{"id":874452,"date":"2025-08-12T08:03:12","date_gmt":"2025-08-12T12:03:12","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/xin-chao-vietnam\/"},"modified":"2025-08-12T08:03:12","modified_gmt":"2025-08-12T12:03:12","slug":"xin-chao-vietnam","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/xin-chao-vietnam\/","title":{"rendered":"Xin Ch\u00e0o, Vietnam!"},"content":{"rendered":"

<\/p>\n

Xin Ch\u00e0o, Vietnam!<\/b><\/p>\n

Shake Shack Expands Maxim\u2019s Partnership with 2026 Vietnam Opening<\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nWe\u2019ll be serving ShackBurgers in Vietnam soon! Shake Shack <\/b>Inc. (\u201cShake Shack\u201d or the \u201cCompany\u201d) (NYSE: SHAK) and licensee Maxim\u2019s Caterers Limited<\/b> (\u201cMaxim\u2019s\u201d) are expanding their partnership and plan to open 15 Shacks in Vietnam by 2035<\/b>, with the first flagship location set to debut in 2026<\/b>.<\/p>\n

\nMaxim\u2019s proudly operates 52 Shake Shack locations across Mainland China, Hong Kong, Macau, and Thailand. With over 60 years of experience, Maxim\u2019s stands as one of Asia\u2019s premier food and beverage powerhouses, boasting a portfolio of over 2,000 outlets. They excel in delivering exceptional dining experiences across full-service and quick-service restaurants, as well as bakeries and coffee shops, featuring company-owned and world-renowned brands.<\/p>\n

\n\u201cExpanding into Vietnam is an exciting leap forward for Shake Shack,\u201d says Michael Kark, President of Global Licensing at Shake Shack. <\/b>\u201cWith 15 Shacks planned over the next decade, we\u2019re not just growing \u2014 we\u2019re planting roots in one of Asia\u2019s most vibrant, food-loving cultures. Maxim\u2019s is the perfect partner to bring our mission to life, with their unmatched local insight, operational excellence, and passion for hospitality. Together, we can\u2019t wait to welcome a whole new community of Shack fans in Vietnam.\u201d<\/p>\n

\n\u201cWe have been humbled by Shake Shack\u2019s fans in Asia as well as the warm reception of Maxim\u2019s in Vietnam,\u201d says Michael Wu, Chairman & Managing Director of Maxim\u2019s.<\/b> \u201cMaxim\u2019s and Shake Shack have established a successful long-time partnership, and we are eager to deepen the relationship in Vietnam with our commitment to quality, community and outstanding guest experiences. Each Shack will reflect the warmth and hospitality that Vietnam is known for, and we can\u2019t wait to welcome guests.\u201d<\/p>\n

\nIn keeping with Shake Shack\u2019s fine dining heritage and commitment to thoughtful ingredient sourcing, quality, and hospitality, the menu will feature signature items including the ShackBurger<\/b>\u00ae, Chicken Shack<\/b> and Chicken Bites<\/b>, crinkle-cut fries, ShackMeister beer, Shack Red and Shack White wine, <\/b>Shack-made lemonade<\/b> and freshly spun frozen custard ice cream<\/b>. Aligned with its purpose to Stand for Something Good<\/b>\u00ae, Shake Shack will also partner with local producers, purveyors and artists to support and reflect the vibrant Vietnamese community.<\/p>\n

About Shake Shack<\/span><\/b><\/p>\n

\nShake Shack serves elevated versions of American classics using only the best ingredients. It\u2019s known for its delicious made-to-order Angus beef burgers, crispy chicken, hand-spun milkshakes, house-made lemonades, beer, wine, and more. With its high-quality food at a great value, warm hospitality, and a commitment to crafting uplifting experiences, Shake Shack quickly became a cult-brand with widespread appeal. Shake Shack\u2019s purpose is to Stand for Something Good\u00ae<\/sup>, <\/b>from its premium ingredients and employee development, to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC\u2019s Madison Square Park, the Company has expanded to over 610 locations system-wide, including over 390 locations in 34 U.S. States and the District of Columbia, and over 210 international locations across London, Hong Kong, Shanghai, Singapore, Mexico City, Istanbul, Dubai, Tokyo, Seoul and more.<\/p>\n

\nSkip the line with the Shack App<\/b><\/a>, a mobile ordering app that lets you save time by ordering ahead! Guests can select their location, pick their food, choose a pickup time and their meal will be cooked-to-order and timed to arrival. Available on iOS and Android.<\/p>\n

\nLearn more: shakeshack.com<\/a> | IG: @shakeshack<\/a> | t: @shakeshack<\/a> |facebook.com\/shakeshack<\/a><\/p>\n

About <\/span>Hong Kong Maxim\u2019s Group<\/span><\/b><\/p>\n

\nFounded in 1956, Hong Kong Maxim\u2019s Group is one of Asia\u2019s leading food and beverage companies comprised of Chinese, Asian and Western restaurants, quick service restaurants, bakery shops, coffee shops, Japanese chain restaurants and institutional catering, while providing a range of festive products, including the award-winning HONG KONG MX Mooncakes. It is also the licensee of renowned brands including Starbucks Coffee, Genki Sushi and IPPUDO Ramen, The Cheesecake Factory and Shake Shack in various territories. Altogether, it has over 2,000 outlets in Mainland China, Hong Kong and Macau regions, Vietnam, Cambodia, Thailand, Singapore and Malaysia.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250812549083\/en\/<\/a><\/span><\/p>\n

\nMedia:
\n
Meg Davis, Shake Shack
\n
mcastranova@shakeshack.com<\/a><\/p>\n

KEYWORDS:<\/b> United States Hong Kong Southeast Asia North America Asia Pacific Viet Nam New York<\/p>\n

INDUSTRY KEYWORDS:<\/b> Retail Restaurant\/Bar Other Retail Apps\/Applications Technology Specialty Food\/Beverage<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
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Xin Ch\u00e0o, Vietnam! Shake Shack Expands Maxim\u2019s Partnership with 2026 Vietnam Opening NEW YORK–(BUSINESS WIRE)– We\u2019ll be serving ShackBurgers in Vietnam soon! Shake Shack Inc. (\u201cShake Shack\u201d or the \u201cCompany\u201d) (NYSE: SHAK) and licensee Maxim\u2019s Caterers Limited (\u201cMaxim\u2019s\u201d) are expanding their partnership and plan to open 15 Shacks in Vietnam by 2035, with the first flagship location set to debut in 2026. Maxim\u2019s proudly operates 52 Shake Shack locations across Mainland China, Hong Kong, Macau, and Thailand. With over 60 years of experience, Maxim\u2019s stands as one of Asia\u2019s premier food and beverage powerhouses, boasting a portfolio of over 2,000 outlets. They excel in delivering exceptional dining experiences across full-service and quick-service restaurants, as well as bakeries and coffee shops, … <\/p>\n

Continue reading “Xin Ch\u00e0o, Vietnam!”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-874452","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nXin Ch\u00e0o, Vietnam! - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/xin-chao-vietnam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xin Ch\u00e0o, Vietnam! - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Xin Ch\u00e0o, Vietnam! 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