{"id":879855,"date":"2025-08-28T03:03:01","date_gmt":"2025-08-28T07:03:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/8x8-and-southampton-fc-renew-partnership-to-bridge-gap-between-telephone-and-terrace\/"},"modified":"2025-08-28T03:03:01","modified_gmt":"2025-08-28T07:03:01","slug":"8x8-and-southampton-fc-renew-partnership-to-bridge-gap-between-telephone-and-terrace","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/8x8-and-southampton-fc-renew-partnership-to-bridge-gap-between-telephone-and-terrace\/","title":{"rendered":"8×8 and Southampton FC Renew Partnership to Bridge Gap Between Telephone and Terrace"},"content":{"rendered":"

<\/p>\n

8×8 and Southampton FC Renew Partnership to Bridge Gap Between Telephone and Terrace<\/b><\/p>\n

LONDON–(BUSINESS WIRE<\/a>)–8×8, Inc<\/a>. (NASDAQ: EGHT), the industry\u2019s most integrated customer experience (CX) platform provider, today announced the renewal of its sponsorship with Southampton Football Club<\/a>, extending its role as an official partner of both the Men\u2019s and Women\u2019s First Teams through the 2025\/26 season.<\/p>\n

\nThe agreement continues a successful collaboration that has seen 8×8\u2019s cloud-based contact center and communications technology support the club\u2019s operations, enhance matchday experiences, and create moments of connection beyond St Mary\u2019s Stadium.<\/p>\n

Passion – on and off the pitch<\/b><\/p>\n

\n\u201cSouthampton FC represents passion, dedication, and community – values that resonate deeply with us at 8×8,\u201d said Jamie Snaddon, EMEA Managing Director at 8×8, Inc. \u201cThis partnership is about more than sponsorship. It\u2019s about giving the club the tools to connect with supporters in ways that feel personal, whether that\u2019s answering a fan\u2019s question, delivering a matchday update, or creating a memorable surprise. We\u2019re proud to keep building those moments together.\u201d<\/p>\n

\nUnder the renewed terms, 8×8 will continue to benefit from LED perimeter board visibility, digital and social media integration. The two organizations will also collaborate on community outreach initiatives, exclusive fan experiences, and technology-led engagement projects.<\/p>\n

\nOne area that has already seen closer engagement is with players calling season book holders through 8×8\u2019s Contact Center<\/a> to talk with fans and chat about their years and decades of support.<\/p>\n

8×8 is a part of the team<\/b><\/p>\n

\n\u201c8×8\u2019s technology has become part of the way we operate – from supporting our ticketing and hospitality services to enabling unique experiences for our supporters,\u201d said Huw Fielding, Director of IT at Southampton FC. \u201cRenewing this partnership means we can keep raising the bar for how we connect with fans, on matchdays and throughout the year.\u201d<\/p>\n

\n8×8\u2019s platform unifies contact center, business telephony, embedded AI, and customer data into one seamless system – making it easier for organisations to communicate clearly, operate efficiently, and build loyalty. Southampton FC joins a global roster of businesses using 8×8 to create connected, real-time experiences for the people who matter most to them.<\/p>\n

How Southampton scores with fan engagement<\/b><\/p>\n

\nTo see how Southampton FC uses 8×8 to elevate fan experience, watch the full story here<\/a>.<\/p>\n

About 8×8 Inc.<\/b><\/p>\n

\n8×8, Inc. (NASDAQ: EGHT) connects people and organizations through seamless communication on the industry’s most integrated platform for Customer Experience \u2013 combining Contact Center, Unified Communication, and CPaaS solutions. The 8×8\u00ae Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration. 8×8 helps customer experience and IT leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction. For additional information, visit www.8×8.com<\/a>, or follow 8×8 on LinkedIn<\/a>, X<\/a>, and Facebook<\/a>.<\/p>\n

\nCopyright 2025 8×8, Inc. 8×8 and associated brand assets are trademarks of 8×8, Inc. All rights reserved.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250828951908\/en\/<\/a><\/span><\/p>\n

Media Contact:
\n<\/b>
8×8@sourcecodecomms.com<\/a><\/p>\n

Investor Relations:
\n<\/b>
Investor.Relations@8×8.com<\/a><\/p>\n

KEYWORDS:<\/b> Europe Ireland United Kingdom<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Licensing (Sports) Other Communications Sports Communications Soccer Software Social Media Artificial Intelligence<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

8×8 and Southampton FC Renew Partnership to Bridge Gap Between Telephone and Terrace LONDON–(BUSINESS WIRE)–8×8, Inc. (NASDAQ: EGHT), the industry\u2019s most integrated customer experience (CX) platform provider, today announced the renewal of its sponsorship with Southampton Football Club, extending its role as an official partner of both the Men\u2019s and Women\u2019s First Teams through the 2025\/26 season. The agreement continues a successful collaboration that has seen 8×8\u2019s cloud-based contact center and communications technology support the club\u2019s operations, enhance matchday experiences, and create moments of connection beyond St Mary\u2019s Stadium. Passion – on and off the pitch \u201cSouthampton FC represents passion, dedication, and community – values that resonate deeply with us at 8×8,\u201d said Jamie Snaddon, EMEA Managing Director at 8×8, … <\/p>\n

Continue reading “8×8 and Southampton FC Renew Partnership to Bridge Gap Between Telephone and Terrace”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-879855","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\n8x8 and Southampton FC Renew Partnership to Bridge Gap Between Telephone and Terrace - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/8x8-and-southampton-fc-renew-partnership-to-bridge-gap-between-telephone-and-terrace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8x8 and Southampton FC Renew Partnership to Bridge Gap Between Telephone and Terrace - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"8×8 and Southampton FC Renew Partnership to Bridge Gap Between Telephone and Terrace LONDON–(BUSINESS WIRE)–8×8, Inc. (NASDAQ: EGHT), the industry\u2019s most integrated customer experience (CX) platform provider, today announced the renewal of its sponsorship with Southampton Football Club, extending its role as an official partner of both the Men\u2019s and Women\u2019s First Teams through the 2025\/26 season. The agreement continues a successful collaboration that has seen 8×8\u2019s cloud-based contact center and communications technology support the club\u2019s operations, enhance matchday experiences, and create moments of connection beyond St Mary\u2019s Stadium. Passion – on and off the pitch \u201cSouthampton FC represents passion, dedication, and community – values that resonate deeply with us at 8×8,\u201d said Jamie Snaddon, EMEA Managing Director at 8×8, … Continue reading "8×8 and Southampton FC Renew Partnership to Bridge Gap Between Telephone and Terrace"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/8x8-and-southampton-fc-renew-partnership-to-bridge-gap-between-telephone-and-terrace\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-28T07:03:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20250828951908r1&sid=flmnd&distro=nx&lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/8x8-and-southampton-fc-renew-partnership-to-bridge-gap-between-telephone-and-terrace\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/8x8-and-southampton-fc-renew-partnership-to-bridge-gap-between-telephone-and-terrace\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"8×8 and Southampton FC Renew Partnership to Bridge Gap Between Telephone and Terrace\",\"datePublished\":\"2025-08-28T07:03:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/8x8-and-southampton-fc-renew-partnership-to-bridge-gap-between-telephone-and-terrace\\\/\"},\"wordCount\":555,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/8x8-and-southampton-fc-renew-partnership-to-bridge-gap-between-telephone-and-terrace\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20250828951908r1&sid=flmnd&distro=nx&lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/8x8-and-southampton-fc-renew-partnership-to-bridge-gap-between-telephone-and-terrace\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/8x8-and-southampton-fc-renew-partnership-to-bridge-gap-between-telephone-and-terrace\\\/\",\"name\":\"8x8 and Southampton FC Renew Partnership to Bridge Gap Between Telephone and Terrace - 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