{"id":877097,"date":"2025-08-19T09:55:26","date_gmt":"2025-08-19T13:55:26","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/8x8-closes-the-cx-expectation-gap-with-ai-driven-engagement-payments-and-personalization\/"},"modified":"2025-08-19T09:55:26","modified_gmt":"2025-08-19T13:55:26","slug":"8x8-closes-the-cx-expectation-gap-with-ai-driven-engagement-payments-and-personalization","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/8x8-closes-the-cx-expectation-gap-with-ai-driven-engagement-payments-and-personalization\/","title":{"rendered":"8&#215;8 Closes the CX Expectation Gap with AI-Driven Engagement, Payments and Personalization"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>8&#215;8 Closes the CX Expectation Gap with AI-Driven Engagement, Payments and Personalization<\/b><\/p>\n<p class=\"bwalignc\"><i>New innovations across the 8&#215;8 Platform for CX help businesses respond in real time, personalize service at scale, and deliver measurable impact \u2013 without added complexity<\/i><\/p>\n<p>CAMPBELL, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nCustomer expectations keep rising, but most companies are falling short. Metrigy research shows 76% of businesses surveyed believe their service is improving, yet only 36% of consumers agree. That gap is costing companies customers and revenue.<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.8x8.com%2F&amp;esheet=54309974&amp;newsitemid=20250819441031&amp;lan=en-US&amp;anchor=8x8%2C+Inc.&amp;index=1&amp;md5=bae8791f64d257ec7fec1f503ed8b75a\">8&#215;8, Inc.<\/a> (NASDAQ: EGHT), the industry\u2019s most integrated customer experience (CX) platform provider, is closing that gap with new AI-powered innovations across the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2Fplatform&amp;esheet=54309974&amp;newsitemid=20250819441031&amp;lan=en-US&amp;anchor=8x8+Platform+for+CX&amp;index=2&amp;md5=d0ae0a06e50ab788fbeafa78101cc4e8\">8&#215;8 Platform for CX<\/a>. These capabilities help businesses respond in real time, personalize service at scale, and strengthen compliance \u2013 without adding complexity.<\/p>\n<p>\nSpanning <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2Fproducts%2Fcontact-center&amp;esheet=54309974&amp;newsitemid=20250819441031&amp;lan=en-US&amp;anchor=8x8+Contact+Center&amp;index=3&amp;md5=db5fedd0f0f6506ad34a7f41cc754e5a\">8&#215;8 Contact Center<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2Fproducts%2F8x8-engage%3Flocale%3Dus&amp;esheet=54309974&amp;newsitemid=20250819441031&amp;lan=en-US&amp;anchor=8x8+Engage&amp;index=4&amp;md5=e11c6da0fad92577dc13d557e483d203\">8&#215;8 Engage<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2Fproducts%2Funified-communications&amp;esheet=54309974&amp;newsitemid=20250819441031&amp;lan=en-US&amp;anchor=8x8+Work&amp;index=5&amp;md5=c8c50204ff84063809e64d6f9e3050cb\">8&#215;8 Work<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2Fproducts%2Fapis&amp;esheet=54309974&amp;newsitemid=20250819441031&amp;lan=en-US&amp;anchor=communication+APIs&amp;index=6&amp;md5=7ffb8b531a2a653866115851bc7e981e\">communication APIs<\/a>, the latest updates streamline operations, surface real-time insights, and drive high-impact engagement across voice and digital channels. With AI and automation embedded at every level, the 8&#215;8 Platform for CX helps businesses move faster, reduce churn, and turn every interaction into measurable business momentum.<\/p>\n<p><b>Expanded Omnichannel Support<\/b><\/p>\n<p><b>Digital Channel Support for 8&#215;8 Engage<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2Fproducts%2F8x8-engage%3Flocale%3Dus&amp;esheet=54309974&amp;newsitemid=20250819441031&amp;lan=en-US&amp;anchor=8x8+Engage&amp;index=7&amp;md5=495aa70d59995123cefba2f91a34432c\">8&#215;8 Engage<\/a> now includes built-in support for SMS, WhatsApp, RCS, webchat, and Facebook Messenger \u2013 unifying voice and digital channels in one intuitive workspace, purposefully designed for modern customer-facing teams who need fast, flexible internal collaboration and customer engagement on-the-go.\n<\/li>\n<\/ul>\n<p><b>Native Viber Messaging in 8&#215;8 Contact Center<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\n8&#215;8 enables agents to connect with millions of customers on Viber using the same tools they rely on for voice, chat, and email. With full CRM context, media sharing, and smart routing, teams can deliver seamless, connected experiences \u2013 all within a single workspace.<\/p>\n<\/li>\n<\/ul>\n<p><b>Meltwater Social Listening for 8&#215;8 Contact Center<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2Fproducts%2Fcontact-center%2Fagent-workspace%3Flocale%3Dus&amp;esheet=54309974&amp;newsitemid=20250819441031&amp;lan=en-US&amp;anchor=8x8+Agent+Workspace&amp;index=8&amp;md5=2fbb7b089ee4582696416329c010f860\">8&#215;8 Agent Workspace<\/a> integrates Meltwater social listening to monitor, filter, and route content from platforms like Instagram, LinkedIn, and X \u2013 all within the agent\u2019s existing workspace. Teams can respond faster, track sentiment trends, and ensure every message reaches the right agent at the right time.\n<\/li>\n<\/ul>\n<p><b>8&#215;8 Social Connect<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\n8&#215;8 Social Connect integrates Meltwater Social Listening, RCS\/WhatsApp messaging, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2Fproducts%2Fcontact-center%2Fsecure-payments%3Flocale%3Dus&amp;esheet=54309974&amp;newsitemid=20250819441031&amp;lan=en-US&amp;anchor=Secure+Pay&amp;index=9&amp;md5=452095a2dbcfb76e695ee0dcbd213b61\">Secure Pay<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2Fproducts%2Fcontact-center%2Fsmart-assist&amp;esheet=54309974&amp;newsitemid=20250819441031&amp;lan=en-US&amp;anchor=8x8+Smart+Assist&amp;index=10&amp;md5=add8ba7e3c01b549e7686fe0b6706242\">8&#215;8 Smart Assist<\/a> into 8&#215;8 Contact Center, turning social engagement into resolution and revenue. Social messages flow directly into 8&#215;8 Agent Workspace for faster, contextual replies, while 8&#215;8 Smart Assist provides real-time guidance. Customers can stay on mobile for private WhatsApp or RCS chats to share product info, videos, and complete purchases \u2013 all in one seamless experience.<\/p>\n<\/li>\n<\/ul>\n<p><b>Personalized, AI-Enhanced Automation<\/b><\/p>\n<p><b>Self-service, PCI-Compliant Payments<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\n8&#215;8 SecurePay expanded coverage now enables secure, automated payments through virtual agents and IVRs. Customers receive secure links via SMS or email to complete transactions using Apple Pay, Google Pay, or credit cards. It&#8217;s seamless, scalable payment collection \u2013 without tying up agents or risking compliance.<\/p>\n<\/li>\n<\/ul>\n<p><b>8&#215;8 Intelligent Customer Assistant Knowledge AI + xApps<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2Fproducts%2Fcontact-center%2Fintelligent-customer-assistant%3Flocale%3Dus&amp;esheet=54309974&amp;newsitemid=20250819441031&amp;lan=en-US&amp;anchor=8x8+Intelligent+Customer+Assistant&amp;index=11&amp;md5=dc2abd1ce1e25506b3371802f92a4811\">8&#215;8 Intelligent Customer Assistant<\/a> Knowledge AI transforms static content \u2013 PDFs, web pages, training files \u2013 into dynamic, AI-powered self-service. With 8&#215;8 Intelligent Customer Assistant xApps, customers can input complex data digitally and transition back to voice without losing context. The result is fast, flexible, and personalized experiences at scale.\n<\/li>\n<\/ul>\n<p>\n\u201cCustomer expectations aren\u2019t slowing down, and neither are we,\u201d said <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fhlmiddleton%2F&amp;esheet=54309974&amp;newsitemid=20250819441031&amp;lan=en-US&amp;anchor=Hunter+Middleton&amp;index=12&amp;md5=cd6168ca5bb2ed97e64095203ce0c073\">Hunter Middleton<\/a>, Chief Product Officer at 8&#215;8, Inc. \u201cWith these updates to the 8&#215;8 Platform for CX, we\u2019re tackling the daily challenges CX leaders face: connecting with customers on their terms, reducing churn, and moving faster without adding friction. This is AI and automation with purpose \u2013 built to make every conversation count.\u201d<\/p>\n<p>\nThe 8&#215;8 Platform for CX seamlessly unites contact center, unified communications, and communication APIs to help organizations connect customers and teams globally. The platform empowers CX and IT leaders with AI-powered performance and insights to make smarter decisions, delight customers, and drive lasting business impact.<\/p>\n<p>\nTo learn more about 8&#215;8\u2019s recent innovations, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2Fproducts%2Frelease-highlights&amp;esheet=54309974&amp;newsitemid=20250819441031&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.8x8.com%2Fproducts%2Frelease-highlights&amp;index=13&amp;md5=3f6b4df534118dec0cd4b41b8d69f339\">https:\/\/www.8&#215;8.com\/products\/release-highlights<\/a>.<\/p>\n<p><b>Caution Concerning Forward-Looking Statements<\/b><\/p>\n<p>\nThis press release contains forward-looking statements relating to new features and enhancements to the 8&#215;8 Platform for CX. Readers are cautioned that such forward-looking statements involve risks and uncertainties that could cause actual events or our actual results to differ materially from those expressed in any such forward-looking statements. Readers are directed to 8&#215;8\u2019s periodic and other reports filed with the Securities and Exchange Commission (SEC) for a description of such risks and uncertainties. 8&#215;8 undertakes no obligation to update any forward-looking statements.<\/p>\n<p><b>About 8&#215;8 Inc.<\/b><\/p>\n<p>\n8&#215;8, Inc. (NASDAQ: EGHT) connects people and organizations through seamless communication on the industry&#8217;s most integrated platform for Customer Experience\u2014combining Contact Center, Unified Communication, and CPaaS solutions. The 8&#215;8\u00ae Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration. We help customer experience and IT leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction. For additional information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.8x8.com&amp;esheet=54309974&amp;newsitemid=20250819441031&amp;lan=en-US&amp;anchor=www.8x8.com&amp;index=14&amp;md5=5a03f93a596ad480437050e5997b0a62\">www.8&#215;8.com<\/a>, or follow 8&#215;8 on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F8x8%2F&amp;esheet=54309974&amp;newsitemid=20250819441031&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=15&amp;md5=59f44e9de0c32b46cf50f2ecfaae19b5\">LinkedIn<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2F8x8&amp;esheet=54309974&amp;newsitemid=20250819441031&amp;lan=en-US&amp;anchor=X&amp;index=16&amp;md5=74462743e730a3a6cb1cf18d2bc5008a\">X<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2F8x8Inc&amp;esheet=54309974&amp;newsitemid=20250819441031&amp;lan=en-US&amp;anchor=Facebook&amp;index=17&amp;md5=9f6c87272da7ee25b667046c7f731597\">Facebook<\/a>.<\/p>\n<p>\nCopyright 8&#215;8, Inc. 8&#215;8\u00ae is a trademark of 8&#215;8, Inc. All rights reserved.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250819441031r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250819441031\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250819441031\/en\/<\/a><\/span><\/p>\n<p><b>8&#215;8, Inc. Contacts:<\/b><\/p>\n<p>\nMedia:<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:8x8@sourcecodecomms.com\">8&#215;8@sourcecodecomms.com<\/a><\/p>\n<p>\nInvestor Relations:<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Investor.Relations@8x8.com\">Investor.Relations@8&#215;8.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Apps\/Applications Technology Payments Telecommunications Software Audio\/Video Networks Internet Data Management Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250819441031\/en\/2295323\/3\/New_8x8_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>8&#215;8 Closes the CX Expectation Gap with AI-Driven Engagement, Payments and Personalization New innovations across the 8&#215;8 Platform for CX help businesses respond in real time, personalize service at scale, and deliver measurable impact \u2013 without added complexity CAMPBELL, Calif.&#8211;(BUSINESS WIRE)&#8211; Customer expectations keep rising, but most companies are falling short. Metrigy research shows 76% of businesses surveyed believe their service is improving, yet only 36% of consumers agree. That gap is costing companies customers and revenue. 8&#215;8, Inc. (NASDAQ: EGHT), the industry\u2019s most integrated customer experience (CX) platform provider, is closing that gap with new AI-powered innovations across the 8&#215;8 Platform for CX. These capabilities help businesses respond in real time, personalize service at scale, and strengthen compliance \u2013 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/8x8-closes-the-cx-expectation-gap-with-ai-driven-engagement-payments-and-personalization\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;8&#215;8 Closes the CX Expectation Gap with AI-Driven Engagement, Payments and Personalization&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-877097","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8x8 Closes the CX Expectation Gap with AI-Driven Engagement, Payments and Personalization - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/8x8-closes-the-cx-expectation-gap-with-ai-driven-engagement-payments-and-personalization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8x8 Closes the CX Expectation Gap with AI-Driven Engagement, Payments and Personalization - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"8&#215;8 Closes the CX Expectation Gap with AI-Driven Engagement, Payments and Personalization New innovations across the 8&#215;8 Platform for CX help businesses respond in real time, personalize service at scale, and deliver measurable impact \u2013 without added complexity CAMPBELL, Calif.&#8211;(BUSINESS WIRE)&#8211; Customer expectations keep rising, but most companies are falling short. Metrigy research shows 76% of businesses surveyed believe their service is improving, yet only 36% of consumers agree. That gap is costing companies customers and revenue. 8&#215;8, Inc. (NASDAQ: EGHT), the industry\u2019s most integrated customer experience (CX) platform provider, is closing that gap with new AI-powered innovations across the 8&#215;8 Platform for CX. These capabilities help businesses respond in real time, personalize service at scale, and strengthen compliance \u2013 &hellip; Continue reading &quot;8&#215;8 Closes the CX Expectation Gap with AI-Driven Engagement, Payments and Personalization&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/8x8-closes-the-cx-expectation-gap-with-ai-driven-engagement-payments-and-personalization\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-19T13:55:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250819441031r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/8x8-closes-the-cx-expectation-gap-with-ai-driven-engagement-payments-and-personalization\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/8x8-closes-the-cx-expectation-gap-with-ai-driven-engagement-payments-and-personalization\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"8&#215;8 Closes the CX Expectation Gap with AI-Driven Engagement, Payments and Personalization\",\"datePublished\":\"2025-08-19T13:55:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/8x8-closes-the-cx-expectation-gap-with-ai-driven-engagement-payments-and-personalization\\\/\"},\"wordCount\":889,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/8x8-closes-the-cx-expectation-gap-with-ai-driven-engagement-payments-and-personalization\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250819441031r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/8x8-closes-the-cx-expectation-gap-with-ai-driven-engagement-payments-and-personalization\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/8x8-closes-the-cx-expectation-gap-with-ai-driven-engagement-payments-and-personalization\\\/\",\"name\":\"8x8 Closes the CX Expectation Gap with AI-Driven Engagement, Payments and Personalization - 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Metrigy research shows 76% of businesses surveyed believe their service is improving, yet only 36% of consumers agree. That gap is costing companies customers and revenue. 8&#215;8, Inc. (NASDAQ: EGHT), the industry\u2019s most integrated customer experience (CX) platform provider, is closing that gap with new AI-powered innovations across the 8&#215;8 Platform for CX. 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