{"id":875167,"date":"2025-08-13T09:07:19","date_gmt":"2025-08-13T13:07:19","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverifys-2025-global-insights-report-reveals-how-ai-is-improving-workflow-efficiencies-and-driving-business-outcomes\/"},"modified":"2025-08-13T09:07:19","modified_gmt":"2025-08-13T13:07:19","slug":"doubleverifys-2025-global-insights-report-reveals-how-ai-is-improving-workflow-efficiencies-and-driving-business-outcomes","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverifys-2025-global-insights-report-reveals-how-ai-is-improving-workflow-efficiencies-and-driving-business-outcomes\/","title":{"rendered":"DoubleVerify\u2019s 2025 Global Insights Report Reveals How AI Is Improving Workflow Efficiencies and Driving Business Outcomes"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>DoubleVerify\u2019s 2025 Global Insights Report Reveals How AI Is Improving Workflow Efficiencies and Driving Business Outcomes<\/b><\/p>\n<p class=\"bwalignc\"><i>New report explores how marketers are using AI to improve campaign performance, streamline operations and reclaim strategy<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2F&amp;esheet=54307563&amp;newsitemid=20250813676109&amp;lan=en-US&amp;anchor=DoubleVerify&amp;index=1&amp;md5=029b7f507c5b58631c0b1dbdc6e5d02f\">DoubleVerify<\/a> (&#8220;DV&#8221;) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today released its <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2F2025-dv-global-insights-ai-automation-and-the-future-of-digital-advertising%2F&amp;esheet=54307563&amp;newsitemid=20250813676109&amp;lan=en-US&amp;anchor=2025+Global+Insights%3A+AI%2C+Automation+and+the+Future+of+Digital+Advertising&amp;index=2&amp;md5=862de157b5042d34438dfb82ae74513d\"><i>2025 Global Insights: AI, Automation and the Future of Digital Advertising<\/i><\/a> report. The report draws on DV\u2019s platform intelligence, campaign-level analytics and a global survey of 1,970 marketing and advertising decision-makers to explore how artificial intelligence (AI) is redefining the digital advertising ecosystem.<\/p>\n<p><b>Marketers as \u201cCampaign Facilitators\u201d<\/b><\/p>\n<p>\nA central theme of the report is the growing operational burden placed on marketers, particularly in programmatic media buying. According to DV\u2019s research, campaign managers are spending <b>26% of their time \u2014 over 10 hours per week <\/b>\u2014 on manual optimizations, including tweaking bid modifiers, reallocating budgets, and adjusting performance thresholds.<\/p>\n<p>\nFor North American agencies, <b>that time translates to $17,000+ annually per team member allocated to repetitive tasks<\/b> \u2014 time that could otherwise be spent on strategic planning and innovation.<\/p>\n<p>\n\u201cCampaign managers are often trapped in reactive workflows, acting more like hands-on campaign facilitators than strategists,\u201d said Mark Zagorski, CEO of DoubleVerify. \u201cDV\u2019s solutions, powered by AI, present an opportunity to flip that dynamic, allowing teams to automate routine decisions and focus instead on higher-order thinking and performance optimization.\u201d<\/p>\n<p><b>AI Adoption Rising Across Workflows<\/b><\/p>\n<p>\nMarketers are actively working to address the \u201ccampaign facilitator\u201d dynamic above, as the report shows a clear uptick in planned AI usage across key campaign functions this year:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nCampaign activation saw a <b>32% year-over-year increase<\/b>, the largest jump across all workflows.<\/p>\n<\/li>\n<li>\nBidding and mid-flight optimization <b>grew by 12% YoY<\/b>, reflecting the increased complexity of media performance levers that AI can manage more effectively than humans can.<\/p>\n<\/li>\n<li>\nSummarizing media briefs rose by <b>11%<\/b>, and dynamic creative optimization by <b>8%<\/b>.<\/p>\n<\/li>\n<\/ul>\n<p>\nNotably, <b>91% of marketers <\/b>say they are using or plan to use third-party AI or automated bidding tools outside of their DSPs to support campaign performance and streamline operations.<\/p>\n<p>\n\u201cAs the media landscape becomes more fragmented and fast-moving, marketers are embracing AI to reclaim control and drive more intelligent, outcome-based campaigns,\u201d added Zagorski. \u201cThis shift isn\u2019t just about automation, it\u2019s about enabling smarter strategies that yield tangible returns on investment. Our recently launched AI-driven solution, DV Authentic AdVantage\u2122, specifically designed to address the challenges of advertising in walled gardens, empowers advertisers to enhance media performance and drive cost efficiency.\u201d<\/p>\n<p>\nThe full <i>2025 Global Insights: AI, Automation and the Future of Digital Advertising <\/i>report is available <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2F2025-dv-global-insights-ai-automation-and-the-future-of-digital-advertising&amp;esheet=54307563&amp;newsitemid=20250813676109&amp;lan=en-US&amp;anchor=here&amp;index=3&amp;md5=f52680538d9975517e9a06ccf43643c6\">here<\/a>.<\/p>\n<p><b>About DoubleVerify<\/b><\/p>\n<p>\nDoubleVerify (\u201cDV\u201d) (NYSE: DV) is the industry\u2019s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.doubleverify.com&amp;esheet=54307563&amp;newsitemid=20250813676109&amp;lan=en-US&amp;anchor=www.doubleverify.com&amp;index=4&amp;md5=8c44213ee353b8055f8d7c1a6e42f967\">www.doubleverify.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250813676109r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250813676109\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250813676109\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact:<br \/>\n<br \/>Chris Harihar<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:chris@crenshawcomm.com\">chris@crenshawcomm.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Social Media Internet Technology Artificial Intelligence Other Communications Publishing Public Relations\/Investor Relations Marketing Advertising Audio\/Video Communications Other Technology<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>DoubleVerify\u2019s 2025 Global Insights Report Reveals How AI Is Improving Workflow Efficiencies and Driving Business Outcomes New report explores how marketers are using AI to improve campaign performance, streamline operations and reclaim strategy NEW YORK&#8211;(BUSINESS WIRE)&#8211;DoubleVerify (&#8220;DV&#8221;) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today released its 2025 Global Insights: AI, Automation and the Future of Digital Advertising report. The report draws on DV\u2019s platform intelligence, campaign-level analytics and a global survey of 1,970 marketing and advertising decision-makers to explore how artificial intelligence (AI) is redefining the digital advertising ecosystem. Marketers as \u201cCampaign Facilitators\u201d A central theme of the report is the growing operational burden placed on marketers, particularly in &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverifys-2025-global-insights-report-reveals-how-ai-is-improving-workflow-efficiencies-and-driving-business-outcomes\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;DoubleVerify\u2019s 2025 Global Insights Report Reveals How AI Is Improving Workflow Efficiencies and Driving Business Outcomes&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-875167","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DoubleVerify\u2019s 2025 Global Insights Report Reveals How AI Is Improving Workflow Efficiencies and Driving Business Outcomes - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverifys-2025-global-insights-report-reveals-how-ai-is-improving-workflow-efficiencies-and-driving-business-outcomes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DoubleVerify\u2019s 2025 Global Insights Report Reveals How AI Is Improving Workflow Efficiencies and Driving Business Outcomes - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"DoubleVerify\u2019s 2025 Global Insights Report Reveals How AI Is Improving Workflow Efficiencies and Driving Business Outcomes New report explores how marketers are using AI to improve campaign performance, streamline operations and reclaim strategy NEW YORK&#8211;(BUSINESS WIRE)&#8211;DoubleVerify (&#8220;DV&#8221;) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today released its 2025 Global Insights: AI, Automation and the Future of Digital Advertising report. The report draws on DV\u2019s platform intelligence, campaign-level analytics and a global survey of 1,970 marketing and advertising decision-makers to explore how artificial intelligence (AI) is redefining the digital advertising ecosystem. Marketers as \u201cCampaign Facilitators\u201d A central theme of the report is the growing operational burden placed on marketers, particularly in &hellip; Continue reading &quot;DoubleVerify\u2019s 2025 Global Insights Report Reveals How AI Is Improving Workflow Efficiencies and Driving Business Outcomes&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverifys-2025-global-insights-report-reveals-how-ai-is-improving-workflow-efficiencies-and-driving-business-outcomes\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-13T13:07:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250813676109r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverifys-2025-global-insights-report-reveals-how-ai-is-improving-workflow-efficiencies-and-driving-business-outcomes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverifys-2025-global-insights-report-reveals-how-ai-is-improving-workflow-efficiencies-and-driving-business-outcomes\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"DoubleVerify\u2019s 2025 Global Insights Report Reveals How AI Is Improving Workflow Efficiencies and Driving Business Outcomes\",\"datePublished\":\"2025-08-13T13:07:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverifys-2025-global-insights-report-reveals-how-ai-is-improving-workflow-efficiencies-and-driving-business-outcomes\\\/\"},\"wordCount\":546,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverifys-2025-global-insights-report-reveals-how-ai-is-improving-workflow-efficiencies-and-driving-business-outcomes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250813676109r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverifys-2025-global-insights-report-reveals-how-ai-is-improving-workflow-efficiencies-and-driving-business-outcomes\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverifys-2025-global-insights-report-reveals-how-ai-is-improving-workflow-efficiencies-and-driving-business-outcomes\\\/\",\"name\":\"DoubleVerify\u2019s 2025 Global Insights Report Reveals How AI Is Improving Workflow Efficiencies and Driving Business Outcomes - 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The report draws on DV\u2019s platform intelligence, campaign-level analytics and a global survey of 1,970 marketing and advertising decision-makers to explore how artificial intelligence (AI) is redefining the digital advertising ecosystem. 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