{"id":872538,"date":"2025-08-07T08:17:24","date_gmt":"2025-08-07T12:17:24","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/great-wall-motor-and-kuke-music-forge-strategic-partnership-globally-launch-in-car-kuke-music-smart-application\/"},"modified":"2025-08-07T08:17:24","modified_gmt":"2025-08-07T12:17:24","slug":"great-wall-motor-and-kuke-music-forge-strategic-partnership-globally-launch-in-car-kuke-music-smart-application","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/great-wall-motor-and-kuke-music-forge-strategic-partnership-globally-launch-in-car-kuke-music-smart-application\/","title":{"rendered":"Great Wall Motor and KUKE Music Forge Strategic Partnership; Globally Launch In-Car “KUKE Music” Smart Application"},"content":{"rendered":"
\n

*Music-Enhanced Driving Ushers in an Era of “More Economical, Farther-reaching, Safer” Intelligent Mobility, Accelerating Global Deployment*<\/p>\n

\n Beijing, Aug. 07, 2025 (GLOBE NEWSWIRE) — <\/strong>WEY, the premium intelligent new energy vehicle brand under Great Wall Motor (GWM), and KUKE Music (NYSE: KUKE)\u2014one of the world\u2019s largest classical music copyright holders and service providers\u2014have officially signed an in-depth cooperation agreement. The two parties jointly launched the deeply customized in-car “KUKE Music” smart application, first deployed in GWM\u2019s new intelligent NEV models. Centered on “Technology + Humanity,” this collaboration integrates AI with immersive music scenarios to deliver a highly personalized and emotionally resonant driving experience, fully embodying WEY\u2019s “More Economical, Farther-reaching, Safer” brand philosophy.<\/p>\n

Following its partnership with Huawei, this initiative marks another milestone for KUKE Music in China\u2019s smart vehicle ecosystem. Leveraging its global premium music library and AI expertise, KUKE accelerates its entry into the global smart vehicle market\u2014particularly the U.S. market. Through deep co-creation with GWM in intelligent cockpit systems, KUKE Music has established robust capabilities to deliver premium in-car audio solutions for top-tier international automotive brands.<\/p>\n

**Intelligent Cockpit Upgraded: AI-Driven Innovation Sets New Benchmark for In-Car Music**<\/p>\n

Powered by GWM\u2019s industry-leading Coffee OS smart cockpit system and KUKE\u2019s advanced AI algorithms and world-class classical music library, the “KUKE Music” application introduces four groundbreaking features redefining the relationship between driver, vehicle, and music, to ensure that drivers enjoy an unprecedentedly smooth, intelligent and personalized music experience:<\/p>\n

1. **AI Daily Personalized Recommendations**:\u00a0<\/p>\n

KUKE\u2019s AI engine curates custom playlists and albums based on users\u2019 historical preferences and real-time behavior, updating “Today\u2019s Picks” daily for a fresh driving experience.<\/p>\n

2. **Smart Scenario Synergy**:\u00a0<\/p>\n

Dynamically matches music to real-time location, weather, time, and driving status (e.g., soothing melodies for rainy days, upbeat tracks for long journeys).<\/p>\n

3. **Emotional Interaction (Mood Tiles)**:<\/p>\n

Users select mood-based tiles (“Joy,” “Calm,” “Focus”) for instant playlist adjustments, making music an intuitive driving companion.<\/p>\n

3. **Classical Music Hall**:<\/p>\n

Offers orchestral, chamber, and traditional folk music from the world\u2019s largest licensed classical music library for premium auditory experiences.<\/p>\n

**Technology-Driven Experience: From Function to Emotion, Empowering Global Smart Vehicles**<\/p>\n

A GWM Executive stated: “This collaboration transcends in-car entertainment\u2014it\u2019s a breakthrough in emotional cockpit interaction. KUKE\u2019s global content ecosystem, cutting-edge AI, and Coffee OS\u2019s computing power integrate music into the soul of driving, delivering \u2018worry-free, safe, and joyful\u2019 mobility.”<\/p>\n

KUKE Music CEO Leng Shan emphasized*: “In-car audio is the golden track for music services and core to KUKE\u2019s globalization. As the global classical music leader, our unmatched content and AI capabilities position us to serve top international smart vehicle brands. Our AI binds user preferences, environmental data, and vast music libraries to enable truly personalized experiences. Moving forward, we will continue to enhance smart interaction features such as ‘mood, weather, and speed,’ while accelerating the rollout in overseas smart vehicle markets. We note that certain Chinese smart vehicle technologies entering international markets have urgent demands for global music licensing. This creates an advantageous bridge for KUKE Music to rapidly serve global in-car users by leveraging our existing cooperation experience and technical platform”<\/p>\n

**Global Rollout & Vision: A Benchmark for Cross-Industry Smart Integration**<\/p>\n

The “KUKE Music” application will debut in GWM\u2019s new intelligent NEV models, accessible via OTA updates or offline channels. Both parties affirmed that this cooperation serves as a benchmark case for cross-industry integration within the smart vehicle ecosystem. The collaboration will subsequently extend to more models under Great Wall Motor\u2019s portfolio, with deeper partnership models\u2014such as membership services and immersive in-car audio effects\u2014to be explored. Leveraging this proven model as a blueprint, KUKE Music will actively pursue partnerships with other leading smart vehicle brands domestically and internationally, with a focus on rapidly expanding overseas smart EV markets.<\/p>\n

**Market Outlook**:<\/p>\n

Authoritative analysts project explosive growth in global in-vehicle infotainment and smart cockpit markets\u2014especially AI-driven personalized audio. By 2025, the smart connected vehicle audio entertainment market will exceed USD $10 billion, with AI recommendations and contextual services as key growth drivers. KUKE Music\u2019s unique copyright resources, AI leadership, and proven deployment secure its advantage in this blue ocean.<\/p>\n

About Great Wall Motor (GWM)<\/p>\n

Founded in 1984, GWM is a leading Chinese automaker specializing in R&D, production, and sales of SUVs, pickups, and NEVs.<\/p>\n

About KUKE Music (KUKE)<\/p>\n

KUKE Music is a globally leading classical and folk music digital platform and copyright holder, possessing the world\u2019s largest classical music library including extensive resources from renowned labels such as Naxos. The company specializes in driving scenario-based and personalized music services through AI technology, with business spanning multi-dimensional ecosystems encompassing automotive, home, and mobile terminals. KUKE Music is actively pushing its intelligent in-car music solution\u2014successfully validated in the Chinese market\u2014to global audiences, committed to becoming an indispensable music service partner within the worldwide smart vehicle ecosystem.<\/p>\n

For further information, please contact.
Kuke Music Holding Limited:
Investor Relations
Email:\u00a0ir@kuke.com<\/a><\/p>\n

\"\"
\n
\n \"\"\n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

*Music-Enhanced Driving Ushers in an Era of “More Economical, Farther-reaching, Safer” Intelligent Mobility, Accelerating Global Deployment* Beijing, Aug. 07, 2025 (GLOBE NEWSWIRE) — WEY, the premium intelligent new energy vehicle brand under Great Wall Motor (GWM), and KUKE Music (NYSE: KUKE)\u2014one of the world\u2019s largest classical music copyright holders and service providers\u2014have officially signed an in-depth cooperation agreement. The two parties jointly launched the deeply customized in-car “KUKE Music” smart application, first deployed in GWM\u2019s new intelligent NEV models. Centered on “Technology + Humanity,” this collaboration integrates AI with immersive music scenarios to deliver a highly personalized and emotionally resonant driving experience, fully embodying WEY\u2019s “More Economical, Farther-reaching, Safer” brand philosophy. Following its partnership with Huawei, this initiative marks another … <\/p>\n

Continue reading “Great Wall Motor and KUKE Music Forge Strategic Partnership; Globally Launch In-Car “KUKE Music” Smart Application”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-872538","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nGreat Wall Motor and KUKE Music Forge Strategic Partnership; Globally Launch In-Car "KUKE Music" Smart Application - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/great-wall-motor-and-kuke-music-forge-strategic-partnership-globally-launch-in-car-kuke-music-smart-application\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Great Wall Motor and KUKE Music Forge Strategic Partnership; Globally Launch In-Car "KUKE Music" Smart Application - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"*Music-Enhanced Driving Ushers in an Era of “More Economical, Farther-reaching, Safer” Intelligent Mobility, Accelerating Global Deployment* Beijing, Aug. 07, 2025 (GLOBE NEWSWIRE) — WEY, the premium intelligent new energy vehicle brand under Great Wall Motor (GWM), and KUKE Music (NYSE: KUKE)\u2014one of the world\u2019s largest classical music copyright holders and service providers\u2014have officially signed an in-depth cooperation agreement. The two parties jointly launched the deeply customized in-car “KUKE Music” smart application, first deployed in GWM\u2019s new intelligent NEV models. Centered on “Technology + Humanity,” this collaboration integrates AI with immersive music scenarios to deliver a highly personalized and emotionally resonant driving experience, fully embodying WEY\u2019s “More Economical, Farther-reaching, Safer” brand philosophy. 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