{"id":873816,"date":"2025-08-11T08:03:14","date_gmt":"2025-08-11T12:03:14","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/new-downy-gentle-soft-fresh-debuts-with-audio-romance-series-almost-scandalously-soft-stories\/"},"modified":"2025-08-11T08:03:14","modified_gmt":"2025-08-11T12:03:14","slug":"new-downy-gentle-soft-fresh-debuts-with-audio-romance-series-almost-scandalously-soft-stories","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/new-downy-gentle-soft-fresh-debuts-with-audio-romance-series-almost-scandalously-soft-stories\/","title":{"rendered":"New Downy\u00ae Gentle Soft + Fresh Debuts with Audio Romance Series, \u201cAlmost Scandalously Soft Stories\u201d"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>New Downy<sup>\u00ae<\/sup> Gentle Soft + Fresh Debuts with Audio Romance Series, \u201cAlmost Scandalously Soft Stories\u201d<\/b><\/p>\n<p class=\"bwalignc\"><i>New Audio Series Reimagines Softness and Scent as the Ultimate Indulgence<\/i><\/p>\n<p>CINCINNATI&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nDowny<sup>\u00ae<\/sup>, a trusted leader in laundry, announces the launch of Downy Gentle Soft + Fresh, a new fabric softener designed for consumers who want softness and scent without compromising on gentleness. Supporting the launch is an original audio campaign, \u201cAlmost Scandalously Soft Stories,\u201d a series of immersive audio romance stories now streaming on Spotify.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250811106557\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250811106557\/en\/<\/a><\/p>\n<p>\nDowny Gentle Soft + Fresh was carefully formulated for consumers who prioritize skin sensitivity in their laundry routine but still crave indulgence. The \u201cAlmost Scandalously Soft Stories\u201d campaign reframes softness and freshness as more than functional benefits, positioning them as a sensorial escape. The campaign features four original, 20-minute audiobooks designed to evoke the emotional comfort of soft, fresh sheets and quiet time.<\/p>\n<p>\n\u201cWhen you\u2019re constantly caring for others, even a quiet night in can feel a little scandalous,\u201d said Redge Abueva, Vice President, North America Fabric Enhancers, Procter &amp; Gamble. \u201cThis campaign speaks directly to those rare, restorative moments our consumers value, and how Downy Gentle Soft + Fresh enhances them. \u2018Almost Scandalously Soft Stories\u2019 connects the physical sensation of our new product with the mental escape of a compelling narrative, creating a truly immersive experience.\u201d<\/p>\n<p><b>The Downy \u201cAlmost Scandalously Soft Stories<\/b><b>\u201d<\/b><b> Audiobook Series<\/b><\/p>\n<p>\nThe campaign taps into the rising popularity of audiobooks, a category that reached $2.22 billion in U.S. revenue in 2024, up 13% from the previous year.<sup>1<\/sup> Romance is leading the way, with 30% year-over-year growth.<sup>2<\/sup><\/p>\n<p>\nThese stories are intimate, cheeky, and designed to bring the experience of Downy Gentle Soft + Fresh to life, while making listeners feel warm, comforted, and just a little thrilled. Listeners can find all four stories by searching &#8220;Downy Almost Scandalously Soft Stories&#8221; on Spotify.<\/p>\n<p>\nFEATURED STORIES<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>\u201cThe Other Bed\u201d<br \/>\n<\/b><br \/>A woman has strayed far from home for a night of pure indulgence at a roadside motel. A private investigator hired by her husband intercepts her at the laundromat next door. As clouds roll in, they find themselves at the eye of the storm.<\/p>\n<\/li>\n<li><b>\u201cAn Eternal Slumber\u201d<br \/>\n<\/b><br \/>For centuries, Vampire Vengalina hunted by instinct \u2013 drawn to the scent of her prey. But nothing had ever compared to that of her beloved, Abigail. When she finds her asleep on a bed of Downy-washed sheets, Vampire Vengalina\u2019s desire quickly becomes her demise.<\/p>\n<\/li>\n<li><b>\u201cThe Dragon\u2019s Bed\u201d<br \/>\n<\/b><br \/>Clementine\u2019s perfect night alone in her Downy-washed sheets is interrupted when a hunky Dragon Man crashes onto her balcony. But when a portal opens to his otherworldly bedchamber, she simply can\u2019t resist.<\/p>\n<\/li>\n<li><b>\u201cKitchen Heat\u201d<br \/>\n<\/b><br \/>Friends and business partners, Pilar and Cruz, are used to working together in the kitchen. But tonight, she\u2019ll recruit Cruz to help fulfill her fantasy of an intimate evening between the sheets.<\/p>\n<\/li>\n<\/ul>\n<p>\nHenry Golding, the acclaimed British-Malaysian actor, narrates \u201cThe Other Bed,\u201d \u201cAn Eternal Slumber,\u201d and \u201cThe Dragon\u2019s Bed,\u201d bringing depth and refinement to the series. Widely recognized for his breakout performance in <i>Crazy Rich Asians<\/i>, Golding has since taken on a range of roles in films like<i> Another Simple Favor, Last Christmas, <\/i>and<i> The Gentlemen, <\/i>demonstrating both range and emotional nuance. His expressive voice lends a cinematic quality to each story, drawing listeners into Downy\u2019s immersive world of softness, intimacy, and escape.<\/p>\n<p>\n\u201cKitchen Heat\u201d was written by USA Today bestselling author Priscilla Oliveras, whose work focuses on Latinx characters and communities with warmth, authenticity, and emotional resonance. Her novels, praised for their heartfelt storytelling and cultural depth, bring a grounded and relatable voice to the series.<\/p>\n<p>\nNarrating \u201cKitchen Heat\u201d is Diana Holguin, a versatile bilingual voice actor with roots in both Bogot\u00e1 and Miami. Fluent in both English and Spanish, and with a background in theater and lifelong love for storytelling, Holguin brings cultural fluency and emotional nuance to her performance.<\/p>\n<p><b>Downy Gentle Soft + Fresh Fabric Softener: A Softer Way to Scent<\/b><\/p>\n<p>\nDowny Gentle Soft + Fresh Fabric Softener is thoughtfully designed with no heavy perfumes or dyes, offering light, lasting freshness and ultra-soft results from the first wash. Dermatologist-tested, it provides a light, lasting freshness without the intensity of traditional softeners.<\/p>\n<p>\nAVAILABLE SCENTS<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nOcean Mist: Blending crisp rain, soft lily, and warm sandalwood for a clean, uplifting aroma that lingers delicately<\/p>\n<\/li>\n<li>\nCherry Blossom: A bouquet of soft petals and gentle sweetness that leaves a refreshingly vibrant yet subtle scent<\/p>\n<\/li>\n<\/ul>\n<p>\nFor more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2F&amp;esheet=54305432&amp;newsitemid=20250811106557&amp;lan=en-US&amp;anchor=www.downy.com&amp;index=1&amp;md5=f207c97f8072106a56593b68d010c6ee\">www.downy.com<\/a><\/p>\n<p><b>About Procter &amp; Gamble<\/b><\/p>\n<p>\nP&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always<sup>\u00ae<\/sup>, Ambi Pur<sup>\u00ae<\/sup>, Ariel<sup>\u00ae<\/sup>, Bounty<sup>\u00ae<\/sup>, Charmin<sup>\u00ae<\/sup>, Crest<sup>\u00ae<\/sup>, Dawn<sup>\u00ae<\/sup>, Downy<sup>\u00ae<\/sup>, Fairy<sup>\u00ae<\/sup>, Febreze<sup>\u00ae<\/sup>, Gain<sup>\u00ae<\/sup>, Gillette<sup>\u00ae<\/sup>, Head &amp; Shoulders<sup>\u00ae<\/sup>, Lenor<sup>\u00ae<\/sup>, Olay<sup>\u00ae<\/sup>, Oral-B<sup>\u00ae<\/sup>, Pampers<sup>\u00ae<\/sup>, Pantene<sup>\u00ae<\/sup>, SK-II<sup>\u00ae<\/sup>, Tide<sup>\u00ae<\/sup>, Vicks<sup>\u00ae<\/sup>, and Whisper<sup>\u00ae<\/sup>. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54305432&amp;newsitemid=20250811106557&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=44cfae325c3053cc41520339a93ffc17\">https:\/\/www.pg.com<\/a><\/b> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54305432&amp;newsitemid=20250811106557&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=555639064b1866ba472ec515057dec92\">https:\/\/www.pg.com\/news<\/a><\/b>.<\/p>\n<p><sup>1<\/sup><i> Publishers Weekly<\/i>. (2025, June 2). <i>Audiobook sales rose 13% in 2024 to $2.2 billion<\/i>. <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.publishersweekly.com%2Fpw%2Fby-topic%2Findustry-news%2Fpublisher-news%2Farticle%2F97920-audiobook-sales-rose-13-in-2024-to-2-2-billion&amp;esheet=54305432&amp;newsitemid=20250811106557&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.publishersweekly.com%2Fpw%2Fby-topic%2Findustry-news%2Fpublisher-news%2Farticle%2F97920-audiobook-sales-rose-13-in-2024-to-2-2-billion&amp;index=4&amp;md5=a8326c25b77f2ad593b096531bf05300\">https:\/\/www.publishersweekly.com\/pw\/by-topic\/industry-news\/publisher-news\/article\/97920-audiobook-sales-rose-13-in-2024-to-2-2-billion<\/a>.<\/p>\n<p><sup>2<\/sup><i>Audio Publishers Association. <\/i>(2025). <i>Research FAQ<\/i>. <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.audiopub.org%2Fresearch-faq&amp;esheet=54305432&amp;newsitemid=20250811106557&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.audiopub.org%2Fresearch-faq&amp;index=5&amp;md5=98eef6aa51d8da33d819694f264e4eb8\">https:\/\/www.audiopub.org\/research-faq<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250811106557r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250811106557\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250811106557\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact:<br \/>\n<br \/>Rachel Koggan<br \/>\n<br \/>973-464-6469<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:rachelk@mbooth.com\">rachelk@mbooth.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Ohio<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Packaging LGBTQ+ Chemicals\/Plastics Digital Marketing Consumer Other Retail Manufacturing Podcast Other Communications Entertainment Communications Retail Celebrity Lifestyle Other Consumer Home Goods Department Stores Women Online Mobile Entertainment Books Textiles<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250811106557\/en\/2548460\/3\/Downy_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250811106557\/en\/1061227\/3\/PGlogo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>New Downy\u00ae Gentle Soft + Fresh Debuts with Audio Romance Series, \u201cAlmost Scandalously Soft Stories\u201d New Audio Series Reimagines Softness and Scent as the Ultimate Indulgence CINCINNATI&#8211;(BUSINESS WIRE)&#8211; Downy\u00ae, a trusted leader in laundry, announces the launch of Downy Gentle Soft + Fresh, a new fabric softener designed for consumers who want softness and scent without compromising on gentleness. Supporting the launch is an original audio campaign, \u201cAlmost Scandalously Soft Stories,\u201d a series of immersive audio romance stories now streaming on Spotify. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250811106557\/en\/ Downy Gentle Soft + Fresh was carefully formulated for consumers who prioritize skin sensitivity in their laundry routine but still crave indulgence. The \u201cAlmost Scandalously Soft Stories\u201d &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-downy-gentle-soft-fresh-debuts-with-audio-romance-series-almost-scandalously-soft-stories\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;New Downy\u00ae Gentle Soft + Fresh Debuts with Audio Romance Series, \u201cAlmost Scandalously Soft Stories\u201d&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-873816","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Downy\u00ae Gentle Soft + Fresh Debuts with Audio Romance Series, \u201cAlmost Scandalously Soft Stories\u201d - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-downy-gentle-soft-fresh-debuts-with-audio-romance-series-almost-scandalously-soft-stories\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Downy\u00ae Gentle Soft + Fresh Debuts with Audio Romance Series, \u201cAlmost Scandalously Soft Stories\u201d - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"New Downy\u00ae Gentle Soft + Fresh Debuts with Audio Romance Series, \u201cAlmost Scandalously Soft Stories\u201d New Audio Series Reimagines Softness and Scent as the Ultimate Indulgence CINCINNATI&#8211;(BUSINESS WIRE)&#8211; Downy\u00ae, a trusted leader in laundry, announces the launch of Downy Gentle Soft + Fresh, a new fabric softener designed for consumers who want softness and scent without compromising on gentleness. Supporting the launch is an original audio campaign, \u201cAlmost Scandalously Soft Stories,\u201d a series of immersive audio romance stories now streaming on Spotify. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250811106557\/en\/ Downy Gentle Soft + Fresh was carefully formulated for consumers who prioritize skin sensitivity in their laundry routine but still crave indulgence. The \u201cAlmost Scandalously Soft Stories\u201d &hellip; Continue reading &quot;New Downy\u00ae Gentle Soft + Fresh Debuts with Audio Romance Series, \u201cAlmost Scandalously Soft Stories\u201d&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-downy-gentle-soft-fresh-debuts-with-audio-romance-series-almost-scandalously-soft-stories\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-11T12:03:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250811106557r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-downy-gentle-soft-fresh-debuts-with-audio-romance-series-almost-scandalously-soft-stories\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-downy-gentle-soft-fresh-debuts-with-audio-romance-series-almost-scandalously-soft-stories\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"New Downy\u00ae Gentle Soft + Fresh Debuts with Audio Romance Series, \u201cAlmost Scandalously Soft Stories\u201d\",\"datePublished\":\"2025-08-11T12:03:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-downy-gentle-soft-fresh-debuts-with-audio-romance-series-almost-scandalously-soft-stories\\\/\"},\"wordCount\":959,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-downy-gentle-soft-fresh-debuts-with-audio-romance-series-almost-scandalously-soft-stories\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250811106557r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-downy-gentle-soft-fresh-debuts-with-audio-romance-series-almost-scandalously-soft-stories\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-downy-gentle-soft-fresh-debuts-with-audio-romance-series-almost-scandalously-soft-stories\\\/\",\"name\":\"New Downy\u00ae Gentle Soft + Fresh Debuts with Audio Romance Series, \u201cAlmost Scandalously Soft Stories\u201d - 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