{"id":874557,"date":"2025-08-12T09:19:41","date_gmt":"2025-08-12T13:19:41","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/retailers-turn-comments-into-sales-with-8x8-social-connect\/"},"modified":"2025-08-12T09:19:41","modified_gmt":"2025-08-12T13:19:41","slug":"retailers-turn-comments-into-sales-with-8x8-social-connect","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/retailers-turn-comments-into-sales-with-8x8-social-connect\/","title":{"rendered":"Retailers Turn Comments into Sales With 8&#215;8 Social Connect"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Retailers Turn Comments into Sales With 8&#215;8 Social Connect<\/b><\/p>\n<p class=\"bwalignc\"><i>New retail solution converts social engagement into instant transactions \u2013 protecting brand reputation and boosting revenue<\/i><\/p>\n<p>CAMPBELL, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nRetailers no longer have to worry about losing sales on social media as <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2F&amp;esheet=54306958&amp;newsitemid=20250812527461&amp;lan=en-US&amp;anchor=8x8%2C+Inc&amp;index=1&amp;md5=f987147379822611d58f013de099cfe4\">8&#215;8, Inc<\/a>. (NASDAQ: EGHT) launches <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2Fsolutions%2Fretail%2Fsocial-connect&amp;esheet=54306958&amp;newsitemid=20250812527461&amp;lan=en-US&amp;anchor=8x8+Social+Connect&amp;index=2&amp;md5=f12c86aeef0cbdc0fd04d94e09554be8\">8&#215;8 Social Connect<\/a>, a retail-focused solution built on the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2Fplatform&amp;esheet=54306958&amp;newsitemid=20250812527461&amp;lan=en-US&amp;anchor=8x8+Platform+for+CX&amp;index=3&amp;md5=b47a419b28cd5a716ac7539f43dedc76\">8&#215;8 Platform for CX<\/a>, designed to help brands turn social conversations into sales, resolve complaints faster, and deliver seamless shopping experiences across channels.<\/p>\n<p>\nThe solution has been designed to reflect the modern, shopping experience and give retail and CX leaders the chance to bring simplicity to a previously convoluted process.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nMobile device usage now accounting for <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sellerscommerce.com%2Fblog%2Fmobile-commerce-statistics%2F%23%3A%7E%3Atext%3DIt%27s%2520estimated%2520that%2520mobile%2520commerce%2Cfor%25201.65%2520billion%2520mobile%2520shoppers.&amp;esheet=54306958&amp;newsitemid=20250812527461&amp;lan=en-US&amp;anchor=75%25+of+e-commerce+traffic&amp;index=4&amp;md5=abd427042f81ed123c00d5ab6dc5fb29\">75% of e-commerce traffic<\/a><\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fblog.hubspot.com%2Fservice%2Fstate-of-service-report&amp;esheet=54306958&amp;newsitemid=20250812527461&amp;lan=en-US&amp;anchor=83%25+of+customers&amp;index=5&amp;md5=c4f4613542f0d7cccad9bad9e8b314ba\">83% of customers<\/a> expecting immediate responses from brands\n<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fblog.hubspot.com%2Fservice%2Fstate-of-service-report&amp;esheet=54306958&amp;newsitemid=20250812527461&amp;lan=en-US&amp;anchor=74%25+more+likely+to+buy&amp;index=6&amp;md5=57c5368467a68694402e1bc5585ec631\">74% more likely to buy<\/a> when engagement is personalised\n<\/li>\n<\/ul>\n<p>\nThat\u2019s why 8&#215;8 has created this latest solution for retailers, featuring the integration between <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.meltwater.com%2Fen%2Fsuite%2Fsocial-listening-analytics&amp;esheet=54306958&amp;newsitemid=20250812527461&amp;lan=en-US&amp;anchor=Meltwater+Social+Listening&amp;index=7&amp;md5=5b517c03dcf405bc5d59b6a7f9303052\">Meltwater Social Listening<\/a> and the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2Fproducts%2Fcontact-center&amp;esheet=54306958&amp;newsitemid=20250812527461&amp;lan=en-US&amp;anchor=8x8+Contact+Center&amp;index=8&amp;md5=85ee9ec93e0bf6e037259bdc060bc977\">8&#215;8 Contact Center<\/a>. It builds on the success of the company\u2019s existing <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2Fsolutions%2Fretail&amp;esheet=54306958&amp;newsitemid=20250812527461&amp;lan=en-US&amp;anchor=retail+portfolio&amp;index=9&amp;md5=20ba66813f161198f98a7cb24fbf2362\">retail portfolio<\/a>, including <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2Fsolutions%2Fretail%2Fsales-assist&amp;esheet=54306958&amp;newsitemid=20250812527461&amp;lan=en-US&amp;anchor=8x8+Sales+Assist&amp;index=10&amp;md5=1859da509b8cffc2bad10933fc62cb6f\">8&#215;8 Sales Assist<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2F8x8-aftersale-assist&amp;esheet=54306958&amp;newsitemid=20250812527461&amp;lan=en-US&amp;anchor=8x8+Aftersale+Assist&amp;index=11&amp;md5=dbff288324373122d854ba15c4a78593\">8&#215;8 Aftersale Assist<\/a>, all designed to remove customer pain points when looking to learn more or buy items.<\/p>\n<p>\n\u201cConsumer buying trends indicate a strong acceptance of services like 8&#215;8 Social Connect,\u201d says Robin Gareiss, Chief Executive Officer at Metrigy. \u201cConsumer use of social applications to interact with businesses increased by 35% from 2024 to 2025. What\u2019s more, 56% welcome proactive outreach from businesses, and social media is the preferred channel behind the traditional email, text, and phone. The most important issue to them for any business interaction is time: Faster services results in 52% of consumers spending more money. So when companies can meet consumers where they are, satisfaction and spending are higher.\u201d<\/p>\n<p><b>Built for Today\u2019s Retail Reality<\/b><\/p>\n<p>\n8&#215;8 Social Connect listens to social media in real time, identifying customer intent, sentiment, and urgency. When consumers comment on a brand\u2019s post, the system flags the opportunity and routes it directly to an agent in <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2Fproducts%2Fcontact-center%3Flocale%3Duk&amp;esheet=54306958&amp;newsitemid=20250812527461&amp;lan=en-US&amp;anchor=8x8&amp;index=12&amp;md5=95ff6098478409def3129243bc245309\">8&#215;8 <\/a><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2Fproducts%2Fcontact-center%3Flocale%3Duk&amp;esheet=54306958&amp;newsitemid=20250812527461&amp;lan=en-US&amp;anchor=Agent&amp;index=13&amp;md5=52dd307b3ef51684c6e3c4d2832bce21\">Agent<\/a><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2Fproducts%2Fcontact-center%3Flocale%3Duk&amp;esheet=54306958&amp;newsitemid=20250812527461&amp;lan=en-US&amp;anchor=Workspace&amp;index=14&amp;md5=fbed819e6caadc231cd88b8725acac20\"> Workspace<\/a> complete with context and real-time guidance from <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2Fproducts%2Fcontact-center%2Fsmart-assist&amp;esheet=54306958&amp;newsitemid=20250812527461&amp;lan=en-US&amp;anchor=8x8+Smart+Assist&amp;index=15&amp;md5=6a517da8f140a1f72ed1a1ba84c2f498\">8&#215;8 Smart Assist<\/a> to provide exceptional service, all within the same agent interface.<\/p>\n<p>\nFrom there, agents can move customers into a secure, branded one-on-one chat via Rich Communication Services (RCS) which allows for text, images and video to be shared via SMS or the likes of WhatsApp, and then share the relevant media, guide them through the purchase journey, and even complete transactions using <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2Fproducts%2Fcontact-center%2Fsecure-payments&amp;esheet=54306958&amp;newsitemid=20250812527461&amp;lan=en-US&amp;anchor=8x8+SecurePay&amp;index=16&amp;md5=815c7b056ff76ac5f3495ba9503286ca\">8&#215;8 SecurePay<\/a><b \/>\u2013<b \/>all without switching platforms and devices.<\/p>\n<p><b>Key Benefits for Retailers of 8&#215;8 Social Connect<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Capture Social Commerce Opportunities:<\/b> Detect high-intent comments and respond instantly, moving customers into private, purchase-ready chats.\n<\/li>\n<li><b>Boost Conversion Rates:<\/b> Share product details, schedule appointments, and complete payments in one seamless interaction.\n<\/li>\n<li><b>Protect Brand Reputation:<\/b> Resolve complaints quickly and discreetly to maintain trust and loyalty.\n<\/li>\n<li><b>Improve Agent Efficiency:<\/b> Give agents full context, AI-powered suggestions, and a unified workspace to handle more interactions with less effort.\n<\/li>\n<li><b>Drive Data-Driven Decisions:<\/b> Capture and analyze every conversation to refine campaigns, staffing, and inventory strategies.\n<\/li>\n<\/ul>\n<p><b>Why the Time is Right for Private Social Messaging and Buying<\/b><\/p>\n<p>\n\u201cEvery missed social comment is a lost sale, and every delayed response risks your reputation,\u201d said Hunter Middleton, Chief Product Officer at 8&#215;8, Inc. \u201cWith 8&#215;8 Social Connect, retailers can finally bridge the gap \u2013 moving customers from public comments to private, branded chats where agents can personalize interactions and close the sale instantly or solve queries privately. Customers today don\u2019t distinguish between your social feed, your website, or your store. They expect immediate, personalized engagement no matter where they are.\u201d<\/p>\n<p><b>See 8&#215;8 Social Connect in Action<\/b><\/p>\n<p>\nSee a demo of <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2Fsolutions%2Fretail%2Fsocial-connect&amp;esheet=54306958&amp;newsitemid=20250812527461&amp;lan=en-US&amp;anchor=8x8+Social+Connect&amp;index=17&amp;md5=855e1cdbf4ba8f2480081bdd3bc1f927\">8&#215;8 Social Connect<\/a>.<\/p>\n<p><b>Caution Concerning Forward-Looking Statements<\/b><\/p>\n<p>\nThis press release contains forward-looking statements including those related to 8&#215;8 Social Connect and its ability to turn social conversations into sales, resolve complaints faster, and deliver seamless shopping experiences across channels. Readers are cautioned that such forward-looking statements involve risks and uncertainties that could cause actual events or our actual results to differ materially from those expressed in any such forward-looking statements. Readers are directed to 8&#215;8\u2019s periodic and other reports filed with the Securities and Exchange Commission (SEC) for a description of such risks and uncertainties. 8&#215;8 undertakes no obligation to update any forward-looking statements.<\/p>\n<p><b>About 8&#215;8 Inc.<\/b><\/p>\n<p>\n8&#215;8, Inc. (NASDAQ: EGHT) connects people and organizations through seamless communication on the industry&#8217;s most integrated platform for Customer Experience \u2013 combining Contact Center, Unified Communication, and CPaaS solutions. The 8&#215;8\u00ae Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration. 8&#215;8 helps customer experience and IT leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction. For additional information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.8x8.com&amp;esheet=54306958&amp;newsitemid=20250812527461&amp;lan=en-US&amp;anchor=www.8x8.com&amp;index=18&amp;md5=42eff98912a5b541627b35fbd977ac5d\">www.8&#215;8.com<\/a>, or follow 8&#215;8 on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F8x8%2F&amp;esheet=54306958&amp;newsitemid=20250812527461&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=19&amp;md5=d8a9a3d0050233dccf67ac8aa88e8751\">LinkedIn<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2F8x8&amp;esheet=54306958&amp;newsitemid=20250812527461&amp;lan=en-US&amp;anchor=X&amp;index=20&amp;md5=2bbacb9dfa8e40efd155031097ba1b61\">X<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2F8x8Inc&amp;esheet=54306958&amp;newsitemid=20250812527461&amp;lan=en-US&amp;anchor=Facebook&amp;index=21&amp;md5=80f64a834e2073a68e4ad304ca3378d8\">Facebook<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250812527461r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250812527461\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250812527461\/en\/<\/a><\/span><\/p>\n<p>\nMedia:<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:8x8@sourcecodecomms.com\">8&#215;8@sourcecodecomms.com<\/a><\/p>\n<p>\nInvestor Relations:<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Investor.Relations@8x8.com\">Investor.Relations@8&#215;8.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Online Retail Technology Electronic Commerce Marketing Communications Social Media Telecommunications Retail Software Artificial Intelligence VoIP<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250812527461\/en\/2295323\/3\/New_8x8_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Retailers Turn Comments into Sales With 8&#215;8 Social Connect New retail solution converts social engagement into instant transactions \u2013 protecting brand reputation and boosting revenue CAMPBELL, Calif.&#8211;(BUSINESS WIRE)&#8211; Retailers no longer have to worry about losing sales on social media as 8&#215;8, Inc. (NASDAQ: EGHT) launches 8&#215;8 Social Connect, a retail-focused solution built on the 8&#215;8 Platform for CX, designed to help brands turn social conversations into sales, resolve complaints faster, and deliver seamless shopping experiences across channels. The solution has been designed to reflect the modern, shopping experience and give retail and CX leaders the chance to bring simplicity to a previously convoluted process. Mobile device usage now accounting for 75% of e-commerce traffic 83% of customers expecting immediate &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/retailers-turn-comments-into-sales-with-8x8-social-connect\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Retailers Turn Comments into Sales With 8&#215;8 Social Connect&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-874557","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retailers Turn Comments into Sales With 8x8 Social Connect - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/retailers-turn-comments-into-sales-with-8x8-social-connect\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retailers Turn Comments into Sales With 8x8 Social Connect - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Retailers Turn Comments into Sales With 8&#215;8 Social Connect New retail solution converts social engagement into instant transactions \u2013 protecting brand reputation and boosting revenue CAMPBELL, Calif.&#8211;(BUSINESS WIRE)&#8211; Retailers no longer have to worry about losing sales on social media as 8&#215;8, Inc. (NASDAQ: EGHT) launches 8&#215;8 Social Connect, a retail-focused solution built on the 8&#215;8 Platform for CX, designed to help brands turn social conversations into sales, resolve complaints faster, and deliver seamless shopping experiences across channels. The solution has been designed to reflect the modern, shopping experience and give retail and CX leaders the chance to bring simplicity to a previously convoluted process. 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(NASDAQ: EGHT) launches 8&#215;8 Social Connect, a retail-focused solution built on the 8&#215;8 Platform for CX, designed to help brands turn social conversations into sales, resolve complaints faster, and deliver seamless shopping experiences across channels. The solution has been designed to reflect the modern, shopping experience and give retail and CX leaders the chance to bring simplicity to a previously convoluted process. 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