{"id":873719,"date":"2025-08-11T06:11:32","date_gmt":"2025-08-11T10:11:32","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/lulus-launches-new-the-fall-it-list-brand-campaign-celebrating-the-it-trends-for-fall\/"},"modified":"2025-08-11T06:11:32","modified_gmt":"2025-08-11T10:11:32","slug":"lulus-launches-new-the-fall-it-list-brand-campaign-celebrating-the-it-trends-for-fall","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/lulus-launches-new-the-fall-it-list-brand-campaign-celebrating-the-it-trends-for-fall\/","title":{"rendered":"Lulus Launches New \u2018The Fall It List\u2019 Brand Campaign, Celebrating the It Trends for Fall"},"content":{"rendered":"

\nThis season, Lulus invites women everywhere to embrace confidence, connection, and style \u2014 making every moment a reason to feel unforgettable
\n<\/h2>\n
\n

\n \n <\/p>\n

CHICO, Calif., Aug. 11, 2025 (GLOBE NEWSWIRE) — Lulu’s Fashion Lounge Holdings, Inc.<\/strong> (\u201cLulus\u201d or the \u201cCompany\u201d) (Nasdaq: LVLU), the attainable luxury brand for women, today revealed its new brand campaign, \u201cThe Fall It List.\u201d The campaign reflects Lulus\u2019 mission to help women feel empowered and special for every occasion, big or small\u2014 from date nights to once-in-a-lifetime celebrations.<\/p>\n

Inspired by the women who wear it, \u201cThe Fall It List\u201d celebrates the women who know their style, curate their closets with intention, and treat getting dressed as the best part of the occasion. Whether the night is planned or spontaneous, if the dress makes you feel like \u201cthat girl,\u201d you\u2019re already on the list.<\/p>\n

\u201cAt Lulus, we believe everyone deserves the confidence that comes from loving how they look \u2014 and ‘The Fall It List’ brand campaign captures this exact sentiment,\u201d said Crystal Landsem, Chief Executive Officer at Lulus. \u201cEvery day, customers tell us Lulus is their secret weapon, helping them feel confident, elevated, and ready for their own main character moment. This campaign is a celebration of their joy, and it\u2019s inspired by them from start to finish.\u201d<\/p>\n

Launching on the heels of recent brand campaigns, including \u201cWe Are Lulus, Globetrotter\u201d, and \u201cFriends for Life\u201d, \u201cThe Fall It List\u201d centers on a group of friends \u2014 the ones who stand beside you in life\u2019s most memorable moments. The campaign captures the connection, confidence, and shared ritual of getting ready together, turning those moments into the occasion itself. The collection\u2019s taglines \u2014 Get Ready With Us<\/em> and Life\u2019s a Party, Dress Like It<\/em> \u2014 underscore the spirit of friendship and the joy found in the simple act of dressing up.<\/p>\n

\u201cThe Fall It List\u201d collection features formal styles designed to stand out this season. Highlights include deep plunge necklines, bold prints, asymmetrical straps, rich chocolate and toffee tones, silky fabrics with a subtle sheen, and sheer panels that show just the right amount of skin. The range includes everything from floor-length gowns to lace minis, all made to make an entrance. Prices range from $49 to $138, offering elevated style at attainable prices.<\/p>\n

\u201cLast year, we launched our first national OOH campaign, and we\u2019re continuing to invest in more ways to get in front of new audiences,\u201d said Patrick Buchanan, Senior Vice President, Brand Marketing, Lulus. \u201cThis season, that means more billboards in key cities like LA and NYC, along with targeted activations to build awareness \u2014 from Girls\u2019 Night Out events to influencer gifting. It\u2019s all about making sure Lulus is top of mind when it matters most.\u201d<\/p>\n

\u201cThe Fall It List\u201d launches August 11, 2025, and will run for three months.<\/p>\n

For more information on Lulus, please visit: www.lulus.com<\/u><\/a>.<\/p>\n

\n About Lulus<\/strong>
\n
Headquartered in California and serving millions of customers worldwide, Lulus is an attainable luxury fashion brand for women, offering modern, unapologetically feminine designs at accessible prices for every occasion. Our aim is to make every woman feel confident and celebrated, supporting her for all of life’s occasions, big or small – from work desk to dream date, cozying up on the couch to the spotlight of her wedding day. Founded in 1996, Lulus delivers fresh styles to consumers daily, using direct consumer feedback and insights to refine product offerings and elevate the customer experience. Lulus\u2019 world class personal stylists, bridal concierge, and customer care team share an unwavering commitment to elevating style and quality and bring exceptional customer service and personalized shopping to customers around the world. Follow @lulus on Instagram<\/u><\/a> and @lulus on TikTok<\/u><\/a>. Lulus is a registered trademark of Lulu\u2019s Fashion Lounge, LLC. All rights reserved.<\/p>\n

\n Forward-Looking Statements<\/strong>
\n
This press release contains \u201cforward-looking statements\u201d within the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical or current fact included in this press release are forward-looking statements, including but not limited to statements regarding our opportunities for category, customer and market expansion, third-party collaborations, growth in the coming quarters and the long-term growth trajectory of our business. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause Lulus\u2019 actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to, the risk factors discussed in Lulus\u2019 Annual Report on Form 10-K for the fiscal year ended December 29, 2024, Part II, Item 1A, \u201cRisk Factors\u201d in Lulus\u2019 Quarterly Report on Form 10-Q for the fiscal quarter ended March 30, 2025 and its other filings with the Securities and Exchange Commission which could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management\u2019s estimates as of the date of this press release. While Lulus may elect to update such forward-looking statements at some point in the future, it disclaims any obligation to do so, except as required by law, even if subsequent events cause its views to change.<\/p>\n

\n Contact<\/strong>
\n
Rachel Aschenbrand-Robinson
press@lulus.com<\/u><\/a><\/p>\n

A photo accompanying this announcement is available at https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/79eb85df-035a-4d08-90f9-58ca9950d1c8<\/a><\/p>\n

\"\"
\n
\n \"\"\n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

This season, Lulus invites women everywhere to embrace confidence, connection, and style \u2014 making every moment a reason to feel unforgettable CHICO, Calif., Aug. 11, 2025 (GLOBE NEWSWIRE) — Lulu’s Fashion Lounge Holdings, Inc. (\u201cLulus\u201d or the \u201cCompany\u201d) (Nasdaq: LVLU), the attainable luxury brand for women, today revealed its new brand campaign, \u201cThe Fall It List.\u201d The campaign reflects Lulus\u2019 mission to help women feel empowered and special for every occasion, big or small\u2014 from date nights to once-in-a-lifetime celebrations. Inspired by the women who wear it, \u201cThe Fall It List\u201d celebrates the women who know their style, curate their closets with intention, and treat getting dressed as the best part of the occasion. Whether the night is planned or … <\/p>\n

Continue reading “Lulus Launches New \u2018The Fall It List\u2019 Brand Campaign, Celebrating the It Trends for Fall”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-873719","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nLulus Launches New \u2018The Fall It List\u2019 Brand Campaign, Celebrating the It Trends for Fall - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lulus-launches-new-the-fall-it-list-brand-campaign-celebrating-the-it-trends-for-fall\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lulus Launches New \u2018The Fall It List\u2019 Brand Campaign, Celebrating the It Trends for Fall - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"This season, Lulus invites women everywhere to embrace confidence, connection, and style \u2014 making every moment a reason to feel unforgettable CHICO, Calif., Aug. 11, 2025 (GLOBE NEWSWIRE) — Lulu’s Fashion Lounge Holdings, Inc. (\u201cLulus\u201d or the \u201cCompany\u201d) (Nasdaq: LVLU), the attainable luxury brand for women, today revealed its new brand campaign, \u201cThe Fall It List.\u201d The campaign reflects Lulus\u2019 mission to help women feel empowered and special for every occasion, big or small\u2014 from date nights to once-in-a-lifetime celebrations. Inspired by the women who wear it, \u201cThe Fall It List\u201d celebrates the women who know their style, curate their closets with intention, and treat getting dressed as the best part of the occasion. 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