{"id":875794,"date":"2025-08-14T10:24:21","date_gmt":"2025-08-14T14:24:21","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/angry-orchard-hard-cider-and-jason-universe-team-up-to-kill-fans\/"},"modified":"2025-08-14T10:24:21","modified_gmt":"2025-08-14T14:24:21","slug":"angry-orchard-hard-cider-and-jason-universe-team-up-to-kill-fans","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/angry-orchard-hard-cider-and-jason-universe-team-up-to-kill-fans\/","title":{"rendered":"ANGRY ORCHARD\u00ae HARD CIDER AND JASON UNIVERSE TEAM UP TO \u201cKILL\u201d FANS"},"content":{"rendered":"

\n\u201cSweet Revenge\u201d vignette brings Jason back into the spotlight in celebration of the iconic horror slasher\u2019s 45th anniversary
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WALDEN, N.Y., Aug. 14, 2025 (GLOBE NEWSWIRE) — Lock the doors and stock the fridge. <\/i>Angry Orchard Hard Cider<\/a> and Horror, Inc. partnered on a terrifying new Jason Universe<\/a> short-form vignette titled \u201cSweet Revenge.\u201d<\/i> The 13-minute thriller, written and directed by Mike P. Nelson, spotlights two real-life fans \u2013 not actors \u2013 who have been \u201ckilled\u201d at the hands of Jason.<\/p>\n

Angry Orchard and Jason Universe scouted their most diehard fans on social media, offering them the opportunity of a lifetime: to travel to the filming of \u201cSweet Revenge\u201d and take on the highly coveted roles of Jason\u2019s next casualties. The fans were transformed into grisly victims and can be seen on-screen in the aftermath of their \u201cdeaths\u201d \u2013 marking the first time a brand has \u201ckilled\u201d a fan (probably).\u00a0<\/p>\n

\u201cThis time of year, our fans are craving hard cider and a good scare,\u201d said Matt Withington, senior director of marketing at Angry Orchard, which is made by The Boston Beer Company. \u201cBoth Angry Orchard and Jason have fiercely loyal fans, so to celebrate this collaboration, we wanted to create a moment they\u2019d never forget \u2013 or come back from \u2013 by letting them become part of horror history. And what\u2019s more unforgettable than coming face-to-face with the most iconic horror slasher of all time?\u201d<\/p>\n

Calleigh Kearns, a lover of both Angry Orchard and slasher films from Barnegat, New Jersey, and Gio Contreras, a Jason Voorhees superfan and horror enthusiast from Agoura Hills, California, were selected to take part in the filming of Sweet Revenge<\/i>.\u00a0\u00a0<\/p>\n

\u201cThis is just the beginning of Jason\u2019s return,\u201d said Robbie Barsamian, executive vice president of Horror, Inc. \u201cPartnering with Angry Orchard helped us give fans something unexpected\u2014but completely in line with the franchise. It\u2019s bold. It\u2019s bloody. And it\u2019s only a taste of what\u2019s to come.\u201d<\/p>\n

The new vignette isn\u2019t the only sweet release in this killer collaboration: Angry Orchard is introducing a new 12-can Thriller Variety Pack, which features glow-in-the-dark packaging and four flavor-packed ciders, including a new Jason-inspired Blood Orange cider. The can artwork bears Jason\u2019s infamous hockey mask as a tribute to the slasher legend.<\/p>\n

Available now, the Angry Orchard Thriller Variety Pack includes three brand-new cider innovations and the return of a fan favorite:<\/p>\n

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