{"id":872721,"date":"2025-08-07T09:06:31","date_gmt":"2025-08-07T13:06:31","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/worksport-wksp-issues-corporate-update-bitcoin-holdings-double-production-capacity-scales-new-automotive-oem-discussions-and-brand-visibility-initiatives\/"},"modified":"2025-08-07T09:06:31","modified_gmt":"2025-08-07T13:06:31","slug":"worksport-wksp-issues-corporate-update-bitcoin-holdings-double-production-capacity-scales-new-automotive-oem-discussions-and-brand-visibility-initiatives","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/worksport-wksp-issues-corporate-update-bitcoin-holdings-double-production-capacity-scales-new-automotive-oem-discussions-and-brand-visibility-initiatives\/","title":{"rendered":"Worksport ($WKSP) Issues Corporate Update: Bitcoin Holdings Double, Production Capacity Scales, New Automotive OEM Discussions, and Brand Visibility Initiatives"},"content":{"rendered":"
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Strong Growth in Business Fundamentals, Increased Brand Visibility, and New Strategic Conversations Signal Continued Momentum into Q3 and Q4 2025<\/p>\n

West Seneca, New York, Aug. 07, 2025 (GLOBE NEWSWIRE) — Worksport Ltd.\u00a0(NASDAQ: WKSP) <\/strong>(\u201cWorksport\u201d or the \u201cCompany\u201d), a U.S. based manufacturer and innovator of hybrid and clean energy solutions for the light truck, overlanding, and global consumer goods sectors, today provided a strategic update highlighting continued expansion across key operational and financial verticals. These updates come ahead of the Company\u2019s Q2 2025 financial results releasing on August 13, 2025.<\/a><\/p>\n

\n 1. Worksport Doubles Bitcoin Holdings Amid Treasury Strategy Success<\/strong>
\n \n <\/p>\n

Following the launch of its corporate cryptocurrency strategy in December 2024<\/a>, Worksport has officially doubled<\/a> its Bitcoin (BTC) holdings. The Company notes that its existing digital asset portfolio\u2014comprised of Bitcoin and XRP\u2014has increased approximately 15%<\/strong> in value since the initial purchase, preserving management\u2019s current view that limited crypto exposure can serve as a long-term hedge against inflation and monetary devaluation.<\/p>\n

\u201cOur core focus remains on growing<\/strong> a great American manufacturing business\u2014but we also believe that forward-thinking treasury strategies are vital for preserving long-term value,\u201d said Steven Rossi, Chief Executive Officer of Worksport. \u201cWe\u2019re specifically bullish<\/strong> on Bitcoin\u2019s accretive nature, and increasing mainstream adoption offers corporations a unique, uncorrelated store of value. We\u2019re proud to continue our commitment to innovation in both our products and capital allocation practices.\u201d<\/p>\n

Worksport continues to emphasize that the Company’s revenue trajectory, cash flow, and profitability initiatives are its primary focus<\/strong>, but modest cryptocurrency exposure aligns with its long-term risk mitigation philosophy.<\/p>\n

\n 2. Production Capacity Expansion with New High-Throughput Manufacturing Equipment<\/strong><\/p>\n

Worksport is pleased to announce it has placed a deposit on the acquisition of a state-of-the-art custom manufacturing machine capable of doubling its current production <\/strong>output. The machine is designed to integrate with existing systems at the Company\u2019s ISO 9001:2015-certified West Seneca, NY facility.<\/p>\n

Favorable financing (0%<\/strong> for many months) and deferred shipping terms provide Worksport with flexibility to deploy the equipment based on sales acceleration and market demand. The Company believes its current infrastructure can support more than $50 million in annual output<\/strong>, with the new equipment expected to raise this capacity to over $100 million<\/strong>. Further, having an additional machine allows stable output during machine-maintained periods.<\/p>\n

\u201cThis is a calculated and strategic move to ensure we\u2019re ready to meet surging demand, especially as our dealer network and e-commerce volumes continue to scale. The financing terms we secured are considered to be a very favourable outcome for the Company\u201d added Rossi.<\/p>\n

\n 3. Advancing Business Development: OEM Engagement and Branded Partnerships<\/strong><\/p>\n

With rising sales, expanding gross margins, and increasing interest in the Company\u2019s clean-tech product line, Worksport has initiated conversations with two additional automotive original equipment manufacturers (OEMs)<\/strong>. These outreach efforts build on existing traction, including a paid pilot program<\/a> with a top-15 U.S. construction company for Worksport\u2019s COR and SOLIS<\/a> products. While each functions independently, together they form a nano-grid system<\/strong>\u2014delivering clean, portable power to job sites, campgrounds, and worksites alike.”<\/p>\n

Management is optimistic that ongoing B2B engagement may lead to further commercial partnerships, recurring revenue channels, and increased brand visibility in future years for Worksport.<\/p>\n

\n 4. National Brand Visibility Efforts Underway<\/strong>\n <\/p>\n

Following social engagement<\/a> from NASCAR driver and \u201cMalcolm in the Middle\u201d actor Frankie Muniz<\/strong>, Worksport is evaluating<\/strong> several brand amplification initiatives involving nationally recognized partners. These efforts are designed to deepen consumer trust and strengthen positioning in both traditional and clean-tech product verticals. The structure of these initiatives will be positioned to yield immediate and long-term net-benefits.<\/strong><\/p>\n

\n Looking Ahead: Positioned for a Transformational Q3 and Q4<\/strong>\n <\/p>\n

With record-breaking monthly production, accelerating sales growth, and a projected year-end revenue target of $20 million, Worksport remains focused on executing its strategic roadmap. The Company\u2019s upcoming launch of the COR portable energy system and SOLIS solar tonneau cover is projected for Fall 2025, is expected to unlock a new, high-margin product vertical targeting a $13 billion market.<\/p>\n

Further updates, including Q2 2025 earnings and a COR\/SOLIS<\/a> product roadmap, will be shared in the coming weeks.<\/p>\n

\n Webcast Registration for Presentation on Q2 Performance<\/strong>\n <\/p>\n

Worksport reminds investors, analysts, and media to register in advance for the Worksport\u2019s Q2 2025 live webcast<\/strong> (1pm ET, 08\/13\/2025)<\/p>\n