{"id":879857,"date":"2025-08-28T04:03:03","date_gmt":"2025-08-28T08:03:03","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/cits-magic-meets-maths-campaign-showcases-measurable-impact-of-generative-ai-at-scale\/"},"modified":"2025-08-28T04:03:03","modified_gmt":"2025-08-28T08:03:03","slug":"cits-magic-meets-maths-campaign-showcases-measurable-impact-of-generative-ai-at-scale","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/cits-magic-meets-maths-campaign-showcases-measurable-impact-of-generative-ai-at-scale\/","title":{"rendered":"CI&amp;T\u2019s \u2018Magic Meets Maths\u2019 Campaign Showcases Measurable Impact of Generative AI at Scale"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>CI&amp;T\u2019s \u2018Magic Meets Maths\u2019 Campaign Showcases Measurable Impact of Generative AI at Scale<\/b><\/p>\n<p><i>New EMEA-focused campaign showcases how CI&amp;T\u2019s enterprise-ready AI platform, CI&amp;T FLOW, is helping enterprises conquer complexity and deliver results \u2013 faster.<\/i><\/p>\n<p>LONDON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fciandt.com%2Fuk%2Fen-gb&amp;esheet=54314061&amp;newsitemid=20250828308449&amp;lan=en-US&amp;anchor=CI%26amp%3BT&amp;index=1&amp;md5=778925be093beca5a461832713829612\">CI&amp;T<\/a> (NYSE: CINT), an AI acceleration partner, has launched its latest brand campaign, \u201c<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fciandt.com%2Fuk%2Fen-gb%2Fflow&amp;esheet=54314061&amp;newsitemid=20250828308449&amp;lan=en-US&amp;anchor=Magic+Meets+Maths&amp;index=2&amp;md5=ae39e6a993948b9dc461d817f1fc5143\">Magic Meets Maths<\/a>,\u201d across EMEA. The campaign spotlights the tangible business outcomes made possible through<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fciandt.com%2Fuk%2Fen-gb%2Fflow&amp;esheet=54314061&amp;newsitemid=20250828308449&amp;lan=en-US&amp;anchor=CI%26amp%3BT+FLOW&amp;index=3&amp;md5=96b31b476dd332943be16a313a596cf0\"> CI&amp;T FLOW<\/a>, the company\u2019s enterprise-grade Generative AI solution.<\/p>\n<p>\nIn a business landscape defined by pressure to stay ahead, scaling pains, rising operational costs, and insufficient hours in the day, \u201cMagic Meets Maths\u201d shifts the narrative from digital ambition to data-driven delivery. Through vivid, creative storytelling and high-impact statistics, the campaign reveals what happens when business friction meets FLOW.<\/p>\n<p><b>From Friction to FLOW: Real Business Transformation<\/b><\/p>\n<p>\nDeveloped in-house, the campaign features anonymised case studies from industry leaders across retail, financial services, telecommunications, and consumer goods, including:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nA leading European coffee chain reimagined its digital workflows, cutting task execution time from six hours to under 60 seconds.<\/p>\n<\/li>\n<li>\nA global bank leveraged CI&amp;T FLOW to modernise its legacy systems, saving 455 hours and doubling delivery speed.<\/p>\n<\/li>\n<li>\nA multinational beverage company reduced development planning time from hours to just 24 minutes, achieving 82% productivity gains.<\/p>\n<\/li>\n<li>\nA major telecoms provider accelerated solution delivery by five times the industry standard, completing in 12 months what typically takes five years.<\/p>\n<\/li>\n<\/ul>\n<p><b>CI&amp;T FLOW: Generative AI Without the Guesswork<\/b><\/p>\n<p>\nAt the core of the campaign is CI&amp;T FLOW, CI&amp;T\u2019s proprietary, enterprise-ready Generative AI accelerator. Designed to help organisations integrate AI at speed and scale, FLOW combines strategic consulting, responsible AI governance, advanced data capabilities, and precision engineering. It helps clients modernise legacy systems, automate operations, streamline decision-making, and accelerate innovation, all with measurable impact.<\/p>\n<p>\n\u201cRight now, many businesses are claiming to see value from AI, but in most cases, it&#8217;s all limited to experimentation with enterprise tools or proof-of-concept insights,\u201d said Nick Curran, Chief Growth Officer at CI&amp;T.<\/p>\n<p>\n\u201cThis campaign is about showing the market that CI&amp;T FLOW isn\u2019t about experimentation &#8211; it\u2019s about delivering meaningful results, clearly and consistently. With FLOW, our clients are addressing real challenges, achieving measurable outcomes at scale, and removing the everyday frictions that slow transformation down. Our approach and tools are secure, scalable, and designed to work across any business or technology environment. Because delivering results with AI shouldn\u2019t feel like magic.\u201d<\/p>\n<p><b>Where Emotion Meets Evidence<\/b><\/p>\n<p>\n\u201cMagic Meets Maths\u201d builds on CI&amp;T\u2019s previous campaign that shone a light on the emotional toll of digital complexity. This next wave completes the story, moving from empathy to evidence. Every element, from bold visuals to concise impact cards, is crafted to show how the right blend of creativity and capability can turn complexity into clarity.<\/p>\n<p><b>Campaign content is now live across <\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fciandt%2F&amp;esheet=54314061&amp;newsitemid=20250828308449&amp;lan=en-US&amp;anchor=CI%26amp%3BT%26%238217%3Bs+LinkedIn&amp;index=4&amp;md5=f2bca39b41252ddfbf04fa4e84b15bad\"><b>CI&amp;T\u2019s LinkedIn<\/b><\/a><b> in Europe.<\/b><\/p>\n<p><b>About CI&amp;T<\/b><\/p>\n<p>\nCI&amp;T is an AI and tech acceleration partner. We help businesses navigate the complex, changing European technological landscape to unlock real, measurable impact with digital-first solutions. CI&amp;T brings a 30-year track record of helping clients deliver accelerated impact through tech-integrated business solutions, with deep expertise across AI, strategy, customer experience, software development, cloud services, data and more. As one of the world&#8217;s first digital native companies, innovation is in our DNA, helping us empower clients to win by embedding digital maturity into the heart of their operations. With over 7,400 employees across 10 countries, we combine the expertise of a global business with an entrepreneurial mindset to drive transformation at scale and turn strategy into action.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250828308449r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250828308449\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250828308449\/en\/<\/a><\/span><\/p>\n<p><b>Media contact:<br \/>\n<\/b><br \/><b>Ana Livia Jardine<br \/>\n<\/b><br \/><a rel=\"nofollow\" href=\"mailto:analivia.jardine@ciandt.com\"><b>analivia.jardine@ciandt.com<\/b><\/a><\/p>\n<p><b>KEYWORDS:<\/b> Europe Ireland United Kingdom Middle East<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Data Management Other Technology Technology Artificial Intelligence Software<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250828308449\/en\/2563801\/3\/CI%26T_Logo_BrightCoral_%281%29_%281%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>CI&amp;T\u2019s \u2018Magic Meets Maths\u2019 Campaign Showcases Measurable Impact of Generative AI at Scale New EMEA-focused campaign showcases how CI&amp;T\u2019s enterprise-ready AI platform, CI&amp;T FLOW, is helping enterprises conquer complexity and deliver results \u2013 faster. LONDON&#8211;(BUSINESS WIRE)&#8211;CI&amp;T (NYSE: CINT), an AI acceleration partner, has launched its latest brand campaign, \u201cMagic Meets Maths,\u201d across EMEA. The campaign spotlights the tangible business outcomes made possible through CI&amp;T FLOW, the company\u2019s enterprise-grade Generative AI solution. In a business landscape defined by pressure to stay ahead, scaling pains, rising operational costs, and insufficient hours in the day, \u201cMagic Meets Maths\u201d shifts the narrative from digital ambition to data-driven delivery. Through vivid, creative storytelling and high-impact statistics, the campaign reveals what happens when business friction meets &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/cits-magic-meets-maths-campaign-showcases-measurable-impact-of-generative-ai-at-scale\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;CI&amp;T\u2019s \u2018Magic Meets Maths\u2019 Campaign Showcases Measurable Impact of Generative AI at Scale&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-879857","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CI&amp;T\u2019s \u2018Magic Meets Maths\u2019 Campaign Showcases Measurable Impact of Generative AI at Scale - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/cits-magic-meets-maths-campaign-showcases-measurable-impact-of-generative-ai-at-scale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CI&amp;T\u2019s \u2018Magic Meets Maths\u2019 Campaign Showcases Measurable Impact of Generative AI at Scale - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"CI&amp;T\u2019s \u2018Magic Meets Maths\u2019 Campaign Showcases Measurable Impact of Generative AI at Scale New EMEA-focused campaign showcases how CI&amp;T\u2019s enterprise-ready AI platform, CI&amp;T FLOW, is helping enterprises conquer complexity and deliver results \u2013 faster. LONDON&#8211;(BUSINESS WIRE)&#8211;CI&amp;T (NYSE: CINT), an AI acceleration partner, has launched its latest brand campaign, \u201cMagic Meets Maths,\u201d across EMEA. The campaign spotlights the tangible business outcomes made possible through CI&amp;T FLOW, the company\u2019s enterprise-grade Generative AI solution. In a business landscape defined by pressure to stay ahead, scaling pains, rising operational costs, and insufficient hours in the day, \u201cMagic Meets Maths\u201d shifts the narrative from digital ambition to data-driven delivery. Through vivid, creative storytelling and high-impact statistics, the campaign reveals what happens when business friction meets &hellip; Continue reading &quot;CI&amp;T\u2019s \u2018Magic Meets Maths\u2019 Campaign Showcases Measurable Impact of Generative AI at Scale&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/cits-magic-meets-maths-campaign-showcases-measurable-impact-of-generative-ai-at-scale\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-28T08:03:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250828308449r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/cits-magic-meets-maths-campaign-showcases-measurable-impact-of-generative-ai-at-scale\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/cits-magic-meets-maths-campaign-showcases-measurable-impact-of-generative-ai-at-scale\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"CI&amp;T\u2019s \u2018Magic Meets Maths\u2019 Campaign Showcases Measurable Impact of Generative AI at Scale\",\"datePublished\":\"2025-08-28T08:03:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/cits-magic-meets-maths-campaign-showcases-measurable-impact-of-generative-ai-at-scale\\\/\"},\"wordCount\":672,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/cits-magic-meets-maths-campaign-showcases-measurable-impact-of-generative-ai-at-scale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250828308449r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/cits-magic-meets-maths-campaign-showcases-measurable-impact-of-generative-ai-at-scale\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/cits-magic-meets-maths-campaign-showcases-measurable-impact-of-generative-ai-at-scale\\\/\",\"name\":\"CI&amp;T\u2019s \u2018Magic Meets Maths\u2019 Campaign Showcases Measurable Impact of Generative AI at Scale - 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LONDON&#8211;(BUSINESS WIRE)&#8211;CI&amp;T (NYSE: CINT), an AI acceleration partner, has launched its latest brand campaign, \u201cMagic Meets Maths,\u201d across EMEA. The campaign spotlights the tangible business outcomes made possible through CI&amp;T FLOW, the company\u2019s enterprise-grade Generative AI solution. In a business landscape defined by pressure to stay ahead, scaling pains, rising operational costs, and insufficient hours in the day, \u201cMagic Meets Maths\u201d shifts the narrative from digital ambition to data-driven delivery. 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