{"id":877094,"date":"2025-08-19T09:55:12","date_gmt":"2025-08-19T13:55:12","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/wakefern-selects-niq-to-advance-customer-first-approach\/"},"modified":"2025-08-19T09:55:12","modified_gmt":"2025-08-19T13:55:12","slug":"wakefern-selects-niq-to-advance-customer-first-approach","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/wakefern-selects-niq-to-advance-customer-first-approach\/","title":{"rendered":"Wakefern Selects NIQ to Advance Customer First Approach"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Wakefern Selects NIQ to Advance Customer First Approach<\/b><\/p>\n<p class=\"bwalignc\"><i>NIQ\u2019s Activate Platform\u2019s Customer Insights and Assortment Optimization to Support Wakefern Supplier Collaboration<\/i><\/p>\n<p>CHICAGO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNielsenIQ (NIQ) (NYSE: NIQ), a leading consumer intelligence company and Wakefern Food Corp., the largest retailer-owned supermarket cooperative in the United States, today announced that NIQ has been tapped to power Wakefern\u2019s collaboration with suppliers. The move will elevate loyalty insights and real-time data to help Wakefern category managers and their suppliers make the best customer-focused decisions.<\/p>\n<p>\nWakefern will leverage NIQ\u2019s advanced software and analytics to support program operations and processes, enhance supplier engagement, and deliver greater value to customers.<\/p>\n<p>\nNIQ\u2019s Activate Platform is a leading customer insights and assortment optimization solution that has successfully helped retailers and brands unlock a deeper understanding of customer needs. With predictive planning capabilities and the most complete view of the market, the platform\u2019s AI-powered tools will help Wakefern\u2019s supermarket banners develop strong data-driven assortment strategies and deliver personalized customer experiences. Additionally, the NIQ solution will support procurement category reviews, assortment optimization, and business performance management.<\/p>\n<p>\n\u201cNIQ\u2019s advanced measurement capabilities, combined with our cooperative\u2019s nearly eight decades of supermarket expertise, ensures that our teams, Members, and suppliers have the tools and knowledge we need to make fast decisions that deliver even greater value to the customers we serve every day,\u201d said Darren Caudill, Chief Sales Officer of Wakefern Food Corp.<\/p>\n<p>\n\u201cOur collaboration with Wakefern underscores NIQ\u2019s unwavering commitment to delivering end-to-end value for our retail clients and bringing manufacturers closer to the consumer,\u201d said Liz Buchanan, President of NIQ North America. \u201cBy integrating Wakefern\u2019s grocery leadership with NIQ\u2019s industry-capabilities, including our Activate Platform, we\u2019re not only meeting the evolving needs of today\u2019s shoppers\u2014we\u2019re also empowering smarter decisions and driving sustainable business growth.\u201d<\/p>\n<p><b>About Wakefern Food Corp.<\/b><\/p>\n<p>\nFrom a small cooperative that began with eight grocery store owners, Wakefern Food Corp. has grown into the largest retailer-owned cooperative in the United States. Founded in 1946, the cooperative comprises member families that today independently own and operate hundreds of supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage, Fairway Market, and Di Bruno Bros. banners in New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, New Hampshire and Rhode Island. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.wakefern.com%2F&amp;esheet=54309985&amp;newsitemid=20250819237795&amp;lan=en-US&amp;anchor=www.wakefern.com&amp;index=1&amp;md5=42c5005debeea717e58d5d6a35c20500\">www.wakefern.com<\/a><\/p>\n<p><b>About NIQ<\/b><\/p>\n<p>\nNielsenIQ (NIQ)<b \/>is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Our global reach spans over 90 countries covering approximately 85% of the world&#8217;s population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights\u2014delivered with advanced analytics through state-of-the-art platforms\u2014NIQ delivers the Full View\u2122.<\/p>\n<p>\nFor more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.niq.com&amp;esheet=54309985&amp;newsitemid=20250819237795&amp;lan=en-US&amp;anchor=www.niq.com&amp;index=2&amp;md5=c034f5c40846be7bef3fe4015f177f06\">www.niq.com<\/a>.<\/p>\n<p>\n\u00a9 2025 Nielsen Consumer LLC. All Rights Reserved.<\/p>\n<p><b>Forward-Looking Statement<\/b><\/p>\n<p>\nThis press release may contain forward-looking statements regarding anticipated consumer behaviors, market trends, and industry developments. These statements reflect current expectations and projections based on available data, historical patterns, and various assumptions. Words such as \u201cexpects,\u201d \u201canticipates,\u201d \u201cprojects,\u201d \u201cbelieves,\u201d \u201cforecasts,\u201d and similar expressions are intended to identify such forward-looking statements.<\/p>\n<p>\nThese statements are not guarantees of future outcomes and are subject to inherent uncertainties, including changes in consumer preferences, economic conditions, technological advancements, and competitive dynamics. Actual results may differ materially from those expressed or implied in these statements. While we strive to base our insights on reliable data and sound methodologies, we undertake no obligation to update any forward-looking statements to reflect future events or circumstances, except to the extent required by applicable law.<\/p>\n<p>\nNIQ-GENERAL<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250819237795r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250819237795\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250819237795\/en\/<\/a><\/span><\/p>\n<p><b>Media<br \/>\n<\/b><br \/>NIQ North American Communications:<br \/>\n<br \/>Heather Robinson (<a rel=\"nofollow\" href=\"mailto:Heather.robinson@nielseniq.com\">Heather.Robinson@nielseniq.com<\/a>)<br \/>\n<br \/>Abbey Benn (<a rel=\"nofollow\" href=\"mailto:Abbey.Benn@nielseniq.com\">Abbey.Benn@nielseniq.com<\/a>)<\/p>\n<p>\nWakefern Food Corp.<br \/>\n<br \/>Karen O\u2019Shea (<a rel=\"nofollow\" href=\"mailto:Karen.o'shea@wakefern.com\">Karen.o\u2019shea@wakefern.com<\/a>)<br \/>\n<br \/>732.906.5932<br \/>\n<br \/>Samantha Crawford (<a rel=\"nofollow\" href=\"mailto:Samantha.crawford@wakefern.com\">Samantha.crawford@wakefern.com)<br \/>\n<\/a><br \/>732.608.4117<\/p>\n<p><b>KEYWORDS:<\/b> United States North America Illinois<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Professional Services Retail Technology Data Analytics Supermarket Software<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250819237795\/en\/2556391\/3\/NIQ-logo-NIQ-Blue_NIQ-logo-NIQ-Blue.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Wakefern Selects NIQ to Advance Customer First Approach NIQ\u2019s Activate Platform\u2019s Customer Insights and Assortment Optimization to Support Wakefern Supplier Collaboration CHICAGO&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NIQ) (NYSE: NIQ), a leading consumer intelligence company and Wakefern Food Corp., the largest retailer-owned supermarket cooperative in the United States, today announced that NIQ has been tapped to power Wakefern\u2019s collaboration with suppliers. The move will elevate loyalty insights and real-time data to help Wakefern category managers and their suppliers make the best customer-focused decisions. Wakefern will leverage NIQ\u2019s advanced software and analytics to support program operations and processes, enhance supplier engagement, and deliver greater value to customers. NIQ\u2019s Activate Platform is a leading customer insights and assortment optimization solution that has successfully helped retailers &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wakefern-selects-niq-to-advance-customer-first-approach\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Wakefern Selects NIQ to Advance Customer First Approach&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-877094","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wakefern Selects NIQ to Advance Customer First Approach - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wakefern-selects-niq-to-advance-customer-first-approach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wakefern Selects NIQ to Advance Customer First Approach - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Wakefern Selects NIQ to Advance Customer First Approach NIQ\u2019s Activate Platform\u2019s Customer Insights and Assortment Optimization to Support Wakefern Supplier Collaboration CHICAGO&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NIQ) (NYSE: NIQ), a leading consumer intelligence company and Wakefern Food Corp., the largest retailer-owned supermarket cooperative in the United States, today announced that NIQ has been tapped to power Wakefern\u2019s collaboration with suppliers. The move will elevate loyalty insights and real-time data to help Wakefern category managers and their suppliers make the best customer-focused decisions. Wakefern will leverage NIQ\u2019s advanced software and analytics to support program operations and processes, enhance supplier engagement, and deliver greater value to customers. 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The move will elevate loyalty insights and real-time data to help Wakefern category managers and their suppliers make the best customer-focused decisions. Wakefern will leverage NIQ\u2019s advanced software and analytics to support program operations and processes, enhance supplier engagement, and deliver greater value to customers. NIQ\u2019s Activate Platform is a leading customer insights and assortment optimization solution that has successfully helped retailers &hellip; Continue reading \"Wakefern Selects NIQ to Advance Customer First Approach\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/wakefern-selects-niq-to-advance-customer-first-approach\/","og_site_name":"Market Newsdesk","article_published_time":"2025-08-19T13:55:12+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250819237795r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wakefern-selects-niq-to-advance-customer-first-approach\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wakefern-selects-niq-to-advance-customer-first-approach\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Wakefern Selects NIQ to Advance Customer First Approach","datePublished":"2025-08-19T13:55:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wakefern-selects-niq-to-advance-customer-first-approach\/"},"wordCount":681,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wakefern-selects-niq-to-advance-customer-first-approach\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250819237795r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wakefern-selects-niq-to-advance-customer-first-approach\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/wakefern-selects-niq-to-advance-customer-first-approach\/","name":"Wakefern Selects NIQ to Advance Customer First Approach - 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