{"id":877850,"date":"2025-08-21T08:18:26","date_gmt":"2025-08-21T12:18:26","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/lee-x-crayola-launch-a-global-collaboration-celebrating-icons-in-color\/"},"modified":"2025-08-21T08:18:26","modified_gmt":"2025-08-21T12:18:26","slug":"lee-x-crayola-launch-a-global-collaboration-celebrating-icons-in-color","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/lee-x-crayola-launch-a-global-collaboration-celebrating-icons-in-color\/","title":{"rendered":"Lee x Crayola Launch a Global Collaboration Celebrating Icons in Color"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\">\n\u00a0<b>Lee x Crayola Launch a Global Collaboration Celebrating Icons in Color<\/b><\/p>\n<p class=\"bwalignc\">\n\u00a0Craftsmanship meets Creativity in Men and Women\u2019s Workwear Featuring the Crayola Limited Edition Retired Colors<\/p>\n<p>GREENSBORO, N.C.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, <i>Lee\u00ae<\/i> and Crayola\u00ae introduce a global color rewind, fusing the Crayola limited edition retired crayon colors and Lee\u2019s iconic workwear silhouettes. Available for a limited time, this capsule celebrates the brands\u2019 combined American heritage, creative spirit, and commitment to self-expression.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250821712816\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250821712816\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 360px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250821712816\/en\/2558760\/4\/Y_copy.jpg\" alt=\"Image Courtesy of Lee. Official Licensed Product \u00a9 2025 Crayola\" \/><\/p>\n<p style=\"font-size:85%\">Image Courtesy of Lee. Official Licensed Product \u00a9 2025 Crayola<\/p>\n<\/div>\n<p>\nFor the first time in Crayola\u2019s history, eight fan-favorite retired colors have returned to create the Limited Edition Collection, including Magic Mint, Dandelion, Raw Umber, Orange Red, and Violet Blue. The palette washes Lee\u2019s iconic indigo railroad stripe pattern in color, bringing a \u201990s-inspired nod to overalls, carpenter pants and chore jackets. Tops showcasing playful graphics and hue-filled hoodies complement the capsule. Pieces feature exclusive co-branded leather patches, rivets popping in the palette\u2019s colors, and other uniquely designed trim.<\/p>\n<p>\n\u201cCrayola immediately brings to mind creativity, expression and a hint of childhood nostalgia. Layering this palette with Lee\u2019s workwear resulted in a collaboration that embraces those feelings while being fresh, modern and made for today\u2019s consumer,\u201d said Joe Broyles, vice-president of global collaborations, Lee.<\/p>\n<p>\n\u201cColor has such a personal connection for all ages, and we are thrilled to unite with Lee to bring the Limited Edition Collection of retired crayon colors to life,\u201d says April Heeren, senior director Americas outbound licensing at Crayola. \u201cThis partnership celebrates where timeless denim meets the vibrant spirit of creativity, inspiring self-expression in each shade.\u201d<\/p>\n<p>\nHighlights include<b>:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Lee x Crayola Men and Women\u2019s Bib Overall <\/b>\u2013<b \/>Lee\u2019s classic workwear silhouette gets a Crayola twist with limited edition retired colors overdyed on railroad stripe. Featuring co-branded patches, colorful rivets, and traditional utility details like hammer loops, bib chest pockets, and utility storage. Available in Lee\u2019s traditional indigo railroad stripe as well as Raw Umber for men and a slim-fitting version in Orange Red for women.\n<\/li>\n<li><b>Lee x Crayola Chore Jacket <\/b>\u2013<b \/>This reimagined workwear staple is offered for men and women in a solid artist-inspired Ecru cotton denim with colorful trim and rivets, as well as in overdyed hues like Magic Mint and Violet Blue for men and Orange Red and Lemon Yellow for women. The cropped women\u2019s jacket also comes in traditional indigo railroad stripe. Made to pair with the carpenter pants.\n<\/li>\n<li><b>Lee x Crayola Carpenter Pants <\/b>\u2013<b \/>A perfect pairing to the chore jacket, the carpenter pant is offered for men and women in a solid artist-inspired Ecru denim with colorful trim and rivets as well as overdyed hues: Magic Mint and Violet Blue for men and Orange Red and Lemon Yellow for women. The women\u2019s version also is available in a traditional indigo railroad stripe. Featuring workwear details such as a hammer loop and utility pockets as well as fun add-ons like a crayon pocket.\n<\/li>\n<li><strong>Lee x Crayola Unisex Hoodies <\/strong>\u2013 Channeling retro spirit with comfort, the cotton terry hoodies showcase limited edition colors in hue and name \u2013 with the logos on the front and colors\u2019 names lettered on the back. There\u2019s one to match your favorite hue: Violet Blue, Magic Mint, Blizzard Blue, Raw Umber, and Mulberry. Like them all? A color burst of the palette beams on the back of the ecru hoodie.\n<\/li>\n<li><b>Lee x Crayola T-Shirts <\/b>\u2013 The regular fit tees feature playful graphics such as a color by number Buddy Lee or the iconic Crayola 64 count box highlighting the eight limited edition colors. Additionally, a women\u2019s slim baby tee in Crayola green stripe is available.\n<\/li>\n<li><b>Accessories <\/b>\u2013 A canvas artist supply tote and pouch keep your supplies handy, while an artist apron helps protect your favorite apparel. Made of ecru canvas and the railroad stripe pattern with trim details in the limited edition colors for an extra pop.\n<\/li>\n<\/ul>\n<p>\nThe Lee x Crayola collection will be available on August 21 at Lee owned stores and websites in US, Europe, China. It also will be sold online by Nordstrom, Urban Outfitters, Walmart (US), Asos &amp; Zalando (Europe) as well as at select ECI and INNO locations. Pricing ranges from $39 to $118 (USD). For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.lee.com%2FCrayola&amp;esheet=54309963&amp;newsitemid=20250821712816&amp;lan=en-US&amp;anchor=www.lee.com%2FCrayola&amp;index=1&amp;md5=467a69e57030b0f333b0af0ad0e14590\">www.lee.com\/Crayola<\/a>.<\/p>\n<p><b>About Lee<\/b><\/p>\n<p><i>Lee\u00ae<\/i>, a Kontoor Brands (NYSE: KTB) brand, is an iconic American brand that\u2019s been designing to a higher standard for 135 years. From its foundation of iconic denim and workwear, Lee has built a global following with products sold in more than 100 countries and 900+ branded retail locations. The brand\u2019s attention to trend-right and timeless styles and balance between denim and casual apparel appeals to male and female customers. Meanwhile, Lee\u2019s integration in pop culture with global collaborations, expanded lifestyle offerings and upcoming equity campaign is attracting a new generation of fans worldwide. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.lee.com&amp;esheet=54309963&amp;newsitemid=20250821712816&amp;lan=en-US&amp;anchor=www.lee.com&amp;index=2&amp;md5=873bd9671f89a85c8e1428e979847840\">www.lee.com<\/a>.<\/p>\n<p><b>About Crayola<\/b><\/p>\n<p>\nWhether it&#8217;s providing tools to put a purple octopus on the moon, helping create family memories or enabling teachers to bring arts-infused learning into the classroom, Crayola is passionate about helping parents and educators raise creatively alive children. The company has inspired creativity for more than 120 years, creating an expansive portfolio of innovative art tools and learning resources, crafting activities, toys, digital platforms, live action and animation content, and location-based experiences designed to explore the limitless possibilities of creativity and help develop lifelong creative mindsets. For more information visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4355626-1%26h%3D94975734%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4143025-1%2526h%253D1140269819%2526u%253Dhttps%25253A%25252F%25252Furl.uk.m.mimecastprotect.com%25252Fs%25252Fnlw2CrRG9fxJopRxS7ffsh%25253Fdomain%25253Dcrayola.com%2526a%253Dwww.Crayola.com%26a%3Dwww.Crayola.com&amp;esheet=54309963&amp;newsitemid=20250821712816&amp;lan=en-US&amp;anchor=%3Cstrong%3Ewww.Crayola.com%3C%2Fstrong%3E&amp;index=3&amp;md5=ea4110457e832e9e63849f202a70b836\"><strong>www.Crayola.com<\/strong><\/a> or join the conversation at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4355626-1%26h%3D814443664%26u%3Dhttps%253A%252F%252Fwww.facebook.com%252FCrayola%26a%3Dwww.Facebook.com%252FCrayola&amp;esheet=54309963&amp;newsitemid=20250821712816&amp;lan=en-US&amp;anchor=%3Cstrong%3Ewww.Facebook.com%2FCrayola%3C%2Fstrong%3E&amp;index=4&amp;md5=27b12f773250b639ad811c8e2bfdd133\"><strong>www.Facebook.com\/Crayola<\/strong><\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250821712816r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250821712816\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250821712816\/en\/<\/a><\/span><\/p>\n<p><a rel=\"nofollow\" href=\"mailto:lee@scenariopr.com\">lee@scenariopr.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America North Carolina<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Manufacturing Fashion Textiles Retail Toys<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250821712816\/en\/2558760\/3\/Y_copy.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Image Courtesy of Lee. Official Licensed Product \u00a9 2025 Crayola<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250821712816\/en\/2556420\/3\/LEExCRAYOLA_Ticketing_Lockup_FNL_PMS2369_1.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Lee x Crayola Launch a Global Collaboration Celebrating Icons in Color \u00a0Craftsmanship meets Creativity in Men and Women\u2019s Workwear Featuring the Crayola Limited Edition Retired Colors GREENSBORO, N.C.&#8211;(BUSINESS WIRE)&#8211; Today, Lee\u00ae and Crayola\u00ae introduce a global color rewind, fusing the Crayola limited edition retired crayon colors and Lee\u2019s iconic workwear silhouettes. Available for a limited time, this capsule celebrates the brands\u2019 combined American heritage, creative spirit, and commitment to self-expression. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250821712816\/en\/ Image Courtesy of Lee. Official Licensed Product \u00a9 2025 Crayola For the first time in Crayola\u2019s history, eight fan-favorite retired colors have returned to create the Limited Edition Collection, including Magic Mint, Dandelion, Raw Umber, Orange Red, and Violet &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lee-x-crayola-launch-a-global-collaboration-celebrating-icons-in-color\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Lee x Crayola Launch a Global Collaboration Celebrating Icons in Color&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-877850","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lee x Crayola Launch a Global Collaboration Celebrating Icons in Color - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lee-x-crayola-launch-a-global-collaboration-celebrating-icons-in-color\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lee x Crayola Launch a Global Collaboration Celebrating Icons in Color - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"\u00a0Lee x Crayola Launch a Global Collaboration Celebrating Icons in Color \u00a0Craftsmanship meets Creativity in Men and Women\u2019s Workwear Featuring the Crayola Limited Edition Retired Colors GREENSBORO, N.C.&#8211;(BUSINESS WIRE)&#8211; Today, Lee\u00ae and Crayola\u00ae introduce a global color rewind, fusing the Crayola limited edition retired crayon colors and Lee\u2019s iconic workwear silhouettes. Available for a limited time, this capsule celebrates the brands\u2019 combined American heritage, creative spirit, and commitment to self-expression. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250821712816\/en\/ Image Courtesy of Lee. Official Licensed Product \u00a9 2025 Crayola For the first time in Crayola\u2019s history, eight fan-favorite retired colors have returned to create the Limited Edition Collection, including Magic Mint, Dandelion, Raw Umber, Orange Red, and Violet &hellip; Continue reading &quot;Lee x Crayola Launch a Global Collaboration Celebrating Icons in Color&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/lee-x-crayola-launch-a-global-collaboration-celebrating-icons-in-color\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-21T12:18:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20250821712816\/en\/2558760\/4\/Y_copy.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lee-x-crayola-launch-a-global-collaboration-celebrating-icons-in-color\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lee-x-crayola-launch-a-global-collaboration-celebrating-icons-in-color\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Lee x Crayola Launch a Global Collaboration Celebrating Icons in Color\",\"datePublished\":\"2025-08-21T12:18:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lee-x-crayola-launch-a-global-collaboration-celebrating-icons-in-color\\\/\"},\"wordCount\":982,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lee-x-crayola-launch-a-global-collaboration-celebrating-icons-in-color\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20250821712816\\\/en\\\/2558760\\\/4\\\/Y_copy.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lee-x-crayola-launch-a-global-collaboration-celebrating-icons-in-color\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lee-x-crayola-launch-a-global-collaboration-celebrating-icons-in-color\\\/\",\"name\":\"Lee x Crayola Launch a Global Collaboration Celebrating Icons in Color - 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Available for a limited time, this capsule celebrates the brands\u2019 combined American heritage, creative spirit, and commitment to self-expression. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250821712816\/en\/ Image Courtesy of Lee. Official Licensed Product \u00a9 2025 Crayola For the first time in Crayola\u2019s history, eight fan-favorite retired colors have returned to create the Limited Edition Collection, including Magic Mint, Dandelion, Raw Umber, Orange Red, and Violet &hellip; Continue reading \"Lee x Crayola Launch a Global Collaboration Celebrating Icons in Color\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/lee-x-crayola-launch-a-global-collaboration-celebrating-icons-in-color\/","og_site_name":"Market Newsdesk","article_published_time":"2025-08-21T12:18:26+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20250821712816\/en\/2558760\/4\/Y_copy.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lee-x-crayola-launch-a-global-collaboration-celebrating-icons-in-color\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lee-x-crayola-launch-a-global-collaboration-celebrating-icons-in-color\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Lee x Crayola Launch a Global Collaboration Celebrating Icons in Color","datePublished":"2025-08-21T12:18:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lee-x-crayola-launch-a-global-collaboration-celebrating-icons-in-color\/"},"wordCount":982,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lee-x-crayola-launch-a-global-collaboration-celebrating-icons-in-color\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20250821712816\/en\/2558760\/4\/Y_copy.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lee-x-crayola-launch-a-global-collaboration-celebrating-icons-in-color\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/lee-x-crayola-launch-a-global-collaboration-celebrating-icons-in-color\/","name":"Lee x Crayola Launch a Global Collaboration Celebrating Icons in Color - 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