{"id":877782,"date":"2025-08-21T07:03:33","date_gmt":"2025-08-21T11:03:33","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/servicenow-and-senai-sp-launch-statewide-ai-skills-program-to-power-brazils-digital-future\/"},"modified":"2025-08-21T07:03:33","modified_gmt":"2025-08-21T11:03:33","slug":"servicenow-and-senai-sp-launch-statewide-ai-skills-program-to-power-brazils-digital-future","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/servicenow-and-senai-sp-launch-statewide-ai-skills-program-to-power-brazils-digital-future\/","title":{"rendered":"ServiceNow and SENAI-SP Launch Statewide AI Skills Program to Power Brazil\u2019s Digital Future"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>ServiceNow and SENAI-SP Launch Statewide AI Skills Program to Power Brazil\u2019s Digital Future<\/b><\/p>\n<p class=\"bwalignc\"><i>Academic partnership delivers hands-on AI platform training, certifications, and job readiness support to prepare Brazilians for high-demand tech careers<\/i><\/p>\n<p>S\u00c3O PAULO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, at the annual <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Frsvp.servicenow.com%2FAISummitsaopaulo25&amp;esheet=54310954&amp;newsitemid=20250821016358&amp;lan=en-US&amp;anchor=ServiceNow+S%26atilde%3Bo+Paulo+Summit&amp;index=1&amp;md5=e65c2331d1d64f1ea2b2c6dabda75dbc\">ServiceNow S\u00e3o Paulo Summit<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.servicenow.com%2F&amp;esheet=54310954&amp;newsitemid=20250821016358&amp;lan=en-US&amp;anchor=ServiceNow&amp;index=2&amp;md5=0571c5061118aaaa6380b318bc0749cf\">ServiceNow<\/a> (NYSE: NOW), the AI platform for business transformation, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sp.senai.br%2F&amp;esheet=54310954&amp;newsitemid=20250821016358&amp;lan=en-US&amp;anchor=SENAI-SP&amp;index=3&amp;md5=4eb2fae5a742f7552356cb873fc00257\">SENAI-SP<\/a>, Latin America\u2019s largest technical education institution, announced a statewide training and certification program designed to equip Brazilians with the skills needed to succeed in an AI-driven world.<\/p>\n<p>\nLaunching as part of <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.servicenow.com%2Fcompany%2Fmedia%2Fpress-room%2Fservicenow-university.html&amp;esheet=54310954&amp;newsitemid=20250821016358&amp;lan=en-US&amp;anchor=ServiceNow+University&amp;index=4&amp;md5=4c5bb9a323a83651167e8d371149939a\">ServiceNow University<\/a>, the program will combine localized content and instructor-led courses with practical labs and real-world case studies. Students will gain technical skills in AI, digital workflow automation, and low-code\/no-code development, along with certification pathways and job readiness support to help connect learning directly to employment opportunities.<\/p>\n<p>\n\u201cThis partnership is more than an educational initiative, it is a catalyst for Brazil\u2019s digital future,\u201d said Federico Grosso, group vice president of Latin America at ServiceNow. \u201cBy combining scale, technology, and employability, we\u2019re training and preparing Brazilians to thrive in the rapidly evolving digital economy. These skills are critical to our growing ecosystem of customers and partners who rely on ServiceNow to drive innovation and productivity.\u201d<\/p>\n<p>\nThe initiative aims to train hundreds of learners in 2025 alone, contributing to ServiceNow University\u2019s global goal of upskilling 3 million people by 2027. It naturally aligns with Brazil\u2019s National Digital Transformation Strategy and SENAI\u2019s mission to strengthen industrial competitiveness through innovation and technical education.<\/p>\n<p>\nThe program is fully localized, providing Portuguese-language training and content for learners, tailored to the region\u2019s job market. SENAI-SP, which serves 1 million learners annually, will leverage its extensive network and credibility in local communities to ensure broad access, especially for youth apprentices, jobseekers, and career-switchers. Building on a successful pilot program with a certification completion rate of over 70% and strong graduate employability, the initiative is generating growing interest across SENAI-SP units and is set to serve as a model for broader expansion in Latin America.<\/p>\n<p>\n\u201cPreparing professionals for the challenges of the digital economy requires foresight and strong industry ties,\u201d said Emerson Costa Santos, Director of the SENAI-SP Information Technology Unit. \u201cBy integrating ServiceNow\u2019s AI Platform into our training ecosystem, we are giving students a competitive edge aligned with Industry 4.0.\u201d<\/p>\n<p><b>Availability<\/b><\/p>\n<p>\nThe program is expected to be available later this year. For more information, please visit the ServiceNow University website <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Flearning.servicenow.com%2Fnow%2Flxp%2Fhome&amp;esheet=54310954&amp;newsitemid=20250821016358&amp;lan=en-US&amp;anchor=here&amp;index=5&amp;md5=995c930f8fd8cf4fe7b2aeb34200775d\">here<\/a> or the SENAI-SP website <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sp.senai.br%2F&amp;esheet=54310954&amp;newsitemid=20250821016358&amp;lan=en-US&amp;anchor=here&amp;index=6&amp;md5=dc8851ded7cc451350fa78511d5a5286\">here<\/a>.<\/p>\n<p><b>About ServiceNow<\/b><\/p>\n<p>\nServiceNow (NYSE: NOW) is putting AI to work for people. We move at the speed of innovation to help customers transform organizations across industries, with a trusted, human-centered approach to deploying our products and services at scale. Our AI platform for business transformation connects people, processes, data, and devices to increase productivity and maximize business outcomes. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.servicenow.com%2Fbr%2F&amp;esheet=54310954&amp;newsitemid=20250821016358&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.servicenow.com%2Fbr%2F&amp;index=7&amp;md5=ef010f0687784a01eb14d843cabe0d2b\">https:\/\/www.servicenow.com\/br\/<\/a><\/p>\n<p><b>About SENAI-SP<\/b><\/p>\n<p>\nSENAI-SP has the mission to support competitiveness of S\u00e3o Paulo industry, by means of vocational education and training, technology, innovation and industrial entrepreneurship actions. With more than 80 years of experience, SENAI-SP carries out more than 1 million registrations each year, offering programs that range from initial vocational education and training to postgraduate education. It operates 90 vocational training units across the state of S\u00e3o Paulo, in addition to 78 mobile schools that deliver customized solutions directly to industry.<\/p>\n<p>\nThe institution also stands out for its innovation and technology services, developing research, development, and innovation (R&amp;D&amp;I) projects, as well as programs focused on enhancing companies\u2019 productivity and competitiveness. In the field of entrepreneurship, SENAI-SP is committed to supporting the creation of the new industry, promoting startup acceleration programs, open innovation, intrapreneurship, and fostering an innovation-driven culture, serving industries of all sizes and sectors.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250821016358r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250821016358\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250821016358\/en\/<\/a><\/span><\/p>\n<p><b>Press Contacts:<\/b><\/p>\n<p><b>Edelman Brazil for ServiceNow<br \/>\n<\/b><br \/><a rel=\"nofollow\" href=\"mailto:servicenowbrasil@edelman.com\">servicenowbrazil@edelman.com<\/a><\/p>\n<p><b>Gabrielle Nascimento, SENAI-SP<br \/>\n<\/b><br \/><a rel=\"nofollow\" href=\"mailto:Gabrielle.silva@sp.senai.br\">Gabrielle.silva@sp.senai.br<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Latin America South America Brazil<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Education Technology Software Continuing Artificial Intelligence Training<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250821016358\/en\/1330354\/3\/ServiceNow_logo_RGB_BL_Green.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>ServiceNow and SENAI-SP Launch Statewide AI Skills Program to Power Brazil\u2019s Digital Future Academic partnership delivers hands-on AI platform training, certifications, and job readiness support to prepare Brazilians for high-demand tech careers S\u00c3O PAULO&#8211;(BUSINESS WIRE)&#8211; Today, at the annual ServiceNow S\u00e3o Paulo Summit, ServiceNow (NYSE: NOW), the AI platform for business transformation, and SENAI-SP, Latin America\u2019s largest technical education institution, announced a statewide training and certification program designed to equip Brazilians with the skills needed to succeed in an AI-driven world. Launching as part of ServiceNow University, the program will combine localized content and instructor-led courses with practical labs and real-world case studies. Students will gain technical skills in AI, digital workflow automation, and low-code\/no-code development, along with certification pathways &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/servicenow-and-senai-sp-launch-statewide-ai-skills-program-to-power-brazils-digital-future\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;ServiceNow and SENAI-SP Launch Statewide AI Skills Program to Power Brazil\u2019s Digital Future&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-877782","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ServiceNow and SENAI-SP Launch Statewide AI Skills Program to Power Brazil\u2019s Digital Future - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/servicenow-and-senai-sp-launch-statewide-ai-skills-program-to-power-brazils-digital-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ServiceNow and SENAI-SP Launch Statewide AI Skills Program to Power Brazil\u2019s Digital Future - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"ServiceNow and SENAI-SP Launch Statewide AI Skills Program to Power Brazil\u2019s Digital Future Academic partnership delivers hands-on AI platform training, certifications, and job readiness support to prepare Brazilians for high-demand tech careers S\u00c3O PAULO&#8211;(BUSINESS WIRE)&#8211; Today, at the annual ServiceNow S\u00e3o Paulo Summit, ServiceNow (NYSE: NOW), the AI platform for business transformation, and SENAI-SP, Latin America\u2019s largest technical education institution, announced a statewide training and certification program designed to equip Brazilians with the skills needed to succeed in an AI-driven world. Launching as part of ServiceNow University, the program will combine localized content and instructor-led courses with practical labs and real-world case studies. Students will gain technical skills in AI, digital workflow automation, and low-code\/no-code development, along with certification pathways &hellip; Continue reading &quot;ServiceNow and SENAI-SP Launch Statewide AI Skills Program to Power Brazil\u2019s Digital Future&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/servicenow-and-senai-sp-launch-statewide-ai-skills-program-to-power-brazils-digital-future\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-21T11:03:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250821016358r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/servicenow-and-senai-sp-launch-statewide-ai-skills-program-to-power-brazils-digital-future\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/servicenow-and-senai-sp-launch-statewide-ai-skills-program-to-power-brazils-digital-future\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"ServiceNow and SENAI-SP Launch Statewide AI Skills Program to Power Brazil\u2019s Digital Future\",\"datePublished\":\"2025-08-21T11:03:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/servicenow-and-senai-sp-launch-statewide-ai-skills-program-to-power-brazils-digital-future\\\/\"},\"wordCount\":686,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/servicenow-and-senai-sp-launch-statewide-ai-skills-program-to-power-brazils-digital-future\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250821016358r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/servicenow-and-senai-sp-launch-statewide-ai-skills-program-to-power-brazils-digital-future\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/servicenow-and-senai-sp-launch-statewide-ai-skills-program-to-power-brazils-digital-future\\\/\",\"name\":\"ServiceNow and SENAI-SP Launch Statewide AI Skills Program to Power Brazil\u2019s Digital Future - 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Launching as part of ServiceNow University, the program will combine localized content and instructor-led courses with practical labs and real-world case studies. 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