{"id":877092,"date":"2025-08-19T09:55:00","date_gmt":"2025-08-19T13:55:00","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sweetgreen-expands-faces-of-the-farm-original-content-series-to-spotlight-the-local-farmers-behind-its-menu\/"},"modified":"2025-08-19T09:55:00","modified_gmt":"2025-08-19T13:55:00","slug":"sweetgreen-expands-faces-of-the-farm-original-content-series-to-spotlight-the-local-farmers-behind-its-menu","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sweetgreen-expands-faces-of-the-farm-original-content-series-to-spotlight-the-local-farmers-behind-its-menu\/","title":{"rendered":"Sweetgreen Expands \u201cFaces of the Farm\u201d Original Content Series to Spotlight the Local Farmers Behind Its Menu"},"content":{"rendered":"

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Sweetgreen Expands \u201cFaces of the Farm\u201d Original Content Series to Spotlight the Local Farmers Behind Its Menu<\/b><\/p>\n

The brand also celebrates National Goat Cheese Month with a special event featuring goats from its latest campaign<\/i><\/p>\n

LOS ANGELES–(BUSINESS WIRE<\/a>)–Sweetgreen<\/a> announced the latest installment of its Faces of the Farm<\/i><\/b>original content series, which celebrates the farmers and growers behind its menu of fresh, real ingredients. This new feature spotlights Drake Family Farms<\/b>, the California-based goat cheese producer and longtime Sweetgreen partner, in honor of National Goat Cheese Month.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250819143226\/en\/<\/a><\/p>\n

\"Dan<\/p>\n

Dan Drake and one of his goats.<\/p>\n<\/div>\n

Following the series debut in March<\/a>,<\/a>Faces of the Farm <\/i>continues Sweetgreen\u2019s commitment to showcasing the people at the heart of its sourcing ethos. Since 2007, Sweetgreen has built its menu and mission around sourcing from local, sustainable farms, and this series brings those relationships to life through original storytelling.<\/p>\n

\nThe campaign centers on Dan Drake<\/b>, founder of Drake Family Farms, and the decade-long relationship with Sweetgreen that began with a single farmers market encounter and grew into a trusted partnership. To launch the second installment in the series, Sweetgreen invited Dan to New York City to see the debut of his Times Square billboard, where the campaign video featuring his beloved goats premiered on August 13.<\/p>\n

\n\u201cWhen we started Sweetgreen 18 years ago, our mission was simple: source better ingredients from local farmers and growers, and connect more people to real food,\u201d said Nicolas Jammet<\/b>, Sweetgreen co-founder and chief concept officer. \u201cFaces of the Farm<\/i> is a celebration of the people at the heart of that mission, farmers like Dan, who are the backbone of our food system.\u201d<\/p>\n

\nThe Faces of The Farm series is part of Sweetgreen’s ongoing commitment to connect customers more deeply to what’s in their bowls. As part of the campaign, Dan Drake and his goats will be popping-up at Sweetgreen\u2019s Silverlake restaurant on August 23 beginning at 11 a.m. PT. Guests are invited to meet the goats and hear more about Dan\u2019s farm firsthand.<\/p>\n

\n\u201cOne of the best things you can do is hold baby goats \u2013 it\u2019s scientifically proven to reset your chakra,\u201d said Dan Drake, founder of Drake Family Farms. \u201cWe\u2019re excited to continue sharing our delicious goat cheese with Sweetgreen fans, and to celebrate a partnership rooted in quality, care, and a whole lot of goat love.\u201d<\/p>\n

Summer Seasonal Menu: From Farm to Bowl<\/b><\/p>\n

\nThe Faces of the Farm<\/i> video featuring Drake Family Farms debuts on the heels of Sweetgreen\u2019s summer seasonal menu<\/b>, which includes three new entrees made with peak-season ingredients; two of which highlight Drake Family Farms\u2019 creamy goat cheese in throughout the Southern California region:<\/p>\n