{"id":877869,"date":"2025-08-21T08:57:13","date_gmt":"2025-08-21T12:57:13","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/gray-media-announces-pioneering-hyper-personalized-video-streaming-strategy-using-google-cloud-and-quickplay\/"},"modified":"2025-08-21T08:57:13","modified_gmt":"2025-08-21T12:57:13","slug":"gray-media-announces-pioneering-hyper-personalized-video-streaming-strategy-using-google-cloud-and-quickplay","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/gray-media-announces-pioneering-hyper-personalized-video-streaming-strategy-using-google-cloud-and-quickplay\/","title":{"rendered":"Gray Media Announces Pioneering Hyper-Personalized Video Streaming Strategy Using Google Cloud and Quickplay"},"content":{"rendered":"<div class=\"mw_release\">\n<p>\u00a0 \u00a0 \u00a0 \u00a0<strong>\u00a0 ATLANTA, Aug.  21, 2025  (GLOBE NEWSWIRE) &#8212; <\/strong>Gray Media today announced a new, cutting-edge video streaming deal for a full end-to-end solution on Google Cloud, powered by Quickplay, that will redefine the streaming experience for viewers.\u00a0\u00a0 This partnership combines the power of Google Cloud&#8217;s AI infrastructure with Quickplay\u2019s flexible, cloud-native platform to deliver deeply personalized viewing experiences.\u00a0\u00a0 By harnessing real-time data and advanced machine learning, Gray will transform how content is delivered and consumed, establishing a new benchmark for the media and entertainment industry.<\/p>\n<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Gray\u2019s new video streaming environment will revolutionize media streaming in four key ways:<\/p>\n<ul type=\"disc\">\n<li style=\"margin-top:0.95pt\">\n          <strong>Understand Viewer Preferences in Real Time:<\/strong>\u00a0Leveraging advanced machine learning to analyze viewer behavior, content consumption patterns, and engagement metrics in real-time.<\/li>\n<li style=\"margin-top:0.95pt\">\n          <strong>Dynamically Adapt the Viewing Experience:<\/strong>\u00a0Adjusting content sequences, ad loads, and overall presentation based on individual viewer preferences and engagement levels.<\/li>\n<li style=\"margin-top:0.95pt\">\n          <strong>Optimize Content Delivery for Maximum Engagement:<\/strong>\u00a0Delivering personalized content recommendations, tailored search results, and seamless access across all devices.<\/li>\n<li style=\"margin-top:0.95pt\">\n          <strong>Future-Proof the Infrastructure:<\/strong>\u00a0Embracing a cloud-native architecture that can scale, adapt, and evolve with the ever-changing media landscape.<\/li>\n<\/ul>\n<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u201cThis newly created video partnership marks a pivotal moment for Gray.\u00a0\u00a0 With this game-changing infrastructure, we are leading the charge into the future of local streaming, one personalized viewing experience at a time,\u201d Gray\u2019s President and Co-CEO Pat LaPlatney said.<\/p>\n<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u201cWe are excited to be the first to deliver this innovative technology to viewers, including tailored recommendations and a personalized content experience that is seamless across devices,\u201d Gray\u2019s Executive Vice President and Chief Operating Officer Sandy Breland said.\u00a0\u00a0<\/p>\n<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u201cWe are proud to collaborate with Gray Media and Quickplay to bring the power of Google Cloud AI to the local broadcast industry,\u201d said Albert Lai, Global Director, Strategic Industries, Media &amp; Entertainment, Google Cloud. \u201cOur AI capabilities enable Gray Media to understand viewer preferences and deliver personalized content that drives engagement and revenue. This collaboration demonstrates our commitment to helping media companies transform their businesses with AI.\u201d<\/p>\n<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Gray\u2019s new streaming structure and viewer personalization strategy are expected to start rolling out in all Gray markets in January 2026.<\/p>\n<p>\n        <strong><br \/>\n          <u>Forward-Looking Statements:<\/u><br \/>\n        <\/strong><\/p>\n<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 This press release contains certain forward-looking statements that are based largely on Gray\u2019s current expectations and reflect various estimates and assumptions by Gray. These statements are statements other than those of historical fact and may be identified by words such as \u201cestimates,\u201d \u201cexpect,\u201d \u201canticipate,\u201d \u201cwill,\u201d \u201cimplied,\u201d \u201cassume\u201d and similar expressions. Forward-looking statements are subject to certain risks, trends and uncertainties that could cause actual results and achievements to differ materially from those expressed in such forward-looking statements. Such risks, trends and uncertainties, which in some instances are beyond Gray\u2019s control, include the inability to provide the new streaming structure and viewer personalization strategy within the expected timeframe, or at all, realize the expected benefits from such strategy, and other future events. Gray is subject to additional risks and uncertainties described in its quarterly and annual reports filed with the Securities and Exchange Commission from time to time, including in the \u201cRisk Factors,\u201d and management\u2019s discussion and analysis of financial condition and results of operations sections contained therein, which reports are made publicly available via <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=2ogNd5_IZ1sOWS9RUUuzPcAUgPAdEGoeavbod-mY-l90HpuaDiWsHCMYknSAZCcqULVgWFhvAtj8EGAXPSyFwQ==\" rel=\"nofollow\" target=\"_blank\">www.sec.gov<\/a>. Any forward-looking statements in this communication should be evaluated in light of these important risk factors. This press release reflects management\u2019s views as of the date hereof. Except to the extent required by applicable law, Gray undertakes no obligation to update or revise any information contained in this communication beyond the date hereof, whether as a result of new information, future events or otherwise.<\/p>\n<p>\n        <strong><br \/>\n          <u>About<\/u><br \/>\n        <\/strong><br \/>\n        <strong><br \/>\n          <u>Gray Media:<\/u><br \/>\n        <\/strong>\n      <\/p>\n<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. The company is the nation\u2019s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 37 percent of US television households. The portfolio includes 78 markets with the top-rated television station and 99 markets with the first and\/or second highest rated television station during 2024, as well as the largest Telemundo Affiliate group with 44 markets.\u00a0 The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. \u00a0Gray\u2019s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. For more information, please visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=nhzIjnMDzi935JChByfUGJGdRWhg-9x-vFQ3h8Gp8sYc4887WOMSQSws_3sZ5uOTNnrdjGsDeDVTpydES-N-A2g4mCGH30wS24KIMRs3ANo=\" rel=\"nofollow\" target=\"_blank\"><u>www.graymedia.com<\/u><\/a>.<\/p>\n<p>\n        <strong><br \/>\n          <u>Gray Contact:<\/u><br \/>\n        <\/strong>\n      <\/p>\n<p>\n        <strong>Sandy Breland<\/strong>, Executive Vice President and Chief Operating Officer, 404-266-8333<\/p>\n<p align=\"center\">#\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0#\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0#<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTUxMzc0NCM3MTAzMTM5IzIwMDk2MTE=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/YzMzM2JkN2UtMjU1Yi00YjdkLTk5ZDItOTEyMzZlMGY2YzE2LTEwMjExODQtMjAyNS0wOC0yMS1lbg==\/tiny\/Gray-Media.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 \u00a0 \u00a0\u00a0 ATLANTA, Aug. 21, 2025 (GLOBE NEWSWIRE) &#8212; Gray Media today announced a new, cutting-edge video streaming deal for a full end-to-end solution on Google Cloud, powered by Quickplay, that will redefine the streaming experience for viewers.\u00a0\u00a0 This partnership combines the power of Google Cloud&#8217;s AI infrastructure with Quickplay\u2019s flexible, cloud-native platform to deliver deeply personalized viewing experiences.\u00a0\u00a0 By harnessing real-time data and advanced machine learning, Gray will transform how content is delivered and consumed, establishing a new benchmark for the media and entertainment industry. \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Gray\u2019s new video streaming environment will revolutionize media streaming in four key ways: Understand Viewer Preferences in Real Time:\u00a0Leveraging advanced machine learning to analyze viewer behavior, content &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/gray-media-announces-pioneering-hyper-personalized-video-streaming-strategy-using-google-cloud-and-quickplay\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Gray Media Announces Pioneering Hyper-Personalized Video Streaming Strategy Using Google Cloud and Quickplay&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-877869","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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