{"id":875173,"date":"2025-08-13T09:17:07","date_gmt":"2025-08-13T13:17:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/skippy-crushin-it-tour-celebrates-student-hustle-with-peanut-butter-on-college-campuses\/"},"modified":"2025-08-13T09:17:07","modified_gmt":"2025-08-13T13:17:07","slug":"skippy-crushin-it-tour-celebrates-student-hustle-with-peanut-butter-on-college-campuses","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/skippy-crushin-it-tour-celebrates-student-hustle-with-peanut-butter-on-college-campuses\/","title":{"rendered":"SKIPPY\u00ae Crushin&#8217; It Tour Celebrates Student Hustle with Peanut Butter on College Campuses"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <i>Four-stop tour includes giveaway, fun events and product donations to combat on-campus food insecurity<\/i>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">AUSTIN, Minn.<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Aug. 13, 2025<\/span><\/span> \/PRNewswire\/ &#8212;\u00a0The SKIPPY<sup>\u00ae<\/sup> brand is hitting the road with the SKIPPY<sup>\u00ae<\/sup> Crushin&#8217; It tour; an initiative designed to celebrate and support students and student-athletes as they head back to school. The tour includes high-energy campus events; a peanut butter giveaway and product donations aimed at addressing food insecurity \u2014 a persistent problem on college campuses nationwide.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/839988\/Skippy_Logo.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/839988\/Skippy_Logo.jpg\" title=\"Skippy Logo (PRNewsfoto\/Hormel Foods Corporation)\" alt=\"Skippy Logo (PRNewsfoto\/Hormel Foods Corporation)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>&#8220;The SKIPPY<sup>\u00ae<\/sup> Crushin&#8217; It tour is meant to celebrate the grind that goes into a student&#8217;s journey,&#8221; said <span class=\"xn-person\">Sam Hovick<\/span>, brand manager for the SKIPPY<sup>\u00ae<\/sup> brand. &#8220;This experience provides the ultimate break between classes, sports or studying, complete with engaging activities, giveaways and satisfying SKIPPY<sup>\u00ae<\/sup> peanut butter snacks.&#8221;<\/p>\n<p>As part of the tour&#8217;s mission to fuel student success, the SKIPPY<sup>\u00ae<\/sup> brand will donate 5,000 jars of peanut butter at each stop to campus food shelves, totaling 20,000 jars across all four campuses enough to make over 300,000 peanut butter sandwiches.*<\/p>\n<p>&#8220;We&#8217;re showing up for students,&#8221; Hovick said. &#8220;Food insecurity shouldn&#8217;t get in the way of education, and this donation is one way we&#8217;re supporting students as they pursue their degrees with confidence, focus and full stomachs.&#8221;<\/p>\n<p>Student athletes, the SKIPPY<sup>\u00ae<\/sup> brand team and the EventLink Group will make four on-campus visits between August and September:<\/p>\n<ul type=\"disc\">\n<li>\n          <b><br \/>\n            <span class=\"xn-chron\">Aug. 19<\/span><br \/>\n          <\/b>: <span class=\"xn-org\">University of Alabama<\/span> with <span class=\"xn-person\">Jamarion Miller<\/span>, junior running back.<\/li>\n<li>\n          <b><br \/>\n            <span class=\"xn-chron\">Aug. 22<\/span><br \/>\n          <\/b>: <span class=\"xn-org\">University of Mississippi<\/span> with <span class=\"xn-person\">Cayden Lee<\/span>, junior wide receiver and <span class=\"xn-person\">Caleb Odom<\/span>, sophomore wide receiver.<\/li>\n<li>\n          <b><br \/>\n            <span class=\"xn-chron\">Aug. 27<\/span><br \/>\n          <\/b>: <span class=\"xn-org\">Clemson University<\/span> with <span class=\"xn-person\">Sammy Brown<\/span>, sophomore linebacker, TJ Moore, sophomore wide receiver and <span class=\"xn-person\">Antonio Williams<\/span>, junior wide receiver.<\/li>\n<li>\n          <b><br \/>\n            <span class=\"xn-chron\">Sept. 13<\/span><br \/>\n          <\/b>: <span class=\"xn-org\">Georgia Tech<\/span> vs. <span class=\"xn-org\">Clemson<\/span> football game<\/li>\n<\/ul>\n<p>At each stop, students can unwind with joyful activities, photo-friendly moments, free swag and tasty SKIPPY<sup>\u00ae<\/sup> peanut butter snacks.<\/p>\n<p>&#8220;I&#8217;m so excited to partner with the SKIPPY<sup>\u00ae<\/sup>\u00a0brand for the SKIPPY<sup>\u00ae<\/sup>\u00a0Crushin&#8217; It tour \u2014 we go together like PB and JAM,&#8221; said <b>Jamarion &#8220;Jam&#8221; Miller<\/b>, junior running back for the Alabama Crimson Tide. &#8220;It&#8217;s the perfect way to kick off the school year, and what the brand is doing to support students and fight food insecurity on campus is inspiring.&#8221;<\/p>\n<p>One lucky student at each campus will be rewarded for their hustle with the Spread the Success SKIPPY<sup>\u00ae<\/sup> Peanut Butter giveaway, which awards the winner a monthly supply of peanut butter for the remainder of their undergrad years.<\/p>\n<div>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"1\" class=\"prnbcc\">\n<tr>\n<td class=\"prnpr2 prnpl2 prnsbtb1 prnrbrb1 prnsbbb1 prnsblb1\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\">\n                <span class=\"prnews_span\">*Using the National Peanut Board&#8217;s calculation of 1 oz. of peanut butter = 1 peanut butter sandwich<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<\/table><\/div>\n<p>\n        <b>About the SKIPPY<i><sup>\u00ae<\/sup><\/i> Brand<br \/><\/b>At its core, the SKIPPY<sup>\u00ae<\/sup>\u00a0peanut butter brand brings fun to life, building the trust and loyalty of peanut-butter fans since 1933. This commitment to quality has earned us our rightful place among America&#8217;s favorite peanut butters. SKIPPY<sup>\u00ae<\/sup>\u00a0peanut butter, which was acquired by Hormel Foods Corporation (NYSE: HRL) in 2013, brings the perfect combination of sweet-and-savory peanut flavor to everything it touches. For more information on all SKIPPY<sup>\u00ae<\/sup> products, visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4487211-1&amp;h=2475922219&amp;u=https%3A%2F%2Fwww.peanutbutter.com%2F&amp;a=peanutbutter.com\" target=\"_blank\" rel=\"nofollow\">peanutbutter.com<\/a>.<\/p>\n<p>\n        <b>About Hormel Foods \u2014 <i>Inspired People. Inspired Food.<\/i><sup>\u2122<br \/><\/sup><\/b>Hormel Foods Corporation, based in <span class=\"xn-location\">Austin, Minnesota<\/span>, is a global branded food company with\u00a0approximately <span class=\"xn-money\">$12 billion<\/span> in annual revenue across more than 80 countries worldwide. Its brands include PLANTERS<sup>\u00ae<\/sup>, SKIPPY<sup>\u00ae<\/sup>, SPAM<sup>\u00ae<\/sup>, HORMEL<sup>\u00ae<\/sup> NATURAL CHOICE<sup>\u00ae<\/sup>, APPLEGATE<sup>\u00ae<\/sup>, JUSTIN&#8217;S<sup>\u00ae<\/sup>, WHOLLY<sup>\u00ae<\/sup>, HORMEL<sup>\u00ae<\/sup> BLACK LABEL<sup>\u00ae<\/sup>, <span class=\"xn-org\">COLUMBUS<\/span><sup>\u00ae<\/sup>, JENNIE-O<sup>\u00ae<\/sup> and more than 30 other beloved brands. The company is a member of the S&amp;P 500 Index and the S&amp;P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News &amp; World Report, one of America&#8217;s most responsible companies by Newsweek, recognized by TIME magazine as one of the World&#8217;s Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement \u2014 <i>Inspired People. Inspired Food.<sup>\u2122<\/sup><\/i> \u2014 to bring some of the world&#8217;s most trusted and iconic brands to tables across the globe. For more information, visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4487211-1&amp;h=1928289116&amp;u=http%3A%2F%2Fwww.hormelfoods.com%2F&amp;a=hormelfoods.com\" target=\"_blank\" rel=\"nofollow\">hormelfoods.com<\/a>.<\/p>\n<div>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"1\" class=\"prnbcc\">\n<tr>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\">\n                <span class=\"prnews_span\">Contact:\u00a0 \u00a0 \u00a0<\/span>\n              <\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\">\n                <span class=\"prnews_span\">Media Relations\u00a0<br \/>Hormel Foods<br \/><a href=\"mailto:media@hormel.com\" target=\"_blank\" class=\"prnews_a\" rel=\"nofollow\">media@hormel.com<\/a><\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<\/table><\/div>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2749317\/Skippy_Crushin_It.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2749317\/Skippy_Crushin_It.jpg\" title=\"The SKIPPY\u00ae brand is hitting the road with the SKIPPY\u00ae Crushin\u2019 It tour; an initiative designed to celebrate and support students and student-athletes as they head back to school. The tour includes high-energy campus events; a peanut butter giveaway and product donations aimed at addressing food insecurity.\" alt=\"The SKIPPY\u00ae brand is hitting the road with the SKIPPY\u00ae Crushin\u2019 It tour; an initiative designed to celebrate and support students and student-athletes as they head back to school. The tour includes high-energy campus events; a peanut butter giveaway and product donations aimed at addressing food insecurity.\" \/><br \/>\n          <\/a>\n        <\/p>\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/446407\/Hormel_Foods_Corporate_Logo.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/446407\/Hormel_Foods_Corporate_Logo.jpg\" title=\"Hormel Foods corporate logo (PRNewsfoto\/Hormel Foods Corporation)\" alt=\"Hormel Foods corporate logo (PRNewsfoto\/Hormel Foods Corporation)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=CG50233&amp;sd=2025-08-13\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/skippy-crushin-it-tour-celebrates-student-hustle-with-peanut-butter-on-college-campuses-302528669.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/skippy-crushin-it-tour-celebrates-student-hustle-with-peanut-butter-on-college-campuses-302528669.html<\/a><\/p>\n<p>SOURCE  Hormel Foods Corporation<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=CG50233&amp;Transmission_Id=202508130900PR_NEWS_USPR_____CG50233&amp;DateId=20250813\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire Four-stop tour includes giveaway, fun events and product donations to combat on-campus food insecurity AUSTIN, Minn. , Aug. 13, 2025 \/PRNewswire\/ &#8212;\u00a0The SKIPPY\u00ae brand is hitting the road with the SKIPPY\u00ae Crushin&#8217; It tour; an initiative designed to celebrate and support students and student-athletes as they head back to school. The tour includes high-energy campus events; a peanut butter giveaway and product donations aimed at addressing food insecurity \u2014 a persistent problem on college campuses nationwide. &#8220;The SKIPPY\u00ae Crushin&#8217; It tour is meant to celebrate the grind that goes into a student&#8217;s journey,&#8221; said Sam Hovick, brand manager for the SKIPPY\u00ae brand. &#8220;This experience provides the ultimate break between classes, sports or studying, complete with engaging activities, giveaways &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/skippy-crushin-it-tour-celebrates-student-hustle-with-peanut-butter-on-college-campuses\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;SKIPPY\u00ae Crushin&#8217; It Tour Celebrates Student Hustle with Peanut Butter on College Campuses&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-875173","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SKIPPY\u00ae Crushin&#039; It Tour Celebrates Student Hustle with Peanut Butter on College Campuses - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/skippy-crushin-it-tour-celebrates-student-hustle-with-peanut-butter-on-college-campuses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SKIPPY\u00ae Crushin&#039; It Tour Celebrates Student Hustle with Peanut Butter on College Campuses - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire Four-stop tour includes giveaway, fun events and product donations to combat on-campus food insecurity AUSTIN, Minn. , Aug. 13, 2025 \/PRNewswire\/ &#8212;\u00a0The SKIPPY\u00ae brand is hitting the road with the SKIPPY\u00ae Crushin&#8217; It tour; an initiative designed to celebrate and support students and student-athletes as they head back to school. The tour includes high-energy campus events; a peanut butter giveaway and product donations aimed at addressing food insecurity \u2014 a persistent problem on college campuses nationwide. &#8220;The SKIPPY\u00ae Crushin&#8217; It tour is meant to celebrate the grind that goes into a student&#8217;s journey,&#8221; said Sam Hovick, brand manager for the SKIPPY\u00ae brand. &#8220;This experience provides the ultimate break between classes, sports or studying, complete with engaging activities, giveaways &hellip; Continue reading &quot;SKIPPY\u00ae Crushin&#8217; It Tour Celebrates Student Hustle with Peanut Butter on College Campuses&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/skippy-crushin-it-tour-celebrates-student-hustle-with-peanut-butter-on-college-campuses\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-13T13:17:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/839988\/Skippy_Logo.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/skippy-crushin-it-tour-celebrates-student-hustle-with-peanut-butter-on-college-campuses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/skippy-crushin-it-tour-celebrates-student-hustle-with-peanut-butter-on-college-campuses\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"SKIPPY\u00ae Crushin&#8217; 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It tour; an initiative designed to celebrate and support students and student-athletes as they head back to school. The tour includes high-energy campus events; a peanut butter giveaway and product donations aimed at addressing food insecurity \u2014 a persistent problem on college campuses nationwide. &#8220;The SKIPPY\u00ae Crushin&#8217; It tour is meant to celebrate the grind that goes into a student&#8217;s journey,&#8221; said Sam Hovick, brand manager for the SKIPPY\u00ae brand. &#8220;This experience provides the ultimate break between classes, sports or studying, complete with engaging activities, giveaways &hellip; Continue reading \"SKIPPY\u00ae Crushin&#8217; It Tour Celebrates Student Hustle with Peanut Butter on College Campuses\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/skippy-crushin-it-tour-celebrates-student-hustle-with-peanut-butter-on-college-campuses\/","og_site_name":"Market Newsdesk","article_published_time":"2025-08-13T13:17:07+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/839988\/Skippy_Logo.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/skippy-crushin-it-tour-celebrates-student-hustle-with-peanut-butter-on-college-campuses\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/skippy-crushin-it-tour-celebrates-student-hustle-with-peanut-butter-on-college-campuses\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"SKIPPY\u00ae Crushin&#8217; 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