{"id":871012,"date":"2025-08-05T10:09:21","date_gmt":"2025-08-05T14:09:21","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/vionic-names-gabby-reece-as-first-ever-well-being-ambassador\/"},"modified":"2025-08-05T10:09:21","modified_gmt":"2025-08-05T14:09:21","slug":"vionic-names-gabby-reece-as-first-ever-well-being-ambassador","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/vionic-names-gabby-reece-as-first-ever-well-being-ambassador\/","title":{"rendered":"Vionic Names Gabby Reece as First-Ever Well-Being Ambassador"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Vionic Names Gabby Reece as First-Ever Well-Being Ambassador<\/b><\/p>\n<p class=\"bwalignc\"><i>The iconic athlete and wellness leader joins forces with the science-based footwear brand to redefine wellbeing from the ground up.<\/i><\/p>\n<p>ST. LOUIS&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nVionic, the footwear brand rooted in biomechanics and the science of movement and a lead brand in the Caleres (NYSE: CAL) portfolio, introduces its first-ever well-being ambassador: Gabby Reece. A world-class athlete and wellness advocate, she believes everyone is an athlete, not by physical definition but by mindset. In this role, Reece brings her philosophy centered around movement as the vital tool for wellbeing to Vionic. She is featured in the brand\u2019s fall campaign and content vehicles. The partnership underscores Vionic\u2019s commitment and distinction in creating footwear equally rooted in science and style.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250804240125\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250804240125\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250804240125\/en\/2543191\/4\/Vionic_x_Gabby_Reece_Image.jpg\" alt=\"Vionic names world class athlete and wellness advocate Gabby Reece as its first-ever well-being ambassador.\" \/><\/p>\n<p style=\"font-size:85%\">Vionic names world class athlete and wellness advocate Gabby Reece as its first-ever well-being ambassador.<\/p>\n<\/div>\n<p>\n\u201cVionic has tremendous long-term potential, unique authority in science-backed movement and an unwavering commitment to innovation. As we honor and build upon the Vionic brand heritage, we look to deepen its distinction and expand its relevance in ways that are both authentic and hard to replicate,&#8221; said Jay Schmidt, president and chief executive officer of Caleres. \u201cVionic&#8217;s partnership with Gabby Reece illustrates our lead brand strategy in action and reflects our focus on long-term brand-building that drives value over time.&#8221;<\/p>\n<p>\nA beach volleyball legend, bestselling author, podcast host, and co-founder of Laird Superfood, Reece brings a lifelong dedication to movement, balance, and high-performance living to her role as Vionic\u2019s ambassador. She personifies the brand\u2019s core values of strength, resilience, innovation and its belief that wellbeing starts with movement.<\/p>\n<p>\n\u201cI believe what you put on your feet in the morning matters. This isn\u2019t just a collaboration &#8211; it\u2019s a commitment to redefining well-being from the ground up,\u201d said Reece. \u201cVionic understands that function is not a compromise &#8211; it\u2019s the foundation. When paired with thoughtful, beautiful design, that\u2019s when it truly works. I\u2019ve worn Vionic shoes for years, so joining the brand in a meaningful way feels like a natural fit.\u201d<\/p>\n<p>\nAs part of her ambassador role, Reece will create engaging content, lead conversations around well-being, and collaborate with the Vionic team to design the brand\u2019s most high-performance and technologically advanced walking shoe to date. Reece made history as the first female athlete to design a shoe for Nike. From that iconic partnership to this one, Reece understands the importance of form and function, a common theme throughout her life. The design of the sneaker captures Reece\u2019s belief in strength and grace in equal measure and a reflection of a commitment to show up for yourself every day. The sneaker is slated to launch in Spring 2026.<\/p>\n<p>\nFollow along and learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fvionicshoes.com&amp;esheet=54302683&amp;newsitemid=20250804240125&amp;lan=en-US&amp;anchor=VionicShoes.com&amp;index=1&amp;md5=8b07be084f917fc2ed331d0f0d68d822\">VionicShoes.com<\/a> and on social at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fvionicshoes%2F%3Fhl%3Den&amp;esheet=54302683&amp;newsitemid=20250804240125&amp;lan=en-US&amp;anchor=%40VionicShoes&amp;index=2&amp;md5=efce151beb607951f5a7d268e61e4e5c\">@VionicShoes<\/a>.<\/p>\n<p><b>About Vionic Shoes:<\/b><\/p>\n<p>\nVionic designs its VIO-MOTION technology into every shoe it makes, resulting in unparalleled stability, ultimate arch support, and cushioning. As pioneers in foot health with a global team of experts behind the brand, Vionic brings a fresh perspective to fashionable, supportive footwear. Featuring a wide range of silhouettes, premium materials, and thoughtful design for women and men, Vionic offers the style you want with the comfort you crave across a vast selection of active, casual &amp; dress options, sandals, and slippers. Press features for Vionic include the cover of O, The Oprah Magazine, as well as coverage in InStyle, Women&#8217;s Health, Buzzfeed, Refinery29, Men&#8217;s Health, Travel + Leisure, People, and on The Today Show. For additional information about Vionic footwear, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.vionicshoes.com&amp;esheet=54302683&amp;newsitemid=20250804240125&amp;lan=en-US&amp;anchor=www.vionicshoes.com&amp;index=3&amp;md5=84d78cf3ec2b78d67603d06e0210d11d\">www.vionicshoes.com<\/a>.<\/p>\n<p><b>About Caleres:<\/b><\/p>\n<p>\nCaleres is a market-leading portfolio of global footwear brands that includes Famous Footwear, Sam Edelman, Allen Edmonds, Naturalizer, Vionic and more. Our products are available virtually everywhere &#8211; in the nearly 1,000 retail stores we operate, in hundreds of major department and specialty stores, on our branded e-commerce sites, and on many additional third-party retail platforms. Combined, these brands make Caleres a company with both a legacy and a mission. Our legacy is nearly 150 years of craftsmanship and our passion for fit, while our mission is to continue to inspire people to feel great\u2026feet first. Visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.caleres.com%2F&amp;esheet=54302683&amp;newsitemid=20250804240125&amp;lan=en-US&amp;anchor=caleres.com&amp;index=4&amp;md5=5f04f6f868375f25af5850368ebfdb8d\">caleres.com<\/a> to learn more about us.<\/p>\n<p><b>About Gabby Reece:<\/b><\/p>\n<p>\nGabby Reece is a volleyball legend, inspirational leader, and trailblazer in health and fitness. She\u2019s a New York Times bestselling author, devoted wife and mother, and a powerful voice in the wellness space. As host of The Gabby Reece Show, a top-rated podcast, she interviews leading experts in health, wellness, sports, psychology and business to deliver valuable, actionable insights to her audience. Reece is also the Co-Founder of XPT (Extreme Performance Training\u2122) and Laird Superfood, continuing her mission to lead and innovate within the health and fitness industry.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250804240125r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250804240125\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250804240125\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact:<br \/>\n<br \/>Anna Clayton<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:anna@bollare.com\">anna@bollare.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Missouri<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Sports Other Retail Entertainment Volleyball Specialty Celebrity Fashion Retail Footwear Online Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250804240125\/en\/2543191\/3\/Vionic_x_Gabby_Reece_Image.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Vionic names world class athlete and wellness advocate Gabby Reece as its first-ever well-being ambassador.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250804240125\/en\/1629506\/3\/primary-logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Vionic Names Gabby Reece as First-Ever Well-Being Ambassador The iconic athlete and wellness leader joins forces with the science-based footwear brand to redefine wellbeing from the ground up. ST. LOUIS&#8211;(BUSINESS WIRE)&#8211; Vionic, the footwear brand rooted in biomechanics and the science of movement and a lead brand in the Caleres (NYSE: CAL) portfolio, introduces its first-ever well-being ambassador: Gabby Reece. A world-class athlete and wellness advocate, she believes everyone is an athlete, not by physical definition but by mindset. In this role, Reece brings her philosophy centered around movement as the vital tool for wellbeing to Vionic. She is featured in the brand\u2019s fall campaign and content vehicles. The partnership underscores Vionic\u2019s commitment and distinction in creating footwear equally rooted &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/vionic-names-gabby-reece-as-first-ever-well-being-ambassador\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Vionic Names Gabby Reece as First-Ever Well-Being Ambassador&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-871012","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vionic Names Gabby Reece as First-Ever Well-Being Ambassador - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/vionic-names-gabby-reece-as-first-ever-well-being-ambassador\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vionic Names Gabby Reece as First-Ever Well-Being Ambassador - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Vionic Names Gabby Reece as First-Ever Well-Being Ambassador The iconic athlete and wellness leader joins forces with the science-based footwear brand to redefine wellbeing from the ground up. ST. LOUIS&#8211;(BUSINESS WIRE)&#8211; Vionic, the footwear brand rooted in biomechanics and the science of movement and a lead brand in the Caleres (NYSE: CAL) portfolio, introduces its first-ever well-being ambassador: Gabby Reece. A world-class athlete and wellness advocate, she believes everyone is an athlete, not by physical definition but by mindset. In this role, Reece brings her philosophy centered around movement as the vital tool for wellbeing to Vionic. She is featured in the brand\u2019s fall campaign and content vehicles. 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ST. LOUIS&#8211;(BUSINESS WIRE)&#8211; Vionic, the footwear brand rooted in biomechanics and the science of movement and a lead brand in the Caleres (NYSE: CAL) portfolio, introduces its first-ever well-being ambassador: Gabby Reece. A world-class athlete and wellness advocate, she believes everyone is an athlete, not by physical definition but by mindset. In this role, Reece brings her philosophy centered around movement as the vital tool for wellbeing to Vionic. She is featured in the brand\u2019s fall campaign and content vehicles. 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