{"id":881410,"date":"2025-09-03T08:27:58","date_gmt":"2025-09-03T12:27:58","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/shock-top-and-auntie-annes-make-it-official-beer-kneads-pretzels\/"},"modified":"2025-09-03T08:27:58","modified_gmt":"2025-09-03T12:27:58","slug":"shock-top-and-auntie-annes-make-it-official-beer-kneads-pretzels","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/shock-top-and-auntie-annes-make-it-official-beer-kneads-pretzels\/","title":{"rendered":"Shock Top and Auntie Anne\u2019s\u00ae Make It Official – Beer Kneads Pretzels"},"content":{"rendered":"

\nFan-favorite brands launch \u201cBeer Kneads Pretzels\u201d campaign with exclusive sweepstakes, promo-code discounts and limited-edition merchandise
\n<\/h2>\n
\n

ATLANTA, Sept. 03, 2025 (GLOBE NEWSWIRE) — Shock Top<\/a>, a craft beer icon and brand by Tilray Brands, Inc<\/a>. company (NASDAQ: TLRY and TSX: TLRY), known for its bold flavors and unfiltered wheat ales, and the world\u2019s largest hand-rolled soft pretzel franchise, Auntie Anne’s\u00ae<\/a>, are teaming up this fall to celebrate one fundamental truth: Beer Kneads Pretzels<\/strong>. A timeless pairing brought to life by an exclusive sweepstakes, promotional discounts, limited-edition merchandise, and a multi-faceted social media campaign, this partnership seeks to twist taste buds and celebrate the good times shared over pretzels and beer.<\/p>\n

\n \n <\/p>\n

\n Shock Top\u2019s Twisted Pretzel Wheat<\/a> is a cult-classic among pretzel enthusiasts and craft beer lovers alike; its unmistakable pretzel aroma and smooth wheat finish earned it the #14 new craft beer release in 20241<\/sup>. Auntie Anne\u2019s requires no introduction, the biggest name in the pretzel game, Auntie Anne\u2019s irresistible buttery bites have been a mainstay in America\u2019s malls, ballgames and airports since 1988. Now, in 2025, we make official what anyone sitting on a bar stool with a cold beer and a bowl of pretzels knows, they are perfect for one another.<\/p>\n

To bring the partnership to life, Auntie Anne\u2019s and Shock Top are giving away $300 Auntie Anne\u2019s gift cards and co-branded \u201cBeer Kneads Pretzels\u201d swag to three randomly selected winners. To enter, scan the QR code found on retail POS displays or visit this link<\/a> before the drawing ends on December 31, 2025<\/strong>. Eligibility details, rules and instructions can be found at the sweepstakes link.<\/p>\n

In addition to the sweepstakes giveaway, every 6-pack of Shock Top Twisted Pretzel Wheat comes with a delicious treat: an exclusive code for $6 off your next $12 Auntie Anne\u2019s purchase in the Auntie Anne\u2019s App. This offer runs through December 2025, or until these limited-edition 6-packs are gone. Here\u2019s how to secure the deal:<\/p>\n

    \n
  1. Find the exclusive Shock Top Twisted Pretzel Wheat 6-packs at your favorite local store.<\/li>\n
  2. Check the bottom of the 6-pack for your unique code.<\/li>\n
  3. Download or open the Auntie Anne\u2019s App and enter your code.<\/li>\n
  4. Enjoy $6 off your next $12 Auntie Anne\u2019s order.<\/li>\n<\/ol>\n

    Along with the sweepstakes and promo-code discount, Shock Top and Auntie Anne\u2019s are launching an exclusive merchandise capsule of \u201cBeer Kneads Pretzels\u201d sweatshirts and sling bags, available to win through social media giveaways later in the season. Lastly, Shock Top and Auntie Anne\u2019s will post a storm of exclusive social media content, including behind-the-scenes sneak peeks and plenty of Shock Top\u2019s Wedgehead. For the latest updates, an opportunity to win exclusive merch, and a chance to submit your own #GetTwisted moments, follow us @auntieannespretzels on Instagram, TikTok, Facebook and X, and @shocktop on Instagram, Facebook, X, and at shocktop.com.<\/p>\n

    Shock Top\u2019s Twisted Pretzel Wheat 6-packs are available at local grocery stores, beer retailers, and select outlets nationwide from now until December 2025\u2014for your closest location, check out the beer finder at shocktop.com. Grab a 6-pack, fire up the Auntie Anne\u2019s App and enjoy history\u2019s favorite flavor combination.<\/p>\n

    Timeless pairings don\u2019t need a backstory. Beer kneads pretzels.<\/strong><\/p>\n

    \n About Shock Top<\/strong>
    \n
    Shock Top is not just great beer\u2014it\u2019s shockingly<\/em> great beer. Known for its bold, unexpected flavors, Shock Top delivers a way-out world taste with every sip. From the zing of real citrus peel to the twist of lemonade, and yes\u2014even pretzel beer\u2014 Shock Top delivers the flavors to shock you out of the everyday. So, when life offers you the mundane, the usual, Shock Your World<\/em><\/strong>.<\/p>\n

    Party with the Wedgehead and stay up to date on all things Shock Top by following us on Facebook, Instagram, and X (@shocktop)<\/strong> or check out shocktop.com<\/p>\n

    \n About Auntie Anne’s\u00ae <\/strong>
    \n
    Auntie Anne’s\u00ae was founded in 1988 and is known for mixing, twisting, and baking pretzels to golden brown perfection in full view of guests. The stores can be found in malls, outlet centers, universities, airports, Walmarts, travel plazas, military bases and food trucks. As of June 30, 2025, there are more than 2,000 locations in 49 states and 25 countries and territories. Fans can now order their favorite pretzel snacks for delivery, pickup and catering through the Pretzel Perks app. Join\u00a0    Auntie Anne\u2019s rewards<\/a>\u00a0for special offers. For more information, visit\u00a0auntieannes.com<\/a>, or follow us on\u00a0Facebook<\/a>,\u00a0Instagram<\/a>,\u00a0TikTok<\/a>\u00a0and\u00a0X<\/a>.\u00a0<\/p>\n

    \n About Tilray Brands\u202f\u202f\u00a0<\/strong>
    \n
    Tilray Brands, Inc.\u00a0(\u201cTilray\u201d) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in\u00a0Canada,\u00a0the United States,\u00a0Europe,\u00a0Australia, and\u00a0Latin America\u00a0that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray\u2019s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray\u2019s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.<\/p>\n

    For more information on how we are elevating lives through moments of connection, visit\u00a0Tilray.com<\/a>\u00a0and follow @Tilray on all social platforms.<\/p>\n

    \n Forward-Looking Statements\u00a0\u00a0\u00a0\u00a0<\/strong>
    \n
    Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, \u201cforward-looking statements\u201d) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the \u201csafe harbor\u201d created by those sections and other applicable laws. Forward-looking statements can be identified by words such as \u201cforecast,\u201d \u201cfuture,\u201d \u201cshould,\u201d \u201ccould,\u201d \u201cenable,\u201d \u201cpotential,\u201d \u201ccontemplate,\u201d \u201cbelieve,\u201d \u201canticipate,\u201d \u201cestimate,\u201d \u201cplan,\u201d \u201cexpect,\u201d \u201cintend,\u201d \u201cmay,\u201d \u201cproject,\u201d \u201cwill,\u201d \u201cwould,\u201d \u201cahead,\u201d and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events or otherwise unless required by applicable securities laws.\u202f\u202f\u202f\u00a0
    \u202f\u202f\u00a0
    For more information:<\/strong>\u202f\u00a0
    Media:     zachz@wh1969.com<\/a>
    Media:\u00a0    news@tilray.com<\/a>\u00a0
    Investors:\u00a0    investors@tilray.com<\/a>\u00a0<\/p>\n

    \n 1<\/sup> According to Circana Total US MULOC L52W ending 04\/06\/2025.<\/p>\n

    A photo accompanying this announcement is available at https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/a71940fd-d8f2-40cb-9f97-846d36e98842<\/a><\/p>\n

    \"\"
    \n
    \n \"\"\n <\/div>\n

    <\/div>\n","protected":false},"excerpt":{"rendered":"

    Fan-favorite brands launch \u201cBeer Kneads Pretzels\u201d campaign with exclusive sweepstakes, promo-code discounts and limited-edition merchandise ATLANTA, Sept. 03, 2025 (GLOBE NEWSWIRE) — Shock Top, a craft beer icon and brand by Tilray Brands, Inc. company (NASDAQ: TLRY and TSX: TLRY), known for its bold flavors and unfiltered wheat ales, and the world\u2019s largest hand-rolled soft pretzel franchise, Auntie Anne’s\u00ae, are teaming up this fall to celebrate one fundamental truth: Beer Kneads Pretzels. A timeless pairing brought to life by an exclusive sweepstakes, promotional discounts, limited-edition merchandise, and a multi-faceted social media campaign, this partnership seeks to twist taste buds and celebrate the good times shared over pretzels and beer. Shock Top\u2019s Twisted Pretzel Wheat is a cult-classic among pretzel enthusiasts … <\/p>\n

    Continue reading “Shock Top and Auntie Anne\u2019s\u00ae Make It Official – Beer Kneads Pretzels”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-881410","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nShock Top and Auntie Anne\u2019s\u00ae Make It Official - Beer Kneads Pretzels - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/shock-top-and-auntie-annes-make-it-official-beer-kneads-pretzels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shock Top and Auntie Anne\u2019s\u00ae Make It Official - Beer Kneads Pretzels - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Fan-favorite brands launch \u201cBeer Kneads Pretzels\u201d campaign with exclusive sweepstakes, promo-code discounts and limited-edition merchandise ATLANTA, Sept. 03, 2025 (GLOBE NEWSWIRE) — Shock Top, a craft beer icon and brand by Tilray Brands, Inc. company (NASDAQ: TLRY and TSX: TLRY), known for its bold flavors and unfiltered wheat ales, and the world\u2019s largest hand-rolled soft pretzel franchise, Auntie Anne’s\u00ae, are teaming up this fall to celebrate one fundamental truth: Beer Kneads Pretzels. A timeless pairing brought to life by an exclusive sweepstakes, promotional discounts, limited-edition merchandise, and a multi-faceted social media campaign, this partnership seeks to twist taste buds and celebrate the good times shared over pretzels and beer. 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A timeless pairing brought to life by an exclusive sweepstakes, promotional discounts, limited-edition merchandise, and a multi-faceted social media campaign, this partnership seeks to twist taste buds and celebrate the good times shared over pretzels and beer. 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