{"id":872603,"date":"2025-08-07T08:34:20","date_gmt":"2025-08-07T12:34:20","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/apple-cinemas-and-imax-expand-partnership-with-agreement-for-five-new-and-upgraded-imax-with-laser-locations-across-u-s\/"},"modified":"2025-08-07T08:34:20","modified_gmt":"2025-08-07T12:34:20","slug":"apple-cinemas-and-imax-expand-partnership-with-agreement-for-five-new-and-upgraded-imax-with-laser-locations-across-u-s","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/apple-cinemas-and-imax-expand-partnership-with-agreement-for-five-new-and-upgraded-imax-with-laser-locations-across-u-s\/","title":{"rendered":"Apple Cinemas and IMAX Expand Partnership with Agreement for Five New and Upgraded IMAX with Laser Locations Across U.S."},"content":{"rendered":"

<\/p>\n

Apple Cinemas and IMAX Expand Partnership with Agreement for Five New and Upgraded IMAX with Laser Locations Across U.S.<\/b><\/p>\n

IMAX to Return to Philadelphia in 2026 in Highly Anticipated Riverview Plaza Multiplex<\/i><\/b><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nApple Cinemas and IMAX\u00ae<\/sup> Corporation (NYSE: IMAX) today announced an agreement for five IMAX with Laser systems in the United States \u2014 doubling the current IMAX footprint in Apple Cinemas locations. Under the agreement, IMAX will return to Philadelphia for the first time since 2020 in Apple Cinemas forthcoming Riverview Plaza \u2013 a renovation to the city\u2019s highest-grossing multiplex before it closed in 2020 that will reopen as the largest cinema in the Center City downtown area. The new IMAX location in Philadelphia is scheduled to open in 2026.<\/p>\n

\nThe agreement will also include an additional new IMAX system in a location to be identified, as well as IMAX with Laser upgrades to three existing IMAX locations with Apple Cinemas in Maine, New Hampshire and California. The San Francisco, CA location\u2014a favorite among local moviegoers and the site of an existing IMAX location that closed in 2023\u2014reopened under Apple Cinemas\u2019 ownership earlier this year. All three IMAX locations in the agreement are set for upgrade before the end of 2027.<\/p>\n

\n\u201cOur expanded partnership with IMAX marks a bold leap forward in delivering next generation moviegoing,\u201d said Siva Shan, Co-Founder of Apple Cinemas. \u201cWhite Plains set a new standard for immersive cinema, and with our marquee launch at Riverview Plaza in Philadelphia, we\u2019re raising it even higher. This isn\u2019t just growth \u2014 it\u2019s a reimagining of how audiences connect with movies in iconic cities across the country.\u201d<\/p>\n

\n\u201cIMAX\u2019s strong performance at the box office continues to drive demand and create opportunity with exhibitors in North America \u2013 particularly strong, well-run regional theater owners like Apple Cinemas,\u201d said Rich Gelfond, CEO of IMAX. \u201cA number of our locations in Suburban Philadelphia are among our best performing in the country, so we\u2019re excited to return to the city itself in a prime location with a great partner in Apple Cinemas.\u201d<\/p>\n

\nApple Cinemas White Plains in New York, which underwent an IMAX with Laser upgrade last year, is already delivering next-level cinematic experiences and has been met with strong audience response.<\/p>\n

\nThis announcement is the latest in a banner year for IMAX, which has already signed deals for 130 new or upgraded systems so far this year, on par with the 130 signed in all of 2024. This momentum is evident in the reinvigorated North American market, where IMAX has signed agreements with nine new Domestic exhibitor partners in the last two years. The strong results this year have been powered by a knockout slate of films, with major Filmed for IMAX<\/i> titles \u201cTron: Ares\u201d and \u201cMortal Kombat 2,\u201d and high-profile titles like \u201cZootopia 2,\u201d \u201cWicked: For Good\u201d and \u201cAvatar: Fire and Ash,\u201d still to come.<\/p>\n

\nThe agreement doubles IMAX\u2019s footprint with Apple Cinemas this year \u2013 at the start of 2025, the duo operated three locations across the US, and, inclusive of this deal, will soon operate six locations across six different states. The new and upgraded Apple Cinemas locations will be powered by IMAX with Laser, IMAX\u2019s most advanced theater technology. Designed from the ground up for the most immersive experience, IMAX with Laser offers crystal-clear, lifelike images and precision audio, powered by a ground-breaking 4K laser projection system, a new optical engine, and custom-designed lenses. This proprietary technology delivers brighter images with higher resolution, deeper contrast, and the widest range of colors exclusively for IMAX systems.<\/p>\n

About IMAX Corporation
\n
<\/b>IMAX, an innovator in entertainment technology, combines proprietary software, architecture, and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX systems to connect with audiences in extraordinary ways, making IMAX’s network among the most important and successful theatrical distribution platforms for major event films around the globe.<\/p>\n

\nIMAX is headquartered in New York, Toronto, and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of June 30, 2025, there were 1,821 IMAX systems (1,750 commercial multiplexes, 11 commercial destinations, 60 institutional) operating in 89 countries and territories. Shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trade on the Hong Kong Stock Exchange under the stock code \u201c1970\u201d.<\/p>\n

\nIMAX\u00ae<\/sup>, IMAX 3D\u00ae<\/sup>, Experience It In IMAX\u00ae<\/sup>, The <\/i>IMAX Experience<\/i>\u00ae<\/sup>, DMR\u00ae<\/sup>, Filmed For IMAX\u00ae<\/sup>, IMAX LIVE\u2122, IMAX Enhanced\u00ae <\/sup>and IMAX StreamSmart\u2122 are trademarks and trade names of IMAX Corporation or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions. For more information, visit www.imax.com<\/a>. You may also connect with IMAX on Instagram (www.instagram.com\/imax<\/a>), Facebook (www.facebook.com\/imax<\/a>), LinkedIn (www.linkedin.com\/company\/imax<\/a>), X (www.twitter.com\/imax<\/a>), and YouTube (www.youtube.com\/imaxmovies<\/a>).<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250805999975\/en\/<\/a><\/span><\/p>\n

\nFor additional information please contact:<\/p>\n

Investors:
\n<\/b>
Jennifer Horsley
\n
jhorsley@imax.com
\n<\/a><\/p>\n

Media:
\n<\/b>
Mark Jafar
\n
mjafar@imax.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Pennsylvania New Hampshire Maine New York California<\/p>\n

INDUSTRY KEYWORDS:<\/b> Construction & Property Other Entertainment Film & Motion Pictures General Entertainment Urban Planning Technology Other Technology Entertainment<\/p>\n

MEDIA:<\/b><\/p>\n\n","protected":false},"excerpt":{"rendered":"

Apple Cinemas and IMAX Expand Partnership with Agreement for Five New and Upgraded IMAX with Laser Locations Across U.S. IMAX to Return to Philadelphia in 2026 in Highly Anticipated Riverview Plaza Multiplex NEW YORK–(BUSINESS WIRE)– Apple Cinemas and IMAX\u00ae Corporation (NYSE: IMAX) today announced an agreement for five IMAX with Laser systems in the United States \u2014 doubling the current IMAX footprint in Apple Cinemas locations. Under the agreement, IMAX will return to Philadelphia for the first time since 2020 in Apple Cinemas forthcoming Riverview Plaza \u2013 a renovation to the city\u2019s highest-grossing multiplex before it closed in 2020 that will reopen as the largest cinema in the Center City downtown area. The new IMAX location in Philadelphia is scheduled … <\/p>\n

Continue reading “Apple Cinemas and IMAX Expand Partnership with Agreement for Five New and Upgraded IMAX with Laser Locations Across U.S.”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-872603","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nApple Cinemas and IMAX Expand Partnership with Agreement for Five New and Upgraded IMAX with Laser Locations Across U.S. - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/apple-cinemas-and-imax-expand-partnership-with-agreement-for-five-new-and-upgraded-imax-with-laser-locations-across-u-s\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Cinemas and IMAX Expand Partnership with Agreement for Five New and Upgraded IMAX with Laser Locations Across U.S. - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Apple Cinemas and IMAX Expand Partnership with Agreement for Five New and Upgraded IMAX with Laser Locations Across U.S. IMAX to Return to Philadelphia in 2026 in Highly Anticipated Riverview Plaza Multiplex NEW YORK–(BUSINESS WIRE)– Apple Cinemas and IMAX\u00ae Corporation (NYSE: IMAX) today announced an agreement for five IMAX with Laser systems in the United States \u2014 doubling the current IMAX footprint in Apple Cinemas locations. 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Under the agreement, IMAX will return to Philadelphia for the first time since 2020 in Apple Cinemas forthcoming Riverview Plaza \u2013 a renovation to the city\u2019s highest-grossing multiplex before it closed in 2020 that will reopen as the largest cinema in the Center City downtown area. 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