{"id":877991,"date":"2025-08-21T11:21:38","date_gmt":"2025-08-21T15:21:38","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/outfront-partners-with-bay-area-host-committee-to-unlock-next-level-brand-experiences-for-super-bowl-lx-and-world-cup-in-2026\/"},"modified":"2025-08-21T11:21:38","modified_gmt":"2025-08-21T15:21:38","slug":"outfront-partners-with-bay-area-host-committee-to-unlock-next-level-brand-experiences-for-super-bowl-lx-and-world-cup-in-2026","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/outfront-partners-with-bay-area-host-committee-to-unlock-next-level-brand-experiences-for-super-bowl-lx-and-world-cup-in-2026\/","title":{"rendered":"OUTFRONT Partners with Bay Area Host Committee to Unlock Next-Level Brand Experiences for Super Bowl LX and World Cup in 2026"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n Exclusive Partnership Brings Unmatched Brand Visibility to the World’s Biggest Events<\/i>\n <\/p>\n

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\n NEW YORK<\/span>
\n <\/span>, Aug. 21, 2025<\/span><\/span> \/PRNewswire\/ — OUTFRONT Media Inc. <\/b>(NYSE: OUT) has partnered with the Bay Area Host Committee<\/b> (BAHC) to turn Super Bowl LX and the World Cup into unparalleled marketing opportunities for brands, leveraging access to large-scale and impactful out of home (OOH) media and new experiential activations customized for these events and for the Bay Area market.<\/p>\n

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For the first time in history, the two biggest global sporting events will take place in the same region, in the same calendar year. This unprecedented convergence positions the Bay Area as a once-in-a-generation location for culture, community, and brand storytelling.<\/p>\n

It also sets the stage to be an ideal platform for OUTFRONT’s strategy to bring advertisers in-real-life (IRL) opportunities to amplify awareness and elevate brand image during iconic cultural moments. Through an impactful IRL presence at Super Bowl LX and the World Cup, OUTFRONT and the BAHC will transform the Bay Area into an extension of the brand experience at Levi’s\u00ae Stadium in Santa Clara<\/span>, helping advertisers reach and engage with passionate and large audiences by leveraging trusted OOH media across the Bay Area, including Santa Clara<\/span>, San Francisco<\/span>, Oakland<\/span>, and San Jose<\/span>.<\/p>\n

“As we prepare to welcome the world to the Bay Area for Super Bowl LX and the World Cup, we are committed to creating immersive, unforgettable experiences that reflect the spirit and innovation of our region,” said Zaileen Janmohamed, President & CEO of the Bay Area Host Committee. “Our partnership with OUTFRONT unlocks new opportunities for brands to connect with fans and communities through extraordinary storytelling and cutting-edge activations. Together, we are transforming the Bay Area into a global stage\u2014showcasing our creativity, diversity, and community pride at two of the world’s most celebrated sporting events.”<\/p>\n

“OUTFRONT thrives where culture meets community \u2013 in real life,” said Patrick Cresson, Experiential Strategy at OUTFRONT. “Partnering with the Bay Area Host Committee, we’re creating a catalyst for connection, storytelling, and brand impact. From city centers to entertainment zones, we’re delivering immersive, relevant, and impossible-to-ignore experiences for our brand partners.”<\/p>\n

In addition to its industry leading network of billboards and digital signage in the market, OUTFRONT and the BAHC will bring brands a series of larger-than-life canvases for advertisers, from eye-catching building super graphics to dynamic wall displays that will transform spaces into memorable brand moments in real life.\u00a0<\/p>\n

Some examples of potential opportunities may include, but are not limited to:<\/p>\n