{"id":876402,"date":"2025-08-16T11:08:05","date_gmt":"2025-08-16T15:08:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-caps-off-july-with-surging-prime-ratings-and-strong-year-over-year-growth-among-p18-49\/"},"modified":"2025-08-16T11:08:05","modified_gmt":"2025-08-16T15:08:05","slug":"mediacos-estrellatv-caps-off-july-with-surging-prime-ratings-and-strong-year-over-year-growth-among-p18-49","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-caps-off-july-with-surging-prime-ratings-and-strong-year-over-year-growth-among-p18-49\/","title":{"rendered":"MediaCo\u2019s EstrellaTV Caps Off July With Surging Prime Ratings and Strong Year-Over-Year Growth Among P18-49"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>MediaCo\u2019s EstrellaTV Caps Off July With Surging Prime Ratings and Strong Year-Over-Year Growth Among P18-49<\/b><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nEstrellaTV, the multiplatform Spanish-language network owned by MediaCo Holding Inc. (Nasdaq: MDIA), closed out the July ratings period with significant momentum, notching some of its strongest audience gains of the season and extending a months-long trend of year-over-year growth in prime among Adults 18-49.<\/p>\n<p>\nIn the final week of July, EstrellaTV delivered 18.3k among P18-49 viewers in Monday-Sunday prime, marking the network\u2019s 5th highest weekly prime delivery this season and a substantial +24% increase over its season-to-date average. This robust performance capped a month in which EstrellaTV averaged 13.8k P18-49 viewers in the daypart, up +13% vs. July 2024 (12.2k). It was the fourth consecutive month and the sixth time in the past eight months that EstrellaTV has posted year-over-year gains in this key demo.<\/p>\n<p>\nBy contrast, top Spanish-language networks Univision and Telemundo posted year-over-year declines in July among P18-49 in MS prime of -35% and -21%, respectively. Unimas saw a +15% bump year-over-year for July, largely driven by FIFA Mundial coverage. However, without the heavy soccer content in the final week, Unimas\u2019 audience fell -43% compared to its average across the first three weeks of the month.<\/p>\n<p>\nStrong prime time programming fueled EstrellaTV\u2019s July performance:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b><i>Alarma TV<\/i> (9p)<\/b> averaged <b>30.4k P18-49<\/b> viewers in July, up <b>+37% vs. its season-to-date average<\/b>. In the final two weeks of the month, the show soared even higher, averaging <b>38.1k<\/b> and <b>35.7k<\/b>, respectively.\n<\/li>\n<li><b><i>Tengo Talento, Mucho Talento<\/i> (8p)<\/b> closed the month strong, delivering <b>18.7k P18-49<\/b> viewers in the final week, <b>+10% above its STD average<\/b>.\n<\/li>\n<li><b><i>100 Latinos Dijeron<\/i> (7p)<\/b> was also a standout, climbing <b>+23% vs. STD<\/b> in the final week (18.7k vs. 15.2k).\n<\/li>\n<\/ul>\n<p>\nThese gains reinforce EstrellaTV\u2019s growing relevance among younger Hispanic audiences and the continued strength of its programming strategy. MediaCo\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fmediaco.now%2Festrellatv%2Fobjectivo-fama-returns-to-estrellatv%2F&amp;esheet=54309263&amp;newsitemid=20250816153602&amp;lan=en-US&amp;anchor=EstrellaTV&amp;index=1&amp;md5=602b797dee3251684dff3c73fb6d18e2\">EstrellaTV<\/a> added more firepower to its summer season with the live music, reality competition, <i>Objetivo Fama<\/i>, on August 2nd at 8PM EST. Since its premiere, the show is building momentum with viewers and part of a non-stop music and soccer programming line-up this Saturday, August 16<sup>th<\/sup> beginning at 8PM EST with the heated Tigres vs. Am\u00e9rica Liga MX rivalry match.<\/p>\n<p>\nSource: Nielsen National TV View, National Sample; Panel Only, TV with Digital. Live+Same Day, Strict Daypart Averages Mon-Sun 7p-11p; P18-49 AA (units). Season-to-date (9\/23\/24-7\/27\/25), July 2025 (6\/30\/25-7\/27\/25); July 2024 (7\/01\/24-7\/28\/24).<\/p>\n<p><strong>ABOUT MEDIACO<\/strong><\/p>\n<p>\nMediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences across the U.S. Through its influential brands\u2014including Hot 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network\u2014MediaCo reaches over 20 million people monthly via television, radio, digital, and streaming platforms. Its content spans music, news, and entertainment across major local and national markets. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.mediacoholding.com&amp;esheet=54309263&amp;newsitemid=20250816153602&amp;lan=en-US&amp;anchor=www.mediacoholding.com&amp;index=2&amp;md5=67b90612d7c875d809f5fed4121f003b\">www.mediacoholding.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250816153602r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250816153602\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250816153602\/en\/<\/a><\/span><\/p>\n<p>\nFor press inquiries: <a rel=\"nofollow\" href=\"mailto:press@mediacoholding.com\">press@mediacoholding.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Entertainment Advertising Communications Consumer TV and Radio Hispanic<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250816153602\/en\/2555107\/3\/Mediaco_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>MediaCo\u2019s EstrellaTV Caps Off July With Surging Prime Ratings and Strong Year-Over-Year Growth Among P18-49 NEW YORK&#8211;(BUSINESS WIRE)&#8211; EstrellaTV, the multiplatform Spanish-language network owned by MediaCo Holding Inc. (Nasdaq: MDIA), closed out the July ratings period with significant momentum, notching some of its strongest audience gains of the season and extending a months-long trend of year-over-year growth in prime among Adults 18-49. In the final week of July, EstrellaTV delivered 18.3k among P18-49 viewers in Monday-Sunday prime, marking the network\u2019s 5th highest weekly prime delivery this season and a substantial +24% increase over its season-to-date average. This robust performance capped a month in which EstrellaTV averaged 13.8k P18-49 viewers in the daypart, up +13% vs. July 2024 (12.2k). It was &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-caps-off-july-with-surging-prime-ratings-and-strong-year-over-year-growth-among-p18-49\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;MediaCo\u2019s EstrellaTV Caps Off July With Surging Prime Ratings and Strong Year-Over-Year Growth Among P18-49&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-876402","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MediaCo\u2019s EstrellaTV Caps Off July With Surging Prime Ratings and Strong Year-Over-Year Growth Among P18-49 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-caps-off-july-with-surging-prime-ratings-and-strong-year-over-year-growth-among-p18-49\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MediaCo\u2019s EstrellaTV Caps Off July With Surging Prime Ratings and Strong Year-Over-Year Growth Among P18-49 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"MediaCo\u2019s EstrellaTV Caps Off July With Surging Prime Ratings and Strong Year-Over-Year Growth Among P18-49 NEW YORK&#8211;(BUSINESS WIRE)&#8211; EstrellaTV, the multiplatform Spanish-language network owned by MediaCo Holding Inc. (Nasdaq: MDIA), closed out the July ratings period with significant momentum, notching some of its strongest audience gains of the season and extending a months-long trend of year-over-year growth in prime among Adults 18-49. In the final week of July, EstrellaTV delivered 18.3k among P18-49 viewers in Monday-Sunday prime, marking the network\u2019s 5th highest weekly prime delivery this season and a substantial +24% increase over its season-to-date average. This robust performance capped a month in which EstrellaTV averaged 13.8k P18-49 viewers in the daypart, up +13% vs. July 2024 (12.2k). 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(Nasdaq: MDIA), closed out the July ratings period with significant momentum, notching some of its strongest audience gains of the season and extending a months-long trend of year-over-year growth in prime among Adults 18-49. In the final week of July, EstrellaTV delivered 18.3k among P18-49 viewers in Monday-Sunday prime, marking the network\u2019s 5th highest weekly prime delivery this season and a substantial +24% increase over its season-to-date average. This robust performance capped a month in which EstrellaTV averaged 13.8k P18-49 viewers in the daypart, up +13% vs. July 2024 (12.2k). It was &hellip; Continue reading \"MediaCo\u2019s EstrellaTV Caps Off July With Surging Prime Ratings and Strong Year-Over-Year Growth Among P18-49\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-caps-off-july-with-surging-prime-ratings-and-strong-year-over-year-growth-among-p18-49\/","og_site_name":"Market Newsdesk","article_published_time":"2025-08-16T15:08:05+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250816153602r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-caps-off-july-with-surging-prime-ratings-and-strong-year-over-year-growth-among-p18-49\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-caps-off-july-with-surging-prime-ratings-and-strong-year-over-year-growth-among-p18-49\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"MediaCo\u2019s EstrellaTV Caps Off July With Surging Prime Ratings and Strong Year-Over-Year Growth Among P18-49","datePublished":"2025-08-16T15:08:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-caps-off-july-with-surging-prime-ratings-and-strong-year-over-year-growth-among-p18-49\/"},"wordCount":531,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-caps-off-july-with-surging-prime-ratings-and-strong-year-over-year-growth-among-p18-49\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250816153602r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-caps-off-july-with-surging-prime-ratings-and-strong-year-over-year-growth-among-p18-49\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-caps-off-july-with-surging-prime-ratings-and-strong-year-over-year-growth-among-p18-49\/","name":"MediaCo\u2019s EstrellaTV Caps Off July With Surging Prime Ratings and Strong Year-Over-Year Growth Among P18-49 - 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