{"id":872699,"date":"2025-08-07T09:04:23","date_gmt":"2025-08-07T13:04:23","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/8x8-launches-industry-first-ai-brand-campaign-starring-real-customers-the-power-of-you\/"},"modified":"2025-08-07T09:04:23","modified_gmt":"2025-08-07T13:04:23","slug":"8x8-launches-industry-first-ai-brand-campaign-starring-real-customers-the-power-of-you","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/8x8-launches-industry-first-ai-brand-campaign-starring-real-customers-the-power-of-you\/","title":{"rendered":"8×8 Launches Industry-First AI Brand Campaign Starring Real Customers: \u201cThe Power of You\u201d"},"content":{"rendered":"

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8×8 Launches Industry-First AI Brand Campaign Starring Real Customers: \u201cThe Power of You\u201d<\/b><\/p>\n

SaaS has never looked like this: AI-powered. Customer-led. Monster trucks. Cannons. And a little cinematic revenge for every unsung customer hero.<\/i><\/p>\n

CAMPBELL, Calif.–(BUSINESS WIRE<\/a>)–
\nIn a market crowded with product-first messaging, 8×8, Inc.<\/a> (NASDAQ: EGHT), creator of the industry\u2019s most integrated business communications platform for customer experience (CX), is taking a bold, human-first stand with the launch of The Power of You\u2122<\/i>, a new global brand platform that flips the script on traditional enterprise marketing.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250807844464\/en\/<\/a><\/p>\n

\"8x8's<\/p>\n

8×8’s The Power of You<\/p>\n<\/div>\n

\nWhile most software campaigns center on features and platforms, 8×8 is leading with people. The Power of You<\/i> puts the leading business communications provider\u2019s real customers \u2013 IT leaders, CX professionals, and contact center managers \u2013 at the center of the story, celebrating their grit, ingenuity, and impact. Using cinematic visuals and generative AI production, 8×8 transforms everyday complexities into heroic storytelling, spotlighting the true drivers of modern business.<\/p>\n

\n“This isn’t a marketing campaign in the traditional sense \u2013 it’s one to one storytelling at enterprise scale, but with a soul,” said Bruno Bertini, Chief Marketing Officer at 8×8, Inc. “We’re using AI to do something radically human: make our customers the protagonists of their own stories, not props in ours. They’re the ones navigating complexity, connecting teams, and leading through uncertainty \u2013 and they deserve to be seen. While the industry races to showcase AI features, we’re showcasing what our customers achieve with 8×8. The Power of You<\/i> is our way of saying: we see you, we celebrate you, and we’re here to help you lead with confidence.”<\/p>\n

Real Customers. Real Impact. Really Unforgettable.<\/b><\/p>\n

\nThe campaign kicks off with two unforgettable customer stories:<\/p>\n