{"id":877909,"date":"2025-08-21T10:51:36","date_gmt":"2025-08-21T14:51:36","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/reborn-coffee-to-pilot-crypto-payment-option-through-pos-at-southern-california-stores\/"},"modified":"2025-08-21T10:51:36","modified_gmt":"2025-08-21T14:51:36","slug":"reborn-coffee-to-pilot-crypto-payment-option-through-pos-at-southern-california-stores","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/reborn-coffee-to-pilot-crypto-payment-option-through-pos-at-southern-california-stores\/","title":{"rendered":"Reborn Coffee to Pilot Crypto Payment Option Through POS at Southern California Stores"},"content":{"rendered":"<h2>\nSecond Step in Digital Asset Strategy Will Include Customer Use of Crypto Payments in 2025<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"justify\">BREA, Calif., Aug.  21, 2025  (GLOBE NEWSWIRE) &#8212; Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced plans to pilot cryptocurrency (\u201ccrypto\u201d) payment capabilities at select Southern California locations in 2025, by adding this functionality as a component within its existing Point of Sale (\u201cPOS\u201d) platform. This initiative represents the second phase of the Company\u2019s previously announced digital asset strategy.<\/p>\n<p align=\"justify\">Through this pilot program Reborn customers will have the option to complete transactions using crypto in addition to traditional payment methods.<\/p>\n<p align=\"justify\">\u201cOur Southern California stores provide an ideal testing ground to evaluate how customers respond to crypto payments in a real-world retail setting,\u201d said Jay Kim, CEO of Reborn Coffee. \u201cThis pilot will focus on operational integration, transaction flow and customer engagement, which will inform our decision on broader applications in the future.\u201d<\/p>\n<p align=\"justify\">The Company cautions that the scope, timing, and outcome of the pilot program remain subject to change based on market conditions, regulatory requirements, and technical integration. There is no assurance that crypto payments will expand beyond the pilot or to other regions.<\/p>\n<p align=\"justify\">This announcement follows Reborn\u2019s recent announcement introducing its digital asset strategy. Additional updates are expected to highlight blockchain-based tools, payment technologies, and customer engagement initiatives designed to complement Reborn\u2019s retail operations.<\/p>\n<p align=\"justify\">\n        <strong>About Reborn Coffee<\/strong>\n      <\/p>\n<p align=\"justify\">Reborn Coffee, Inc. (NASDAQ: REBN) is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee experiences. With a growing global footprint and a dedication to innovation, Reborn is redefining the coffeehouse model through its premium products and technology-forward initiatives.<\/p>\n<p align=\"justify\">\n        <strong>Forward-Looking Statements<\/strong>\n      <\/p>\n<p align=\"justify\">All statements in this release that are not based on historical fact are \u201cforward-looking statements.\u201d While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management\u2019s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (\u201cSEC\u201d) including our Form 10-K for the year ended December 31, 2024, which can be found on the SEC\u2019s website at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=mx1i6BcuQGo6IdDpdwSmlm-V9wV6Bext5vdWfSYwB2TrBpKzxaJAv1NTSKPppBMrboEkziXHRVNRLZ8NmStRfw==\" rel=\"nofollow\" target=\"_blank\">www.sec.gov<\/a>. Such risks, uncertainties, and other factors include, but are not limited to, the Company\u2019s ability to continue as a going concern as indicated in an explanatory paragraph in the Company\u2019s independent registered public accounting firm\u2019s audit report as a result of recurring net losses, among other things, the Company\u2019s ability to successfully open the additional locations described herein as planned or at all, the Company\u2019s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.<\/p>\n<p>\n        <strong>Contacts<\/strong>\n      <\/p>\n<p>\n        <strong>Investor Relations Contact:<\/strong><br \/>\n        <br \/>Chris Tyson<br \/>Executive Vice President<br \/>MZ North America<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Ji4gMUCIqM4JxqiHp9mGCWwKiFppqvUk5xIKXIaa1GFrv6B6TJfnP9Th6F19LRJAwqsL_agnHukoNnjUX-hzIogcnewupdl5i4oUO01Ldjw=\" rel=\"nofollow\" target=\"_blank\">REBN@mzgroup.us<\/a><br \/>949-491-8235<\/p>\n<p>\n        <strong>Company Contact:<\/strong><br \/>\n        <br \/>William Kim<br \/>Senior Vice President<br \/>Reborn Coffee, Inc<br \/>310.985.1100<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=M0hDOzM5lXExpmQzx9-sFqYeAv5vKyRvL05XXs2MBovX9u0g1Li9-pQq99980RyNn-Ye00uM1DkVWu7HB1ocOYb6hhYLLk47-m1dPW6wxqQ=\" rel=\"nofollow\" target=\"_blank\">ir@reborncoffee.com<\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTUxNTg4MiM3MTA5Mjc2IzIyNTI5OTU=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/ZTI0NzkyMjgtMDU0My00YjQzLThiOTItMThiMmNjMWRjMzhjLTEyNjQ1NDgtMjAyNS0wOC0yMS1lbg==\/tiny\/Reborn-Coffee-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Second Step in Digital Asset Strategy Will Include Customer Use of Crypto Payments in 2025 BREA, Calif., Aug. 21, 2025 (GLOBE NEWSWIRE) &#8212; Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced plans to pilot cryptocurrency (\u201ccrypto\u201d) payment capabilities at select Southern California locations in 2025, by adding this functionality as a component within its existing Point of Sale (\u201cPOS\u201d) platform. This initiative represents the second phase of the Company\u2019s previously announced digital asset strategy. Through this pilot program Reborn customers will have the option to complete transactions using crypto in addition to traditional payment methods. \u201cOur Southern California stores provide an ideal testing ground to evaluate how customers respond to crypto payments in a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/reborn-coffee-to-pilot-crypto-payment-option-through-pos-at-southern-california-stores\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Reborn Coffee to Pilot Crypto Payment Option Through POS at Southern California Stores&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-877909","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reborn Coffee to Pilot Crypto Payment Option Through POS at Southern California Stores - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/reborn-coffee-to-pilot-crypto-payment-option-through-pos-at-southern-california-stores\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reborn Coffee to Pilot Crypto Payment Option Through POS at Southern California Stores - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Second Step in Digital Asset Strategy Will Include Customer Use of Crypto Payments in 2025 BREA, Calif., Aug. 21, 2025 (GLOBE NEWSWIRE) &#8212; Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced plans to pilot cryptocurrency (\u201ccrypto\u201d) payment capabilities at select Southern California locations in 2025, by adding this functionality as a component within its existing Point of Sale (\u201cPOS\u201d) platform. This initiative represents the second phase of the Company\u2019s previously announced digital asset strategy. Through this pilot program Reborn customers will have the option to complete transactions using crypto in addition to traditional payment methods. \u201cOur Southern California stores provide an ideal testing ground to evaluate how customers respond to crypto payments in a &hellip; Continue reading &quot;Reborn Coffee to Pilot Crypto Payment Option Through POS at Southern California Stores&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/reborn-coffee-to-pilot-crypto-payment-option-through-pos-at-southern-california-stores\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-21T14:51:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTUxNTg4MiM3MTA5Mjc2IzIyNTI5OTU=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reborn-coffee-to-pilot-crypto-payment-option-through-pos-at-southern-california-stores\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reborn-coffee-to-pilot-crypto-payment-option-through-pos-at-southern-california-stores\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Reborn Coffee to Pilot Crypto Payment Option Through POS at Southern California Stores\",\"datePublished\":\"2025-08-21T14:51:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reborn-coffee-to-pilot-crypto-payment-option-through-pos-at-southern-california-stores\\\/\"},\"wordCount\":608,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reborn-coffee-to-pilot-crypto-payment-option-through-pos-at-southern-california-stores\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTUxNTg4MiM3MTA5Mjc2IzIyNTI5OTU=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reborn-coffee-to-pilot-crypto-payment-option-through-pos-at-southern-california-stores\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reborn-coffee-to-pilot-crypto-payment-option-through-pos-at-southern-california-stores\\\/\",\"name\":\"Reborn Coffee to Pilot Crypto Payment Option Through POS at Southern California Stores - 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(Nasdaq: REBN), a leader in the specialty coffee market, today announced plans to pilot cryptocurrency (\u201ccrypto\u201d) payment capabilities at select Southern California locations in 2025, by adding this functionality as a component within its existing Point of Sale (\u201cPOS\u201d) platform. This initiative represents the second phase of the Company\u2019s previously announced digital asset strategy. 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