{"id":875180,"date":"2025-08-13T09:19:32","date_gmt":"2025-08-13T13:19:32","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/draft-season-is-here-samuel-adams-celebrates-octoberfest-and-fantasy-footballs-return\/"},"modified":"2025-08-13T09:19:32","modified_gmt":"2025-08-13T13:19:32","slug":"draft-season-is-here-samuel-adams-celebrates-octoberfest-and-fantasy-footballs-return","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/draft-season-is-here-samuel-adams-celebrates-octoberfest-and-fantasy-footballs-return\/","title":{"rendered":"Draft Season is Here: Samuel Adams Celebrates Octoberfest and Fantasy Football\u2019s Return"},"content":{"rendered":"<h2>\nAmerica\u2019s #1 fall seasonal beer [1], teams up with fantasy football fanatic and The Office\u2019s Brian Baumgartner for a limited-edition drop that honors the league heroes \u2014 the commissioners.<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>Boston, MA, Aug.  13, 2025  (GLOBE NEWSWIRE) &#8212; Samuel Adams, one of the pioneers of the craft beer movement and the brewer behind #1 best-selling fall seasonal <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Dwch_2nzH06aCgTpdsKP3Qfy9GNNyrRvc-BWEprAzqyqeZLnxNZi8R1NcfHj8IeSPLh4WSnm4CJn894A0plO0EITSqktkE_n4swo6dfpXnE=\" rel=\"nofollow\" target=\"_blank\">Octoberfest <\/a>[1], is gearing up for football season by honoring the real MVPs of fantasy football: the commissioners. To celebrate the legendary role, the brand is dropping the limited-edition <b>Fall Legends Commissioner\u2019s Kit<\/b>. <\/p>\n<p>The kit includes everything a commissioner needs to rule a league: a gavel to rule the draft, a coin to settle start-or-bench debates, an official commissioner\u2019s vest and a bottle cooler vest \u2013 because even your beer deserves to suit up. As a nod to the upcoming football season, fantasy fans can head to\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=5wEnItgyJz0MfIldERxuAIgv8V2s4GsYLobY6H_-RwBHqA5odbI-d2wdbcEU-BbkTuTi6xj162NwSI0YLUZe5uyp6PpAp5Y3I3DUZFsYaf_RfdTrBSbEGLXZg0FbHF-Ai6jTF82Ap_IjOyVSBeTrIJ6_jPbTp_IUqdz3giLeVq3oJeEPByQ7EXIuz_5mFQdBcUPAiZiRKp1ouZb8HQTMeA==\" rel=\"nofollow\" target=\"_blank\">SamuelAdams.com<\/a> to get their own Fall Legends Commissioner\u2019s Kit for $25.26 while supplies last [2].<\/p>\n<p>To help bring the campaign to life, Samuel Adams is teaming up with <i>The Office\u2019s <\/i>Brian Baumgartner \u2013 longtime fantasy football fan and beloved league mate.<\/p>\n<p>\u201cFor me, fall officially begins when two things return: fantasy football and Samuel Adams Octoberfest,\u201d said Brian Baumgartner. \u201cI\u2019ve been in the same fantasy league with other cast and crew from <i>The Office<\/i> for over 20 years, and if there is one thing I\u2019ve learned, it\u2019s that every great league has a great commissioner and they deserve a true seasonal toast from none other than Octoberfest.\u201d <\/p>\n<p>\u201cSam Adams drinkers wait all year for the legendary return of Octoberfest! With its smooth, malty signature flavor in every sip to the legendary fall celebrations it\u2019s part of, Octoberfest stands for greatness,\u201d said Lauren True, head of brand of Samuel Adams. \u201cSo, whether you\u2019re setting your fantasy football lineup or just catching up with friends, Octoberfest is ready to bring unmistakable character and flavor to every moment this fall.\u201d<\/p>\n<p>This year, Sam Adams is bundling Octoberfest alongside two other fall favorites and one brand-new brew in the <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=hjNBuYNuYqysR8fQ_D9u76krgdE4ifz8qvzMqDsBD3qaTQwcMIVfR2SMYZ3lUgwj2TmZhuEB_eKiqcvM0pjKGKx5SZUfAGWxx9SFILvl_txBPrTjXXpDl8UqnlurN97EwiDR6fbUFLUuSul9r54mXdtGTrGj3ojZ6QGhE1mtIso=\" rel=\"nofollow\" target=\"_blank\"><b>Fall Legends Variety Pack<\/b><\/a> \u2013 the ultimate lineup for draft nights, game days, and victory celebrations.\u00a0<\/p>\n<p \/>\n<ul>\n<li style=\"margin-top:0in;margin-bottom:0in\">\n          <b>Octoberfest: <\/b>A hearty, smooth M\u00e4rzen-style lager (5.3% ABV) with complex caramel and roasty malt notes with a deep red amber hue.<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">\n          <b>NEW! Harvest Helles:<\/b> A crisp easy-drinking lager (5.4% ABV) featuring bright notes of citrus, stone fruit, and cereal with light to medium body.<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">\n          <b>Samuel Adams Jack-O: <\/b>This refreshing ale (4.4% ABV) blends real pumpkin with seasonal spices like cinnamon and nutmeg, balanced by a subtle hint of fresh citrus.<\/li>\n<li style=\"margin-top:0in;margin-bottom:8pt\">\n          <b>Flannel Fest: <\/b>A classic German lager (5.8% ABV) with robust notes of toasted bread and caramel with a bright amber hue.<\/li>\n<\/ul>\n<p \/>\n<p>Samuel Adams Fall Legends Variety Pack is available in 12 oz. 12- and 24-pack cans and can be found nationwide at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=aO1PY4quj_uKrxsIzWKzADGHaLU2aQssqh3mLDyH657Y46ebzJmRYPVQhG7AM8JvFFJZPUOAAMpYHMUrePzVv_qviyTHs5kez2tp7WFZOeZrM4jgxJeKECKpQSlhAKLtq94HfwTpShHJvJs7ytbj-Ax8p_Oy_pUyMKZFmqffNI9kVaOXV4FcDCXDBQ3O59x-d-LA3-g2pKxNRo03IusH4f1Not0MWYMhffT-6M_2HkeLZ_OYga4KXeERLTpco5Lwluj_U_tmZnDMFn2m7KXeaOGqSxN2KnZdUO7WsubND7-ShrZRVbrg4azar3W8kgiWbPbT8fNDvLXn0mMlN2EzUCtjD4hc_Roow1p3wYjKrPM=\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.samueladams.com\/find-a-sam<\/a>.<\/p>\n<p>For more information visit SamuelAdams.com or follow @SamuelAdamsBeer on social media.<\/p>\n<p align=\"center\">\n        <b>###<\/b>\u00a0<\/p>\n<p>\n        <b>ABOUT SAMUEL ADAMS: THE BEER\u00a0<\/b>\u00a0<br \/>Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation&#8217;s founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world&#8217;s most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. For more information, visit\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=1_-CRf7Q54EnKW-XwLAKuT5qj-dU-uSMLD-nGjAPQ8ReCzYzxaddX8bSyvAA7MdOog7_dLjMrh3HaB0ckPG2d15U0h6o8SsHE3MMeF-USsClheN17TdkjJM2MxfzbMwbUkOpPVfNs93IU3LyjeZqrBOrRtMc-ysYAMkA0-uz4wraz-MmWVAxs4BBsm3fN6AVu3AmdNiRhnIFudycxACs9fTzt-j1giXci_4qfBJXQ4Zdhi3KKJDC61FoOAnfZIWcHnsmTPpiwjwrNSfPf-TuzqrsmNQ-NJ84_JKbMrwhljFVPsCjL22SdDspI-DpSLuOn6aVYVkZC2P0npijnYsGayH-HJUCamGqQtmWP_f0a71CPLN1_lSNBKzcID1RNzem8uOL3d2AlzNaRLMAIJilMQWZy-icg70iTHxluG7oPANz9vj6_okxmL0MQtRyHGTJWS7xiJJgZx6ChJokTRhMWzapj4uJ7E3Xc9sSWy3oyPKLopEKJ3-mdHeLpeQHg0SYAxaFJXNJBQw5a_BTpa7rPYSnpR60jRgkbllXQnxL92PIdGr7ccQqtIA8ev8DViMi97awuoiVdQ9-Bvkc8udHsjMHMOeziKl7S3ch-ipC5PiwuVEE0dYLmQIzyeLUniZI19-c4DhCbNo6AWCKw96DFfzoBuDGsqGI3ZvLNN_TV221AciJ3RgazlRdYsPspbyHJMsZt-eB5iN--nlkh5DjCBScEY4cSfA9KMelEKaWiPqGrcr53I4gq15ytqrLd9LlGpLXDAbb46-xJWt57ngkvJgquhaNTibkI4_1SIOMw8WP9uFL_6Tjfw64dhMfDTzjhOATZWRWhBGsiqRHdq6QwSFBezVDTHTQ_XZzz9G--YkXrIbPTHtNNjnWhR3gA4vKfhdB7ZhxDGg2vlSwYJxnKMd6jeL4FGlmgrIPcPypM0417SsoOPUqN_3cl6tNp286\" rel=\"nofollow\" target=\"_blank\">www.SamuelAdams.com<\/a>\u00a0or follow @SamuelAdamsBeer\u00a0<\/p>\n<p>\n        <b>ABOUT BOSTON BEER COMPANY\u00a0<\/b>\u00a0<br \/>The Boston Beer Company, Inc.\u00a0(NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in\u00a0the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we&#8217;ve learned from making great-tasting craft beer to making great-tasting and innovative &#8220;beyond beer&#8221; products.\u00a0Boston Beer Company\u00a0has pioneered not only craft beer but also hard cider, hard seltzer and hard tea. Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Truly\u00a0Hard Seltzer, Twisted Tea Hard Iced Tea, and Samuel Adams. We have taprooms and hospitality locations in\u00a0California,\u00a0Delaware,\u00a0Massachusetts,\u00a0New York\u00a0and\u00a0Ohio. For more information, please visit our website at\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=8HMXP2Zni3I8MOuDbvgXtTpIbaoexD5wdkZib_CCMLYnoYjNtA7Jcw-9dFqPBIcswq83R2YVP7hnGGyVnkIxaexIjIP6dbt8qReaePYYLbGylUNPpF3vfW4iOAA3HJDNGcpE6TwyiBZ_6Wgyq-7rJoafw6gl8g7uc15eqSqgMFOHFErhg_Bs1cndK7KdH12s6EUlC0uAavBbHM5MxJbw2ps0Kx5-d_8v2M7y352eKGLPjhtWzsjQCYm6dzBVcT3IOpeR6icN96Ap6mYDpVbERg==\" rel=\"nofollow\" target=\"_blank\">bostonbeer.com<\/a>, which includes links to our respective brand websites.<\/p>\n<p \/>\n<hr \/>\n<p>[1] Circana, Total US Multi Outlet + Conv, 8\/11\/24 \u2013 11\/4\/2024<br \/>[2] Exclusions or restrictions may apply. Void where prohibited.<\/p>\n<p id=\"gnw_attachments_section-header\">\n        <strong>Attachment<\/strong>\n      <\/p>\n<ul id=\"gnw_attachments_section-items\">\n<li>\n          <a target=\"_blank\" href=\"https:\/\/ml.globenewswire.com\/Resource\/Download\/7e5301e5-74ec-44f3-8b72-ec4b9777be5f\">Samuel Adams Powers Draft Day with Octoberfest and the Fall Legends Commissioner\u2019s Kit<\/a>\n        <\/li>\n<\/ul>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTUxMTQ1OCM3MDk2Njg4IzIyODUyODA=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/N2Y1MGZkYjUtODVlOC00ZTBlLThlNzAtMGVlY2I1YjRkMDEyLTEyOTY4MzAtMjAyNS0wOC0xMy1lbg==\/tiny\/Samuel-Adams.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Devon Savage\r\nSamuel Adams\r\nDevon.Savage@bostonbeer.com\r\n\r\nHUNTER\r\nSamAdams@hunterpr.com\r\n<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>America\u2019s #1 fall seasonal beer [1], teams up with fantasy football fanatic and The Office\u2019s Brian Baumgartner for a limited-edition drop that honors the league heroes \u2014 the commissioners. Boston, MA, Aug. 13, 2025 (GLOBE NEWSWIRE) &#8212; Samuel Adams, one of the pioneers of the craft beer movement and the brewer behind #1 best-selling fall seasonal Octoberfest [1], is gearing up for football season by honoring the real MVPs of fantasy football: the commissioners. To celebrate the legendary role, the brand is dropping the limited-edition Fall Legends Commissioner\u2019s Kit. The kit includes everything a commissioner needs to rule a league: a gavel to rule the draft, a coin to settle start-or-bench debates, an official commissioner\u2019s vest and a bottle cooler &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/draft-season-is-here-samuel-adams-celebrates-octoberfest-and-fantasy-footballs-return\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Draft Season is Here: Samuel Adams Celebrates Octoberfest and Fantasy Football\u2019s Return&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-875180","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Draft Season is Here: Samuel Adams Celebrates Octoberfest and Fantasy Football\u2019s Return - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/draft-season-is-here-samuel-adams-celebrates-octoberfest-and-fantasy-footballs-return\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Draft Season is Here: Samuel Adams Celebrates Octoberfest and Fantasy Football\u2019s Return - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"America\u2019s #1 fall seasonal beer [1], teams up with fantasy football fanatic and The Office\u2019s Brian Baumgartner for a limited-edition drop that honors the league heroes \u2014 the commissioners. Boston, MA, Aug. 13, 2025 (GLOBE NEWSWIRE) &#8212; Samuel Adams, one of the pioneers of the craft beer movement and the brewer behind #1 best-selling fall seasonal Octoberfest [1], is gearing up for football season by honoring the real MVPs of fantasy football: the commissioners. To celebrate the legendary role, the brand is dropping the limited-edition Fall Legends Commissioner\u2019s Kit. The kit includes everything a commissioner needs to rule a league: a gavel to rule the draft, a coin to settle start-or-bench debates, an official commissioner\u2019s vest and a bottle cooler &hellip; Continue reading &quot;Draft Season is Here: Samuel Adams Celebrates Octoberfest and Fantasy Football\u2019s Return&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/draft-season-is-here-samuel-adams-celebrates-octoberfest-and-fantasy-footballs-return\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-13T13:19:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTUxMTQ1OCM3MDk2Njg4IzIyODUyODA=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/draft-season-is-here-samuel-adams-celebrates-octoberfest-and-fantasy-footballs-return\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/draft-season-is-here-samuel-adams-celebrates-octoberfest-and-fantasy-footballs-return\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Draft Season is Here: Samuel Adams Celebrates Octoberfest and Fantasy Football\u2019s Return\",\"datePublished\":\"2025-08-13T13:19:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/draft-season-is-here-samuel-adams-celebrates-octoberfest-and-fantasy-footballs-return\\\/\"},\"wordCount\":839,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/draft-season-is-here-samuel-adams-celebrates-octoberfest-and-fantasy-footballs-return\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTUxMTQ1OCM3MDk2Njg4IzIyODUyODA=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/draft-season-is-here-samuel-adams-celebrates-octoberfest-and-fantasy-footballs-return\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/draft-season-is-here-samuel-adams-celebrates-octoberfest-and-fantasy-footballs-return\\\/\",\"name\":\"Draft Season is Here: Samuel Adams Celebrates Octoberfest and Fantasy Football\u2019s Return - 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Boston, MA, Aug. 13, 2025 (GLOBE NEWSWIRE) &#8212; Samuel Adams, one of the pioneers of the craft beer movement and the brewer behind #1 best-selling fall seasonal Octoberfest [1], is gearing up for football season by honoring the real MVPs of fantasy football: the commissioners. To celebrate the legendary role, the brand is dropping the limited-edition Fall Legends Commissioner\u2019s Kit. The kit includes everything a commissioner needs to rule a league: a gavel to rule the draft, a coin to settle start-or-bench debates, an official commissioner\u2019s vest and a bottle cooler &hellip; Continue reading \"Draft Season is Here: Samuel Adams Celebrates Octoberfest and Fantasy Football\u2019s Return\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/draft-season-is-here-samuel-adams-celebrates-octoberfest-and-fantasy-footballs-return\/","og_site_name":"Market Newsdesk","article_published_time":"2025-08-13T13:19:32+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTUxMTQ1OCM3MDk2Njg4IzIyODUyODA=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/draft-season-is-here-samuel-adams-celebrates-octoberfest-and-fantasy-footballs-return\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/draft-season-is-here-samuel-adams-celebrates-octoberfest-and-fantasy-footballs-return\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Draft Season is Here: Samuel Adams Celebrates Octoberfest and Fantasy Football\u2019s Return","datePublished":"2025-08-13T13:19:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/draft-season-is-here-samuel-adams-celebrates-octoberfest-and-fantasy-footballs-return\/"},"wordCount":839,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/draft-season-is-here-samuel-adams-celebrates-octoberfest-and-fantasy-footballs-return\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTUxMTQ1OCM3MDk2Njg4IzIyODUyODA=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/draft-season-is-here-samuel-adams-celebrates-octoberfest-and-fantasy-footballs-return\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/draft-season-is-here-samuel-adams-celebrates-octoberfest-and-fantasy-footballs-return\/","name":"Draft Season is Here: Samuel Adams Celebrates Octoberfest and Fantasy Football\u2019s Return - 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