{"id":877992,"date":"2025-08-21T11:21:53","date_gmt":"2025-08-21T15:21:53","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-and-adtegral-partner-to-activate-smb-agencies-and-brands\/"},"modified":"2025-08-21T11:21:53","modified_gmt":"2025-08-21T15:21:53","slug":"viant-and-adtegral-partner-to-activate-smb-agencies-and-brands","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-and-adtegral-partner-to-activate-smb-agencies-and-brands\/","title":{"rendered":"Viant and AdTegral Partner to Activate SMB Agencies and Brands"},"content":{"rendered":"

<\/p>\n

Viant and AdTegral Partner to Activate SMB Agencies and Brands<\/b><\/p>\n

Exclusive Partnership Extends Access to Viant\u2019s Award-Winning Platform<\/i><\/p>\n

IRVINE, Calif. & DALLAS–(BUSINESS WIRE<\/a>)–Viant Technology Inc.<\/a> (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a strategic partnership with AdTegral<\/a>, a programmatic media solutions provider known for its data-driven, hands-on approach to campaign execution and measurement. As Viant\u2019s debut activation partner, AdTegral will enable agencies and brands to access and activate campaigns on Viant\u2019s award-winning demand-side platform (DSP) through a first-of-its-kind co-managed, performance-optimized model with no spend minimum levels to access. This partnership marks the first certified integration of the Viant DSP into a third-party platform, unlocking expanded access to Viant\u2019s technology, scale, and performance for small and mid-sized advertisers.<\/p>\n

\nViant is AdTegral\u2019s exclusive DSP activation partner, selected for its Connected TV (CTV) leadership, AI-powered platform, and advanced reporting capabilities which help brands optimize performance across the entire customer journey. This partnership is designed to streamline media buying and democratize programmatic access for advertisers who may lack large monthly media budgets but still seek to leverage Viant\u2019s powerful DSP\u2014 all while benefiting from expert-led campaign build, launch, optimization and performance measurement.<\/p>\n

\n\u201cOur collaboration with AdTegral supports Viant\u2019s mission to deliver smarter, scalable, outcomes to small and mid-market advertisers,\u201d said Josh Hare, EVP of Sales at Viant. \u201cBy combining Viant\u2019s advanced platform with AdTegral\u2019s hands-on activation model, advertisers gain a powerful solution that drives efficiency, precision and measurable impact.\u201d<\/p>\n

\nAdTegral\u2019s certified programmatic team, built with skilled planners and traders from the agency Aletheia<\/a>, will oversee campaign lifecycle management\u2014helping to ensure a seamless client experience from onboarding to optimization, with a clear pathway to transition into Viant\u2019s DSP. The co-managed model provides advertisers with a cost-effective entry into Viant\u2019s platform, which supports advanced identity resolution, real-time measurement, and omnichannel targeting across Connected TV (CTV), desktop, mobile, audio, and DOOH.<\/p>\n

\n\u201cViant\u2019s platform\u2014powered by a robust identity graph, AI-driven tools and advanced reporting solutions\u2014represents the future of programmatic advertising,\u201d said Patrick Derdeyn, SVP of Business Development at AdTegral. \u201cWe\u2019re proud to partner exclusively with the Viant DSP to bring these capabilities to advertisers seeking immediate impact and long-term strategic advantage through expert-led media execution.\u201d<\/p>\n

\nThe partnership will deliver value across key verticals, including retail, healthcare and CPG, where programmatic performance, transparency and measurement are critical. With this collaboration, Viant and AdTegral set a new standard for co-managed DSP efficiency and performance.<\/p>\n

About Viant<\/b><\/p>\n

\nViant Technology Inc. (NASDAQ: DSP) is a leader in CTV and AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant\u2019s omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best AI-Powered Advertising Solution and Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work\u00ae certification and received the Business Intelligence Group\u2019s AI Excellence Award. Learn more at viantinc.com.<\/p>\n

About AdTegral<\/b><\/p>\n

\nAdTegral delivers engineered programmatic solutions committed to trust, transparency, and reliability with a data-driven hands-on approach to programmatic media buying and measurement. Our experts ensure every campaign is optimized for maximum efficiency, precision, and impact. We leverage historical performance data, trend analysis, and predictive modeling to identify what\u2019s working\u2014and what\u2019s not\u2014allowing us to pivot swiftly and continuously improve campaign efficiency. Learn more at www.adtegral.com<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250821399793\/en\/<\/a><\/span><\/p>\n

Media Contacts:
\n
<\/b>
Viant
\n
<\/b>Marielle Lyon
\n
press@viantinc.com
\n<\/a><\/p>\n

AdTegral
\n
Patrick Derdeyn
\n
patrick@adtegral.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America California Texas<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Audio\/Video Entertainment Small Business Media Professional Services Artificial Intelligence Marketing Software Advertising Data Analytics Communications Internet TV and Radio<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
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Viant and AdTegral Partner to Activate SMB Agencies and Brands Exclusive Partnership Extends Access to Viant\u2019s Award-Winning Platform IRVINE, Calif. & DALLAS–(BUSINESS WIRE)–Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a strategic partnership with AdTegral, a programmatic media solutions provider known for its data-driven, hands-on approach to campaign execution and measurement. As Viant\u2019s debut activation partner, AdTegral will enable agencies and brands to access and activate campaigns on Viant\u2019s award-winning demand-side platform (DSP) through a first-of-its-kind co-managed, performance-optimized model with no spend minimum levels to access. This partnership marks the first certified integration of the Viant DSP into a third-party platform, unlocking expanded access to Viant\u2019s technology, scale, and performance for small and … <\/p>\n

Continue reading “Viant and AdTegral Partner to Activate SMB Agencies and Brands”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-877992","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nViant and AdTegral Partner to Activate SMB Agencies and Brands - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/viant-and-adtegral-partner-to-activate-smb-agencies-and-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viant and AdTegral Partner to Activate SMB Agencies and Brands - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Viant and AdTegral Partner to Activate SMB Agencies and Brands Exclusive Partnership Extends Access to Viant\u2019s Award-Winning Platform IRVINE, Calif. & DALLAS–(BUSINESS WIRE)–Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a strategic partnership with AdTegral, a programmatic media solutions provider known for its data-driven, hands-on approach to campaign execution and measurement. As Viant\u2019s debut activation partner, AdTegral will enable agencies and brands to access and activate campaigns on Viant\u2019s award-winning demand-side platform (DSP) through a first-of-its-kind co-managed, performance-optimized model with no spend minimum levels to access. 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