{"id":874580,"date":"2025-08-12T09:24:47","date_gmt":"2025-08-12T13:24:47","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/american-rebel-light-beer-wins-big-at-knoxville-nationals-uniting-sprint-car-racing-patriotism-and-retail-placements-with-knoxville-nationals-and-jason-meyers-racing-sponsorship\/"},"modified":"2025-08-12T09:24:47","modified_gmt":"2025-08-12T13:24:47","slug":"american-rebel-light-beer-wins-big-at-knoxville-nationals-uniting-sprint-car-racing-patriotism-and-retail-placements-with-knoxville-nationals-and-jason-meyers-racing-sponsorship","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/american-rebel-light-beer-wins-big-at-knoxville-nationals-uniting-sprint-car-racing-patriotism-and-retail-placements-with-knoxville-nationals-and-jason-meyers-racing-sponsorship\/","title":{"rendered":"American Rebel Light Beer Wins Big at Knoxville Nationals\u2014Uniting Sprint Car Racing, Patriotism, and Retail Placements with Knoxville Nationals and Jason Meyers Racing Sponsorship"},"content":{"rendered":"
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\n American Rebel Light Beer and High Impact Motorsports Sponsorships Drive Brand Awareness and Consumer Connection for America\u2019s Patriotic, God-Fearing, Constitution Loving, National Anthem Signing, Stand Your Ground Beer<\/b>\n <\/p>\n

\n Nashville, TN, Aug. 12, 2025 (GLOBE NEWSWIRE) — <\/strong>American Rebel Light Beer (www.americanrebelbeer.com<\/a>) and American Rebel Beverages, a division of American Rebel Holdings, Inc. (NASDAQ: AREB) (www.americanrebel.com<\/a>) delivered a high-impact brand activation at the 2025<\/b>Knoxville Nationals<\/b>, sprint car racing\u2019s biggest stage. With over 25,000 fans<\/b> in attendance, American Rebel Light Beer made its official Sprint Car debut<\/b>, driving winning results both on the track with Jason Meyers Racing<\/b> and in retail execution across Iowa<\/b>.<\/p>\n

Consumers enjoyed American Rebel Light Beer at the track, purchased it in local stores, and made it a top seller at the iconic Dingus Lounge\u2014marking a winning weekend for Rebel Light, America\u2019s fastest growing beer, on and off the dirt.<\/b><\/p>\n

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\n Sprint Car Strategy and Jason Meyers Racing Partnership with American Rebel Light Beer<\/b>\n <\/p>\n

American Rebel proudly partnered with Jason Meyers Racing<\/b>, a two-time World of Outlaws champion and motorsports icon. Meyers\u2019 team brought elite performance and fan excitement to Knoxville, reinforcing American Rebel\u2019s commitment to excellence on and off the track.<\/p>\n

\u201cJason Meyers Racing represents the grit, loyalty, and competitive spirit that defines our brand. American Rebel Beer is building something that Patriotic Racing Fans can rally behind\u2014 and enjoy at the track.\u201d<\/p>\n

\u2014 Andy Ross, CEO of American Rebel Holdings, Inc.<\/p>\n

The weekend partnership between American Rebel Light Beer and Jason Myers Racing (\u201cJMR\u201d) was nothing short of phenomenal. JMR received countless comments on the car design and the American Rebel branding made an impact on and off the track. Fans and industry folks alike had nothing but positive things to say about the product \u2013 Rebel Light Beer \u2013 and it was clear the beer and the partnership with Jason Meyers Racing resonated with the Sprint Car community.<\/p>\n

\n America\u2019s Patriotic Beer \u2013 American Rebel Light – for America\u2019s Most Loyal Fans<\/b>\n <\/p>\n

American Rebel Light Beer is a better-for-you, proudly American brew<\/b> crafted for those who live with grit, freedom, and loyalty. Sprint Car fans are fiercely patriotic and deeply loyal\u2014making them the ideal audience for our brand.<\/p>\n

\u201cMotorsports isn\u2019t just a sponsorship\u2014it\u2019s our strategy. These fans are our people. We\u2019re committed to turning race fans into lifelong American Rebel customers.\u201d<\/p>\n

\u2014 Andy Ross, CEO \u2013 American Rebel Holdings<\/p>\n

\u201cThe Knoxville Nationals is the biggest stage in sprint car racing, and I\u2019m proud to have represented American Rebel Light in front of that crowd. Thursday night was a great run for our team, and while Saturday didn\u2019t go the way we hoped, the support from the fans and the brand was incredible. I\u2019m grateful for the partnership and the opportunity to race with purpose.\u201d<\/p>\n

\u2014 Spencer Bayston, driver _ American Rebel Beer #14<\/p>\n

Watch the full interview here: Post Race Interview<\/a><\/p>\n

\n Retail and On-Premise Wins for Rebel Light Beer That Match the Racing Results<\/b>\n <\/p>\n