{"id":876482,"date":"2025-08-18T07:22:01","date_gmt":"2025-08-18T11:22:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/new-mydoh-study-reveals-back-to-school-budgeting-struggles-for-canadian-parents\/"},"modified":"2025-08-18T07:22:01","modified_gmt":"2025-08-18T11:22:01","slug":"new-mydoh-study-reveals-back-to-school-budgeting-struggles-for-canadian-parents","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/new-mydoh-study-reveals-back-to-school-budgeting-struggles-for-canadian-parents\/","title":{"rendered":"New Mydoh Study Reveals Back-to-School Budgeting Struggles for Canadian Parents"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">Canada NewsWire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <b><br \/>\n          <i>81% of Canadian parents stressed by back-to-school\u00a0shopping, but financial\u00a0expert Jessica\u00a0Moorhouse sees it as a teachable\u00a0money\u00a0moment<\/i><br \/>\n        <\/b>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">TORONTO<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Aug. 18, 2025<\/span><\/span> \/CNW\/ &#8211; Many Canadian families are preparing for what is often one of the most stressful financial seasons of the year: back-to-school shopping. Parents are caught between their kids&#8217; big dreams and even bigger wish lists \u2013 all while trying to keep their spending in check.<\/p>\n<p>According to a recent study\u00a0commissioned\u00a0by <i>Mydoh<\/i>, 81\u00a0per\u00a0cent of Canadian parents report feeling stressed about back-to-school shopping. In response, the <i>Mydoh<\/i> app, a money management tool designed for teens and kids, has collaborated with financial expert <span class=\"xn-person\">Jessica Moorhouse<\/span> to offer practical advice that can help families navigate the season with less stress and more confidence.<\/p>\n<p>&#8220;We know back-to-school can feel like a financial pressure point,&#8221; said <span class=\"xn-person\">Angelique de Montbrun<\/span>, Chief Executive Officer of <i>Mydoh<\/i>. &#8220;But it&#8217;s also the perfect opportunity to build lifelong money skills. We want to help parents turn the seasonal spending standoff\u00a0between wants and needs\u00a0into real-life lessons in financial literacy and budgeting.&#8221;<\/p>\n<p>\n        <b>A Strategic Approach to Back-to-School Budgeting<\/b>\n      <\/p>\n<p>\n        <span class=\"xn-person\">Jessica Moorhouse<\/span> recommends a three-phase approach:<\/p>\n<ul type=\"disc\">\n<li>\n          <b>Plan ahead<\/b> by aligning on clear goals<\/li>\n<li>\n          <b>Execute with intention<\/b> during shopping<\/li>\n<li>\n          <b>Reflect afterward<\/b> to reinforce smart financial habits<\/li>\n<\/ul>\n<p>\n        <b>Before You Go<br \/><\/b>One in three parents <i>Mydoh<\/i> talked to about back-to-school shopping said they often spend more than their planned budget because they never built a budget in the first place.<\/p>\n<p>Before heading to the store, Moorhouse proposes sitting down as a family to make a shopping list and set a clear budget. Researching prices beforehand establishes realistic expectations and empowers kids to understand the value of what they&#8217;re asking for. Use this time to discuss each item, distinguishing wants from needs and prioritizing accordingly \u2013 just in case you can&#8217;t buy everything.<\/p>\n<p>&#8220;When it comes to money, I encourage a transparent approach and recommend kids contribute their own money toward some of the &#8216;want&#8217; items,&#8221; said Moorhouse. &#8220;This is where <i>Mydoh<\/i> can be a game changer. Its &#8216;Spend&#8217; and &#8216;Save&#8217; features support goal-oriented saving, allowing kids to set aside money for specific wish list items. Plus, allowances can be automatically split between Spending and Saving, helping make financial responsibility effortless.&#8221;<\/p>\n<p>Keep the child&#8217;s age in mind during these discussions. For younger kids (up to grade four), parents can lead but involve the kids in reviewing the list. By around grade five, kids can start participating more directly in budgeting and understanding the breakdown.<\/p>\n<p>\n        <b>At The Store<br \/><\/b>60 per cent of parents say their kids have a basic understanding of the financial realities of back-to-school shopping \u2013 but that those realities are easily forgotten once they walk into a store.<\/p>\n<p>When kids ask for something outside the budget, it&#8217;s important not to judge or dismiss the ask, and equally as important not to agree by default. Instead, parents can validate the want \u2013 and offer them choices.<\/p>\n<p>For items kids are responsible for purchasing as part of the budgeting process, parents can give them the opportunity to take control of their spending in the store. Kids can have their own way to pay \u2013 like using the Smart Cash Card, which is included with every <i>Mydoh<\/i> account. Parents stay informed through real-time transaction notifications \u2013 and have the ability to lock the card in the event that the card or phone gets lost, which means parents can even send their kids shopping on their own, and still enjoy some oversight and peace of mind.<\/p>\n<p>&#8220;While 40 per cent of parents said they overspend during back-to-school shopping because they don&#8217;t want to disappoint their kids, the biggest financial mistake parents make during the season is allowing their kids to set the spending rules,&#8221; says Moorhouse. &#8220;Remember that setting boundaries doesn&#8217;t make you a bad parent \u2013 it helps build long-term financial fortitude.&#8221;<\/p>\n<p>\n        <b>Encourage Ongoing Learning<br \/><\/b>Sticking to a budget often means leaving the store without everything on a child&#8217;s wish list. But the lesson doesn&#8217;t have to end there. Using a tool like <i>Mydoh<\/i>, parents can assign chores that reward kids with earned money, teaching the value of effort. When children return to buy that coveted item, they learn firsthand that some &#8220;wants&#8221; require patience and dedication.<\/p>\n<p>For more Back to School budgeting tips, visit <a href=\"https:\/\/www.mydoh.ca\/learn\/blog\/education\/jessica-moorhouse-back-to-school-budgeting-tips\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.mydoh.ca\/learn\/blog\/education\/jessica-moorhouse-back-to-school-budgeting-tips\/<\/a>.<\/p>\n<p>\n        <b>Survey Methodology<br \/><\/b>These findings are drawn from an online survey conducted by Prodege between <span class=\"xn-chron\">July 25-27, 2025<\/span>, on behalf of <i>Craft Public Relations<\/i>, commissioned by <i>Mydoh<\/i>. The survey included a total of n=1,000 Canadian parents with children ages 7-15. Respondents reflect the natural demographic distribution of members of <i>Prodege<\/i>&#8216;s research panel, except for the quotas used to ensure that n=200 responses were collected from <span class=\"xn-location\">Quebec<\/span> to enable reliable segmentation of the results by region, no other demographic quotas or post-survey methodologies were applied. At a sample size of 1,000, the margin of error for the study is \u00b1\u00a03.1 percentage points at a 95% confidence level, though margins of error are higher among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to, coverage error and measurement error.<\/p>\n<p>\n        <b>About RBC<br \/><\/b>Royal Bank of <span class=\"xn-location\">Canada<\/span> is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 97,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As <span class=\"xn-location\">Canada&#8217;s<\/span> biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 19 million clients in <span class=\"xn-location\">Canada<\/span>, the U.S. and 27 other countries. Learn more at <a href=\"https:\/\/www.rbc.com\/\" target=\"_blank\" rel=\"nofollow\">rbc.com<\/a>.<\/p>\n<p>We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at <a href=\"https:\/\/www.rbc.com\/our-impact\/index.html\" target=\"_blank\" rel=\"nofollow\">rbc.com\/peopleandplanet<\/a>.<\/p>\n<p>\n        <b>About RBCx<br \/><\/b>RBCx banks, builds, and invests in the innovation ecosystem \u2013 backed by the institutional strength and stability of the Royal Bank of <span class=\"xn-location\">Canada<\/span> (RBC). With specialized financial solutions, portfolio building experience, and a collective of specialists that provide powerful support, we help startups and scaleups unlock growth across every stage of their journey.<\/p>\n<p>\n        <b>About Mydoh<br \/><\/b>Since 2019, <i><a href=\"http:\/\/www.mydoh.ca\/\" target=\"_blank\" rel=\"nofollow\">Mydoh<\/a><\/i> has been committed to helping parents raise money-smart youth. <i>Mydoh <\/i>began with the shared belief that money management isn&#8217;t something you are taught, as much as something you learn through experience \u2013 and that experience should start early. <i>Mydoh<\/i> has championed this belief since its inception and with it, has been able to help over 280,000 Canadians build a more solid financial foundation for the next generation.<\/p>\n<p>\n        <b>For further information:<br \/><\/b><br \/>\n        <span class=\"xn-person\">Sneha Lohtia<\/span>, Craft PR (for Mydoh), <a href=\"mailto:sneha@craftpublicrelations.com\" target=\"_blank\" rel=\"nofollow\">sneha@craftpublicrelations.com<\/a>, 905-867-3851<\/p>\n<p>SOURCE  RBC<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=C0501&amp;Transmission_Id=202508180701CANADANWWEB______C0501&amp;DateId=20250818\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Canada NewsWire 81% of Canadian parents stressed by back-to-school\u00a0shopping, but financial\u00a0expert Jessica\u00a0Moorhouse sees it as a teachable\u00a0money\u00a0moment TORONTO , Aug. 18, 2025 \/CNW\/ &#8211; Many Canadian families are preparing for what is often one of the most stressful financial seasons of the year: back-to-school shopping. Parents are caught between their kids&#8217; big dreams and even bigger wish lists \u2013 all while trying to keep their spending in check. According to a recent study\u00a0commissioned\u00a0by Mydoh, 81\u00a0per\u00a0cent of Canadian parents report feeling stressed about back-to-school shopping. In response, the Mydoh app, a money management tool designed for teens and kids, has collaborated with financial expert Jessica Moorhouse to offer practical advice that can help families navigate the season with less stress and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-mydoh-study-reveals-back-to-school-budgeting-struggles-for-canadian-parents\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;New Mydoh Study Reveals Back-to-School Budgeting Struggles for Canadian Parents&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-876482","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Mydoh Study Reveals Back-to-School Budgeting Struggles for Canadian Parents - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-mydoh-study-reveals-back-to-school-budgeting-struggles-for-canadian-parents\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Mydoh Study Reveals Back-to-School Budgeting Struggles for Canadian Parents - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Canada NewsWire 81% of Canadian parents stressed by back-to-school\u00a0shopping, but financial\u00a0expert Jessica\u00a0Moorhouse sees it as a teachable\u00a0money\u00a0moment TORONTO , Aug. 18, 2025 \/CNW\/ &#8211; Many Canadian families are preparing for what is often one of the most stressful financial seasons of the year: back-to-school shopping. Parents are caught between their kids&#8217; big dreams and even bigger wish lists \u2013 all while trying to keep their spending in check. According to a recent study\u00a0commissioned\u00a0by Mydoh, 81\u00a0per\u00a0cent of Canadian parents report feeling stressed about back-to-school shopping. In response, the Mydoh app, a money management tool designed for teens and kids, has collaborated with financial expert Jessica Moorhouse to offer practical advice that can help families navigate the season with less stress and &hellip; Continue reading &quot;New Mydoh Study Reveals Back-to-School Budgeting Struggles for Canadian Parents&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-mydoh-study-reveals-back-to-school-budgeting-struggles-for-canadian-parents\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-18T11:22:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=C0501&amp;Transmission_Id=202508180701CANADANWWEB______C0501&amp;DateId=20250818\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-mydoh-study-reveals-back-to-school-budgeting-struggles-for-canadian-parents\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-mydoh-study-reveals-back-to-school-budgeting-struggles-for-canadian-parents\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"New Mydoh Study Reveals Back-to-School Budgeting Struggles for Canadian Parents\",\"datePublished\":\"2025-08-18T11:22:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-mydoh-study-reveals-back-to-school-budgeting-struggles-for-canadian-parents\\\/\"},\"wordCount\":1123,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-mydoh-study-reveals-back-to-school-budgeting-struggles-for-canadian-parents\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rt.prnewswire.com\\\/rt.gif?NewsItemId=C0501&amp;Transmission_Id=202508180701CANADANWWEB______C0501&amp;DateId=20250818\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-mydoh-study-reveals-back-to-school-budgeting-struggles-for-canadian-parents\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-mydoh-study-reveals-back-to-school-budgeting-struggles-for-canadian-parents\\\/\",\"name\":\"New Mydoh Study Reveals Back-to-School Budgeting Struggles for Canadian Parents - 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Parents are caught between their kids&#8217; big dreams and even bigger wish lists \u2013 all while trying to keep their spending in check. According to a recent study\u00a0commissioned\u00a0by Mydoh, 81\u00a0per\u00a0cent of Canadian parents report feeling stressed about back-to-school shopping. In response, the Mydoh app, a money management tool designed for teens and kids, has collaborated with financial expert Jessica Moorhouse to offer practical advice that can help families navigate the season with less stress and &hellip; Continue reading \"New Mydoh Study Reveals Back-to-School Budgeting Struggles for Canadian Parents\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/new-mydoh-study-reveals-back-to-school-budgeting-struggles-for-canadian-parents\/","og_site_name":"Market Newsdesk","article_published_time":"2025-08-18T11:22:01+00:00","og_image":[{"url":"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=C0501&amp;Transmission_Id=202508180701CANADANWWEB______C0501&amp;DateId=20250818","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-mydoh-study-reveals-back-to-school-budgeting-struggles-for-canadian-parents\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-mydoh-study-reveals-back-to-school-budgeting-struggles-for-canadian-parents\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"New Mydoh Study Reveals Back-to-School Budgeting Struggles for Canadian Parents","datePublished":"2025-08-18T11:22:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-mydoh-study-reveals-back-to-school-budgeting-struggles-for-canadian-parents\/"},"wordCount":1123,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-mydoh-study-reveals-back-to-school-budgeting-struggles-for-canadian-parents\/#primaryimage"},"thumbnailUrl":"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=C0501&amp;Transmission_Id=202508180701CANADANWWEB______C0501&amp;DateId=20250818","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-mydoh-study-reveals-back-to-school-budgeting-struggles-for-canadian-parents\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/new-mydoh-study-reveals-back-to-school-budgeting-struggles-for-canadian-parents\/","name":"New Mydoh Study Reveals Back-to-School Budgeting Struggles for Canadian Parents - 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