{"id":876899,"date":"2025-08-19T06:21:38","date_gmt":"2025-08-19T10:21:38","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sportradar-strengthens-bundesliga-international-relationship-with-launch-of-innovative-new-products-starting-2025-26-season\/"},"modified":"2025-08-19T06:21:38","modified_gmt":"2025-08-19T10:21:38","slug":"sportradar-strengthens-bundesliga-international-relationship-with-launch-of-innovative-new-products-starting-2025-26-season","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sportradar-strengthens-bundesliga-international-relationship-with-launch-of-innovative-new-products-starting-2025-26-season\/","title":{"rendered":"Sportradar Strengthens Bundesliga International Relationship With Launch of Innovative New Products Starting 2025-26 Season"},"content":{"rendered":"<h2>\nLeveraging proprietary match data and tracking technology, Sportradar is transforming how fans watch, bet, and engage with soccer<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>ST. GALLEN, Switzerland and FRANKFURT, Germany, Aug.  19, 2025  (GLOBE NEWSWIRE) &#8212; Bundesliga International is strengthening its longstanding agreement with Sportradar Group AG (NASDAQ: SRAD) to further enhance the viewing experience, accelerate innovation through new exclusive data, and deliver next-generation digital experiences for the betting and gaming market.<\/p>\n<p>Sportradar\u2019s partnership with Bundesliga International dates back to 2005. Utilising the 3.6 million data points from every Bundesliga match, and harnessing Sportradar\u2019s proprietary technology, a suite of engaging products have been launched ahead of the start of the 2025-26 Bundesliga season, and available to Sportradar\u2019s global client base. These include:<\/p>\n<p>\n        <strong>Live Player Markets: <\/strong>Leveraging Bundesliga tracking data and Sportradar\u2019s advanced AI capabilities in real-time will create approximately 240 additional opportunities to bet per match.\u00a0\u00a0<\/p>\n<p>\n        <strong>4Sight Streaming: <\/strong> Award-winning, next generation streaming technology allows betting operators to incorporate AI-driven animated overlays and actionable insights into a live stream, enriching the Bundesliga viewing experience by increasing understanding of live match action.\u00a0<\/p>\n<p>\n        <strong>Enhanced Live Match Tracker: <\/strong>Powered by tracking data and computer vision which keeps fans engaged and provides in-play betting opportunities directly within the betting app.<\/p>\n<p>\u201cWe are thrilled to further deepen our collaboration with Bundesliga, one of the most popular soccer leagues in the world,\u201d said Patrick Mostboeck, SVP Fan Engagement at Sportradar.<\/p>\n<p>\u201cOver the course of our nearly twenty-year relationship, we&#8217;ve worked together to develop some of the most innovative and engaging soccer solutions for fans across the globe. And we continue to work together to power new ways to engage audiences and deliver unmatched value to the global soccer ecosystem.\u201d<\/p>\n<p>With coverage of more than 150,000 matches annually across 900+ soccer leagues, as industry leaders, Sportradar offers the industry\u2019s deepest and most comprehensive soccer portfolio.<\/p>\n<p>\u201cThe Bundesliga is always looking to innovate and, working with Sportradar, we lead the way when it comes to enhancing our media product for the betting and gaming industry,\u201d said Peer Naubert, Chief Executive Officer of Bundesliga International.<\/p>\n<p>\u201cThis long-term relationship lays the foundation for creating new ideas and staying ahead of the curve, and we\u2019re excited to see the fruits of that labour come to life with this latest launch.\u201d<\/p>\n<p>\n        <strong>About Sportradar<\/strong><br \/>\n        <strong>\u202f<\/strong>\n      <\/p>\n<p>Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business. As the trusted partner of organizations like the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA, and Bundesliga, Sportradar covers over a million events annually across all major sports. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved.\u202f\u00a0<\/p>\n<p>For more information about Sportradar, please visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=yqweCWvXQh_7W9xerti9wnWVQZ15NA-FwH8Vv4dD7h1ZD9azET_qczhqVNqxwJqECu_NfA1at0uU66KxYNQseLvhsfKTnzGFrwLKb18W71A=\" rel=\"nofollow\" target=\"_blank\">www.sportradar.com<\/a>\u00a0 \u202f\u202f\u00a0<\/p>\n<p>\n        <strong>About Bundesliga International<\/strong>\n      <\/p>\n<p>Bundesliga International is a full subsidiary of DFL Deutsche Fu\u00dfball Liga (DFL) and is responsible for connecting and inspiring football fans across the world. Its main focus is to drive internationalisation by increasing passion for the Bundesliga with contagious \u2018Football as it\u2019s meant to be\u2019 content using the highest technical innovation standards. Bundesliga International is marketing the audiovisual, sponsorship (partnership) rights, brand and digital licenses through a global network of 80 partners.<\/p>\n<p>\n        <strong>Contacts: <\/strong>\n      <\/p>\n<p>\n        <strong>Sportradar<\/strong><br \/>\n        <strong>\u202f <\/strong>\u202f\u202f\u202f\u00a0<\/p>\n<p>Sandra Lee &#8211; Media<br \/>sandra.lee@sportradar.com<\/p>\n<p>Jim Bombassei \u2013 Investor Relations<br \/>J.Bombassei@sportradar.com\u00a0<\/p>\n<p>\n        <strong>Bundesliga International<\/strong>\n      <\/p>\n<p>Ryland James \u2013 Manager, International Cooperation and PR<br \/>Ryland.james@bundesliga-international.com<\/p>\n<p>Photos accompanying this announcement\u00a0are available at:<\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=xCf2snYz6GmGaazU2tKDPv02G2jN26xvLOf9WVfuFmJHnKJSZRdDT0b8Y8GP5BH-Rlfo_sQYZhXzoqgtX3FpJqXX8dkKMv5TELlj0hgslF2gBTjW-j4hVEgPlXEKnr5BSxG-ZPCOGb6geqafkwDHUozph9wq3LhSGKCMCjy9RadLThxOIHGXPqyMVoZGSzzgigBOn7d0EN9Ea0GgB6QCqERQWfvzyXJh85fAE2gNIZjAuQRUE_mgixSwG-1-LlqSX03tJVyJhrAPN-gtN8d0Lg==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/95960ac4-c43f-454b-a4b5-ba1db925b20f<\/a>\n      <\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=xCf2snYz6GmGaazU2tKDPv02G2jN26xvLOf9WVfuFmJHnKJSZRdDT0b8Y8GP5BH-Zl4ZfQBHZNkKqZgSmMr_W75IaUXVKZKQ_supQ9slvFb1Ib1kWNADnsviV9h1WAQrZz4w2KsoLKzY22V0tPxMRjOTK5UKAxfEJusHwpo7b9gcAugjL1gB9f1YHDjJnBdd3_542JNC2zleuVF1_H3FEj5Ixf3r3vXPI-Db6kvBq-jAPnlo6c9zEHF3oUI0WAgCmVX-DiQzCMjhK4EOUd5B_g==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/d2271211-07a8-4330-8aed-424238e1a758<\/a>\n      <\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTUxNDY3MyM3MTA1NzU0IzIyMTEwODM=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/NDIwMDBhNDAtOTNlYS00YjMzLWI2OTctNWQyMDM5ZTYyNzkyLTEyMjI2MzYtMjAyNS0wOC0xOS1lbg==\/tiny\/Sportradar-AG.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Leveraging proprietary match data and tracking technology, Sportradar is transforming how fans watch, bet, and engage with soccer ST. GALLEN, Switzerland and FRANKFURT, Germany, Aug. 19, 2025 (GLOBE NEWSWIRE) &#8212; Bundesliga International is strengthening its longstanding agreement with Sportradar Group AG (NASDAQ: SRAD) to further enhance the viewing experience, accelerate innovation through new exclusive data, and deliver next-generation digital experiences for the betting and gaming market. Sportradar\u2019s partnership with Bundesliga International dates back to 2005. Utilising the 3.6 million data points from every Bundesliga match, and harnessing Sportradar\u2019s proprietary technology, a suite of engaging products have been launched ahead of the start of the 2025-26 Bundesliga season, and available to Sportradar\u2019s global client base. These include: Live Player Markets: Leveraging &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sportradar-strengthens-bundesliga-international-relationship-with-launch-of-innovative-new-products-starting-2025-26-season\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Sportradar Strengthens Bundesliga International Relationship With Launch of Innovative New Products Starting 2025-26 Season&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-876899","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sportradar Strengthens Bundesliga International Relationship With Launch of Innovative New Products Starting 2025-26 Season - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sportradar-strengthens-bundesliga-international-relationship-with-launch-of-innovative-new-products-starting-2025-26-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sportradar Strengthens Bundesliga International Relationship With Launch of Innovative New Products Starting 2025-26 Season - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Leveraging proprietary match data and tracking technology, Sportradar is transforming how fans watch, bet, and engage with soccer ST. GALLEN, Switzerland and FRANKFURT, Germany, Aug. 19, 2025 (GLOBE NEWSWIRE) &#8212; Bundesliga International is strengthening its longstanding agreement with Sportradar Group AG (NASDAQ: SRAD) to further enhance the viewing experience, accelerate innovation through new exclusive data, and deliver next-generation digital experiences for the betting and gaming market. Sportradar\u2019s partnership with Bundesliga International dates back to 2005. Utilising the 3.6 million data points from every Bundesliga match, and harnessing Sportradar\u2019s proprietary technology, a suite of engaging products have been launched ahead of the start of the 2025-26 Bundesliga season, and available to Sportradar\u2019s global client base. 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GALLEN, Switzerland and FRANKFURT, Germany, Aug. 19, 2025 (GLOBE NEWSWIRE) &#8212; Bundesliga International is strengthening its longstanding agreement with Sportradar Group AG (NASDAQ: SRAD) to further enhance the viewing experience, accelerate innovation through new exclusive data, and deliver next-generation digital experiences for the betting and gaming market. Sportradar\u2019s partnership with Bundesliga International dates back to 2005. Utilising the 3.6 million data points from every Bundesliga match, and harnessing Sportradar\u2019s proprietary technology, a suite of engaging products have been launched ahead of the start of the 2025-26 Bundesliga season, and available to Sportradar\u2019s global client base. 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