{"id":875258,"date":"2025-08-13T14:11:58","date_gmt":"2025-08-13T18:11:58","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/kingsford-announces-pass-the-tongs-a-national-hbcu-partnership-to-empower-the-next-generation-of-barbecue-culture\/"},"modified":"2025-08-13T14:11:58","modified_gmt":"2025-08-13T18:11:58","slug":"kingsford-announces-pass-the-tongs-a-national-hbcu-partnership-to-empower-the-next-generation-of-barbecue-culture","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/kingsford-announces-pass-the-tongs-a-national-hbcu-partnership-to-empower-the-next-generation-of-barbecue-culture\/","title":{"rendered":"Kingsford\u00ae Announces Pass The Tongs, a National HBCU Partnership to Empower the Next Generation of Barbecue Culture"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n The initiative launches in Atlanta<\/span> with unforgettable experiences centered around the shared legacy of the grill<\/i>\n <\/p>\n

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\n OAKLAND, Calif.<\/span>
\n <\/span>, Aug. 13, 2025<\/span><\/span> \/PRNewswire\/ — Kingsford\u00ae, the iconic brand synonymous with American barbecue, today unveiled Pass The Tongs, an initiative designed to highlight Black grilling traditions and empower the next generation of grillers through culture, education, and connection.<\/p>\n

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Launching in Atlanta<\/span>, Pass The Tongs marks the next chapter of Kingsford’s ongoing mission to preserve tradition, spark connection and champion future changemakers. As part of that mission, Kingsford has invested more than $355,000<\/span> into the barbecue community since 2021 through its Preserve the Pit initiative, which provided 1:1 mentorship to 15 barbecue entrepreneurs, monetary grants and resources to 35 barbecue businesses nationwide. Through partnerships with Historically Black Colleges and Universities (HBCUs) and local community organizations, the new Pass The Tongs program will spotlight stories, traditions and flavors that have shaped generations.<\/p>\n

“At Kingsford, grilling is more than just a craft. It’s a tradition that connects generations and communities,” said Mitch O’Furey, Marketing Director at Kingsford. “With Pass The Tongs<\/i>, we’re not just celebrating the past\u2014we’re fueling the future by empowering emerging innovators and storytellers who carry this legacy forward.”<\/p>\n

As a cornerstone of this initiative, Kingsford is partnering with Morehouse College<\/span> to spark meaningful dialogue and enrich fall programming. This collaboration aims to create interactive on-campus experiences that inspire students, alumni, and unite the wider community, through the shared legacy of barbecue.<\/p>\n

“We are thrilled to collaborate with Kingsford, whose commitment to uplifting our students, enhancing their on-campus experience and expanding career pathways aligns perfectly with Morehouse College’s<\/span> mission,” said Katina Henderson-Hawkins<\/span>, Director of Event Sponsorships, Partnerships and Parent Engagement at Morehouse College<\/span>. “Pass The Tongs presents a unique opportunity to support our student body as we work together to nurture the next generation of leaders.”<\/p>\n

Pass The Tongs will come to life through a series of flavor-filled experiences across Atlanta<\/span>. Events kicked off with a lively Greek grill-off and smokehouse sampling at the Atlanta Greek Picnic.<\/p>\n

The upcoming schedule includes:<\/p>\n