{"id":881354,"date":"2025-09-03T04:04:31","date_gmt":"2025-09-03T08:04:31","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/tivo-achieves-significant-growth-milestones-in-smart-tvs-and-cross-screen-advertising\/"},"modified":"2025-09-03T04:04:31","modified_gmt":"2025-09-03T08:04:31","slug":"tivo-achieves-significant-growth-milestones-in-smart-tvs-and-cross-screen-advertising","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/tivo-achieves-significant-growth-milestones-in-smart-tvs-and-cross-screen-advertising\/","title":{"rendered":"TiVo Achieves Significant Growth Milestones in Smart TVs and Cross-Screen Advertising"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>TiVo Achieves Significant Growth Milestones <\/b><b>in Smart TVs and Cross-Screen Advertising<\/b><\/p>\n<p class=\"bwalignc\"><i>Independent Media Platform Sees Expansion Across Retailers, TV OEMs, and Content Providers; TiVo One Advertising Platform Hits More Than 4 Million Monthly Active Users<\/i><\/p>\n<p>BERLIN&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nTiVo Platform Technologies LLC (\u201cTiVo\u201d), a wholly owned subsidiary of entertainment technology company Xperi Inc. (\u201cXperi\u201d), today announced that the company\u2019s independent media platform, which includes the TiVo OS for Smart TVs and the TiVo One cross-screen advertising platform, has achieved a number of major growth milestones that show strong momentum and increased consumer and industry adoption and support.<\/p>\n<p>\nJust over a year since it was first announced, the TiVo One cross-screen advertising platform now reaches more than <b>4 million<\/b> monthly active users<sup>1<\/sup>, highlighting TiVo\u2019s ability to deliver incremental reach with unique audiences that are net-new for advertisers. TiVo OS, the company&#8217;s operating system for smart TVs, has been adopted by dozens of TV brands, reaching consumers in more than <b>40 countries<\/b>. Growth in the UK has been particularly strong, with smart TVs Powered by TiVo now available at <b>four of the nation\u2019s top five<\/b> consumer electronics retailers.<\/p>\n<p>\nTiVo OS also continues to deliver on its promise of a content-first experience for consumers, with over <b>385 local and regional channels<\/b> tailored to European audiences. Recent TiVo OS feature enhancements give users more ways to personalize and engage with the content they care about most and enable new opportunities for advertisers, reinforcing TiVo\u2019s mission to simplify and enrich television for everyone. New features include:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nTiVo One home page video ad units bring campaigns and promotions to life, making it easier for viewers to engage with partners while highlighting their content.<\/p>\n<\/li>\n<li>\nExpanded content discovery features enable more apps on the home screen, and a new partner picks carousel delivers personalized streaming recommendations that keep entertainment fresh.<\/p>\n<\/li>\n<li>\nDTS:X\u00ae and DTS Virtual:X\u00ae immersive audio deliver premium, theater-like sound, offering a ready-to-go solution for manufacturers and a richer experience for viewers.<\/p>\n<\/li>\n<\/ul>\n<p>\n\u201cThe momentum we\u2019re seeing among OEMs, content providers, and retailers continues to validate our content-first, user-centric approach to enabling extraordinary entertainment experiences for consumers while opening up compelling cross-screen monetization opportunities for advertisers,\u201d said Geir Skaaden, EVP and Chief Product and Services Officer at Xperi. \u201cOur independent, neutral media platform gives our CE partners more control over every aspect of the user experience and enables content providers to cut through the noise and engage with viewers in dynamic and compelling ways.\u201d<\/p>\n<p>\nTo see the TiVo media platform in action, visit Xperi in Hall 22, Booth 107 at the IFA tradeshow in Berlin from September 5-9.<\/p>\n<p><b>About TiVo<\/b><\/p>\n<p>\nTiVo brings entertainment together, making it easy to find, watch and enjoy. We serve up the best movies, shows and videos from across live TV, on-demand, streaming services and countless apps, helping people to watch on their terms.<\/p>\n<p>\nFor studios, networks and advertisers, TiVo targets a passionate group of watchers to increase viewership and engagement across all screens. TiVo is a wholly-owned subsidiary of Xperi Inc. Go to <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Ftivo.com%2F&amp;esheet=54317048&amp;newsitemid=20250903156766&amp;lan=en-US&amp;anchor=tivo.com&amp;index=1&amp;md5=94ccbc7f880f791ec4048e61bd34de25\">tivo.com<\/a> and enjoy watching.<\/p>\n<p><b>About Xperi Inc.<\/b><\/p>\n<p>\nXperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS\u00ae, HD Radio\u2122, TiVo\u00ae), are integrated into consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences, including IMAX\u00ae Enhanced, a certification and licensing program operated by IMAX Corporation and DTS, Inc. Xperi has created a unified ecosystem that reaches highly engaged consumers, driving increased value for partners, customers and consumers.<\/p>\n<p>\n\u00a92025 Xperi Inc. All Rights Reserved. Xperi, TiVo, DTS, HD Radio, and their respective logos are trademark(s) or registered trademark(s) of Xperi Inc. or its subsidiaries in the United States and other countries. IMAX is a registered trademark of IMAX Corporation. All other trademarks and content are the property of their respective owners.<\/p>\n<p><sup>1<\/sup> Xperi defines a \u201cTiVo One Monthly Active User\u201d as a unique device that has connected to the TiVo video service, which includes the TiVo One advertising platform, at least once within the last 30 days. The TiVo One advertising platform integrates with the device\u2019s operating system on certain \u201cPowered by TiVo\u201d devices, including smart TVs and video-over-broadband products.<\/p>\n<p>\nXPER \u2013 P<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250903156766r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250903156766\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250903156766\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact:<br \/>\n<br \/>Tom Huntington<br \/>\n<br \/>+1 619-743-9057<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:thomas.huntington@xperi.com\">thomas.huntington@xperi.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Germany Europe<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Apps\/Applications Technology Entertainment Advertising Communications Audio\/Video Media TV and Radio Consumer Electronics<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>TiVo Achieves Significant Growth Milestones in Smart TVs and Cross-Screen Advertising Independent Media Platform Sees Expansion Across Retailers, TV OEMs, and Content Providers; TiVo One Advertising Platform Hits More Than 4 Million Monthly Active Users BERLIN&#8211;(BUSINESS WIRE)&#8211; TiVo Platform Technologies LLC (\u201cTiVo\u201d), a wholly owned subsidiary of entertainment technology company Xperi Inc. (\u201cXperi\u201d), today announced that the company\u2019s independent media platform, which includes the TiVo OS for Smart TVs and the TiVo One cross-screen advertising platform, has achieved a number of major growth milestones that show strong momentum and increased consumer and industry adoption and support. Just over a year since it was first announced, the TiVo One cross-screen advertising platform now reaches more than 4 million monthly active users1, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/tivo-achieves-significant-growth-milestones-in-smart-tvs-and-cross-screen-advertising\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;TiVo Achieves Significant Growth Milestones in Smart TVs and Cross-Screen Advertising&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-881354","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TiVo Achieves Significant Growth Milestones in Smart TVs and Cross-Screen Advertising - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/tivo-achieves-significant-growth-milestones-in-smart-tvs-and-cross-screen-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TiVo Achieves Significant Growth Milestones in Smart TVs and Cross-Screen Advertising - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"TiVo Achieves Significant Growth Milestones in Smart TVs and Cross-Screen Advertising Independent Media Platform Sees Expansion Across Retailers, TV OEMs, and Content Providers; TiVo One Advertising Platform Hits More Than 4 Million Monthly Active Users BERLIN&#8211;(BUSINESS WIRE)&#8211; TiVo Platform Technologies LLC (\u201cTiVo\u201d), a wholly owned subsidiary of entertainment technology company Xperi Inc. (\u201cXperi\u201d), today announced that the company\u2019s independent media platform, which includes the TiVo OS for Smart TVs and the TiVo One cross-screen advertising platform, has achieved a number of major growth milestones that show strong momentum and increased consumer and industry adoption and support. Just over a year since it was first announced, the TiVo One cross-screen advertising platform now reaches more than 4 million monthly active users1, &hellip; Continue reading &quot;TiVo Achieves Significant Growth Milestones in Smart TVs and Cross-Screen Advertising&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/tivo-achieves-significant-growth-milestones-in-smart-tvs-and-cross-screen-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-03T08:04:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250903156766r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/tivo-achieves-significant-growth-milestones-in-smart-tvs-and-cross-screen-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/tivo-achieves-significant-growth-milestones-in-smart-tvs-and-cross-screen-advertising\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"TiVo Achieves Significant Growth Milestones in Smart TVs and Cross-Screen Advertising\",\"datePublished\":\"2025-09-03T08:04:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/tivo-achieves-significant-growth-milestones-in-smart-tvs-and-cross-screen-advertising\\\/\"},\"wordCount\":748,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/tivo-achieves-significant-growth-milestones-in-smart-tvs-and-cross-screen-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250903156766r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/tivo-achieves-significant-growth-milestones-in-smart-tvs-and-cross-screen-advertising\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/tivo-achieves-significant-growth-milestones-in-smart-tvs-and-cross-screen-advertising\\\/\",\"name\":\"TiVo Achieves Significant Growth Milestones in Smart TVs and Cross-Screen Advertising - 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(\u201cXperi\u201d), today announced that the company\u2019s independent media platform, which includes the TiVo OS for Smart TVs and the TiVo One cross-screen advertising platform, has achieved a number of major growth milestones that show strong momentum and increased consumer and industry adoption and support. 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