250903420534&amp;lan=en-US&amp;anchor=BEJOU&amp;index=1&amp;md5=dd599e7f89f02fa5113451b38bb725a9\"><b>BEJOU<\/b><\/a> \u2013 A sensitive skin and hyperpigmentation skincare brand, rooted in Latin American botanicals. The brand\u2019s science backed, fragrance-free and neurocosmetic formulas are made to calm, brighten, and protect while being safe for even the most sensitive skin.\n<\/li>\n<li><b>Alanna Tran, <\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.biotechbeautyus.com%2F&amp;esheet=54317505&amp;newsitemid=20250903420534&amp;lan=en-US&amp;anchor=BiotechBeauty&amp;index=2&amp;md5=10b350abeff8205ad7538b3928dd2e1a\"><b>BiotechBeauty<\/b><\/a> \u2013 Redefining clean makeup with clinically validated, biotech-powered formulas that go beyond coverage to actively support and improve skin health in as little as 14 days. BiotechBeauty combines high-performance color with science-backed skincare actives to create makeup that\u2019s as good for your skin as it looks.\n<\/li>\n<li><b>Yrenes Mart\u00ednez, <\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fgingermilknaturalcare.us%2F&amp;esheet=54317505&amp;newsitemid=20250903420534&amp;lan=en-US&amp;anchor=Ginger+Milk+Natural+Care&amp;index=3&amp;md5=289d02d1d33d9327e0dff71be4b58354\"><b>Ginger Milk Natural Care<\/b><\/a> \u2013 A Latina-founded hair care brand inspired by the power of tropical ingredients and fresh Dominican ginger. The brand creates clean, cruelty-free formulas that celebrate Caribbean beauty while delivering results customers can see and feel.\n<\/li>\n<li><b>Heather and Felice Chan, <\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fmoonbowskin.com&amp;esheet=54317505&amp;newsitemid=20250903420534&amp;lan=en-US&amp;anchor=Moonbow&amp;index=4&amp;md5=29e706eb41fc412569e4dbfec776e91b\"><b>Moonbow<\/b><\/a> \u2013 Blends the wisdom of Traditional Chinese Medicine with modern skincare to nurture both skin and spirit. Every formula is crafted to calm reactive skin while promoting radiance and balance.\n<\/li>\n<li><b>Necole Kane and Ma-Shyrra Durden, <\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fmyhappyflo.co%2F&amp;esheet=54317505&amp;newsitemid=20250903420534&amp;lan=en-US&amp;anchor=My+Happy+Flo&amp;index=5&amp;md5=6f92470e5bd68d7ad4249fa78224014c\"><b>My Happy Flo<\/b><\/a> \u2013 A feminine wellness brand committed to helping women build a better relationship with their cycles. From PMS, PCOS, PMDD, or fibroids, the brand\u2019s clinically tested, plant-based supplements help take the pain out of periods and support hormone balance for healthier cycles.\n<\/li>\n<li><b>Smitha Rao, <\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fparevabeauty.com%2F&amp;esheet=54317505&amp;newsitemid=20250903420534&amp;lan=en-US&amp;anchor=Par%26euml%3Bva%26%238482%3B+Beauty&amp;index=6&amp;md5=5ebe5a5aa68a0669b68aee56056a5c10\"><b>Par\u00ebva\u2122 Beauty<\/b><\/a> \u2013 A modern skincare brand rooted in radical transparency and good science that everyone can understand and trust. The name Par\u00ebva\u2122 means joyful transformation in Sanskrit.\n<\/li>\n<li><b>Irene Ham, <\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fpoomcosmetics.com%2F&amp;esheet=54317505&amp;newsitemid=20250903420534&amp;lan=en-US&amp;anchor=Poom+Cosmetics&amp;index=7&amp;md5=131149953113934f563f9680b2f95528\"><b>Poom Cosmetics<\/b><\/a> \u2013 A Korean beauty brand creating acne-safe, non-pore-clogging makeup made with simple, effective Korean formulas that transformed the founder\u2019s skin.\n<\/li>\n<li><b>Dawn Myers, <\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Frichualist.com%2F&amp;esheet=54317505&amp;newsitemid=20250903420534&amp;lan=en-US&amp;anchor=Richualist&amp;index=8&amp;md5=b22d507fdb1e21a2d366275b269cb9df\"><b>Richualist<\/b><\/a> \u2013 An all-in-one hair styling system designed to meet the nuanced needs of women of color that detangles, conditions creams and gels, applies product, and styles with just one stroke.\n<\/li>\n<\/ul>\n<p>\nEach brand in the 2025 MUSE Accelerator cohort will receive $50,000 in financial support to help accelerate their business and valuable resources to establish a foundation for long-term success. Additionally, Ulta Beauty and long-time partner Fifteen Percent Pledge will select one member of the cohort to receive an additional $10K award.<\/p>\n<p>\nA core component of the Accelerator is the 10-week curriculum intentionally designed to equip participants with real-life skills to succeed in retail, including:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Brand Strategy &amp; Positioning<\/b>: An immersive, 360-degree planning session that provides tools, support, and resources needed for long-term success.\n<\/li>\n<li><b>Retail 101<\/b>: Expert training on how to successfully launch, grow and thrive in a national, omni-channel retail environment.\n<\/li>\n<li><b>Supply Chain &amp; Logistics<\/b>: A critical course on planning for and navigating distribution channels to ensure optimal guest experiences.\n<\/li>\n<li><b>Demo Week &amp; Celebration<\/b>: An opportunity to pitch to Ulta Beauty retail merchants and network with investors.\n<\/li>\n<\/ul>\n<p>\nIn addition to obtaining the necessary knowledge and financial support needed to grow a business, MUSE participants are surrounded with a network of experienced leaders and other brand founders within Ulta Beauty\u2019s brand portfolio, creating impactful connections and relationships that endure beyond the 10-week program.<\/p>\n<p>\nEach brand receives dedicated mentorship from founders within the Ulta Beauty brand family who have recently been through the early stages of building a brand and can impart meaningful guidance. Each founder generously donates their time and expertise to help shape the next generation of beauty leaders. The MUSE Accelerator mentors for 2025 are:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nJosh Kilmer-Purcell and Brent Ridge, founders, <b>Beekman 1802<\/b><\/li>\n<li>\nShelby Wild, founder, <b>California Naturals<\/b><\/li>\n<li>\nJeff Lee, CEO and co-founder, <b>DIBS Beauty<\/b><\/li>\n<li>\nGina Woods, co-founder and owner, <b>Donna\u2019s Recipe<\/b><\/li>\n<li>\nKevin Gould, co-founder, and Ann McFerran, co-founder and CEO, <b>Glamnetic<\/b><\/li>\n<li>\nNils Johnson, co-founder, <b>Good Molecules<\/b><\/li>\n<li>\nAlicia Yoon, founder and CEO, <b>Peach &amp; Lily<\/b><\/li>\n<li>\nBryan Edwards, co-founder, <b>Snif<\/b><\/li>\n<\/ul>\n<p>\n\u201cThis program is another example of where Ulta Beauty is truly leading in both thought and action in our competitive industry,\u201d said Jeff Lee, CEO and co-founder of DIBS Beauty and 2025 MUSE Accelerator mentor. \u201cAs founders, we all know that mentorship is table stakes \u2013 it\u2019s sponsorship that takes your business to the next level and community that sustains your brand&#8217;s core. The MUSE Accelerator provides a once-in-a-lifetime opportunity for all of these key elements to come together for truly deserving brands, with resources all of us wish we had when we were starting out. It&#8217;s about encouraging innovation with both a welcoming environment and rigorous standards, while also providing an opportunity for mentors to stay up to date and even refresh our own visions and strategies.\u201d<\/p>\n<p>\nCohort members also receive mentorship and insight from Ulta Beauty experts across the company, along with industry leaders from BeautyMatter, M\u00e9tier Creative, Coefficient Capital, Raindrop Agency and Be Bold Group \u2013 who each bring critical experience and advice for nurturing brand development and long-term success.<\/p>\n<p>\nTo learn more, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.ulta.com%2Fmuse-accelerator&amp;esheet=54317505&amp;newsitemid=20250903420534&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.ulta.com%2Fmuse-accelerator&amp;index=9&amp;md5=6f9e55429bfe408c569a1c1c6aaf2126\">http:\/\/www.ulta.com\/muse-accelerator<\/a>.<\/p>\n<p><b>About Ulta Beauty<\/b><\/p>\n<p>\nUlta Beauty (NASDAQ: ULTA) is the largest specialty beauty retailer in the U.S. and a leading destination for cosmetics, fragrance, skincare, haircare, wellness and salon services. Since opening its first store in 1990, Ulta Beauty has grown to approximately 1,500 stores across the U.S. and redefined beauty retail by bringing together <i>All Things Beauty. All in One Place\u00ae<\/i>. With an expansive product assortment, professional salon services and its beloved Ulta Beauty Rewards loyalty program, the company delivers seamless, personalized experiences across stores, Ulta.com and the Ulta Beauty App \u2013 where the possibilities are truly beautiful. Ulta Beauty is also expanding its presence internationally through a joint venture in Mexico, a franchise in the Middle East, and its subsidiary, Space NK, a luxury beauty retailer operating in the U.K. and Ireland. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.ulta.com%2F&amp;esheet=54317505&amp;newsitemid=20250903420534&amp;lan=en-US&amp;anchor=www.ulta.com&amp;index=10&amp;md5=0acbbd903717f187c13d79e57e041e26\">www.ulta.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250903420534r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250903420534\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250903420534\/en\/<\/a><\/span><\/p>\n<p><b>Ulta Beauty Media Contact:<br \/>\n<br \/><\/b>Crystal Carroll<br \/>\n<br \/>Senior Director, Public Relations<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:ccarroll@ulta.com\">ccarroll@ulta.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Illinois<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Specialty Catalog Supply Chain Management Online Retail Luxury Cosmetics Retail Department Stores<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250903420534\/en\/776310\/3\/ULTA_Logo_Orange_Pop.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Ulta Beauty Announces 2025 MUSE Accelerator Cohort BOLINGBROOK, Ill.&#8211;(BUSINESS WIRE)&#8211; Ulta Beauty, the nation\u2019s largest beauty retailer, today announced the eight brand founders that will participate in the 2025 MUSE Accelerator program. Starting September 8, these early-stage brands spanning cosmetics, skincare, haircare and wellness, will kick-off an enriching 10-week journey that includes a robust curriculum, mentorship and funding to fuel growth and prepare for retail distribution. Launched in 2022, the MUSE Accelerator supports Ulta Beauty\u2019s ongoing efforts to magnify, uplift, support and empower underrepresented voices in the industry while curating an inclusive assortment that represents All Things Beauty, All In One Place\u00ae for beauty enthusiasts. Over just a few years, the program has become a proven incubator, thoughtfully identifying and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ulta-beauty-announces-2025-muse-accelerator-cohort\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Ulta Beauty Announces 2025 MUSE Accelerator Cohort&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-881566","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ulta Beauty Announces 2025 MUSE Accelerator Cohort - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ulta-beauty-announces-2025-muse-accelerator-cohort\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ulta Beauty Announces 2025 MUSE Accelerator Cohort - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Ulta Beauty Announces 2025 MUSE Accelerator Cohort BOLINGBROOK, Ill.&#8211;(BUSINESS WIRE)&#8211; Ulta Beauty, the nation\u2019s largest beauty retailer, today announced the eight brand founders that will participate in the 2025 MUSE Accelerator program. Starting September 8, these early-stage brands spanning cosmetics, skincare, haircare and wellness, will kick-off an enriching 10-week journey that includes a robust curriculum, mentorship and funding to fuel growth and prepare for retail distribution. Launched in 2022, the MUSE Accelerator supports Ulta Beauty\u2019s ongoing efforts to magnify, uplift, support and empower underrepresented voices in the industry while curating an inclusive assortment that represents All Things Beauty, All In One Place\u00ae for beauty enthusiasts. Over just a few years, the program has become a proven incubator, thoughtfully identifying and &hellip; Continue reading &quot;Ulta Beauty Announces 2025 MUSE Accelerator Cohort&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/ulta-beauty-announces-2025-muse-accelerator-cohort\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-03T17:02:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250903420534r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ulta-beauty-announces-2025-muse-accelerator-cohort\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ulta-beauty-announces-2025-muse-accelerator-cohort\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Ulta Beauty Announces 2025 MUSE Accelerator Cohort\",\"datePublished\":\"2025-09-03T17:02:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ulta-beauty-announces-2025-muse-accelerator-cohort\\\/\"},\"wordCount\":1218,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ulta-beauty-announces-2025-muse-accelerator-cohort\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250903420534r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ulta-beauty-announces-2025-muse-accelerator-cohort\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ulta-beauty-announces-2025-muse-accelerator-cohort\\\/\",\"name\":\"Ulta Beauty Announces 2025 MUSE Accelerator Cohort - 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