{"id":877977,"date":"2025-08-21T11:19:54","date_gmt":"2025-08-21T15:19:54","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/wrangler-and-coors-banquet-saddle-up-for-western-apparel-line\/"},"modified":"2025-08-21T11:19:54","modified_gmt":"2025-08-21T15:19:54","slug":"wrangler-and-coors-banquet-saddle-up-for-western-apparel-line","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/wrangler-and-coors-banquet-saddle-up-for-western-apparel-line\/","title":{"rendered":"Wrangler\u00ae and Coors Banquet\u00ae Saddle Up for Western Apparel Line"},"content":{"rendered":"
\n

PR Newswire<\/p>\n<\/p><\/div>\n

\n

\n Limited-release\u00a0collection\u00a0honors the\u00a0spirit\u00a0of\u00a0the\u00a0West and is\u00a0celebrated with\u00a0first-ever\u00a0national ad painted with Coors Banquet beer<\/i>\n <\/p>\n

\n
\n GOLDEN, Colo.<\/span>
\n <\/span>, Aug. 21, 2025<\/span><\/span> \/PRNewswire\/ — From outfitting cowboys for generations to offering the same brewing tradition since 1873, Wrangler\u00ae<\/sup> and Coors Banquet<\/a><\/u>\u00ae<\/sup> know firsthand what it takes to be the best in the West. Now, these two iconic brands are teaming up to create their first-ever co-collection. Introducing the Wrangler x Coors Banquet Collection<\/b>, a joint salute to the brands’ shared craftsmanship and grit,\u00a0whether it\u00a0is\u00a0stitched into\u00a0a pair of\u00a0jeans\u00a0or\u00a0brewed into a signature, stubby bottle of Banquet.<\/p>\n

\n

\n
\n \"Wrangler
\n <\/a>\n <\/p>\n<\/p><\/div>\n

Available starting August 21<\/span>, the Wrangler x Coors Banquet Collection will feature more than twenty unique pieces. The designs showcase a Coors Banquet twist on classic Western wear across a variety of items, including denim vests with custom Coors-branded embroidery and patches, pullover sweaters with Western-inspired artwork, classic Wrangler\u00ae<\/sup>\u00a013MWZ\u00a0Cowboy Cut\u00ae<\/sup>\u00a0Jeans with limited-edition copper hardware, graphic t-shirts, and more.<\/p>\n

“This collab is all about celebrating the Western spirit that Coors Banquet and Wrangler have lived and breathed for generations,” said Marcelo Pascoa<\/span>, Vice President of Marketing for the Coors Family of Brands. “We’re thrilled to partner with Wrangler to help our fans connect with Banquet beyond the bottle.\u00a0Whether it’s\u00a0at\u00a0a rodeo,\u00a0your\u00a0local\u00a0bar,\u00a0or\u00a0an everyday\u00a0moment,\u00a0this collection lets fans wear the Banquet legacy on beloved Wrangler pieces.”<\/p>\n

To\u00a0bring\u00a0the\u00a0collaboration\u00a0to\u00a0life\u00a0in\u00a0a\u00a0bold\u00a0new\u00a0way,\u00a0Wrangler\u00a0and\u00a0Coors\u00a0Banquet partnered\u00a0with artist Caitlin Hatch<\/span> to paint Rocky Mountain Watercolors<\/a><\/b>– hand-painted, Western-style posters that will double as the first-ever national ads made with beer. Each poster was crafted using a custom watercolor blend made with Coors Banquet, the beer made with 100% Rocky Mountain water. The posters spotlight the limited-release apparel, and one was painted in a real rodeo arena. They will be featured in a variety of ad locations throughout the U.S.<\/p>\n

“This collaboration reimagines classic Wrangler styles for a new generation, blending the rugged heritage of Western wear with the laid-back spirit of American leisure,” said John Meagher<\/span>, Vice President of Global Brand Marketing at Wrangler. “Coors Banquet & Wrangler share an\u00a0incredible\u00a0interwoven\u00a0western\u00a0legacy,\u00a0and\u00a0this\u00a0is\u00a0a\u00a0unique opportunity\u00a0to\u00a0unleash that in a fresh new way.”<\/p>\n

Wrangler and Coors Banquet are also hitting the road to give fans\u00a0a chance to experience the collection up-close through a series of pop-up events at local bars in Dallas<\/span> (September 4<\/span>), Nashville\u00a0(September\u00a011),\u00a0and Denver\u00a0(September\u00a025).\u00a0Dubbed the\u00a0Legends of\u00a0the West\u00a0Tour, the experience will feature the full merch line available for purchase online, exclusive giveaways, a surprise musical guest and more.<\/p>\n

Fans can bring home a piece of the\u00a0Wrangler x Coors Banquet collection via a Wrangler store\u00a0or\u00a0select western\u00a0retailers,\u00a0and\u00a0online\u00a0at shop.coors.com<\/a><\/u>\u00a0or\u00a0wrangler.com<\/a><\/u>. Ten prints of the one-of-a-kind\u00a0watercolor\u00a0art\u00a0will\u00a0be\u00a0made\u00a0available each\u00a0weekday\u00a0at\u00a0noon\u00a0CST\u00a0at shop.coors.com<\/a><\/u>\u00a0starting August 21 through September 3<\/span>, while supplies last.<\/p>\n

\n
\n ABOUT WRANGLER
<\/u>
\n <\/b>
\n Wrangler\u00a0<\/i>
\n \u00ae<\/sup>, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 75 years. With a rich legacy rooted in the Western lifestyle, Wrangler <\/i>is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life.\u00a0Wrangler <\/i>is available in retail stores worldwide, including flagship stores in Fort Worth<\/span> and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit Wrangler.com<\/a><\/u>.<\/i><\/p>\n

\n
\n ABOUT\u00a0MOLSON COORS\u00a0BEVERAGE\u00a0COMPANY
<\/u>
\n <\/b>For more than two centuries, Molson Coors<\/span> has brewed beverages that unite people to celebrate all life’s moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and O\u017eujsko to our above premium brands including Madr\u00ed Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel’s Summer Shandy<\/span>, to our economy and value brands like Miller High Life<\/span> and Keystone Light, we produce many beloved and iconic beers. While Molson Coors’<\/span> history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions. Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA & APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit\u00a0molsoncoors.com<\/a><\/u>.<\/p>\n

\n \"Cision\" View original content to download multimedia:https:\/\/www.prnewswire.com\/news-releases\/wrangler-and-coors-banquet-saddle-up-for-western-apparel-line-302535770.html<\/a><\/p>\n

SOURCE Molson Coors Beverage Company<\/p>\n<\/p><\/div>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

PR Newswire Limited-release\u00a0collection\u00a0honors the\u00a0spirit\u00a0of\u00a0the\u00a0West and is\u00a0celebrated with\u00a0first-ever\u00a0national ad painted with Coors Banquet beer GOLDEN, Colo. , Aug. 21, 2025 \/PRNewswire\/ — From outfitting cowboys for generations to offering the same brewing tradition since 1873, Wrangler\u00ae and Coors Banquet\u00ae know firsthand what it takes to be the best in the West. Now, these two iconic brands are teaming up to create their first-ever co-collection. Introducing the Wrangler x Coors Banquet Collection, a joint salute to the brands’ shared craftsmanship and grit,\u00a0whether it\u00a0is\u00a0stitched into\u00a0a pair of\u00a0jeans\u00a0or\u00a0brewed into a signature, stubby bottle of Banquet. Available starting August 21, the Wrangler x Coors Banquet Collection will feature more than twenty unique pieces. The designs showcase a Coors Banquet twist on classic Western wear across … <\/p>\n

Continue reading “Wrangler\u00ae and Coors Banquet\u00ae Saddle Up for Western Apparel Line”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-877977","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nWrangler\u00ae and Coors Banquet\u00ae Saddle Up for Western Apparel Line - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wrangler-and-coors-banquet-saddle-up-for-western-apparel-line\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wrangler\u00ae and Coors Banquet\u00ae Saddle Up for Western Apparel Line - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire Limited-release\u00a0collection\u00a0honors the\u00a0spirit\u00a0of\u00a0the\u00a0West and is\u00a0celebrated with\u00a0first-ever\u00a0national ad painted with Coors Banquet beer GOLDEN, Colo. , Aug. 21, 2025 \/PRNewswire\/ — From outfitting cowboys for generations to offering the same brewing tradition since 1873, Wrangler\u00ae and Coors Banquet\u00ae know firsthand what it takes to be the best in the West. Now, these two iconic brands are teaming up to create their first-ever co-collection. Introducing the Wrangler x Coors Banquet Collection, a joint salute to the brands’ shared craftsmanship and grit,\u00a0whether it\u00a0is\u00a0stitched into\u00a0a pair of\u00a0jeans\u00a0or\u00a0brewed into a signature, stubby bottle of Banquet. Available starting August 21, the Wrangler x Coors Banquet Collection will feature more than twenty unique pieces. 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Now, these two iconic brands are teaming up to create their first-ever co-collection. Introducing the Wrangler x Coors Banquet Collection, a joint salute to the brands’ shared craftsmanship and grit,\u00a0whether it\u00a0is\u00a0stitched into\u00a0a pair of\u00a0jeans\u00a0or\u00a0brewed into a signature, stubby bottle of Banquet. Available starting August 21, the Wrangler x Coors Banquet Collection will feature more than twenty unique pieces. 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