{"id":870524,"date":"2025-08-05T00:04:07","date_gmt":"2025-08-05T04:04:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/slaying-the-e-l-f-ing-game-e-l-f-teams-up-with-four-nwsl-players\/"},"modified":"2025-08-05T00:04:07","modified_gmt":"2025-08-05T04:04:07","slug":"slaying-the-e-l-f-ing-game-e-l-f-teams-up-with-four-nwsl-players","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/slaying-the-e-l-f-ing-game-e-l-f-teams-up-with-four-nwsl-players\/","title":{"rendered":"Slaying the e.l.f.ing Game: e.l.f. Teams Up with Four NWSL Players"},"content":{"rendered":"

<\/p>\n

Slaying the e.l.f.ing Game: e.l.f. Teams Up with Four NWSL Players<\/b><\/p>\n

\nMelanie Barcenas, Abby Dahlkemper, Lo\u2019eau LaBonta and Jaedyn Shaw are the newest bold disruptors to join e.l.f.\u2019s roster of Empowered.Legendary.Females.<\/p>\n

OAKLAND, Calif.–(BUSINESS WIRE<\/a>)–
\ne.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), signed four powerhouse athletes from the National Women\u2019s Soccer League (NWSL), reinforcing its commitment to Empowering. Legendary. Females. <\/i>on and off the field.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250804191173\/en\/<\/a><\/p>\n

\"Melanie<\/p>\n

Melanie Barcenas, Abby Dahlkemper, Lo\u2019eau LaBonta, and Jaedyn Shaw join e.l.f.\u2019s talent roster\u2014reinforcing the brand\u2019s commitment to Empowering. Legendary. Females.<\/p>\n<\/div>\n

\ne.l.f. has a multi-year partnership with the league, sharing the goal to level the playing field for the over 400 women who are elevating professional women\u2019s soccer in the U.S. – and for the next generation to have the role models to take their own ambitions to the next level.<\/p>\n

\nMelanie Barcenas, Abby Dahlkemper, Lo\u2019eau LaBonta and Jaedyn Shaw are the newest bold disruptors to join e.l.f.\u2019s talent roster. Each one brings a powerful story of resilience, perseverance and passion to the pitch.<\/p>\n

\n\u201cMelanie, Abby, Lo\u2019eau and Jaedyn are each powerhouse athletes\u2014bold, fearless, and unapologetically themselves. Their stories reflect the kind of grit, grace and glow that define today\u2019s rising legends,\u201d said Patrick O\u2019Keefe, Chief Integrated Marketing Officer, e.l.f. Beauty. \u201cAs part of our e.l.f.\u2011in\u2011sports movement, they embody our mission to champion the underrepresented and inspire the next generation of girls through unstoppable positivity, inclusivity and accessibility. They\u2019re not just shaking up the game\u2014they\u2019re rewriting the rules of what it means to lead, to inspire, and to be legendary.\u201d<\/p>\n

\nMeet the team of Empowered.Legendary.Females:<\/p>\n

\nBarcenas, now 17, made history at just 15 as the youngest player to sign with the NWSL. She continues to balance school and professional soccer as a forward for San Diego Wave FC and represents the U.S. U-17 Women\u2019s Youth National Team. \u201cBalancing school, soccer, and being a teenager isn\u2019t easy – but e.l.f. reminds me to have fun with it. They\u2019re all about breaking boundaries, owning your journey, and showing up exactly as you are – and that\u2019s what I want to represent,\u201d said Barcenas.<\/p>\n

\nDahlkemper, center back for Bay FC, is a three-time NWSL Champion and World Cup winner who made a remarkable return to the field after a serious back injury sidelined her for over a year. \u201cI\u2019m so excited to partner with e.l.f. because they\u2019re all about confidence – in the wins and in the tough moments. That really speaks to me. Some of the biggest lessons in my career have come through setbacks, and e.l.f. shows up for women wherever they are on that journey,\u201d said Dahlkemper.<\/p>\n

\nLaBonta, who was waived early in her career, fought her way back to become a key midfielder and captain of Kansas City Current, earning her first USWNT call-up in May 2025. “My story\u2019s had twists and turns, but it\u2019s mine. I\u2019m thrilled to team up with e.l.f. because they see the beauty in the entire journey – they celebrate the grind, the hustle, the comeback. I can\u2019t wait to use this partnership with e.l.f. to inspire the next generation of soccer fans,\u201d said LaBonta.<\/p>\n

\nShaw, a forward for North Carolina Courage and rising star on the U.S. Women\u2019s National Team, became an Olympic gold medalist in 2024\u2014all before her 20th birthday. \u201cPartnering with e.l.f. means I get to represent all of who I am \u2014 Vietnamese, Black, athlete, creative. I want girls to see that you don\u2019t have to choose one version of yourself. Confidence comes from being your full self, and that\u2019s what e.l.f. is all about,\u201d said Shaw.<\/p>\n

\nAll four players will join e.l.f. through the remainder of 2025 through editorial content, appearances, public events, interviews, social content and exclusive campaigns across e.l.f. platforms.<\/p>\n

\nEarlier this year, e.l.f. became the first official makeup and skincare partner of the NWSL and was named Presenting Partner of the NWSL Challenge Cup through 2027. The brand teamed up with San Diego Wave as the Presenting Sponsor of the June 22, 2025, Pups at the Pitch<\/i> match, and will head to Kansas City Stadium on August 16, 2025, as the KC Current take on Orlando Pride. Throughout the remainder of the season, e.l.f. will continue to deliver fan-first experiences that amplify and celebrate voices both on and off the field.<\/p>\n

\nSupporting women who are breaking barriers and redefining what\u2019s possible brings to life e.l.f.\u2019s vision to be a different kind of beauty company that is a bold disruptor with a kind heart. e.l.f. also supports the Billie Jean King Cup, Kendall Coyne Schofield and the National Women\u2019s Hockey League, professional race car driver Katherine Legge, Paralympic swimmer Anastasia Pagonis and the Wonder Women of Wrestling Varsity Tournament, among other initiatives that democratize access for all on the playing fields.<\/p>\n

About e.l.f. Cosmetics<\/b><\/p>\n

\ne.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified\u2122 facilities. Learn more at www.elfcosmetics.com<\/a>.<\/p>\n

About National Women’s Soccer League<\/b><\/p>\n

\nThe National Women\u2019s Soccer League is the premier women\u2019s professional soccer league in the world featuring national team players from around the globe. The clubs are Angel City FC, Bay FC, Boston Legacy FC, Chicago Stars FC, Denver Summit, Houston Dash, Kansas City Current, NJ\/NY Gotham FC, North Carolina Courage, Orlando Pride, Portland Thorns FC, Racing Louisville FC, San Diego Wave FC, Seattle Reign FC, Utah Royals FC, and Washington Spirit.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250804191173\/en\/<\/a><\/span><\/p>\n

\nLaura Cosgrave
\n
Lcosgrave@elfbeauty.com<\/a><\/p>\n

\nMadelyn Flax
\n
Mflax@nwslsoccer.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America California<\/p>\n

INDUSTRY KEYWORDS:<\/b> Sports General Sports Licensing (Entertainment) Specialty Women Entertainment Celebrity Soccer Cosmetics Retail Consumer<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n
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Melanie Barcenas, Abby Dahlkemper, Lo\u2019eau LaBonta, and Jaedyn Shaw join e.l.f.\u2019s talent roster\u2014reinforcing the brand\u2019s commitment to Empowering. Legendary. Females.<\/font><\/td>\n<\/tr>\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
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Slaying the e.l.f.ing Game: e.l.f. Teams Up with Four NWSL Players Melanie Barcenas, Abby Dahlkemper, Lo\u2019eau LaBonta and Jaedyn Shaw are the newest bold disruptors to join e.l.f.\u2019s roster of Empowered.Legendary.Females. OAKLAND, Calif.–(BUSINESS WIRE)– e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), signed four powerhouse athletes from the National Women\u2019s Soccer League (NWSL), reinforcing its commitment to Empowering. Legendary. Females. on and off the field. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250804191173\/en\/ Melanie Barcenas, Abby Dahlkemper, Lo\u2019eau LaBonta, and Jaedyn Shaw join e.l.f.\u2019s talent roster\u2014reinforcing the brand\u2019s commitment to Empowering. Legendary. Females. e.l.f. has a multi-year partnership with the league, sharing the goal to level the playing field for the over 400 women who are elevating … <\/p>\n

Continue reading “Slaying the e.l.f.ing Game: e.l.f. Teams Up with Four NWSL Players”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-870524","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nSlaying the e.l.f.ing Game: e.l.f. Teams Up with Four NWSL Players - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/slaying-the-e-l-f-ing-game-e-l-f-teams-up-with-four-nwsl-players\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Slaying the e.l.f.ing Game: e.l.f. 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